Moburst, a globally recognized mobile-first digital marketing agency, has officially acquired Kitcaster, a podcast booking agency renowned for elevating brand visibility and executive thought leadership. This strategic acquisition enhances Moburst’s service offerings by integrating podcast marketing into its expanding PR division—Uproar by Moburst.

Highlights of the Acquisition

About Kitcaster: A Podcasting Powerhouse

• Founded in 2017 by Brandy Whalen and Ryan Estes.

• Specializes in securing high-impact podcast interviews for business leaders.

• Focuses on enhancing brand authority through authentic, expert-led conversations.

• Recognized with awards including:

  • Inc. Magazine’s Best Places to Work

  • Colorado Companies to Watch

  • ColoradoBiz Magazine’s Top 200 Privately Owned Companies

  • Denver Business Journal’s Best Places to Work

Why Podcasting Matters in Modern Marketing

• Over 584 million global podcast listeners.

• 55% of the U.S. population aged 12+ listens to podcasts monthly.

• Global podcast ad spend is expected to reach $4.46 billion by 2025.

• Podcasts offer:

  • Authentic brand engagement

  • Deep connection with niche audiences

  • Unparalleled thought leadership opportunities

Strategic Benefits of the Acquisition

• Enhanced Client Offerings: Moburst adds podcast placement to its marketing toolkit.

• Proven Methodology: Kitcaster’s data-driven booking strategies complement Moburst’s full-funnel approach.

• Expanding Uproar by Moburst: Kitcaster's 52 active clients join Moburst's new PR division.

Executive Commentary on the Acquisition

• Gilad Bechar, CEO of Moburst:

  • Highlights podcasting as a powerful channel for thought leadership.

  • Emphasizes delivering credible, impactful marketing outcomes.

• Ryan Estes, Co-founder of Kitcaster:

  • Expresses enthusiasm for enhanced capabilities and integrated services.

  • Believes the partnership will amplify client value and market presence.

Moburst’s Broader Strategy and Global Presence

• This is Moburst’s fourth acquisition in five years and second in five months.

• Offices in:

  • New York City

  • Miami

  • San Francisco

  • Tel Aviv

  • London

  • Orlando

  • Now Denver (Kitcaster HQ)

• Unified services under one roof:

  • Digital Marketing

  • SEO

  • PR & Influencer Marketing

  • Social Media

  • App Development

Moburst’s acquisition of Kitcaster signals a significant leap in the evolution of podcast-based brand marketing. As the audio content space grows, integrating Kitcaster's proven podcast strategy into Moburst’s PR and digital services creates a powerhouse for brands seeking to establish credibility, expand reach, and build loyal customer relationships through voice-led storytelling. This move not only strengthens Moburst’s position in the market but also sets a new benchmark for integrated marketing communications.