NielsenIQ (NIQ), a global leader in consumer intelligence, has officially launched BASES AI Screener, a real-time idea screening platform powered by Generative AI (GenAI). Combining NIQ’s expansive consumer panel datasets and innovative predictive models, the new tool helps Consumer Packaged Goods (CPG) companies evaluate and prioritize innovation ideas faster and more cost-effectively. With its launch in multiple markets, including the United States, United Kingdom, Germany, Brazil, and Indonesia, BASES AI Screener continues to expand in 2025, offering a transformative solution for innovation teams worldwide.

"With BASES AI Screener, we're redefining how innovation decisions are made," said Ramon Melgarejo, President of Strategic Analytics & Insights at NIQ. "By combining real purchase behavior with the latest in generative AI, we're helping teams cut through the noise and focus on ideas with real market potential."

Benefits of BASES AI Screener for CPG Companies

1. Reliable & Predictive Insights

BASES AI Screener leverages Generative AI to combine BASES metrics and NIQ’s comprehensive database, providing actionable insights to help teams assess the innovation potential of ideas quickly and reliably. The tool offers detailed feedback and tailored recommendations, ensuring more accurate decision-making.

2. Accelerated Timelines

The AI-powered platform delivers innovation assessments in minutes, allowing businesses to quickly evaluate concepts and reduce the overall time spent on market research. This rapid feedback loop leads to faster innovation cycles and a more agile approach to product development.

3. Cost-Effective Results

Unlike traditional screening methods that can be expensive and time-consuming, BASES AI Screener offers high-quality insights at a fraction of the cost, making it accessible for teams working with flat research budgets.

Additional Features of BASES AI Screener

Continuously Updated Synthetic Panels

The platform creates synthetic panels that are constantly updated with the latest consumer behavioral data from NIQ’s panels. This ensures that the insights provided are relevant and reflect the most current consumer purchasing dynamics.

Data-Rich AI Personas

BASES AI Screener generates detailed AI personas with valuable insights on innovation drivers and differentiation. This feature helps brands understand consumer preferences and fine-tune their innovations for market success.

Intuitive DIY Workspace

The platform’s user-friendly interface allows CPG teams to independently screen, learn, and improve their innovations efficiently. The DIY workspace enables faster iteration and testing with minimal reliance on external researchers.

Reinforcing the Future of Smarter Innovation

The launch of BASES AI Screener marks a significant step forward in AI-powered innovation screening for CPG companies. With its combination of Generative AI and real consumer behavior data, NIQ has created a tool that accelerates decision-making while keeping costs manageable. This new offering complements NIQ's growing suite of AI-powered capabilities, including its recent acquisition of Gastrograph AI, reinforcing the company’s commitment to driving smarter innovation across the industry.

By offering a faster, more cost-effective way to assess innovation ideas, BASES AI Screener empowers brands to make data-driven decisions that align with real market demand, unlocking new opportunities for growth and product development.