VideoAmp is once again setting the tone for the Upfront season with the return of Vampfront 2025, an immersive event reflecting the evolution of media measurement. Taking place on April 8 at Mercer Labs in New York City, the event will bring together industry leaders to explore how Big Data is driving scalable and flexible currency solutions in today’s cross-platform marketplace.

Highlights of Vampfront 2025

• Showcasing Innovation in Media Measurement

  • A tech-forward program highlighting VideoAmp’s platform advancements.

  • Insights into the growing role of advanced audience targeting and outcome-based measurement.

• $3 Billion in Media Transactions

  • VideoAmp’s currency platform is driving over $3 billion in media transactions.

  • 880% year-over-year growth in currency commitments.

• Multi-Currency Measurement at Scale

  • Long-term publisher partnerships fueling industry-wide adoption.

  • JIC-accredited solutions ensuring credibility and accuracy.

• Roadmap for 2025-2026

  • Exclusive preview of VideoAmp’s latest product innovations.

  • Future strategies for enhancing measurement capabilities.

• Industry Leader Insights

  • On-stage discussions featuring executives from VideoAmp and leading industry partners.

  • Participation from premium publishers, agency holding companies, and brands such as OMG and TelevisaUnivision.

Industry Perspective

Peter Liguori, Executive Chairman at VideoAmp, emphasized the shift towards multi-currency measurement, highlighting how advertisers and publishers are leveraging Big Data for greater flexibility, scale, and credibility in media transactions.

Vampfront 2025 is set to provide an in-depth look at the future of media measurement, showcasing how VideoAmp continues to lead industry advancements. With data-driven solutions and a commitment to multi-currency flexibility, the event will reinforce VideoAmp’s role in shaping the next era of advertising.