News
InnoVision’s AI-Built Super Bowl Spot Signals a New Era for Casino Marketing
InnoVision Marketing Group (IMG) made a calculated—and very public—statement about the future of advertising this past Sunday. Ahead of The Big Game, the national full-service agency debuted a commercial for Valley View Casino & Hotel across the San Diego market. The twist: the spot was created entirely using AI technologies, from concept development through production. In a media environment...
artificial intelligence 11 Feb 2026
Simplicity Group Acquires Wholehan Marketing to Expand Insurance and Advanced Market Capabilities
The holistic financial planning firm announced it has acquired Wholehan Marketing, a brokerage general agency (BGA) with offices in Tampa, Florida, and Toledo, Ohio. The deal brings Wholehan’s leadership—Chris Wholehan and Jessica Hernandez—into the Simplicity partnership and expands the firm’s footprint across life insurance, annuities, disability income (DI), and long-term care (LTC) markets...
marketing 11 Feb 2026
The Channel Company Launches Partner Ignite to Modernize Channel Marketing With AI at the Core
The Channel Company is consolidating its partner marketing muscle under a single banner. Today, the tech ecosystem heavyweight unveiled Partner Ignite, a unified partner marketing brand that brings together its agency services into one integrated operating model. The move is designed to address a growing challenge for technology vendors, distributors, and solution providers: managing increasingly...
marketing 11 Feb 2026
MTHD Marketing Wins 2025 Agency Award, Bets on Zero-Fee, Performance-Only Ad Model
MTHD Marketing isn’t just celebrating a new industry accolade—it’s using it as a launchpad to challenge the economics of agency-client relationships. The California-based full-service marketing and design agency has been named “Best Marketing Agency of the Year 2025” by the Consumer Ratings Institute. But the bigger headline may be what came next: the rollout of a free Marketing ROI Calculator...
advertising 11 Feb 2026
Cinelytic Launches SocialSense360 to Turn Trailer Buzz Into Real-Time Box Office Strategy
The Cinelytic Group is doubling down on the idea that gut instinct alone isn’t enough to market modern entertainment. The AI-powered analytics firm this week introduced SocialSense360, a new tool designed to help studios and streaming platforms understand how audiences are reacting to trailers, teasers, and other promotional assets—within hours of release. In an industry where opening weekend...
marketing 11 Feb 2026
FourKites Launches Loft AI Orchestration Platform With ‘Sophie’ Developer Agent to Fix Enterprise AI’s Scaling Problem
At its latest announcement, the supply chain visibility giant introduced Loft, an AI-native orchestration platform designed to work across any enterprise system—not just supply chain stacks. At the center of Loft is Sophie, an AI “developer agent” that translates natural language operational requirements into production-ready automations in days, rather than the months traditional deployments...
artificial intelligence 10 Feb 2026
Traumasoft Acquires Huly to Embed AI Into EMS Workflows—Without Locking Agencies In
Artificial intelligence is steadily moving from buzzword to backbone in healthcare—and now, in emergency medical services. Traumasoft, a major provider of integrated EMS management software, has acquired Huly, an AI platform built specifically to streamline EMS workflows, improve compliance, and reduce frontline administrative friction. But instead of folding Huly into its core product suite...
artificial intelligence 10 Feb 2026
Works360 Steps Out of Stealth With Global Demo Infrastructure—and an AI Evaluation Layer Called PLAi
The global technology experience and demo-infrastructure company formally introduced itself to the broader market this week, revealing the operational backbone it has built for OEMs, distributors, and resellers across North America and beyond. The company also previewed PLAi, an upcoming AI-driven evaluation visibility platform designed to show how AI systems actually perform inside customer...
artificial intelligence 10 Feb 2026
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