News
Flam Names Velocitas Agency of Record to Boost U.S. Visibility for AI-Native Content Platform
AI-powered content platform Flam is ramping up its communications push in the United States, appointing integrated communications firm Velocitas as its Agency of Record (AOR). The partnership will see Velocitas lead Flam’s strategic communications, brand amplification, and media outreach across the U.S., as the company seeks to build visibility around its AI-native approach to interactive brand...
artificial intelligence 12 Mar 2026
Hightouch Expands ANZ Operations, Appoints Aidan Lynch as Country Manager
Customer data platform provider Hightouch is expanding its presence in Australia and New Zealand, appointing Aidan Lynch as Country Manager for ANZ as the company doubles down on regional growth. The move signals increasing investment in the Asia-Pacific region as enterprises modernize marketing technology stacks and seek more efficient ways to activate customer data across their organizations...
marketing 12 Mar 2026
COOPABLE and Lotlinx Partner to Unlock OEM Co-Op Funds for VIN-Level Auto Marketing
Automotive marketing tech providers COOPABLE and Lotlinx have announced a new partnership aimed at removing one of the biggest administrative hurdles in dealership marketing: accessing manufacturer co-op funds. The collaboration allows auto dealers using Lotlinx’s inventory marketing platform to apply eligible OEM co-op funds toward their campaigns through COOPABLE’s managed service. The result...
marketing 12 Mar 2026
Affle Hires AdTech Veteran Martin Price as VP of Products to Scale AI Consumer Platform
Global adtech firm Affle is doubling down on product innovation in the AI era, appointing veteran adtech executive Martin Price as Vice President of Products at its U.S. subsidiary. In the new role, Price will lead product strategy and innovation for Affle’s 3i verticalized AI platform, with a mandate to accelerate growth of the company’s consumer intelligence and mobile advertising ecosystem...
advertising 12 Mar 2026
Glance Promotes Heather Nightingale to VP of Product to Drive AI-Era Guided CX Strategy
Enterprise customer experience platform Glance has promoted longtime executive Heather Nightingale to Vice President of Product, a move that underscores the company’s focus on evolving guided customer experience tools in the age of AI. Nightingale, who has worked with Glance since 2016, will now oversee product strategy and product marketing, helping shape the company’s roadmap as enterprises...
artificial intelligence 12 Mar 2026
5W PR Expands Beauty Practice With TikTok Shop Campaigns to Tap Social Commerce Boom
As social platforms increasingly double as retail storefronts, public relations agencies are retooling their services to help brands convert online buzz into actual sales. That’s the strategy behind the latest move from 5W PR, one of the largest independently owned PR and digital marketing agencies in the United States. The firm announced an expansion of its beauty practice that will now include...
social media 12 Mar 2026
Velo3D Cuts Debt by 60% as CEO Converts $5M Note Into Stock at Premium
Metal additive manufacturing firm Velo3D is entering fiscal 2026 with a leaner balance sheet after a pair of debt conversions cut the company’s outstanding debt by roughly 60%. The move came after CEO Arun Jeldi acquired a $5 million promissory note from an existing debt holder and converted it into common stock at $16.38 per share—a price notably higher than the company’s recent trading levels...
marketing 12 Mar 2026
BrandComms.AI Launches Agentic Platform in U.S., Promising Smarter Ads—Not Just Faster Ones
The generative AI boom has made it easier than ever for brands to produce ads. But according to a new entrant in the martech space, speed isn’t the real problem—effectiveness is. That’s the pitch behind BrandComms.AI, an agentic AI platform that officially launched in the United States this week. The company says its system aims to solve a growing industry challenge: how to use AI to create...
artificial intelligence 12 Mar 2026
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