News
Outset Media Index Launches to Bring Data-Driven Transparency to Crypto Media Analysis
The fragmented world of media analytics may soon get a much-needed upgrade. Outset Media Index (OMI) has entered a soft launch phase with a platform designed to bring standardized, data-driven benchmarking to media analysis—an area that has long relied on scattered metrics, opaque rankings, and incomplete traffic signals. Developed by communications firm Outset PR, the index currently tracks more...
marketing 16 Mar 2026
Toronto Agency Pushes Back on AI Job Replacement With “If You Sell to Humans” Campaign
As artificial intelligence continues to reshape marketing, one agency founder is raising a question many companies haven’t fully confronted: What happens if businesses replace the very humans they depend on as customers? That’s the premise behind a new campaign from Jessica Alex Marketing, a Toronto-based agency founded by Jessica Alex. The firm has launched a message aimed at businesses rapidly...
artificial intelligence 16 Mar 2026
Appier’s New Whitepaper Signals the Rise of Agentic AI—and a Shift Toward Autonomous Marketing
Artificial intelligence in marketing may be approaching its next major evolution. A new whitepaper from Appier argues that the industry is moving beyond AI-assisted workflows toward agentic systems capable of autonomous marketing execution. Titled “The Future of Autonomous Marketing with Agentic AI,” the report explores how agentic AI could become a new operational layer for modern marketing...
artificial intelligence 16 Mar 2026
DataOceans Retains Leader Status on Aspire Leaderboard for CCM and CXP Platforms
Customer communications technology provider DataOceans has once again secured a Leader position on the Aspire Leaderboard, the interactive market evaluation from Aspire Customer Communications Services that tracks vendors shaping the customer communications and experience landscape. The company earned top placement across two key segments of the 2026 Aspire Leaderboard: CCM-CXM Communications...
customer experience management 16 Mar 2026
Sprinklr Named a Leader in 2026 Gartner Magic Quadrant for Voice of the Customer Platforms
Enterprise CX platform provider Sprinklr has secured a Leader position in the 2026 Voice of the Customer (VoC) Platforms Magic Quadrant, according to research firm Gartner. The recognition underscores the growing importance of AI-powered tools that help companies collect, interpret, and act on customer feedback across an expanding universe of digital touchpoints. For marketing, customer...
marketing 16 Mar 2026
Databricks Unveils Genie Code, an AI Agent Built to Automate Data Engineering and Analytics
Enterprise data teams may soon spend less time writing code—and more time supervising AI agents that do the work. At its annual platform rollout this week, Databricks introduced Genie Code, a new autonomous AI agent designed to handle complex data engineering, data science, and analytics tasks end-to-end. The release marks a major step in the company’s push toward what it calls “Agentic Data...
marketing 13 Mar 2026
Canva Unveils Magic Layers to Turn Static Images Into Fully Editable Designs
The rapid rise of generative AI has dramatically increased the volume of visual content being created every day. However, much of that content comes with a frustrating limitation: once generated, the design is often locked inside a static image file. Even small edits—changing text, repositioning elements, or adjusting layouts—can require starting the creative process over again. To address this...
marketing 13 Mar 2026
8x8 Launches Engage Globally to Extend AI-Powered Customer Engagement Beyond the Contact Center
Customer experience (CX) is no longer confined to contact centers. Today, customer interactions happen everywhere—on retail floors, in service workshops, at healthcare facilities, and across distributed field teams. Every one of those interactions can influence brand perception, customer loyalty, and ultimately revenue. To address this shift, 8x8 has announced the global general availability of...
artificial intelligence 13 Mar 2026
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