In an age where consumer skepticism is at an all-time high, brand trust has become the cornerstone of sustainable success. On April 17, 2025, Tim Berney, CEO and founder of VI Marketing & Branding, will address this pressing issue at Digital Summit Chicago, one of the most influential events in the marketing industry.

An award-winning industry leader, Berney will delve into why rebuilding trust isn’t just a marketing goal but a fundamental business imperative—and how emotionally intelligent, purpose-driven marketing can restore it.

Highlights from Tim Berney’s Session at Digital Summit

1. Why Brand Trust Matters More Than Ever

• Consumers are more skeptical and critical than ever before.

• Misinformation and overpromising have eroded brand credibility.

• Trust is now a primary differentiator in customer loyalty and retention.

2. Human-Centered Marketing: The Core of Trust

• Emphasizing honesty, transparency, and warmth in communication.

• Brands must adopt genuine human traits to foster lasting relationships.

• Emotional resonance is critical to customer connection and belief.

3. Purpose-Driven Strategy: Aligning Teams and Vision

• A clearly defined brand purpose serves as a guiding light for both internal and external stakeholders.

• Aligning company mission with customer values builds organizational authenticity.

• Purpose helps deliver consistency in messaging and operations.

4. Real-World Success: VI Marketing & Branding’s Approach

• Under Berney’s leadership, VI has achieved three consecutive record-breaking years.

• The agency focuses on behavior-changing campaigns that create measurable impact.

• Innovative client partnerships based on shared goals and mutual growth have driven VI’s success.

Digital Summit Chicago

• A flagship event in the marketing calendar, Digital Summit Chicago gathers top marketing professionals, innovators, and thought leaders.

• It offers an arena to explore emerging trends, best practices, and cutting-edge strategies.

• Berney’s session is expected to be a highlight, offering actionable insights for marketers navigating today's trust-deficit landscape.

Tim Berney’s participation in Digital Summit Chicago 2025 reaffirms his role as a forward-thinking leader in the branding space. His focus on emotional intelligence, transparency, and purpose-driven marketing reflects a modern, people-first approach to brand building.

As the marketing world continues to evolve, Berney’s insights provide a blueprint for how authentic, trust-centric strategies can not only engage audiences but also drive long-term success.