Adx. Inc. has signed a definitive agreement to acquire all assets and liabilities of Collabra Technology, Inc., in a strategic move backed by lead investor group Doxxa. This acquisition aims to extend Adx’s innovative micro-ad platform beyond real estate, unlocking new opportunities across more than 20 industries and reinforcing the company’s commitment to digital marketing transformation.

Highlights of the Acquisition

1. Strategic Expansion into New Markets

• Adx is poised to expand beyond its real estate foundation into over 20 new verticals using Collabra’s micro-ad platform.

• The transaction reflects Adx’s forward-thinking AdTech strategy, bringing scalable, innovative solutions to an $800B global market.

2. Leadership Transitions and Continuity

• Russ Cofano, outgoing CEO of Collabra, is recognized for his leadership in positioning Collabra as the leading MLS-integrated digital ad platform.

• Margo Fraker, current COO of Collabra, will become CEO of Adx’s B2B division, leading the charge in real estate and adjacent industries.

• Fraker’s leadership will support organizational growth and post-merger integration, with a strong focus on go-to-market strategy for AdBuilder.

3. Industry Expertise Fuels Growth

• Adam Contos, former CEO of RE/MAX, joins as a strategic advisor.

• Contos will work with Fraker to scale operations and enhance B2B partnerships, leveraging his deep knowledge of real estate franchising and business development.

4. A Vision for Long-Term Innovation

• Jim DuBois, Executive Chair of Adx, emphasized the innovation potential: “This is a phenomenal opportunity to expand AdTech in cool ways that have not been seen previously.”

• Time H. Barrow, PhD, Chief Brand Officer, highlighted the bold vision: “We’re doubling down in real estate and expanding into over 20 additional industries. It’s gonna be a blast.”

5. Closing Timeline

• The transaction is expected to close by April 30, 2025, paving the way for a seamless transition and integrated rollout across platforms and industries.

The acquisition of Collabra by Adx marks a pivotal milestone for the AdTech landscape. By combining Collabra’s proven real estate ad capabilities with Adx’s ambitious expansion plans, the unified team is poised to deliver next-gen advertising solutions across industries. With seasoned leadership, cutting-edge technology, and strategic partnerships, Adx is setting the stage for a new era in micro-targeted digital advertising.

Nuestra.TV, the bilingual, free streaming platform by Adsmovil, has entered into a strategic content partnership with Avenida Entertainment Group, an award-winning, minority-owned media company. This collaboration enhances both platforms’ reach and underscores their shared mission to deliver authentic, culturally resonant programming to the diverse U.S. Latino audience.

Highlights of the Partnership

1. Curated A+ Content Now Streaming on Nuestra.TV

• A+ is Avenida’s newly launched English-language streaming platform that targets bicultural and multigenerational Latino audiences in the U.S.

• Nuestra.TV will now feature a handpicked slate of original A+ shows such as:

  • Illegally Brown

  • Immigrant Voices of America

  • Baldo

  • Pinkafé Unfiltered

  • Barrio Chino

  • Rated V

2. A Shared Mission of Representation and Inclusion

• The collaboration reflects a shared commitment to elevating underrepresented voices, filling a gap in mainstream media by spotlighting authentic Latino stories.

• Fanny Grande, CEO of Avenida Entertainment Group, emphasized that the partnership is about “empowering diverse creatives” and “redefining multicultural entertainment.”

3. Strategic Impact for Advertisers and Content Owners

• The partnership provides new opportunities for brands and advertisers to connect with U.S. Latino audiences through culturally relevant digital content.

• Alberto Pardo, Co-founder and CEO of Nuestra.TV, noted that this alliance “enhances the bilingual streaming experience” and supports scalable engagement for advertisers.

4. Nuestra.TV’s Expanding Bilingual Ecosystem

• Nuestra.TV currently offers:

  • 10,000+ hours of on-demand content

  • 20+ FAST channels

  • Bilingual programming from the U.S., Latin America, and Spain

• It is available across platforms including Roku, Fire TV, Apple TV, Android, and iOS, catering to viewers across acculturation levels and generations.

5. Co-Marketing and Distribution Opportunities

• The deal opens the door to collaborative marketing across AVOD and FAST channels, reinforcing the continued momentum of Hispanic-focused streaming platforms in the U.S. media landscape.

This partnership between Nuestra.TV and Avenida Entertainment marks a significant step forward in amplifying Latino voices in digital entertainment. By integrating A+ programming into its platform, Nuestra.TV continues to position itself as a leading destination for bilingual, bicultural, and multigenerational content, while offering brands and creatives alike a powerful avenue for meaningful audience engagement.

Avochato, the trusted business communication platform for thousands of sales and support teams, has launched a new Google Chrome extension that enables users to message, call, and manage conversations directly from their browser—without switching tabs or applications. This update brings real-time AI-powered tools into users' everyday workflows, streamlining communication at scale.

"Our customers want faster, simpler ways to stay in touch with their customers and staff without the friction of managing so many tabs or switching apps," said Alex De Simone, Co-founder and CEO of Avochato. "This extension makes messaging and calling a natural part of your everyday workflow, right inside Chrome. I use it daily alongside my email inbox."

Features of the Avochato Chrome Extension

1. Seamless In-Browser Messaging and Calling

• Message customers while browsing any website or CRM.

• Instantly make and receive phone calls via the extension.

• Start conversations or respond without needing to leave the current tab.

2. Real-Time AI & Team Collaboration

• Monitor AI-powered automated responses in real time.

• Assign chats to teammates, organize conversations, and add internal notes on the fly.

• Receive custom notifications and alerts without delay.

3. Native Salesforce Integration

• Automatically pulls up recent customer conversations when viewing Salesforce records.

• Enables quick navigation between active conversations.

• One-click to initiate new threads with leads or customers directly from the CRM.

4. Shared Inbox & Contact Access

• Connects directly to existing Avochato accounts.

• Provides access to shared inbox, contacts, and conversation history.

• No extra setup—just log in and start communicating.

Why It Matters for Sales & Support Teams

With businesses relying more than ever on real-time communication, the new Chrome extension simplifies daily outreach, especially for teams working within platforms like Salesforce, Gmail, or other browser-based tools. It cuts down on time wasted switching between apps and ensures that every message or call is logged, tracked, and accessible in one place.

Get Started Today

The Avochato Chrome extension is available now for download from the Chrome Web Store. It installs in seconds and works instantly with your Avochato login.

Intentsify, a market leader in B2B intent data and AI-powered signal-based marketing, has announced the appointment of Chris Modzelewski as Executive Vice President of Ad Solutions and Data Monetization. This strategic hire comes on the heels of Intentsify’s recognition as a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, underscoring the company’s ambitious expansion into the audience and advertising solutions space.

"We're thrilled to welcome Chris to our leadership team during this pivotal growth period," said Marc Laplante, CEO of Intentsify. "His global experience in ad tech and audience measurement will be key as we extend our value to customers through new, differentiated offerings."

A Milestone in Intentsify’s 2025 Growth Strategy

Modzelewski’s Role and Vision

In his new role, Modzelewski will:

• Lead advertising and data monetization efforts.

• Expand Intentsify’s audience solutions portfolio using proprietary intent signals.

• Deliver innovative media activation opportunities to B2B advertisers and agencies.

• Create new revenue streams that go beyond traditional intent data services.

"I'm excited to help our partners reach the right buyers at the right time using the best audience intelligence available," said Modzelewski.

A Proven Leader in Ad Tech and Audience Measurement

Chris Modzelewski brings:

• 26 years of experience across ad tech, software, and market research.

• Expertise in digital audience measurement and cross-channel advertising solutions.

• Global leadership success at companies like Gemius (Founder) and Dynata (Head of Product).

• A track record of building high-performing teams and scalable tech infrastructures.

His deep understanding of data science, media strategy, and analytics will help drive innovation at the intersection of intent data and ad performance.

Why This Matters for the B2B Marketing Landscape

As demand grows for high-precision B2B advertising, Intentsify is positioning itself at the forefront of the audience-based activation revolution. The appointment of Modzelewski accelerates the company’s ability to integrate intent data into full-funnel ad solutions, giving brands a measurable edge in campaign planning, targeting, and performance.

With Chris Modzelewski joining the executive team, Intentsify is set to lead a new era in data-driven advertising for B2B, backed by innovation, global expertise, and a bold vision for 2025 and beyond.

Ordergroove, the leader in Relationship Commerce for enterprise brands and retailers, has announced Ordergroove Frontier—a suite of AI-powered solutions designed to transform how brands drive recurring revenue growth. Frontier revolutionizes traditional subscription management by infusing advanced AI into the platform's core, enabling merchants to optimize customer relationships, boost retention, and scale more efficiently.

"Brands don’t need more data—they need smarter systems that act on their behalf," said Greg Alvo, CEO of Ordergroove. "Frontier is the brain of Relationship Commerce, helping merchants grow smarter, faster, and more profitably."

How Ordergroove Frontier Transforms Subscription Management

Features of Ordergroove Frontier

1. Recovery Optimizer
   Leverages smart AI recommendations to optimize payment retries, increasing recovery rates by 56%. This ensures merchants can recover more revenue from failed subscription payments.

2. AI Assistant
   A GPT-powered conversational layer to accelerate onboarding, troubleshooting, and deployment. With instant answers from the Help Center, Developer Docs, and Academy, merchants can streamline operations.

3. Disengaged Subscriptions Concierge
   This tool uses AI-driven insights to manage disengaged subscribers and maximize payment success rates, ensuring merchants maintain healthy, active subscriber bases.

4. Subscription Forecasting Analytics (Coming Soon)
   A predictive tool that dynamically forecasts recurring revenue, allowing brands to better plan and scale their business as market conditions evolve.

The Business Impact of AI-Driven Relationship Commerce

As eCommerce economics evolve, brands face increasing customer acquisition costs and declining loyalty. Traditional, one-size-fits-all approaches no longer suffice. Ordergroove Frontier offers a solution to this challenge by enabling brands to foster personalized, scalable relationships with every customer—ultimately driving stronger customer lifetime value (CLTV) and business profitability.

The Future of Relationship Commerce: Autonomous and Intelligent

Ordergroove's vision for Frontier goes beyond product innovation. The platform is positioned as the self-optimizing engine for brands to nurture long-term relationships while driving operational efficiencies. With future capabilities like proactive churn prediction, dynamic pricing, and personalized offers, Frontier will enable merchants to anticipate customer needs and enhance their experiences in real-time.

Expanding Frontier Capabilities

In the coming months, Ordergroove plans to expand Frontier’s ecosystem with even more intelligent features, such as:

• Adaptive cancel flows to prevent churn.

• Proactive churn prediction to retain valuable subscribers.

• Predictive performance metrics to guide growth strategies.

With Ordergroove Frontier, brands are equipped to outpace competitors in the rapidly changing eCommerce landscape. The AI-powered solutions within Frontier will help merchants scale more efficiently, anticipate customer needs, and unlock new levels of growth. By automating relationship management, Frontier empowers brands to build smarter, more profitable customer connections.

Zenapse, an innovative AI-driven marketing platform powered by emotional intelligence, has announced a multi-year licensing partnership with LG Ad Solutions' Innovation Labs. This strategic collaboration aims to leverage Zenapse’s Large Emotion Model (LEM) to bring emotionally intelligent advertising to the forefront of Connected TV (CTV). With over 200 million LG Smart TVs globally, this partnership sets the stage for a new era of personalized and emotionally engaging advertising.

"By combining LG’s expertise in CTV with Zenapse's emotional AI, we are paving the way for more meaningful brand experiences," said David Rudnick, Chief Technology Officer at LG Ad Solutions.

How the Zenapse and LG Ad Solutions Collaboration Will Shape the Future of CTV Advertising

Benefits of the Partnership

1. Emotionally Intelligent Ad Targeting
   Zenapse’s Large Emotion Model (LEM) introduces psychographic targeting to create emotionally aware ad campaigns that foster deeper viewer connections. This innovative approach allows for more personalized and relevant ads on LG’s Connected TV platform.

2. Enhanced Personalization and Campaign Performance
   By integrating Zenapse's emotional intelligence AI with LG's technology, the collaboration aims to deliver ads that resonate with viewers on a deeper level. This drives higher engagement, maximized campaign performance, and more meaningful brand experiences.

3. Reach Across 200 Million Smart TVs Globally
   With access to over 200 million LG Smart TVs, this collaboration empowers global brands to reach a massive and diverse audience, offering unparalleled opportunities for advertisers to connect with viewers.

The Rise of CTV: A Growing Opportunity for Advertisers

The Connected TV (CTV) sector is rapidly expanding, with the U.S. market expected to reach over $40 billion by 2027, up from $24.6 billion in 2023. More than 90% of households now adopt streaming platforms, compared to just 40% with traditional cable subscriptions. This growth presents a significant opportunity for advertisers to create high-impact campaigns that leverage real-time feedback, sophisticated targeting, and superior engagement metrics.

Expanding Zenapse’s Global Reach in CTV

This partnership allows Zenapse to extend its global footprint by integrating ZenVision for CTV with LG’s platform. The deal also grants LG Ad Solutions access to Zenapse’s proprietary emotional intelligence tools, fostering the development of next-gen advertising products that will drive innovation and expand targeting capabilities in the growing CTV market.

A New Era for Emotionally Intelligent Advertising

The collaboration between Zenapse and LG Ad Solutions represents a breakthrough in CTV advertising, enabling marketers to deliver emotionally intelligent, highly personalized ads that resonate with audiences. This partnership sets a new standard for targeting precision and audience engagement, positioning both companies to lead the CTV advertising revolution.

The Bliss Group, a leading marketing communications agency, has promoted Meghan Busch to Group Vice President and Emma Skultety to Vice President. These promotions, along with those of Sarah Dougherty and Sarah Eisler in the fall, highlight the agency's commitment to recognizing and nurturing exceptional talent. The recent leadership changes further reinforce The Bliss Group's strategic focus on insights-driven marketing communications and its continued growth in diverse sectors.

"These promotions reflect Bliss’s commitment to recognizing exceptional talent and creating personalized growth paths for our team members," said Cortney Stapleton, CEO of The Bliss Group. "We are proud to invest in our people, creating opportunities for advancement that enhance our leadership bench and strengthen our ability to deliver meaningful impact for our clients."

Promotions Across Key Practices

Meghan Busch: Group Vice President, Financial Services Practice Group

As Group Vice President in the Financial Services Practice Group, Meghan Busch leads integrated communications programs that blend data-driven insights with compelling storytelling. Her work ensures that client messaging resonates with the right audiences through effective communication channels. Meghan holds a master’s degree in corporate and public communication from Monmouth University and a bachelor’s degree from The College of New Jersey (Honors Program).

Emma Skultety: Vice President, Head of Paid Media

In her new role as Vice President, Emma Skultety leads full-funnel digital marketing initiatives, from strategic planning to execution in-platform. Emma is dedicated to driving impactful, results-oriented campaigns. She earned her bachelor’s degree from The University of Connecticut.

Sarah Dougherty: Vice President, Professional Services Practice Group

Promoted to Vice President in the Professional Services sector, Sarah Dougherty drives client success through strategic content and integrated marketing campaigns. Additionally, Sarah leads the firm’s Learning & Development program. She earned both her bachelor’s and master’s degrees from The University of Alabama.

Sarah Eisler: Vice President, Bliss Impact Practice Group

As a Vice President in the Bliss Impact Practice Group, Sarah Eisler develops communications campaigns for clients in social impact and financial services. Sarah holds a bachelor’s degree from the University of Pennsylvania.

A Commitment to Leadership and Client Success

These promotions represent The Bliss Group's ongoing investment in leadership development and personalized growth paths for its employees. By recognizing their strengths and providing opportunities for advancement, the agency is ensuring that its leadership team remains agile, innovative, and equipped to drive insights-driven marketing communications that create real impact for clients.

"We are incredibly proud of the continued success of our team members and their dedication to delivering exceptional service," added Stapleton. "These promotions reflect our commitment to strengthening our leadership bench and positioning The Bliss Group for continued growth in the marketing communications industry."

NielsenIQ (NIQ), a global leader in consumer intelligence, has officially launched BASES AI Screener, a real-time idea screening platform powered by Generative AI (GenAI). Combining NIQ’s expansive consumer panel datasets and innovative predictive models, the new tool helps Consumer Packaged Goods (CPG) companies evaluate and prioritize innovation ideas faster and more cost-effectively. With its launch in multiple markets, including the United States, United Kingdom, Germany, Brazil, and Indonesia, BASES AI Screener continues to expand in 2025, offering a transformative solution for innovation teams worldwide.

"With BASES AI Screener, we're redefining how innovation decisions are made," said Ramon Melgarejo, President of Strategic Analytics & Insights at NIQ. "By combining real purchase behavior with the latest in generative AI, we're helping teams cut through the noise and focus on ideas with real market potential."

Benefits of BASES AI Screener for CPG Companies

1. Reliable & Predictive Insights

BASES AI Screener leverages Generative AI to combine BASES metrics and NIQ’s comprehensive database, providing actionable insights to help teams assess the innovation potential of ideas quickly and reliably. The tool offers detailed feedback and tailored recommendations, ensuring more accurate decision-making.

2. Accelerated Timelines

The AI-powered platform delivers innovation assessments in minutes, allowing businesses to quickly evaluate concepts and reduce the overall time spent on market research. This rapid feedback loop leads to faster innovation cycles and a more agile approach to product development.

3. Cost-Effective Results

Unlike traditional screening methods that can be expensive and time-consuming, BASES AI Screener offers high-quality insights at a fraction of the cost, making it accessible for teams working with flat research budgets.

Additional Features of BASES AI Screener

Continuously Updated Synthetic Panels

The platform creates synthetic panels that are constantly updated with the latest consumer behavioral data from NIQ’s panels. This ensures that the insights provided are relevant and reflect the most current consumer purchasing dynamics.

Data-Rich AI Personas

BASES AI Screener generates detailed AI personas with valuable insights on innovation drivers and differentiation. This feature helps brands understand consumer preferences and fine-tune their innovations for market success.

Intuitive DIY Workspace

The platform’s user-friendly interface allows CPG teams to independently screen, learn, and improve their innovations efficiently. The DIY workspace enables faster iteration and testing with minimal reliance on external researchers.

Reinforcing the Future of Smarter Innovation

The launch of BASES AI Screener marks a significant step forward in AI-powered innovation screening for CPG companies. With its combination of Generative AI and real consumer behavior data, NIQ has created a tool that accelerates decision-making while keeping costs manageable. This new offering complements NIQ's growing suite of AI-powered capabilities, including its recent acquisition of Gastrograph AI, reinforcing the company’s commitment to driving smarter innovation across the industry.

By offering a faster, more cost-effective way to assess innovation ideas, BASES AI Screener empowers brands to make data-driven decisions that align with real market demand, unlocking new opportunities for growth and product development.