Bizzabo, the Event Experience Operating System, has unveiled its innovative networking solution, designed to help event organizers deliver the meaningful connections attendees increasingly demand from in-person events. This fully integrated suite addresses a growing challenge within the industry, as identified in Bizzabo's 2025 State of Events report, where 72% of attendees stated that in-person conferences offer the best networking opportunities, yet only 30% felt their last event provided enough networking opportunities.

Solving the Networking Dilemma

While networking remains a top priority for event organizers, delivering a seamless networking experience has become increasingly difficult. Many events still rely on third-party apps for meetings, creating friction for attendees who must juggle multiple platforms. This leads to missed opportunities and disengagement. Organizers also struggle with siloed data, fragmented workflows, and procurement challenges that slow down the event process.

Bizzabo Networking solves these challenges by fully integrating with Bizzabo's Event Experience OS, eliminating the need for separate networking tools and providing organizers with a unified platform. With Bizzabo Networking, networking becomes a core part of the event experience rather than an isolated add-on.

AI-Enhanced Matchmaking for Meaningful Connections

The AI-powered matchmaking system in Bizzabo Networking is driven by rich data gathered throughout the attendee journey, from registration and content engagement to personal interests. This deep integration ensures more accurate and valuable matchmaking, enhancing the likelihood of meaningful connections.

"Event organizers today face a fundamental shift in what drives attendance. Content alone no longer fills seats — people are coming to build relationships," said Alon Alroy, co-founder and CMO at Bizzabo. "Our integrated networking suite directly addresses this by making it easier for organizers to deliver the connections attendees crave while maintaining operational efficiency."

Features of Bizzabo Networking

The new Bizzabo Networking suite includes several features designed to improve the overall event experience:

1. Data-Rich Matchmaking

By leveraging attendee data, Bizzabo’s AI matchmaking connects the right people based on shared interests and event participation.

2. Seamless Scheduling

Attendees can manage their schedules with web and mobile scheduling that keeps them in sync, ensuring they don’t miss important sessions or networking opportunities.

3. Customizable Location Settings

Organizers can tailor event spaces and location settings to foster networking opportunities, making it easier for attendees to find the right people at the right time.

4. Time-Blocking Capabilities

Time-blocking ensures that attendees can seamlessly schedule meetings without overlapping sessions, maximizing their networking potential.

Elevating Networking to a Strategic Advantage

With Bizzabo Networking, organizers can eliminate logistical headaches while elevating networking to a strategic advantage. By providing a unified platform for attendees to connect, the solution drives higher engagement, better event ROI, and a more cohesive event experience.

"When networking becomes frictionless, everyone wins: attendees make meaningful connections, sponsors meet qualified prospects, and organizers see higher satisfaction scores and return rates," added Alroy.

Bizzabo’s new networking solution helps event organizers meet the growing demand for meaningful connections by providing an integrated, AI-enhanced platform. Attendees, sponsors, and organizers alike benefit from a frictionless networking experience that drives higher engagement, better event ROI, and a more unified event experience.

Magnite, the largest independent sell-side advertising company, today announced a strategic agreement with Western Union to support the growth of the financial services company’s Media Network business. Magnite will provide the technology and solutions for Western Union to buy media as an advertiser and monetize its owned media properties across web, mobile, and app environments.

Empowering Direct Access to Premium Streaming Inventory

Through this partnership, Western Union Media Network becomes the first commerce media company to leverage Magnite’s ClearLine solution. ClearLine empowers clients to directly purchase premium streaming inventory from publishers, giving Western Union greater control over the ad buying process and maximizing their working media budget.

With Magnite's extensive reach, the solution allows Western Union to tap into premium CTV (Connected TV) inventory, reaching 92 million CTV households in the U.S., representing 9 out of 10 ad-supported CTV households in the country.

Monetizing Owned Media and First-Party Insights

Magnite’s technology is enabling Western Union Media Network to monetize its owned media properties, including westernunion.com, as well as its iOS and Android applications, which reach over 15 million U.S. customers. By tapping into Magnite’s inventory, Western Union can leverage its first-party customer data to drive more effective advertising.

Magnite’s Curator Marketplaces further enhance the partnership, providing self-serve audience extension. This allows Western Union Media Network to deliver targeted, multicultural advertising to its audience by leveraging anonymized transaction data, improving both ad targeting precision and programmatic workflows.

Supply-Path Optimization for Streamlined Access

In addition to its ad-buying solutions, Magnite and Western Union have signed a supply-path optimization (SPO) agreement, optimizing the access to curated, premium omnichannel inventory. This agreement streamlines Western Union’s Media Network’s access to top-tier ad inventory, further enhancing the overall effectiveness of the partnership.

Statements from Leadership

Chris Hammer, Senior Vice President at Western Union, commented, “Magnite’s expansive technology and service offerings make them a versatile partner that can help address our desire to grow our business. We are excited to see this collaboration continue to grow as we scale our Media Network business.”

Stephanie Reustle, Head of Commerce Media at Magnite, added, “We’re proud to support Western Union Media Network’s entry into advertising by helping them activate efficiently on all fronts. It's rewarding to see the advanced technology we’ve built for publishers and advertisers providing value to clients in new fields. Bringing sellers and buyers closer together is essential for the future of commerce media, and we’re thrilled to help Western Union integrate into this landscape.”

The collaboration between Magnite and Western Union marks an important step forward in the evolution of commerce media, providing businesses with the tools to leverage premium ad inventory and first-party data to drive impactful advertising. With Magnite’s ClearLine solution and Curator Marketplaces, Western Union is positioned to maximize its media buying capabilities and scale its Media Network business in the competitive advertising landscape.

Nimble, the industry-leading sales and marketing engagement platform, is accelerating its evolution into a comprehensive growth engine for small businesses. In response to increasing demand, Nimble has launched a series of powerful new features designed to simplify and automate sales and marketing operations across the entire customer lifecycle.

AI-Driven Insights and Contact Enrichment

One of Nimble's standout features is its enhanced Prospector, which uses AI to deliver accurate contact information, enriched company insights, and comprehensive social profiles in real-time. This eliminates hours of manual research, enabling small businesses to access high-quality, actionable data instantly.

Effortless Lead Capture

Nimble makes it easier than ever to capture and organize leads from multiple sources, including website inquiries, LinkedIn prospecting, and even physical business cards. With Nimble’s web forms, LinkedIn Prospecting add-on, and mobile card scanner, every contact is automatically tagged, assigned, and integrated into workflows for immediate follow-up, streamlining the lead management process.

Personalized, Automated Email Outreach

With Nimble’s personalized email outreach feature, small businesses can send targeted email sequences at scale, triggered by recipient engagement. The platform ensures timely follow-ups at the optimal moment, significantly boosting conversion rates and enabling businesses to nurture leads more effectively.

Automated Workflows for Seamless Customer Journey

Nimble’s Workflows feature helps automate key actions such as sending messages, creating tasks, tagging contacts, adding notes, enrolling contacts in email sequences, and triggering notifications. By streamlining these actions, Nimble allows teams to stay focused on the most important tasks and keep momentum going throughout the customer journey.

Integrated Email Marketing

Say goodbye to separate marketing software. Nimble enables businesses to create, send, and monitor branded email campaigns directly from the platform, saving both time and money while eliminating the need for multiple tools.

Nimble's Vision for the Future

These new capabilities represent a significant leap forward in Nimble’s mission to help small businesses replace fragmented tools with a unified engagement platform that delivers real, measurable results.

“Nimble is not only affordable and scalable, but it also provided me with the tools and automation to focus my attention where it needed to be. Nimble has been an absolute game-changer,” said J.L. Nave III, Principal at Nave Strategies.

Strategic Shift: From CRM to AI-Driven Growth Platform

As Nimble continues to grow, it’s evolving from a simple CRM into a sophisticated, AI-powered platform capable of supporting all aspects of small business growth. The platform now offers a suite of tools designed to attract, nurture, and expand customer relationships while maintaining a focus on simplicity and cost-effectiveness.

“Nimble is evolving into a platform capable of supporting all aspects of small business growth,” said Jon Ferrara, CEO of Nimble. “We are committed to providing small businesses with the tools they need to drive growth without the complexity or cost of traditional enterprise solutions.”

Looking Ahead: AI Innovations and Omnichannel Engagement

Looking toward the future, Nimble is developing a range of groundbreaking features:

• AI Agents for Smarter Selling – Nimble will introduce AI-powered assistants to help businesses manage tasks, surface insights, and suggest next-best actions, enabling sales teams to stay focused on closing deals.

• AI Email Optimization – The platform will enhance email campaigns by leveraging AI to generate and optimize personalized messages, significantly increasing open rates and conversions.

• Unified Omnichannel Communication – Nimble will soon offer seamless customer interaction management across Web Chat, SMS, and Phone, providing a fully integrated communication hub.

By centralizing customer interactions from multiple channels into one intuitive platform, Nimble helps small businesses deliver exceptional customer experiences consistently.

CKEditor, a widely adopted enterprise-grade WYSIWYG rich text editor, has unveiled a powerful new suite of features specifically designed for email content creation. The new functionality simplifies building, editing, and exporting emails directly within applications—enabling developers and content teams to create professional-grade email campaigns without relying on third-party tools.

What’s New in CKEditor for Email Editing

1. Layout Tables

• Provides intuitive tools for structuring email content using HTML tables.

• Offers precise layout control that mirrors how emails will appear in end-user inboxes.

• Reduces formatting inconsistencies across email clients.

2. Email Configuration Helper

• Delivers real-time warnings for missing plugins or misconfigurations.

• Helps developers implement CKEditor for email creation with minimal setup effort.

• Ensures compatibility with standard email rendering engines.

3. Export with Inline Styles

• Generates clean HTML output with inline styles, optimized for email clients.

• Eliminates the need for external CSS or complex workarounds.

• Allows seamless integration into email automation platforms or CRMs.

Developer and Business Benefits

• For Developers:

  • Ready-to-use email editor configurations.

  • Reduced integration time and long-term maintenance overhead.

  • Eliminates reliance on external email design tools.

• For End Users:

  • Drag-and-drop layout capabilities for structured email content.

  • Preview designs as they would appear in inboxes.

  • Enhanced productivity through an embedded email creation interface.

• For Businesses:

  • Supports native email workflows within existing platforms.

  • Increases ROI by replacing third-party tools with in-house solutions.

  • Empowers teams to build everything from simple email inputs to full campaign editors.

Quote from Leadership

"Whether you're looking to implement a simple email editor or a fully-integrated email creation tool, CKEditor now provides the essential features needed," said Wiktor Walc, CTO of CKEditor. "This release further reinforces our commitment to delivering user-driven solutions that simplify workflows and empower both developers and content creators."

Get Started with the New Email Features

Developers and businesses can learn more through CKEditor’s upcoming webinar or schedule a live demo with the sales team. Explore documentation, product guides, and email integration resources at:

• ckeditor.com

• ckeditor.com/ckeditor-5

Primis, a leader in the video discovery platform space, has expanded its collaboration with HUMAN Security. This partnership is aimed at fortifying the digital advertising ecosystem against fraud, bots, and digital threats. With this strategic move, Primis reaffirms its dedication to transparency and elevating industry standards in programmatic advertising.

Highlights of the Partnership

1. Transition to Pre-Bid Filtering with HUMAN’s MediaGuard

• Primis is now using HUMAN’s Ad Fraud Defense solution, MediaGuard.

• The platform has moved from post-bid monitoring to proactive pre-bid filtering.

• This ensures invalid traffic is filtered before bid initiation, maintaining marketplace integrity.

2. Enhanced Ad Inventory Quality and Trust

• Pre-bid filtering validates that ad inventory is fraud-free before reaching buyers.

• Advertisers benefit from cleaner traffic, leading to more informed decision-making.

• Trust and transparency are enhanced across the programmatic ecosystem.

3. HUMAN’s Multi-Channel Fraud Detection Capabilities

• HUMAN analyzes signals across display, CTV, and digital audio.

• The platform provides pre-bid controls for accurate targeting of human audiences.

• Ad fraud is mitigated with unmatched scale, speed, and precision.

4. Strategic Alignment for Long-Term Value

• According to Primis’ COO Maayan Segal, this transition is a “game-changer” for the industry.

• HUMAN’s SVP, Rick Holtman, highlights the integration as a reinforcement of trust and quality.

• The partnership strengthens Primis' role as a transparent and reliable ad tech platform.

Primis' deepened integration with HUMAN Security marks a pivotal step in the battle against ad fraud. By proactively filtering threats before they affect ad performance, the company is setting a new benchmark for digital ad integrity. This collaboration underlines Primis’ unwavering commitment to delivering trusted, high-performance programmatic advertising experiences.

A recent study by Kantar, a global leader in marketing analytics, has confirmed the effectiveness of Rembrand’s Augmentation Intelligence (RAI) in increasing brand awareness and differentiation. The study underscores how RAI can work in tandem with traditional social and video advertising to deliver deeper brand impact and engagement.

Insights from the Study

1. Significant Increase in Unaided Brand Awareness

• RAI exposure led to a 1.3x increase in first-mention unaided awareness, rising from 13% to 28%.

• Any-mention unaided awareness grew 1.5x, jumping from 22% to 37%.

• These results reflect the strong impact of RAI-enabled brand integrations across multiple campaigns.

2. Higher Brand Differentiation Compared to Industry Norms

• Respondents showed a 34% rate of brand differentiation after RAI exposure.

• This figure is 1.8x higher than Kantar’s industry norms, indicating RAI’s influence in making brands stand out.

3. Seamless Brand Integration Enhancing User Experience

• RAI technology allows for non-disruptive, in-content brand placements.

• This approach enhances brand perception without interrupting viewer experience.

• Omar Tawakol, CEO of Rembrand, emphasizes RAI as a “breakthrough” in brand integration and consumer connection.

4. Improved Engagement and Video Completion Rates

• Campaigns using RAI showed an uplift in video completion rates, indicating better viewer retention.

• This proves RAI's value as a complementary tool to existing media strategies.

5. Authenticity Through Creator-Driven Content

• According to Kantar’s Nicole Jones, creator content plays a pivotal role in building trust with audiences.

• Rembrand’s product placements blend naturally into this content, boosting authenticity, trust, and engagement.

• Brands can now organically integrate into everyday digital content, moving beyond traditional ad limitations.

Rembrand’s Augmentation Intelligence (RAI) is reshaping brand communication strategies by seamlessly embedding messages into content. Backed by Kantar's study, it offers a credible, high-impact alternative to traditional advertising methods—enhancing visibility, brand differentiation, and consumer engagement across platforms. For marketers aiming to future-proof their strategies, RAI presents a compelling and measurable path forward.

Madison Logic, a leader in global digital Account-Based Marketing (ABM), has introduced ABM Audio Advertising—a new channel that integrates digital audio into its robust ABM platform. This expansion enables B2B marketers to tap into the surging popularity of audio platforms to reach broader, more diverse decision-making groups across key accounts.

Highlights of the Announcement

1. A Strategic Addition to Multi-Channel ABM

• The new audio offering enhances Madison Logic’s multi-channel ABM portfolio.

• It empowers B2B marketers to connect with buyers across more touchpoints, including native paid media and digital audio platforms.

• Madison Logic now provides greater native media reach than any other ABM provider.

2. Digital Audio’s Expanding Influence in B2B

• Digital audio channels—such as podcasts, streaming services, and satellite radio—are gaining traction with B2B audiences.

• These platforms reach over 214 million U.S. listeners, offering high-impact exposure.

• Marketers can target influential buying groups like Millennials and Gen Z, who are active digital audio consumers.

3. Hyper-Targeted Brand Awareness

• Audio channels provide a personal and immersive brand experience that stands out in today’s crowded media landscape.

• Marketers can engage decision-makers with genre-aligned messaging, tailored to professional interests and industry-specific content.

• This allows brands to build deeper connections and increase brand recall through highly targeted content delivery.

4. CEO Perspective: The Future of ABM is Audio-Integrated

• Keith Turco, CEO of Madison Logic, emphasizes the importance of meeting buyers where they are—and anticipating where they’re going.

• ABM Audio Advertising is part of a larger strategy to diversify and modernize ABM channels for the future.

5. Aligning B2B Strategies with Evolving Media Consumption

• Business professionals are increasingly consuming digital audio for insights and industry knowledge.

• Integrating audio into ABM campaigns helps marketers stay relevant and deliver value-driven content across all decision stages.

• Audio is now a core pillar of a successful ABM strategy.

Madison Logic’s ABM Audio Advertising marks a pivotal evolution in B2B marketing, enabling brands to engage with a broader audience through one of the fastest-growing digital channels. As audio content continues to shape buyer behavior, this new offering gives marketers a powerful tool to cut through the noise and connect with decision-makers in a more intimate and impactful way.

DASH TWO, a leader in paid media strategy, is spearheading the promotional campaign for PurpleStride 2025—the Pancreatic Cancer Action Network’s (PanCAN) flagship fundraising walk. Taking place on Saturday, April 26, with nearly 60 events nationwide, the campaign combines national reach with hyper-local engagement to drive awareness, participation, and action.

Campaign Highlights

1. Integrated Multi-Channel Media Approach

• The campaign includes a mix of social, digital, and out-of-home (OOH) media.

• Messaging is tailored to reach users on mobile, during commutes, and in their communities.

• Built on data-driven insights from previous years, with adjustments made for current media trends and user behaviors.

2. Localized OOH Focus in High-Impact Markets

• New York City:

  • 65+ digital liveboards in 7 major subway stations.

  • Nighttime wall projections at E Houston & Bowery boost street-level visibility.

• Los Angeles:

  • Bus ads on Santa Monica’s Big Blue Bus line.

  • Digital billboard on the 405 freeway near LAX for broad commuter reach.

• Washington, D.C.:

  • Over 50 digital subway placements across the Metro system.

  • Full-motion creative in high-traffic stations for maximum visibility.

3. Proven Tools & Platform Expansion

• Following a successful 2024 campaign with a 30% YoY increase in registrations.

• Meta lead forms and Google Performance Max continue to be leveraged.

• TikTok lead generation introduced for top markets to boost mobile sign-ups.

• All tools focus on creating frictionless, mobile-first pathways from awareness to participation.

4. Hyper-Local Messaging Across the U.S.

• While the media strategy is national, creative elements are customized for individual cities.

• Events in cities like San Francisco, Atlanta, Pittsburgh, Chicago, and Boston highlight local community impact.

• This localized storytelling ensures each participant feels personally connected to the cause.

5. Focus on Community & Connection

• The strategy emphasizes that PurpleStride is a personal, community-driven experience.

• Kim Pham, VP at DASH TWO, states, “Our job is to bring people in… it’s happening in their backyard.”

• Participants across cities are part of a unified movement supporting PanCAN’s mission.

DASH TWO’s dynamic, data-informed approach to PurpleStride 2025 balances national scale with local intimacy, inspiring communities to walk, volunteer, and support PanCAN’s mission. By leveraging advanced media tools and high-visibility placements, the campaign drives impactful engagement—fueling real progress in the fight against pancreatic cancer.