As CRM vendors race to bolt generative AI onto aging stacks, France-based Splio is taking a more structural approach: rebuilding its platform around predictive intelligence. The company this week unveiled an AI-first CRM powered by Tinyclues—the Paris-based predictive marketing specialist it acquired in 2023. Alongside the integration, Splio introduced “Ask My CRM,” an AI agent designed to...
customer relationship management 13 Feb 2026
Amazon’s global marketplace is booming—especially in Europe. Now two retail media players are joining forces to help brands keep up. Xnurta, an agentic AI-powered advertising platform, has announced a strategic partnership with Front Row, a global eCommerce agency and marketplace growth accelerator. The goal: accelerate AI-driven Amazon advertising and retail media performance across the EU, the...
advertising 13 Feb 2026
AI in advertising is moving from pilot projects to production. And PubMatic wants its marketing leadership aligned with that shift. The Nasdaq-listed ad tech firm (NASDAQ: PUBM) has appointed John Petralia as Chief Marketing Officer, tasking him with leading global marketing as the company scales its AI-powered platform across connected TV (CTV), mobile apps, and omnichannel media. The hire...
marketing 13 Feb 2026
Direct mail is no longer the nostalgic sidekick to digital marketing. It’s commanding serious budget—and serious scrutiny. In its fourth annual State of Direct Mail: Business Insights 2026 report, Lob reveals that direct mail now accounts for 25% of marketing budgets, with nine in ten teams increasing investment year over year. That’s not incremental growth—that’s a strategic shift. But here’s...
email marketing 13 Feb 2026
Managed security providers are under pressure to do more than monitor alerts—they’re expected to secure hybrid environments, tame cloud sprawl, and protect identity systems without slowing innovation. This week, Vandis, Inc. earned recognition for that effort, landing on the 2026 MSP 500 list in the Security 100 category from CRN, a property of The Channel Company. The annual MSP 500 list...
customer relationship management 13 Feb 2026
Validity Inc. has launched Validity Engage, a next-generation AI platform built to help marketing teams identify risk before campaigns go live, optimize performance, and execute faster with fewer surprises. Unveiled at Litmus Live 2026, Engage marks a significant shift for Validity—from monitoring and diagnostics to predictive, agentic AI embedded directly into the campaign lifecycle. For...
artificial intelligence 13 Feb 2026
Financial crime compliance is getting more complex—and more expensive. In response, Feedzai and Neterium have announced a strategic partnership aimed at consolidating watchlist and transaction screening into a single, AI-powered platform. The deal embeds Neterium’s cloud-native screening technology directly into Feedzai’s RiskOps platform, expanding its Watchlist Screening solution with newly...
marketing 13 Feb 2026
Application security is colliding with a new reality: thousands of repositories, globally distributed teams, and a surge of AI-generated code. Today, Black Duck is responding with a major update to its Polaris platform, rolling out enhanced, native integrations across all major source code management (SCM) systems. The upgraded Black Duck Polaris Platform now delivers built-in integrations with...
artificial intelligence 13 Feb 2026
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