Global contextual advertising leader Seedtag has announced the launch of its AI Intention Models, a major innovation in privacy-compliant, performance-driven advertising. By analyzing real-time intent signals and behavioral patterns through its proprietary Contextual AI, Liz, Seedtag enables brands to distinguish between casual browsing and high-purchase intent—without relying on personal data.

This advancement represents a significant leap forward in contextual targeting, shifting the focus from broad content categories and static keywords to dynamic, real-time user intent, ultimately bridging the gap between attention and action on the open web.

Innovations of Seedtag's AI Intention Models

1. From Context to Intention: Smarter Ad Placement

• Moves beyond traditional keyword or category-based targeting.

• Analyzes content sentiment, depth, and nuance to assess transactional readiness.

• Identifies whether a user is gathering general information or is ready to make a decision.

2. Real-Time Intent Scoring with Liz, Seedtag’s Contextual AI

• Proprietary AI engine continuously refines intent signals during content analysis.

• Recognizes content distinction—e.g., between an article comparing leasing vs. buying a car (low intent) and an in-depth review targeting buyers (high intent).

• Ensures advertising efforts are targeted toward action-ready audiences.

3. Campaign-Specific AI Training

• Models are trained on intent-labeled datasets tailored to each brand's funnel objectives.

• Dynamic scoring adapts to the specific conversion goals of each campaign.

• Enables flexibility and customization at scale without sacrificing performance.

Strategic Benefits for Brands and Advertisers

1. Efficiency Across the Funnel

• Reduces waste in the mid-funnel by aligning ad placements with users showing strong decision-making signals.

• Optimizes for both reach and profitability, enhancing return on ad spend (ROAS).

2. Dynamic Optimization in Real Time

• AI Intention Models adjust placements on the fly, targeting peak engagement moments.

• Continually improves campaign performance using live contextual feedback.

3. Privacy-Compliant Innovation

• Operates independently of third-party cookies or personal identifiers.

• Aligns with global data privacy standards while maximizing effectiveness through context alone.

Real-World Impact: Nissan’s Success Story

Campaign Overview

• Objective: Boost awareness and consideration for the Nissan Qashqai in the C-SUV segment in Spain.

• Strategy: Engage users during the active evaluation phase using intent-based segmentation.

Results Achieved

• Cost per Quality Visit (CPQV): Reduced by 68% below the target.

• Cost per Lead (CPL): Decreased by 35%, enhancing profitability.

• Qualified Visits: Tripled versus original KPIs, reflecting high-quality engagement.

Brand Perspective

“With Seedtag’s intent-based segmentation, we improved performance across all stages of the funnel while reducing costs significantly. Contextual AI has become essential to our brand performance strategy.”
-  José Manuel Muries, Cluster Director, Nissan United

The Future of Contextual Advertising

The release of Seedtag's AI Intention Models signals a new era in contextual intelligence—one where the line between awareness and conversion is not only measurable but actionable. By integrating advanced intent analysis with dynamic campaign optimization, Seedtag helps brands go beyond visibility and drive real business outcomes.

For marketers navigating a privacy-first world, this innovation delivers a high-performance, data-agnostic alternative to traditional audience targeting—proving that context alone can power precision and profitability at every stage of the funnel.

Emplifi, a leading unified customer engagement platform, has released its 2025 edition of “The Social Pulse: State of Consumer-Brand Engagement on Social Media”, revealing sharp insights into consumer expectations and behaviors in today’s dynamic digital landscape. The findings are clear: consumers demand authentic, responsive, and value-driven interactions, and they’re quick to walk away when expectations are not met.

The report—based on a survey of nearly 1,000 U.S. consumers across generations, conducted in partnership with Alchemer—shows that 70% of consumers will abandon a brand after two negative experiences, with nearly a quarter departing after just one. In an increasingly competitive landscape, B2C brands must rethink how they approach customer experience and engagement on social platforms.

Why Consumers Follow Brands on Social Media

According to Emplifi, value is the primary driver behind consumers following brands. Today’s audiences are discerning and expect more than just promotional content.

Motivators for Following Brands:

• Deals and Discounts (64%) – Consumers seek financial value.

• Entertainment (58%) – Light, engaging content matters.

• Product Updates (57%) – Users want to stay informed.

• Customer Stories (42%) – Authentic experiences build trust.

• Usage Tips (40%) – Practical content that adds value.

• Lifestyle and Identity Content (37%) – Cultural alignment with the brand.

• Brand Communities (34%) – A sense of belonging with like-minded people.

“Consumers want to feel like part of something larger,” said Susan Ganeshan, CMO at Emplifi. “They’re not just passive followers—they’re looking to connect with brands that reflect their values, interests, and everyday needs.”

Purchasing Habits on Social Media

The report highlights a growing trend: social media is not just for brand awareness—it’s a transaction channel. About half of frequent users made a purchase via social media in the past three months.

Top Reasons for Social Commerce Purchases:

• Discounts and Promotions (60%) – Cost-saving incentives drive action.

• Shopping Intent (51%) – Purchases driven by pre-existing interest.

• Visual Appeal (35%), Relatability (28%), and Humor (25%) – These emotional triggers still play a role, but rank lower in decision-making.

“The data underscores that practical incentives convert followers into buyers, especially when delivered through seamless social commerce experiences,” Ganeshan added.

Customer Care Expectations on Social Media

Social platforms have become default customer service touchpoints, and responsiveness is critical.

Findings:

• 60% of consumers expect brands to respond to issues via social media.

• Top platforms for support: Facebook (55%) and Instagram (47%).

• Expected response time via DM:

  • 32% expect a reply within 1 hour

  • 23% within 6 hours

  • 17% within 12 hours

  • 17% within 24 hours

“Social media operates in real time. Brands must adapt their service models accordingly,” Ganeshan emphasized. “AI-driven support tools are vital, but must be balanced with the human touch to ensure meaningful connections.”

Customer Experience and Retention Risks

The stakes for delivering a great customer experience are incredibly high. The report reveals how a single poor interaction can unravel hard-earned brand loyalty.

Loyalty at Risk:

• 70% of consumers will leave a brand after two bad experiences.

• 24% won’t return after just one bad interaction.

• 40% of customers will resort to direct phone calls when other support channels fail—driving up operational costs for brands.

“Every interaction matters,” Ganeshan said. “Brands must be fast, responsive, and personalized. That’s where AI-enhanced CX platforms shine—by offering immediacy without losing the human connection.”

The Opportunity for Brands in 2025

Emplifi’s 2025 findings make one thing clear: consumer expectations have evolved, and brands that don’t evolve with them risk being left behind. Social media is no longer just a place for storytelling—it’s where brand relationships are built, tested, and often broken.

What Winning Brands Should Prioritize:

• Deliver Value: Use promotions, education, and authenticity to keep followers engaged.

• Be Present: Respond promptly across channels and provide accessible customer care.

• Use Data Intelligently: Leverage insights to tailor content, timing, and tone.

• Scale with AI: Implement intelligent automation without losing empathy.

In an environment where consumers demand speed and sincerity, and where a single misstep can lead to long-term losses, investing in real-time, value-driven engagement strategies is not optional—it’s essential.

Snappy Kraken, the martech platform simplifying advisor marketing, has announced a powerful new integration with Catchlight, an AI-driven growth platform that surfaces in-depth prospect intelligence. This partnership brings together two innovative tools designed to fuel personalized, scalable marketing for financial advisors and enterprise firms.

Beyond the integration, both companies also confirmed completion of SOC 2 Type 2 certification, underscoring their shared commitment to data security, compliance, and operational excellence.

Catchlight Integration: Scaling Smart, Personalized Prospecting

Catchlight uses AI to analyze up to 2,000 data points per prospect—giving advisors a detailed financial snapshot of potential clients, including their estimated investible assets, income, age range, home value, and a Catchlight Score, which predicts conversion potential.

Through the new integration:

• Snappy Kraken users with Catchlight accounts can view Catchlight data—like estimated income and projected client revenue—directly within Snappy Kraken’s interface.

• Additional, deeper insights are accessible within the Catchlight app, giving advisors a 360-degree view of each lead.

• Advisors can now focus on high-intent prospects, deploying more personalized, timely, and relevant campaigns.

• The result: higher marketing efficiency, reduced acquisition costs, and improved lead-to-client conversion rates.

“By combining Catchlight’s intent insights with Snappy Kraken’s automation and content tools, we’re helping advisors do more with less—driving growth at scale,” said Wilbur Swan, CEO of Catchlight.

AI-Driven Marketing with Precision Targeting

The integration enables advisors to deploy marketing that’s as intelligent as the data behind it. Key capabilities include:

• Enriched Prospect Profiles – Catchlight’s AI-generated data enriches each lead with contextual financial intelligence.

• Campaign Segmentation – Advisors can tailor campaigns for individuals, groups, or full audiences based on shared characteristics or financial readiness.

• Personalized Content Deployment – Campaigns can be automatically customized and launched within Snappy Kraken’s interface, allowing for real-time personalization at scale.

This synergy is especially valuable in today’s competitive wealth management space, where prospects expect hyper-relevant content and seamless engagement from day one.

SOC 2 Type 2 Certification: Strengthening Enterprise Security

Snappy Kraken and Catchlight have both achieved SOC 2 Type 2 certification, a major milestone for fintech companies serving regulated industries. Issued by the AICPA, this certification affirms that their systems meet stringent standards for data privacy, availability, processing integrity, and security.

What This Means for Advisors and Firms:

• Stronger compliance posture for advisors working with regulated data.

• Reduced vendor due diligence burden for enterprise clients.

• Ongoing monitoring and security auditing to protect sensitive client information.

“The SOC 2 Type 2 certification is not just a box to check—it’s proof of our ongoing investment in protecting advisor data and client trust,” said Robert Sofia, CEO of Snappy Kraken.

Enterprise Readiness and Future Expansion

These announcements follow the recent release of Snappy Kraken’s Enterprise Hub, a centralized marketing control center for large financial services organizations. The platform offers:

• Custom campaign management across distributed advisor teams

• AI-powered analytics and performance tracking

• Enhanced oversight and brand compliance tools

As Snappy Kraken continues to expand its integration ecosystem—including CRM platforms, lead gen services, and data enrichment tools—the SOC 2 Type 2 certification reinforces the company's commitment to enterprise-grade reliability and security.

The Snappy Kraken–Catchlight integration, combined with SOC 2 Type 2 compliance, represents a significant step forward in data-driven, compliant, and scalable advisor marketing. With enriched insights and secure workflows now at their fingertips, advisors can engage more effectively, prioritize high-value leads, and streamline their path to growth.

For mid-market and enterprise firms, this evolution means a faster, more secure route to measurable marketing ROI—and a competitive edge in a complex digital landscape.

Iterable, the AI-powered communication platform, has announced the launch of Iterable Nova, a transformative new system that redefines how marketers interact with data, insights, and automation. Unveiled at the company’s flagship event, Activate Summit 2025, Nova introduces an AI agent-powered experience that replaces static dashboards and manual workflows with dynamic, goal-oriented orchestration.

Nova is more than just a new feature—it's a strategic leap that empowers marketers to shift from traditional campaign-centric models to adaptive, real-time engagement that aligns directly with customer behavior and business outcomes.

Nova: The AI Marketing Agent Built for Results

Unlike legacy platforms retrofitting AI onto existing infrastructure, Iterable Nova is purpose-built for the modern marketer. It translates complexity into clarity, goals into action, and insights into performance—all through a dialogue-driven interface that adapts in real time.

Benefits of Nova:

• Goal-Oriented Execution
  Marketers no longer need to configure dozens of steps. Instead, they define a goal—such as “increase repeat purchases by 15%”—and Nova automates everything from segmentation to campaign deployment.

• Real-Time Performance Monitoring
  Nova proactively monitors marketing program health, flags emerging issues, and recommends adjustments to ensure marketers stay aligned with objectives.

• Smart Scaling Across Channels
  Nova builds and optimizes customer journeys across email, SMS, in-app messaging, and WhatsApp—tailored by user and optimized by context.

• Autonomous Decisioning
  The AI agent doesn’t just suggest the next step—it automates the next-best action based on predictive models, experimentation, and performance feedback.

“Nova won’t be just an upgrade to our platform—it will be a reinvention of what marketing can be,” said Andrew Boni, CEO and co-founder of Iterable.

Purpose-Built AI for Intelligent Orchestration

What makes Nova different from typical AI features is that it operates within Iterable’s native AI infrastructure—built from the ground up to enable intelligent, explainable, real-time engagement.

Core Platform Advantages:

• Cloud-Native Architecture
  Supports fast, flexible operations at enterprise scale, with no legacy bottlenecks.

• Real-Time Data Model
  Enables instantaneous analysis and decision-making across the customer journey.

• Cross-Channel Orchestration
  Aligns actions and insights across multiple touchpoints, creating a unified experience.

• Customizable AI Logic
  Brands can align Nova’s recommendations to their own business voice, compliance needs, and performance priorities.

New Platform Enhancements at Activate Summit 2025

In addition to Nova, Iterable rolled out multiple feature upgrades designed to help marketers activate insights faster, reach more users, and ensure compliance.

Notable Enhancements:

• Unknown User Activation
  Enables identification and messaging of anonymous users—without requiring engineering support.

• Integrations Hub
  A centralized portal for plug-and-play integrations across ad platforms, analytics, reporting, and more.

• Catalog in Journeys & Segmentation
  Brings business-specific data into automated journeys for hyper-personalized campaigns.

• SMS Compliance Toolkit
  Helps brands maintain regulatory compliance while scaling SMS campaigns globally.

• WhatsApp Messaging
  Expands omnichannel reach by adding WhatsApp to the Iterable messaging suite.

• Journey Path Preview
  Allows marketers to visualize and adjust the customer flow before launching journeys.

• Segmentation Assist
  Uses AI to turn plain-English prompts into ready-to-use audience segments—eliminating the need for manual filters.

These additions reflect Iterable’s continued focus on empowering marketers to work smarter, reduce friction, and activate audiences with minimal technical dependency.

Iterable’s introduction of Nova marks a bold step into the future of marketing—one where AI doesn't just enhance marketing, it drives it. By enabling marketers to define goals and let Nova handle the orchestration, Iterable is moving beyond campaign tools to offer a true AI-powered co-strategist.

Combined with enhancements like Unknown User Activation and a stronger integration ecosystem, Iterable’s latest release is set to redefine how marketing teams build relationships, measure performance, and scale success in real time.

In an increasingly fragmented, fast-paced digital world, Nova is Iterable’s answer to marketing’s next great challenge: making every moment count.

Brazil is emerging as a hotbed for marketing technology innovation, driven by the increasing adoption of generative AI (GenAI) and evolving consumer expectations. According to a new ISG Provider Lens™ Martech Service Providers 2025 report, companies in Brazil are integrating GenAI and advanced digital tools to transform marketing strategies, enhance brand presence, and deliver highly personalized experiences across platforms.

As digital engagement evolves and third-party cookies phase out, Brazilian businesses are rethinking their marketing operations—and martech vendors are stepping in to provide the agility and intelligence needed to stay competitive.

AI Reshaping Brazil’s Marketing Landscape

The report reveals that GenAI is at the center of a major marketing shift in Brazil, impacting both internal company operations and consumer-facing experiences. From automating content production to optimizing ad placement, GenAI is streamlining the marketing funnel and enabling smarter, more adaptive decision-making.

Trends:

• Accelerated Content Creation
  Companies are using GenAI to rapidly generate marketing assets, reducing time-to-market for campaigns.

• Ad Optimization at Scale
  AI tools are automating placement and targeting, helping businesses deliver high-performance ads efficiently.

• Strategic CRM Integration
  AI-enhanced CRM platforms allow companies to better predict behaviors and deliver relevant messages at critical moments.

• Cookie-Free Targeting
  With Google moving to eliminate third-party cookies, Brazilian companies are turning to first-party data and GenAI insights to fill the gap.

Martech Innovation and Market Momentum

Brazilian martech vendors are not only innovating locally but also attracting global interest. The report notes that foreign companies are acquiring Brazilian martech providers, underscoring the region’s growing strategic value in Latin America.

Market Developments:

• Global Investments in Local Talent
  International firms are acquiring homegrown martech vendors to gain a foothold in Brazil’s expanding digital economy.

• Vendor Strength and Differentiation
  Brazilian providers are combining technical innovation with creative execution, enabling brands to stand out amid growing automation.

• ISG Leader Recognition

  • Accenture Song, Brivia, and Monks were named Leaders across all three martech quadrants.

  • Cadastra, Gauge/Stefanini, and GhFly earned leadership status in two quadrants.

  • DP6, Keyrus, OSF Digital, and W3haus/Stefanini were recognized in one quadrant.

  • Cadastra also received the Rising Star designation for its high future potential.

Digital Experience Becomes a Strategic Imperative

As e-commerce continues to surge in Brazil, companies are placing greater emphasis on immersive and intuitive digital experiences. This extends beyond websites to include mobile apps, AR/VR environments, and hybrid events—each designed to drive engagement and optimize conversion rates.

Emerging Experience Strategies:

• Omnichannel Presence
  Brands are creating seamless interactions across web, mobile, and virtual platforms to meet consumers where they are.

• Personalization at Scale
  GenAI is being explored to dynamically tailor experiences for individual users, though widespread application is still in early stages.

• Conversion-Focused Design
  Martech vendors are helping businesses design customer journeys that reduce friction and increase the likelihood of successful transactions.

“Digital experiences are where brands and consumers meet,” said Jan Erik Aase, global leader of ISG Provider Lens Research.

Analytics and Creativity: A Powerful Martech Duo

While AI enables unprecedented automation, the ISG report emphasizes the growing importance of creativity in a world of automated personalization. To differentiate, companies must pair data-driven targeting with bold, original content that resonates emotionally with consumers.

Martech Must-Haves in 2025:

• Advanced Analytics
  Enables deep insights into consumer behavior, campaign performance, and market trends.

• Creative Intelligence
  Helps brands cut through digital noise and connect with consumers on a human level.

• Personalization Engines
  Support micro-segmentation and real-time content delivery across devices and channels.

Brazil is fast becoming a martech powerhouse, with companies embracing generative AI, immersive digital platforms, and next-gen CRM tools to future-proof their marketing. As third-party data disappears and digital expectations grow, Brazilian firms and service providers are stepping up—balancing automation with creativity and insight.

The ISG Provider Lens™ Martech Service Providers 2025 report affirms that the combination of local innovation and global investment is positioning Brazil as a leader in marketing technology for the region. For companies navigating this shift, partnering with forward-thinking vendors and adopting GenAI strategically will be key to building scalable, high-impact marketing ecosystems.

In a move that signals strong confidence in the future of AI-powered digital advertising, DoubleVerify (DV) has announced a strategic investment in FirstPartyCapital (FPC), an operator-led venture capital firm specializing in early-stage adtech, martech, and digital media. This investment enhances both companies’ missions: supporting scalable startup innovation and driving measurable outcomes across the digital advertising landscape.

With this partnership, DoubleVerify becomes one of FPC’s largest investors, further expanding its role in shaping the next generation of digital media technologies while empowering FPC’s global portfolio of high-growth startups.

DoubleVerify’s Strategic Investment: A Catalyst for AdTech Innovation

The investment deepens DV’s ongoing commitment to supporting disruptive, early-stage technologies that address evolving advertiser, publisher, and consumer needs. DV’s track record in backing adtech innovation—via acquisitions and strategic partnerships—reinforces the value of this new alliance.

DV’s Innovation Track Record:

• Over $200M in strategic investments since 2023.

• Acquisitions include:

  • Scibids: AI-powered campaign optimization platform.

  • Rockerbox: Performance measurement and marketing attribution leader.

• A focus on AI-driven solutions that deliver measurable outcomes at scale.

“Fostering innovation in the adtech ecosystem benefits the entire industry,” said Doug Campbell, Chief Strategy Officer at DV. “This investment aligns perfectly with our mission to push the boundaries of digital advertising through cutting-edge technologies.”

FirstPartyCapital: An Operator-Led Fund Fueling the Future of AdTech

Founded in 2021 to address a lack of optimal financing solutions in the adtech space, FirstPartyCapital is a highly specialized, sector-focused fund. Backed by over 200 digital media insiders, including seasoned entrepreneurs and executives, FPC provides early-stage startups with both capital and strategic expertise.

FPC’s Unique Positioning:

• Operator-Led Model: Invested by and for digital media insiders.

• Network Effect: Access to hundreds of senior executives and strategic partners.

• Global Portfolio: Curated investments in companies reshaping the adtech and martech landscape.

Notable Portfolio Companies:

• Lumen – Attention measurement and optimization.

• Evorra – Privacy-first audience data platform.

• Lightbox – Location-based digital media.

• Picnic, Pixels, Good-Loop, Bedrock – A range of high-growth adtech innovators.

“Partnering with a global leader like DoubleVerify marks a major milestone for our fund,” said Rich Ashton, Managing Partner at FPC. “This capital empowers us to support more groundbreaking startups while offering our portfolio direct access to DV’s expertise and global network.”

What This Means for the AdTech Ecosystem

This strategic investment marks more than just financial backing—it reflects a shared vision for how adtech and martech should evolve: through collaboration, AI-driven automation, transparency, and real-time optimization.

Implications for the Industry:

• Enhanced Support for Founders: Startups will benefit from DV’s product knowledge, global presence, and data infrastructure.

• Acceleration of AI-Driven Capabilities: From personalization to measurement, AI adoption will be fast-tracked across new ventures.

• Deeper Strategic Alignment: DV gains early access to emerging tech that could become essential to future digital advertising solutions.

The investment by DoubleVerify in FirstPartyCapital sends a strong message: innovation in adtech and martech is thriving, and it’s being powered by collaborative capital and strategic vision. For DV, the partnership amplifies its influence on the future of AI-powered advertising. For FPC, it validates its operator-led model and bolsters its ability to support the most promising startups globally.

As the digital advertising ecosystem becomes more complex and AI-driven, this collaboration highlights how strategic investments can pave the way for scalable innovation, transparent measurement, and smarter marketing technology.

As the podcast industry continues to evolve, Triton Digital, a global leader in digital audio and podcast technology, is taking a significant step forward. The company announced that it will enhance its U.S. Podcast Ranker by adding survey-based listener rankings and audience segmentation via Demos+, creating a more holistic and accurate view of podcast consumption in the U.S.

This move complements Triton's existing IAB-certified download-based rankings, which will continue to be published monthly, and offers marketers deeper insight into not just what is downloaded, but what is actually consumed—by whom and how often.

Enhancing Measurement: Introducing Survey-Based Listener Rankings

Historically, Triton's U.S. Podcast Ranker has been focused on downloads, relying on data from publishers who use the company’s certified measurement tools. While this remains the backbone of the system, a new layer of insight is being introduced:

Enhancements:

• Quarterly Listener Rankings: Based on a nationally representative survey, these rankings will capture actual listening and viewing habits across all podcasts—not just those using Triton’s measurement.

• Inclusivity Across Platforms: Listeners will report what they consumed across audio and video podcasts, including those on YouTube—expanding the definition of podcast consumption beyond traditional RSS-fed downloads.

• Top 200 Podcasts: The rankings will include the 200 most-listened-to podcasts in the U.S., providing advertisers with broader visibility across the ecosystem.

This approach closes a longstanding gap in podcast analytics—what’s downloaded isn’t always what’s heard. Listener-based data brings clarity to audience engagement.

Audience Targeting at Scale: Triton’s Demos+ Integration

In tandem with the listener-based ranking, Triton will integrate Demos+, a proprietary system that blends download metrics with audience survey data to map audience profiles. This addition will allow advertisers to identify podcasts that efficiently reach target demographics and buyer personas.

Demos+ Capabilities:

• Combines census-level download data with listener surveys.

• Provides insights into:

  • Age & Gender

  • Socio-Economic Status

  • Lifestyle Attributes

  • Purchase Intent

• Lists top-performing podcasts by segment—critical for audience-based media planning.

This level of granularity allows media buyers to move beyond general reach metrics to precision targeting, identifying podcasts with highly efficient engagement among their desired audiences.

A Collaborative Effort with Signal Hill Insights

The new survey rankings and Demos+ metrics are powered in partnership with Signal Hill Insights, Triton’s research partner since 2021. Known for their rigorous methodologies, Signal Hill ensures that the nationally representative sample used in surveys provides deep, reliable insights.

“The addition of holistic, survey-based rankings enhances the depth and value of podcast insights available to advertisers,” said Paul Riismandel, President of Signal Hill Insights. “We're excited to continue advancing industry measurement with Triton Digital.”

This collaboration ensures that Triton’s expanded ranker maintains high standards of integrity, transparency, and analytical depth.

Global Experience, Local Relevance

Triton Digital has a long-standing reputation for producing trusted audio measurement solutions worldwide. Its rankers and reports are customized for local markets, often in collaboration with regional committees or industry bodies.

This U.S. update reflects a broader industry need for:

• Comprehensive consumption metrics

• Transparent targeting tools

• Platform-agnostic measurement across RSS, streaming, and video.

Triton’s expanded ranker will not only serve as a tool for performance benchmarking, but also as a strategic guide for advertisers navigating a fragmented audio landscape.

Triton Digital’s expansion of the U.S. Podcast Ranker marks a pivotal moment in podcast measurement. By integrating survey-based listening data and audience segmentation through Demos+, the company delivers an advanced toolkit for publishers, advertisers, and media buyers.

In a crowded digital audio space where attention is fragmented, these enhancements offer the clarity, precision, and inclusiveness needed to effectively allocate ad dollars and maximize ROI.

As the lines blur between audio and video podcast consumption—and as advertisers seek more than just impressions—Triton Digital positions itself as a forward-thinking partner in the next era of podcast intelligence.

In a transformative move for the automotive digital retail sector, FlexPath® DXP, an innovator in identity verification and credit prequalification, has announced a strategic partnership with Nabthat, a top-tier automotive dealership website provider. This collaboration brings FlexPath’s patent-pending VeriQual™ solution directly into Nabthat’s dealer platforms, establishing a new standard for secure, real-time consumer engagement.

By seamlessly integrating real-time identity verification and credit prequalification into dealership websites, this partnership empowers dealers to enhance lead quality, increase conversions, and combat fraud—using nothing more than a consumer’s mobile phone number.

Redefining Automotive Retail: A Tech-Forward Alliance

At the core of this partnership is a shared mission: streamlining the customer journey and boosting dealership ROI. Traditional dealership platforms often fall short in reducing buying friction or validating leads, but FlexPath and Nabthat aim to change that narrative.

What This Partnership Delivers:

• Integrated Identity Verification: VeriQual™ allows users to verify identity quickly and securely.

• Instant Credit Prequalification: Shoppers can prequalify in real-time, directly on dealer websites.

• Mobile-First Experience: Users simply enter a mobile phone number to initiate the process—no lengthy forms or document uploads.

This frictionless experience is designed to meet modern consumer expectations while providing dealerships with accurate, verified lead data.

The Technology Behind VeriQual™

FlexPath’s VeriQual™ is a patent-pending solution engineered to solve some of the biggest pain points in automotive digital retail:

• Real-Time Prequalification: Validates credit-worthiness without affecting credit scores.

• Identity Fraud Protection: Uses advanced verification methods to eliminate fraudulent submissions.

• Higher Conversion Rates: Reduces friction in the buying process, encouraging users to complete lead forms.

For dealers, this means access to fully verified, credit-qualified leads—critical for streamlining operations and accelerating the sales funnel.

Nabthat: A Digital Retail Platform Built for Conversion

Nabthat has built its reputation on developing dealer websites focused on consumer convenience and performance. With VeriQual™ now embedded in its ecosystem, Nabthat can offer dealerships an even greater competitive edge.

“We strive to build automotive websites designed for maximum consumer convenience and dealer conversions,” said Jason Silberberg, Co-founder of Nabthat. “By integrating VeriQual’s capabilities, we offer secure, one-click verification that builds trust and drives results.”

This integration aligns with a broader industry trend of digital-first car buying experiences where trust, security, and speed are essential for consumer decision-making.

Why This Matters: Impact on Dealers and Consumers

For Dealerships:

• Higher-Quality Leads: Only credit-qualified and verified prospects.

• Reduced Fraud Risk: Automatic identity checks prevent bad actors from entering the sales funnel.

• Improved Efficiency: Sales teams spend time on serious buyers, not unverified leads.

For Car Buyers:

• Instant Access: No hard credit pulls, document uploads, or long waits.

• Safe and Secure: Identity protection from the start of the journey.

• Smoother Buying Experience: A faster path to loan approval and vehicle selection.

“This partnership greatly advances our mission to enhance the customer buying journey,” said Tarry Shebesta, CEO of FlexPath DXP. “It helps dealers increase credit-qualified leads and significantly reduce fraud risks.”

The Future of Digital Auto Retail: Trusted, Verified, and Seamless

This partnership is more than just a technological integration—it’s a signal that digital transformation in auto retail is accelerating. With platforms like Nabthat adopting real-time, AI-powered tools like VeriQual™, dealerships are better positioned to compete in a digital-first economy.

By delivering secure, efficient, and verified digital interactions, FlexPath and Nabthat are setting a new benchmark in how dealerships engage with modern car buyers—bridging the gap between digital interest and in-store conversion.