MotionPoint, long recognized as a global leader in website translation and localization, has taken a bold leap forward with the acquisition of GetGloby, an AI-powered multilingual marketing technology platform. This strategic move transforms MotionPoint from a localization provider into a comprehensive multilingual marketing platform, empowering enterprises to connect with audiences across all languages, cultures, and digital touchpoints.

This milestone marks MotionPoint’s continued evolution toward meeting the full spectrum of global marketing needs—extending beyond localized websites to end-to-end content origination, transcreation, and AI-enabled translation.

Strategic Shift: From Localization to Multilingual Marketing Platform

Over the past year, MotionPoint has broadened its business model through:

• Key executive hires with multilingual marketing experience

• The acquisition of Key Content, a multilingual content marketing agency

• Now, the integration of GetGloby’s AI-driven technology

With GetGloby, MotionPoint is positioned as a true multilingual marketing tech platform, capable of managing brand messaging across:

• Owned media (websites, blogs, social content)

• Paid channels (ads, landing pages, campaigns)

• Earned channels (PR, influencer outreach, etc.)

The goal? To provide culturally relevant, in-language content that resonates with local audiences across all marketing channels.

What GetGloby Brings to the Table

Founded by former Google executives, Diego Antista and Juan Fusoni, GetGloby brings a unique focus on US Hispanic and Latin American markets and deep expertise in AI-powered transcreation.

Capabilities introduced through GetGloby include:

1. BrandVoice

• Ensures tone, language, and personality are consistent across all translations

• Enables brands to maintain distinct messaging globally

2. Translation Geo-location

• Automatically adapts content to match regional variations and dialects

• Improves cultural relevance and authenticity in local markets

3. JAGA AI Translation Co-Pilot

• Assists in real-time content translation and optimization

• Combines generative AI with editorial precision for fast yet accurate output

“Creating high-impact multilingual content across platforms will be just one click away,” said Diego Antista, co-founder of GetGloby.

“Our tech was built to solve the biggest challenges faced by brands aiming to scale globally—especially in culturally rich, linguistically complex markets like the US Hispanic segment,” added Juan Fusoni.

A Vision for Global-First, Culture-Forward Marketing

The acquisition supports MotionPoint’s broader ambition to help companies scale international marketing not just by translating content, but by designing it from the ground up to perform globally.

“The future is not just localized websites,” said Evan Kramer, CEO of MotionPoint.

“It’s about fully integrated multilingual experiences tailored to each audience—designed to help brands connect authentically in any language, culture, or market.”

This philosophy of InLanguage™, InCulture™, and InMarket™ is central to MotionPoint’s mission post-acquisition.

Support from Lightview Capital and Future Outlook

Lightview Capital, the private equity partner behind MotionPoint, remains confident in the company’s leadership in the multilingual marketing space.

“GetGloby represents the kind of forward-thinking innovation that positions our portfolio companies for long-term growth,” said Richard Erickson, Partner at Lightview Capital.

This acquisition positions MotionPoint as the first purpose-built multilingual marketing tech platform, capable of delivering:

• Scalable, AI-enabled translation workflows

• Content strategies tailored to regional markets

• Faster time-to-market for multilingual campaigns

• Measurable outcomes across global marketing initiatives

Building the Future of Multilingual Digital Marketing

MotionPoint’s acquisition of GetGloby sets a new industry benchmark. No longer just a website translation service, the company is now leading a category-defining shift toward multilingual marketing transformation—where technology, AI, and cultural insight converge.

With this move, MotionPoint now stands at the forefront of helping enterprises:

• Reach diverse global audiences

• Strengthen brand equity in multicultural markets

• Drive growth through authentic and effective multilingual communication

For businesses seeking to scale globally while staying culturally relevant, MotionPoint is redefining what it means to be truly multilingual.