ResponsiveAds, a leader in high-impact creative ad technologies, is transforming programmatic advertising with the launch of the Programmatic Fluid™ 250 Ad Format (Fluid 250). This cutting-edge ad solution seamlessly adapts to mobile, tablet, and desktop screens, enhancing engagement and brand recall while simplifying ad buying and creative production for agencies and publishers.

Advantages of Fluid 250

• Seamless, Scalable Multi-Sized Ad Format

  • Dynamically adjusts across 970x250 and 300x250 ad slots.

  • Eliminates the need for multiple ad creatives, reducing production time and costs.

• Superior Ad Performance

  • Delivers 4x higher CTR, 20x more engagement, and 10x stronger brand recall than conventional display ads.

  • Enhances user experience with fully responsive, edge-to-edge display formats.

• Effortless Publisher Integration

  • No site code changes or placement modifications required.

  • Instant opt-in through friendly iframe settings with no Cumulative Layout Shift (CLS) impact.

• First-to-Market Open Auction Availability

  • Enables programmatic buying of premium ad spaces at scale.

  • Supported by Freestar and other top-tier publishers for seamless adoption.

• Demand-Side Innovation

  • Backed by Infillion’s MediaMath DSP technology for premium ad placements.

  • Ensures scalable media buying with high-quality inventory access.

Industry Leaders on Fluid 250

• Michael Colella, SVP at Infillion: Highlights the format’s ability to free advertisers from restrictive formats, enabling premium, high-impact campaigns.

• Heather Carver, CRO at Freestar: Emphasizes the solution’s ability to maximize brand space while enhancing monetization for publishers.

Accelerating Adoption with Free Creative Access

To drive adoption, ResponsiveAds is offering:

• 90-day free access to its Creative Studio 4 Fluid Ad Creator.

• Five ready-to-use high-impact templates for self-serve deployment.

• Nominal CPM pricing for ad serving and deep-linking analytics, ensuring cost-effective scaling.

The launch of Fluid 250H marks a new era in programmatic advertising, offering unmatched flexibility, responsiveness, and brand impact. By bridging the gap between premium ad creativity and scalable programmatic buying, ResponsiveAds is paving the way for the future of digital advertising.

ParaScript, a Longmont, CO-based AI-powered document processing company, has partnered with William Mills Agency, the nation’s leading fintech public relations and marketing firm. The collaboration aims to enhance ParaScript’s market visibility and amplify awareness of its AI-driven document automation technology among financial institutions, fintechs, and enterprises.

Why This Partnership Matters

• AI-Powered Document Automation

  • ParaScript’s proprietary AI technology reads and interprets large volumes of documents with high accuracy.

  • Helps enterprises reduce inefficiencies, mitigate fraud, and streamline operations.

• Market Challenges & Solutions

  • Many organizations still rely on costly, inefficient document processing workflows.

  • ParaScript’s software enables businesses to scale operations with minimal resources.

• Industry Recognition & Impact

  • Processes over 100 billion documents annually across financial services, insurance, and government sectors.

  • Supports organizations in North America, Europe, South America, and Australia.

Executive Insights

• Scott Mills, President of William Mills Agency: Emphasized ParaScript’s 29-year track record in AI-powered document automation and its alignment with evolving financial industry needs.

• Emiliano Giacchetti, CEO of ParaScript: Stressed the importance of public relations in educating the market on AI’s transformative potential and increasing brand influence.

By partnering with William Mills Agency, ParaScript aims to expand its industry footprint, educate financial services and fintech leaders, and further establish itself as a trusted AI-powered document automation provider.

As Meta Workplace prepares to shut down, businesses worldwide are seeking a secure, scalable, and feature-rich alternative to ensure a smooth transition without disrupting workflows. Morningmate, an AI-powered all-in-one collaboration platform, provides the perfect solution - delivering a familiar experience, seamless data migration, and enhanced team communication to keep productivity on track.

Why Morningmate is the Ideal Choice

1. Effortless Migration with Zero Disruptions

• Instantly transfer work histories, files, and team structures.

• No disruption—teams can pick up where they left off.

• User-friendly interface ensures a quick and easy transition.

2. More Than a Replacement—A Productivity Upgrade

• All-in-one virtual workspace: Combines team communication, task management, and file sharing.

• AI-powered collaboration tools: Automate workflows, track projects, and provide smart productivity suggestions.

• Seamless team collaboration: Enables efficient remote and hybrid work.

3. Enterprise-Grade Security & Reliability

• Trusted by 5,500+ global teams, including financial institutions and government organizations.

• Advanced security standards to protect sensitive business data.

Executive Insight

"We’ve made the transition effortless with seamless data migration, allowing teams to continue their work instantly while benefiting from an upgraded collaboration experience."
- June, CEO & Founder of Morningmate

With Meta Workplace shutting down, businesses must act fast to adopt a future-proof collaboration solution. Morningmate provides an intuitive, secure, and productivity-enhancing platform to ensure teams stay connected, projects remain on track, and workflows continue without disruption.

Braze, a leading customer engagement platform, has entered a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. This acquisition is expected to enhance AI-driven personalization by integrating reinforcement learning agents into the Braze platform, enabling hyper-personalized customer experiences at scale.

The Power of AI Decisioning in Customer Engagement

1. OfferFit’s AI-Driven Personalization

• Uses multi-agent reinforcement learning to optimize cross-channel customer journeys.

• Enhances personalization by analyzing hundreds of characteristics within messages.

• Automates experimentation, eliminating manual A/B testing for marketers.

2. Braze’s Vision for Agentic AI

• Builds on the Project Catalyst initiative to automate and optimize customer engagement.

• Integrates real-time AI decisioning into Journeys, Content, and Incentives.

• Strengthens BrazeAI’s capabilities in stream processing and cross-channel messaging.

Strategic Benefits of the Acquisition

• Deeper AI integration: Braze will incorporate OfferFit’s reinforcement learning models for enhanced message relevance and intelligent optimization.

• Improved customer retention: AI-driven hyper-personalization will boost engagement and increase conversions.

• Accelerated innovation: OfferFit’s team will collaborate with Braze on AI-powered experimentation and decision-making.

Leadership Insights

Bill Magnuson, Cofounder & CEO, Braze:
"With OfferFit, we’re defining the next chapter of AI-driven customer engagement—leveraging reinforcement learning to enhance personalization, optimize messaging, and build deeper customer relationships."

George Khachatryan, Cofounder & CEO, OfferFit:
"Joining forces with Braze allows us to scale our AI-powered decisioning technology, empowering brands with next-level automation and optimization."

Closing & Next Steps

• The acquisition is set to close by July 31, 2025, subject to regulatory approvals.

• Braze will provide further details in its Fourth Quarter Fiscal Year 2025 Financial Results Conference Call on March 27, 2025.

Kargo, a leader in breakthrough advertising solutions, has achieved an impressive 96% growth in connected TV (CTV) advertising in 2024. This success is driven by AI-powered contextual targeting, commerce-driven dynamic ads, and high-impact creative formats that deliver measurable results for major brands like American Eagle, Mondelēz, and Post Consumer Brands.

Innovations Fueling Kargo’s CTV Success

1. Context: Scene-Level Targeting with Moments

• Analyzes streaming video content to match ads with relevant scenes, emotions, and dialogue.

• Results: A major retail brand using Moments targeting saw 4x brand familiarity and 2x brand preference.

2. Commerce: Dynamic Product Ads (DPA)

• Customizes CTV ads with real-time product catalog updates, geo-targeting, and behavioral data.

• Results:

  • A CPG brand achieved 3x lift in purchase intent and a $2 ROAS.

  • Mondelēz saw 10x higher conversion rates and 12% more buyers.

3. Creative: AI-Driven High-Impact CTV Ads

• Squeezeback Ads: Display ads while content streams, maximizing attention.

  • Results: A CPG brand’s live sports campaign saw 36% lift in favorability and 31% higher consideration.

• Narrative AI Ads: Uses machine learning to create high-quality video ads without pre-existing assets.

  • Results: A beverage brand increased millennial engagement by 46% and improved cost-efficiency by 75%.

• Branded Canvas & Glass Ads: Leverages Smart TVs and app user experiences for immersive ad experiences.

  • Results:

    • Post Consumer Brands achieved 5x lift in purchase intent on LG TVs.

    • A major airline saw 14x increase in frequent flyer consideration and 19x boost in brand preference.

The Future of CTV Advertising

Kargo’s focus on streaming video processing, AI, and machine learning ensures a privacy-first, high-performance ad ecosystem. With next-generation ad formats, real-time customization, and precise targeting, Kargo is shaping the future of CTV advertising.

Eric Hoffert, CTO of Kargo:
"Our AI-powered CTV portfolio delivers measurable brand lift and revenue growth for advertisers, while creating new monetization opportunities for publishers. The future of CTV advertising is here, and Kargo is leading the way."

Able&Co. has once again solidified its position as a leader in branding, advertising, and marketing, winning more than 30 prestigious awards in 2025. Recognized for its strategic creativity, impactful storytelling, and data-driven marketing solutions, the agency continues to drive success across real estate, healthcare, technology, and consumer industries.

Since 2012, Able&Co. has earned over 150 accolades across print, digital, broadcast, and integrated campaigns—demonstrating a long-standing commitment to creative excellence and measurable business impact.

2025 Award Highlights

Home Builders Association of Raleigh-Wake County – MAME Awards (8 Awards)

Honored for its work with The Jim Allen Group, including:

• Best Print Ad

• Best Special Promotion

• Best Signage

• Best Digital Marketing Campaign

• Best Social Media Campaign

• Best Graphic Continuity

• Best Email & Rich Media Campaign

• Best Overall Marketing

Home Builders Association of North Carolina – STARS Awards (6 Awards)

Statewide recognition for excellence in real estate marketing, including:

• Best Marketing Campaign for an Associate

• Best Website for a Community & Associate

• Best Video Project

• Best Brochure or Newsletter

National Association of Home Builders – The Nationals (3 Awards)

National-level recognition for:

• Best Overall Advertising Campaign

• Best Print Campaign

• Best Radio Commercial/Campaign

Academy of Interactive & Visual Arts – W³ Awards (2 Awards)

Celebrated for digital creativity and interactive experiences, including:

• i4DM Website Brand Launch

• JAG Spin to Win: The Game of Life

Service Industry Advertising (SIA) Awards (13 Awards)

Recognized across multiple industries (real estate, education, retail) for:

• Digital Video Advertisement

• Integrated Marketing Campaign

• Website Design

• Streaming/On-Demand Content

American Advertising Federation Triangle Chapter – ADDY Award

• Best Self-Promotion for the Festive Fables holiday campaign

The Able&Co. Impact

With expertise spanning real estate, healthcare, technology, and consumer brands, Able&Co. continues to lead with innovative branding and marketing solutions. Notable projects include:

• The Jim Allen Group – Award-winning real estate marketing

• PUGGLE® – Medical product brand launch

• GuilfordWorks – Public sector marketing initiative

Commitment to Creative Excellence

"Our mission has always been to blend creativity with strategy to drive real business impact," said Jenny Taylor, President & Chief Growth Officer at Able&Co. "These honors reflect our team's dedication to pushing the boundaries of branding and marketing."

Every product tells a story, and in e-commerce, that story begins with a compelling product description. More than just text, product descriptions serve as digital salespeople, influencing purchasing decisions, improving search visibility, and addressing customer concerns.

With Generative AI, retailers can now scale high-quality, SEO-optimized, and engaging product descriptions faster than ever, ensuring every detail resonates with potential buyers.

The Business Impact of Effective Product Descriptions

Research underscores the importance of clear and informative product descriptions:

• 82% of shoppers consider product descriptions highly influential in their purchasing decisions (Field Agent Digital Shopper Report).

• 20% of shoppers abandon purchases due to incomplete or unclear product information (Nielsen).

Well-crafted descriptions enhance clarity, brand identity, search rankings, and conversion rates. However, many retailers struggle with scalability, consistency, and brand alignment, leading to poor shopping experiences.

Generative AI offers a scalable solution, enabling businesses to produce consistent, high-quality descriptions that match brand voice and improve engagement.

Best Practices for High-Performing Product Descriptions

1. Align Descriptions with Brand Voice

Maintaining a consistent tone and messaging ensures a unified brand identity across all product listings. AI-powered tools can help tailor content to align with brand personality while engaging the target audience.

2. Highlight Key Differentiators

Product descriptions should showcase unique features, craftsmanship, and use cases, helping customers understand the value proposition at a glance.

3. Integrate Storytelling & Lifestyle Positioning

Narratives that connect with customer aspirations and lifestyle preferences make products more relatable and appealing. Pairing suggestions and trend alignment further enhance desirability.

4. Prioritize SEO Optimization

Using keyword-rich descriptions boosts search rankings while maintaining an authentic and engaging tone. AI-driven tools can adapt content dynamically to align with trending search terms.

5. Ensure Content Accuracy & Governance

To maintain credibility, AI-generated descriptions should undergo human verification and refinement. Retailers should implement structured content governance to prevent inconsistencies or inaccuracies.

Case Study: Infocepts’ AI-Powered Product Descriptions for E-Commerce Success

Infocepts implemented a Generative AI-driven solution for a major e-commerce retailer, optimizing Amazon product listings. The AI system delivered:

• Enhanced Content Quality – AI-generated descriptions were refined to match the retailer’s brand voice and product messaging.

• Accelerated Content Creation – Automation reduced writing time, enabling faster product listings.

• Human-Verified Accuracy – A structured verification process ensured descriptions were engaging, accurate, and conversion-driven.

• SEO Optimization – Integrated trending keywords improved search visibility and traffic, leading to increased sales.

This implementation highlights how AI-powered content generation can scale e-commerce product descriptions while maintaining quality and consistency.

Unlock New E-Commerce Opportunities with Infocepts’ Generative AI Solutions

In today’s competitive e-commerce landscape, compelling product descriptions can be the difference between a sale and an abandoned cart. Infocepts’ Generative AI solutions help retailers elevate product descriptions beyond static text, creating engaging narratives that enhance customer experience and boost conversions.

Infocepts ensures seamless AI integration, balancing efficiency, SEO optimization, and brand integrity to drive measurable business success.

Selro, a leading multichannel eCommerce management platform, has announced a new integration with HubEurope, a trusted European fulfilment provider. This collaboration offers online sellers a seamless and automated solution to manage orders, control inventory, and access competitive shipping rates - ensuring faster, more efficient fulfilment.

Addressing Seller Needs with a Powerful Partnership

With the rise of multichannel eCommerce, sellers face challenges in order fulfilment, inventory synchronisation, and shipping costs. This partnership is designed to solve these issues by combining Selro’s advanced inventory and order management tools with HubEurope’s extensive fulfilment network and carrier relationships.

Benefits of the Selro & HubEurope Integration

1. Simplified Order Fulfilment

Orders from Amazon, eBay, Shopify, and other platforms are automatically sent to HubEurope, ensuring fast and accurate processing.

2. Real-Time Tracking for Better Customer Experience

Automated tracking updates enhance post-purchase transparency, keeping customers informed and reducing support queries.

3. Seamless Inventory Management

Stock levels sync across all sales channels in real time, preventing overselling and stockouts.

4. Cost-Effective Shipping

HubEurope’s strong courier relationships provide Selro users with competitive shipping rates, built-in insurance, and the flexibility to adapt to carrier disruptions.

5. Scalable for Business Growth

Whether for small businesses or high-volume sellers, this integration streamlines operations and supports expansion across multiple marketplaces.

Revolutionising eCommerce Logistics

“As part of our commitment to helping online sellers succeed, we are thrilled to partner with HubEurope,” said a Selro spokesperson. “This integration ensures our users benefit from a fast, reliable, and cost-effective fulfilment network, while HubEurope customers gain the added advantage of accessing Selro’s multichannel platform for inventory and order management.”

With Selro and HubEurope’s combined capabilities, sellers can now operate more efficiently, reduce costs, and improve customer satisfaction—making eCommerce fulfilment more seamless than ever.