After a year of strategic groundwork and quiet momentum, CAPE has officially stepped into the spotlight as a full-service creative agency headquartered in New York City. Founded in 2024 by advertising veterans Casey Ritts and Pete Gosselin, CAPE isn’t just another agency—it's the culmination of decades of brand-building experience, launched with a clear mission: to help great companies change their course through creative that delivers impact.

Operating with the confidence of an already-seasoned player, CAPE enters the market with an impressive first year under its belt—winning agency-of-record relationships, launching work for both startups and blue-chip brands, and building a reputation for quietly yet forcefully shaping marketing outcomes.

Founders’ Vision: Turning Curiosity into Creative Capital

The story of CAPE is deeply rooted in the shared history of its founders. Ritts and Gosselin spent over a decade collaborating across some of the world’s leading global agency networks, helping evolve legacy brands into category leaders.

Casey Ritts, Co-founder and CEO, explains:

"At CAPE, our best work comes from a deep curiosity about our clients’ worlds. We design teams that integrate into our partners' workflows. It's about the journey to affect real change—together.”

This deep partnership model focuses on:

• Seamlessly aligning with internal client teams

• Pursuing progress over perfection

• Bridging creativity with measurable business value

CAPE’s operating ethos reflects a belief that creative ideas are business assets, and that impactful storytelling is central to modern brand growth.

Strategic Creativity: The Bravely Smart™ Approach

One of CAPE’s distinguishing philosophies is its Bravely Smart™ approach—a creative method that is:

• Bold, yet grounded in business strategy

• Designed to merge brand building with performance marketing

• Fueled by cultural insights, data, and storytelling craft

Pete Gosselin, Co-founder and Chief Creative Officer, explains:

“When you've seen creativity truly move a business, it’s addictive. Whether it's optimizing a CTA or crafting a Super Bowl spot, we fuse strategy and talent to build ideas that convert.”

Bravely Smart™ is more than a methodology—it’s a cultural code that drives:

• Brand relevance in today’s fragmented media landscape

• Audience connection through resonant, crafted narratives

• Real business growth using both creative intuition and analytical insight

A Modern Agency for Modern Brands

CAPE is purpose-built to serve companies navigating the complexities of today’s marketing environment—where the lines between brand, content, data, and performance are increasingly blurred.

What CAPE Offers:

• Full-service creative execution across digital, experiential, video, and integrated campaigns

• Strategic planning rooted in client collaboration and real-time insight

• Performance-minded storytelling that drives not just engagement, but conversion

• Cross-functional teams tailored to each client’s operational and creative needs

From early-stage startups seeking market traction to global enterprises aiming for reinvention, CAPE provides the flexibility and expertise to drive transformation at scale.

Building on Momentum: From Quiet Growth to Market Impact

Despite only now making its formal debut, CAPE’s first year has been anything but quiet behind the scenes. In 2024, the agency:

• Secured AOR partnerships with both emerging and Fortune-ranked brands

• Delivered multi-channel creative solutions with measurable business impact

• Grew a team of agile thinkers, makers, and strategists aligned with its bold vision

Now, with its launch into the wider advertising landscape, CAPE is poised to build on that early success and further expand its footprint as a trusted partner for growth-focused, creatively ambitious organizations.

A Launch Rooted in Legacy, Built for the Future

The launch of CAPE marks a significant addition to the creative agency landscape—one grounded in strategic vision, proven leadership, and a commitment to bold yet intelligent storytelling.

As brands seek ways to cut through noise, connect with audiences, and drive business outcomes, CAPE offers a clear proposition: bravery backed by smarts. It’s not about being the loudest voice in the room—but the most strategic, curious, and creatively effective one.