Contentful, a leading content platform trusted by over 4,200 customers worldwide, has announced the appointment of Karl Rumelhart as its new Chief Product Officer (CPO). This move comes as Contentful embarks on its next phase of growth, which includes the introduction of AI and personalization capabilities to redefine modern digital experiences. Rumelhart’s expertise in developing innovative and disruptive enterprise software will accelerate the company’s mission to drive an industry shift toward flexible, future-fit Digital Experience Platforms (DXP).

"Contentful pioneered the idea of composable content, a distinct advantage that positions us well in a future defined by AI-driven digital experiences," said Karthik Rau, CEO of Contentful. "Karl’s extensive technology expertise, strategic acumen, and authentic leadership ensures that we’ll continue to lead the industry in this next chapter. We’re excited to welcome him to the team."

Karl Rumelhart’s Background and Expertise

1. A Track Record of Success in Software Leadership

Karl Rumelhart brings over two decades of experience in scaling startups and global companies. His leadership at Gainsight, where he served as Chief Product Officer and President, helped scale the company to a $1.1 billion acquisition by Vista Equity Partners. Additionally, he led cloud and data management products at VMware during its hypergrowth phase, overseeing the company’s IPO. Most recently, Rumelhart served as CPO at Narvar, where he led product development, design, and partnerships at a post-purchase customer experience platform.

2. Expertise in AI and Product Innovation

With a focus on AI-driven digital experiences, Rumelhart’s appointment underscores Contentful’s commitment to AI and personalization as part of its strategy for continued product innovation. His deep expertise in scaling enterprise software companies and leading high-performance teams will accelerate Contentful's ability to deliver cutting-edge solutions that meet evolving customer needs.

Contentful’s Next Growth Phase: AI and Personalization

Contentful is set to invest 20% more in R&D year-on-year, which will fuel the development of next-gen AI and personalization capabilities. These innovations aim to provide brands with more agile, scalable tools to craft compelling digital experiences across various platforms. The company is also working on new partnerships with best-in-class third-party solutions, further enhancing its product offering.

"The company already helped redefine content management once—and now is helping brands remain competitive as the world moves into the age of AI," said Rumelhart. "I am truly excited to be part of the team and help our customers bring compelling digital experiences to life.”

A Strong Leadership Move for Contentful’s Future

With Karl Rumelhart’s appointment, Contentful is poised to lead the next phase of its growth by focusing on the convergence of AI, personalization, and composable content. As the industry continues to evolve toward AI-powered digital experiences, Rumelhart’s leadership will help ensure that Contentful remains at the forefront of the digital transformation journey, empowering brands to deliver engaging and flexible experiences.

Moburst, a globally recognized mobile-first digital marketing agency, has officially acquired Kitcaster, a podcast booking agency renowned for elevating brand visibility and executive thought leadership. This strategic acquisition enhances Moburst’s service offerings by integrating podcast marketing into its expanding PR division—Uproar by Moburst.

Highlights of the Acquisition

About Kitcaster: A Podcasting Powerhouse

• Founded in 2017 by Brandy Whalen and Ryan Estes.

• Specializes in securing high-impact podcast interviews for business leaders.

• Focuses on enhancing brand authority through authentic, expert-led conversations.

• Recognized with awards including:

  • Inc. Magazine’s Best Places to Work

  • Colorado Companies to Watch

  • ColoradoBiz Magazine’s Top 200 Privately Owned Companies

  • Denver Business Journal’s Best Places to Work

Why Podcasting Matters in Modern Marketing

• Over 584 million global podcast listeners.

• 55% of the U.S. population aged 12+ listens to podcasts monthly.

• Global podcast ad spend is expected to reach $4.46 billion by 2025.

• Podcasts offer:

  • Authentic brand engagement

  • Deep connection with niche audiences

  • Unparalleled thought leadership opportunities

Strategic Benefits of the Acquisition

• Enhanced Client Offerings: Moburst adds podcast placement to its marketing toolkit.

• Proven Methodology: Kitcaster’s data-driven booking strategies complement Moburst’s full-funnel approach.

• Expanding Uproar by Moburst: Kitcaster's 52 active clients join Moburst's new PR division.

Executive Commentary on the Acquisition

• Gilad Bechar, CEO of Moburst:

  • Highlights podcasting as a powerful channel for thought leadership.

  • Emphasizes delivering credible, impactful marketing outcomes.

• Ryan Estes, Co-founder of Kitcaster:

  • Expresses enthusiasm for enhanced capabilities and integrated services.

  • Believes the partnership will amplify client value and market presence.

Moburst’s Broader Strategy and Global Presence

• This is Moburst’s fourth acquisition in five years and second in five months.

• Offices in:

  • New York City

  • Miami

  • San Francisco

  • Tel Aviv

  • London

  • Orlando

  • Now Denver (Kitcaster HQ)

• Unified services under one roof:

  • Digital Marketing

  • SEO

  • PR & Influencer Marketing

  • Social Media

  • App Development

Moburst’s acquisition of Kitcaster signals a significant leap in the evolution of podcast-based brand marketing. As the audio content space grows, integrating Kitcaster's proven podcast strategy into Moburst’s PR and digital services creates a powerhouse for brands seeking to establish credibility, expand reach, and build loyal customer relationships through voice-led storytelling. This move not only strengthens Moburst’s position in the market but also sets a new benchmark for integrated marketing communications.

VS MEDIA Holdings Limited, a key player in the global Creator Economy, has released its 2024 year-end business update and filed its Annual Report on Form 20-F with the U.S. SEC. The report highlights moderate revenue growth and major strategic investments that are expected to fuel a transformative 2025.

2024 Performance Overview

Revenue Growth and Strategic Shift

• Reported $8.25 million in revenue, a 3.2% increase from $7.99 million in 2023.

• Growth primarily driven by:

  • Campaign-Based Marketing Services.

  • The successful launch of the Social Commerce segment.

• 2024 focused on laying the groundwork for long-term, scalable growth.

CEO Insights: Positioning for the Future

• Ivy Wong, Founder and CEO of VS MEDIA, emphasized foundational improvements:

  • Strengthened technology infrastructure.

  • Deepened partnerships with creators and platforms.

  • Launched new revenue-driving initiatives like VS Lounge.

• Wong stated, “We’re entering 2025 with momentum... this will be a breakout year for VS MEDIA.”

Milestones and Achievements in 2024

1. Expanded Creator Ecosystem

• Grew network to 1,500+ digital creators.

• Achieved a global fan reach of approximately 100 million.

2. Growth in Social Commerce and Partnerships

• Expanded presence on platforms including:

  • Amazon Live

  • TikTok

  • Lazada

  • Shopee

  • YouTube

• Strengthened e-commerce and content monetization opportunities.

3. Launch of VS Lounge

• A commercial event designed to boost:

  • Brand visibility

  • Revenue generation

• Positioned as a major PR and commerce initiative moving forward.

4. Entry into AI-Powered Influencer Marketing

• Initiated use of AI-driven tools to:

  • Improve campaign performance

  • Increase content monetization efficiency

Looking Ahead: Vision for 2025

• Operational Infrastructure: Upgraded systems ready to support scale.

• Growth Strategy:

  • Monetize expanded creator network and platform integrations.

  • Improve revenue margins through tech-enabled efficiencies.

• 2025 Goals:

  • Position VS MEDIA as a scalable and dominant force in social commerce and creator marketing.

  • Deliver enhanced shareholder value through sustained growth.

While 2024 marked a year of foundational investment, VS MEDIA is poised for accelerated growth in 2025. With a robust ecosystem, technological advancements, and diversified commerce strategies in place, the company is set to unlock new levels of success in the ever-evolving Creator Economy.

Creative Realities, Inc., a leading name in digital signage and media technology solutions, has announced its participation in the Planet MicroCap Showcase Conference scheduled for April 23–24, 2025, in Las Vegas. The event serves as a platform for micro-cap companies to connect directly with the investment community.

Event Participation Details

Live Webcast Presentation

• Date: April 23, 2025

• Time: 4:00 PM Pacific Time

• Format: General company presentation, webcast live

• Purpose: Provide insights into Creative Realities' growth strategy, technology roadmap, and investment potential.

One-on-One Investor Meetings

• Date: April 24, 2025

• Format: Scheduled private meetings with institutional and retail investors

• How to Participate: Attendees are encouraged to contact Planet MicroCap directly to book a meeting with CRI’s management team.

Creative Realities

• Publicly traded under NASDAQ: CREX

• Offers cutting-edge digital signage, interactive displays, and media solutions.

• Partners with retailers, advertisers, and brands to deliver immersive consumer experiences.

• Focused on technology-driven innovation and real-world ROI in the digital engagement space.

Creative Realities’ presence at the Planet MicroCap Showcase 2025 underscores its commitment to transparency and investor engagement. By participating in key industry events, the company aims to broaden its visibility within the investor community while showcasing its ongoing progress in the digital signage and media tech space.

The MicDrop Agency, a leading communications firm recognized for its expertise in technology-driven industries, has been named the official Public Relations Agency of Record (AOR) for ENR FutureTech 2025. This strategic partnership marks a significant milestone in the agency’s expanding presence within the construction technology sector and reinforces its commitment to supporting innovative, industry-shaping events.

ENR FutureTech 2025: A Platform for Innovation

• Presented by Engineering News-Record (ENR), a trusted name in construction journalism for over 150 years.

• ENR FutureTech is a premier technology forum drawing top-tier:

  • Construction tech decision-makers

  • Industry innovators

  • Executives from Architecture, Engineering, and Construction (AEC) sectors

• The 2025 conference will focus on emerging technologies that:

  • Enhance productivity, profitability, and safety

  • Address long-term tech needs of project owners

  • Improve project execution across sectors

Agency Perspective: Aligning Vision and Expertise

Katie Zeppieri, Founder and Chief Brand Strategist of The MicDrop Agency, stated:

“Partnering with ENR—a legacy publication in construction journalism—is a proud moment. We’re committed to amplifying the voices reimagining the built world through technology.”

The MicDrop Agency brings a strong track record in:

• Supporting startups and scaleups in the construction tech space.

• Helping brands accelerate growth, build visibility, and drive industry influence.

ENR's View: Strategic PR Support for Growth

Scott Seltz, Group Publisher at ENR, commented:

“As our first-ever official PR Agency of Record, The MicDrop Agency will help us expand the influence of ENR FutureTech and highlight innovation in construction technology.”

The collaboration extends through 2026, with a shared mission to:

• Broaden the event’s industry reach

• Deliver thought leadership visibility for participating companies

MicDrop Agency Growth and Expansion

• The agency is expanding its U.S. presence with a new office in Austin, Texas

• Continues to grow its team of strategic communicators and tech-focused brand strategists

• Known for guiding high-growth companies at the intersection of:

  • Technology

  • Innovation

  • Industry transformation

As ENR FutureTech 2025 returns to San Francisco, it will again serve as a hub for AEC professionals, technology disruptors, and decision-makers shaping the future of construction. The MicDrop Agency’s appointment as PR AOR strengthens the event’s potential to drive engagement, amplify innovation, and elevate the future of the built environment.

A new report from Apply Digital, a digital transformation partner for global brands, highlights how artificial intelligence (AI) is quickly becoming central to personalized customer experiences across North America and the UK. Based on a survey of 400 senior business leaders, the report—“2025 Leadership Priorities in Personalization”—shows how AI adoption is accelerating across digital channels.

Findings from the Report

1. AI as the Backbone of Real-Time Personalization

• Businesses are embedding AI into digital storefronts, pricing strategies, search functionalities, and promotions.

• AI is shifting from experimental to strategic in the customer experience (CX) journey.

2. Most Adopted Use Cases

• Enhanced Search Interfaces

  • 67% currently use AI-powered search features like autocomplete and chat-based tools.

  • 28% plan to adopt them within the next 12 months.

• Dynamic Pricing Based on Behavior

  • 60% of businesses have implemented it.

  • 33% plan to introduce it in the next year.

• Personalized Discounts and Offers

  • 55% already offer them via AI.

  • 36% plan to do so within 12 months.

Executive Insights

Brian Browning, VP of Enterprise Solutions at Apply Digital, explains:

“Businesses are rapidly making AI a priority for real-time personalization. Regardless of size or sector, companies are embedding it to create smarter, faster, and more relevant experiences.”

Regional Trends and Consumer Expectations

• The U.S. leads in current AI adoption, but UK businesses show stronger intent to adopt within the coming year.

• All sectors — from B2B and retail to CPG, media, and sports — are investing heavily in personalization.

Consumer Sentiment

• Nearly 70% of consumers, and 80% of those aged 18–24, value personalization.

• However, 40% want more transparency and control over how their data is used.

The Path Forward: Empathetic and Transparent AI

Browning emphasizes the importance of trust:

“AI can enable one-to-one experiences at scale, but it must be implemented with empathy and transparency.”

• Over 50% of businesses expect to invest more than $1 million in personalization efforts in 2025.

• With agentic AI tools (like intelligent digital assistants) on the rise, businesses are preparing for a future where automated systems co-create the customer experience.

AI-driven personalization is now a competitive necessity. As businesses race to deliver individualized experiences at scale, the leaders will be those who balance technology with transparency, gaining customer trust while delivering relevance in real time.

COSMarketing Agency, a leader in the digital marketing space, has reached a major milestone—over 1,100,000 views on its YouTube channel. This achievement reflects more than just numbers; it underscores the agency’s expertise in content creation, social media marketing, and delivering real value to businesses of all sizes.

With a strong focus on strategic content and audience engagement, COSMarketing Agency continues to build its reputation as a go-to partner for businesses seeking results-driven digital growth.

Highlights of COSMarketing Agency’s Digital Success

1. A Milestone that Signals Marketing Excellence

• Surpassing 1.1 million views is a significant indicator of content relevance and audience trust.

• It reinforces COSMarketing Agency’s position as a top-performing digital marketing firm.

2. A Holistic Approach to Digital Marketing

COSMarketing offers a comprehensive suite of services, including:

• Social Media Marketing

  • Custom campaigns to boost engagement and visibility.

• Search Engine Optimization (SEO)

  • Strategies to improve organic search rankings.

• Content Marketing

  • Creation of compelling blogs, videos, and social posts tailored to brand voice.

• Email and Video Marketing

  • Tools to maintain communication and nurture leads.

3. Empowering Businesses Through YouTube

The agency’s YouTube channel serves as:

• A learning platform with tutorials, marketing tips, and how-to guides.

• A proof point for successful case studies and client testimonials.

• A resource hub that showcases up-to-date digital marketing trends and strategies.

4. Demonstrating Results and Building Authority

• The channel’s growth reflects audience engagement and retention, key KPIs for content success.

• Video content is optimized for reach, using SEO best practices and targeted messaging.

Strategic Takeaways for Businesses

Businesses can draw inspiration from COSMarketing’s YouTube playbook:

• Create value-driven content that addresses audience needs.

• Leverage video marketing to boost trust, brand recall, and conversion rates.

• Be consistent in publishing to build momentum and retain engagement.

• Use data analytics to refine and evolve your content strategy.

COSMarketing Agency’s achievement of 1.1 million YouTube views is more than a vanity metric—it's a testament to their consistent commitment to quality, strategy, and results. Their digital marketing expertise, especially in content and video creation, positions them as a valuable resource for any business looking to strengthen its online presence and drive measurable growth.

Whether you're a startup or an established brand, COSMarketing’s approach offers a proven model for using YouTube and digital content to connect, engage, and convert.

In an age where consumer skepticism is at an all-time high, brand trust has become the cornerstone of sustainable success. On April 17, 2025, Tim Berney, CEO and founder of VI Marketing & Branding, will address this pressing issue at Digital Summit Chicago, one of the most influential events in the marketing industry.

An award-winning industry leader, Berney will delve into why rebuilding trust isn’t just a marketing goal but a fundamental business imperative—and how emotionally intelligent, purpose-driven marketing can restore it.

Highlights from Tim Berney’s Session at Digital Summit

1. Why Brand Trust Matters More Than Ever

• Consumers are more skeptical and critical than ever before.

• Misinformation and overpromising have eroded brand credibility.

• Trust is now a primary differentiator in customer loyalty and retention.

2. Human-Centered Marketing: The Core of Trust

• Emphasizing honesty, transparency, and warmth in communication.

• Brands must adopt genuine human traits to foster lasting relationships.

• Emotional resonance is critical to customer connection and belief.

3. Purpose-Driven Strategy: Aligning Teams and Vision

• A clearly defined brand purpose serves as a guiding light for both internal and external stakeholders.

• Aligning company mission with customer values builds organizational authenticity.

• Purpose helps deliver consistency in messaging and operations.

4. Real-World Success: VI Marketing & Branding’s Approach

• Under Berney’s leadership, VI has achieved three consecutive record-breaking years.

• The agency focuses on behavior-changing campaigns that create measurable impact.

• Innovative client partnerships based on shared goals and mutual growth have driven VI’s success.

Digital Summit Chicago

• A flagship event in the marketing calendar, Digital Summit Chicago gathers top marketing professionals, innovators, and thought leaders.

• It offers an arena to explore emerging trends, best practices, and cutting-edge strategies.

• Berney’s session is expected to be a highlight, offering actionable insights for marketers navigating today's trust-deficit landscape.

Tim Berney’s participation in Digital Summit Chicago 2025 reaffirms his role as a forward-thinking leader in the branding space. His focus on emotional intelligence, transparency, and purpose-driven marketing reflects a modern, people-first approach to brand building.

As the marketing world continues to evolve, Berney’s insights provide a blueprint for how authentic, trust-centric strategies can not only engage audiences but also drive long-term success.