Zefr, a global leader in brand suitability technology for social platforms, has launched its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This solution enables advertisers to proactively pre-screen and exclude domains across Google's SPN inventory, ensuring their campaigns align with trusted brand safety and suitability standards before any impressions are served.

Features and Benefits

Zefr's new SPN Pre-Screen solution offers advertisers an enhanced level of control over their campaigns by:

• Pre-screening domains across the Google Search Partner Network, ensuring brand safety and suitability before activation.

• Offering customizable exclusion lists tailored to specific brand preferences and risk tolerances.

• Providing independent, weekly verification of the SPN domain list.

• Complementing existing Google brand safety and suitability protections by offering advanced AI and human-in-the-loop classification.

These features help ensure that campaigns remain aligned with industry standards and deliver maximum performance on social platforms.

Leadership Insight

• Richard Raddon, Co-Founder & Co-CEO of Zefr, emphasized: "Brand safety is not just about reacting after the fact—it's about putting proactive controls in place. Our SPN Pre-Screen solution gives advertisers the transparency and tools to confidently activate campaigns on Google's Search Partner Network, knowing that every domain has been evaluated through the lens of industry standards."

Target Campaign Types

Advertisers using campaign types such as Search, Standard Shopping, Apps, and Performance Max can now leverage the SPN Pre-Screen solution to validate domains prior to activation. This feature offers:

• Transparency into the inventory used for campaigns.

• Ongoing classification of domains based on industry standard safety and suitability definitions.

• Weekly refreshes for continuous control over domain exclusions.

Zefr’s Mission

Zefr's commitment to brand safety is part of a broader effort to bring transparency, precision, and trust to advertising in the increasingly complex digital ecosystem. Zefr equips brands with the necessary tools to maximize performance while maintaining control over their advertising strategies.

Zeta Global’s latest Zeta Economic Index (ZEI) for April 2025 offers a nuanced snapshot of the U.S. economy, blending generative AI insights with behavioral signals from over 245 million American consumers. Despite flat sentiment and economic uncertainty, Zeta’s data shows that consumers remain engaged, albeit with increased caution.

Consumer Behavior: Stability with Selective Engagement

• ZEI Score: Increased modestly to 69.1, marking a 1.1% month-over-month (MoM) rise.

• Sentiment Softening: Consumers aren't withdrawing—they're being more selective.

• Browsing Activity: Up 10.5% MoM, indicating early-stage purchase intent.

• Credit Intent: Grew by 6.0% MoM, suggesting openness to spending with caution.

• CEO Insight: David A. Steinberg highlights that real-time behavioral data captures subtle consumer shifts better than traditional surveys.

Sentiment Metrics: Confidence Cools but Actions Persist

• Discretionary Spend Propensity: Fell by 5.5% MoM.

• Job Market Sentiment: Declined by 3.7% MoM, signaling employment-related uncertainty.

• New Mover Index: Dropped 4.1% MoM, pointing to hesitancy around major life decisions.

• Consumer Outlook: More restrained, yet behaviors still reflect economic participation.

Sector Highlights: Diverging Consumer Priorities

• Dining: Down 2.2 points due to changing habits and cost sensitivity.

• Technology: Up 4.4 points, driven by AI-powered engagement and innovation.

• Healthcare: Rose 2.8 points, boosted by wellness trends and seasonal factors.

• Entertainment & Retail: Each gained 2.7 points, likely due to spring campaigns and cultural events.

• Financial Services: Increased by 1.9 points as consumers tracked market fluctuations closely.

The April 2025 Zeta Economic Index reveals a market where consumer caution doesn’t equate to disengagement. Behavioral patterns such as increased browsing and growing credit intent suggest that while sentiment is cooling, consumer activity remains stable. Brands leveraging real-time behavioral intelligence—like Zeta’s AI-powered insights—are better positioned to adapt and thrive in this selectively active economy.

Diversified, a global leader in technology solutions and immersive experiences, has announced a strategic expansion of its services tailored specifically for live performance venues. Leveraging decades of innovation across sectors like sports, faith, media, and entertainment, Diversified is now positioned to redefine what’s possible in theaters, performing arts centers, live music venues, and immersive entertainment spaces.

Diversified’s Expertise: Elevating Immersive Audience Experiences

• Legacy of Innovation: Proven success across iconic venues like Madison Square Garden and Transformation Church.

• Industry Experience: Decades of expertise in creating audience-first, high-impact environments.

• Comprehensive Capabilities: Full-service offerings—from design to execution—across audio, video, lighting, and experiential systems.

Leadership Strength: Aaron Beck Joins as Director of Live Performance Venues

• Expertise: Over 25 years in live audio, production design, and systems integration.

• Portfolio: Contributions to Disney Theatrical Productions, Cirque du Soleil, Solotech, and more.

• Vision: Combines technical mastery with creative insight to deliver transformative venue experiences.

Strategic Market Shift: Disrupting the Traditional Venue Model

• Fragmented Solutions: Market previously served by touring companies with limited integration expertise.

• Diversified’s Differentiator: End-to-end integration combining scale, artistry, and innovation.

• Market Timing: Positioned to lead as the industry demands more cohesive, scalable, and tech-driven experiences.

Technological Innovation: Pioneering Next-Gen Venue Experiences

• Immersive Audio: Leadership in cutting-edge loudspeaker systems tailored to varied environments.

• Cinematic Video Delivery: Innovations supporting OTT platforms like YouTube and Netflix.

• Extended Reality (XR): Development of groundbreaking live XR experiences enhancing audience engagement.

• Systems Integration Excellence: Focus on fully integrated environments, not piecemeal tech stacks.

Diversified’s entry into the live performance venue market marks a pivotal shift for an industry on the cusp of transformation. With unmatched experience, full-spectrum integration capabilities, and a visionary leader in Aaron Beck, Diversified is set to deliver audience-centric, future-ready solutions that elevate entertainment spaces into immersive, memorable experiences.

DoorDash has announced its agreement to acquire SevenRooms, a global leader in hospitality technology based in New York City. This strategic acquisition significantly expands DoorDash’s Commerce Platform capabilities, enabling it to deliver more robust solutions to restaurants and hospitality businesses for managing in-store and delivery sales, strengthening customer relationships, and improving profitability.

Strategic Growth: Why DoorDash is Acquiring SevenRooms

• Broader Commerce Capabilities: The acquisition equips DoorDash to better serve merchants across both physical and digital channels.

• Omnichannel Expansion: Combines DoorDash’s delivery network with SevenRooms’ in-store CRM and guest experience tools.

• Global Merchant Tools: Offers restaurants and hospitality businesses tools to manage customer data, marketing, and operations more effectively.

SevenRooms: Industry-Leading Hospitality Technology

• Founded in 2011: Created by Joel Montaniel, Allison Page, and Kinesh Patel with a mission to support hospitality operators.

• Core Capabilities: Specializes in CRM, guest experience management, and operational efficiency tools.

• Focus on Relationships: Helps merchants turn first-time visitors into loyal customers through personalized engagement.

Shared Vision: Empowering Merchants in a Changing Market

• Operator-First Mentality: Both companies emphasize tools that prioritize merchant success and customer experience.

• Customer Engagement: SevenRooms enhances a restaurant’s ability to understand and retain guests through smart data usage.

• Sustainable Growth: Focused on building long-term profitability for merchants by streamlining operations and marketing efforts.

Synergies and Future Innovation

• Expanded Reach and Resources: SevenRooms will leverage DoorDash’s scale to accelerate its innovation roadmap.

• First- and Third-Party Integration: The combined platform will strengthen performance across multiple sales channels.

• Commitment to Open Ecosystems: DoorDash and SevenRooms remain dedicated to supporting flexible, partner-friendly integrations.

DoorDash’s acquisition of SevenRooms marks a pivotal expansion into in-store restaurant technology, positioning both companies to offer holistic, omnichannel solutions for modern hospitality businesses. With a focus on CRM, customer engagement, and integrated operations, this move strengthens DoorDash’s mission to empower local businesses while helping them thrive both inside and outside their walls.

Perion Network Ltd., a prominent player in modern advertising technology, is set to participate in two influential conferences this May. The company’s executive leadership will engage in direct discussions with investors and highlight Perion’s strategic direction in the evolving adtech landscape.

Perion’s Upcoming Industry Engagements

• Needham Technology, Media & Consumer 1x1 Conference

  • Date: May 13, 2025

  • Location: New York

  • Format: One-on-one investor meetings and a public fireside chat session

  • Fireside Chat Time: 12:45 PM ET

  • Live Webcast: Available via Perion’s website for virtual attendees

• Oppenheimer 26th Annual Israeli Conference

  • Date: May 18, 2025

  • Location: Israel

  • Format: Private investor meetings and networking sessions

Executive Representation and Investor Interaction

• Leadership Presenting

  • Tal Jacobson, CEO of Perion

  • Elad Tzubey, CFO of Perion

  • Stephen Yap, Chief Revenue Officer (CRO), joining for the fireside chat

• Direct Investor Access

  • One-on-one meeting slots available through Needham and Oppenheimer contacts

  • Aimed at deepening investor understanding of Perion’s growth strategy and innovations

Strategic Focus at the Conferences

• Showcasing AdTech Innovation

  • Highlighting Perion’s solutions for complexity in modern advertising

  • Sharing updates on programmatic growth, cookieless targeting capabilities, and AI-powered optimization

• Building Market Confidence

  • Offering transparency into financial health and future growth strategies

  • Engaging with stakeholders to reinforce Perion’s position as a leader in advertising technology

• Strengthening Global Presence

  • Leveraging international platforms to connect with investors in both the U.S. and Israel

  • Emphasizing Perion’s commitment to cross-market innovation and global expansion

Perion’s participation in these high-profile investor conferences signals its proactive approach to transparency, engagement, and market leadership. By offering direct access to top executives and showcasing cutting-edge adtech strategies, Perion is poised to reinforce investor confidence and broaden its influence across the advertising ecosystem.

Recraft Inc., the AI-powered design platform trusted by millions, has announced a $30 million Series B funding round led by Accel, with participation from Madrona Ventures and existing investors including Khosla Ventures, Nat Friedman, Elad Gil, and RTP Global. The funding coincides with the rollout of Advanced Style Creation and Controls, marking a pivotal moment in generative design where brand consistency meets creative freedom.

Highlights from Recraft’s Series B and Product Expansion

• $30 Million Series B Funding

  • Led by Accel with support from leading investors like Madrona Ventures, Khosla Ventures, and more.

  • Fuels continued R&D on the proprietary Recraft V3 model and expansion of enterprise services.

• Launch of Advanced Style Creation and Controls

  • Enables users to customize, remix, and manage brand visuals at scale.

  • Offers limitless style combinations, ranging from photorealistic to illustrative.

  • Facilitates precision image customization and control for consistent brand delivery.

• Rapid Growth and Adoption

  • Over 4 million users globally, including professionals at Amazon, NVIDIA, Salesforce, and Uber.

  • Achieved 10x growth in two years with a 700% increase in adoption year-over-year.

• The Recraft V3 Advantage

  • First-of-its-kind generative AI model offering:

    • Control over image size and text length.

    • Exact positioning of logos, elements, or products without manual editing.

  • Recognized for outperforming competitors in image quality and control.

  • Powers the Recraft API for high-volume visual generation needs.

• Real-World Use Cases for Creative Professionals

  • Develop campaign visuals for ads, websites, social media, and print.

  • Generate logos, icons, and full brand identity systems.

  • Create illustrative storyboards and product mockups.

  • Replace stock images with customized, on-brand visuals.

• Vision for the Future

  • Focused on empowering creative teams with tools that ensure speed, consistency, and control.

  • Funding will accelerate go-to-market strategy and the evolution of Recraft’s AI model.

  • Continued commitment to solving the balance between creativity and brand fidelity.

Recraft is redefining the role of generative AI in design by offering unmatched control and brand consistency. With its proprietary Recraft V3 model, newly launched Advanced Style tools, and fresh $30M funding, the platform is cementing its place as a leader in AI design technology—empowering creative professionals to build faster, design smarter, and stay perfectly on-brand at scale.

Semrush Holdings, Inc., a leading online visibility management SaaS platform, has announced the appointment of Caroline Tsay as an independent director to its Board, effective May 1, 2025. This strategic move brings seasoned technology, product, and marketing expertise to Semrush’s leadership team as it accelerates innovation in AI-powered marketing solutions.

Highlights of the Appointment

• Experienced Technology Leader Joins Semrush Board

  • Caroline Tsay becomes the ninth member of Semrush’s Board of Directors.

  • Brings decades of experience in product management, digital marketing, and public company governance.

• Expertise That Aligns with Semrush’s Growth Trajectory

  • Tsay’s background includes leadership roles in major tech companies and advisory experience for high-growth SaaS platforms.

  • Recognized for her ability to drive digital transformation and scale product organizations globally.

• Support for AI and Innovation Strategy

  • Appointment comes at a pivotal time as Semrush intensifies its focus on AI and marketing automation.

  • Tsay is expected to provide valuable input into product innovation and strategic decision-making.

• Statements from Leadership

  • CEO Bill Wagner emphasized her “growth mindset” and deep experience in public company boards.

  • Tsay expressed excitement about joining at a time when AI and marketing are converging to reshape digital visibility.

Caroline Tsay’s appointment to the Semrush Board of Directors signals a strategic investment in leadership as the company strengthens its AI-driven marketing capabilities. Her broad expertise in technology, product, and governance will play a key role in guiding Semrush through its next phase of growth and innovation.

StructuredWeb, the AI-first partner marketing automation platform for global enterprises, has been recognized as a Leader in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025. This prestigious recognition not only highlights StructuredWeb’s dominance in the space but also validates its commitment to AI innovation and delivering transformative value to B2B channel marketers.

Highlights from the Forrester Report

• Top Scores in Core Evaluation Criteria

  • StructuredWeb achieved a perfect score (5 out of 5) across several key categories:

    • Artificial Intelligence

    • Awareness/Syndication Management

    • Concierge Services/Services Marketplace

    • Customization

    • Localization & Personalization

    • Intuitive Guided Experiences & Workflow Automation

    • Partner and Customer Insights/Data Management

    • Through-Partner and To-Partner Marketing Management

    • Innovation and Roadmap

    • Pricing Flexibility & Transparency

• Exclusive Focus on B2B Partner Marketing

  • Recognized as the only vendor solely focused on B2B partner marketing automation, underscoring StructuredWeb’s commitment to purpose-built, AI-powered solutions for channel-focused enterprises.

• Purpose-Built for Enterprise Ecosystems

  • Forrester identifies StructuredWeb as a "best fit for well-resourced B2B enterprises and distributors" seeking proven, robust, and feature-rich solutions to manage and scale their partner ecosystems.

Customer-Centric Innovation and ROI

• Voice of the Customer

  • StructuredWeb users emphasized strong ROI, intuitive UX, and partner-centric tools that support both ease of use and strategic growth.

  • Meaghan Moore, VP of Global Partner Marketing at ServiceNow, praised the platform’s innovation:

    “StructuredWeb is pushing boundaries with ServiceNow... enabling us to break glass and redefine what’s possible in partner marketing.”

• Built for Scale and Impact

  • Over 100,000 global channel partners use StructuredWeb.

  • The platform supports more than $100 billion in annual channel sales across major Fortune 100 and 500 companies.

  • 50%+ compound annual growth over the past three years further reinforces StructuredWeb’s market leadership.

Strategic Investment and Future Outlook

• Backed by Growth Capital

  • Recently secured a $30 million majority investment from Invictus Growth Partners, accelerating StructuredWeb’s mission to scale AI-driven partner marketing globally.

• Visionary Leadership

  • Daniel Nissan, Founder and CEO of StructuredWeb, emphasized:

“We’re redefining the future of intelligent channel sales and marketing enablement. AI is transforming how vendors and partners collaborate to build demand pipelines effectively.”

• AI-First Platform Revolution

  • Launched in 2023, the AI-first platform automates:

    • Content creation

    • Campaign execution

    • Personalization at scale

    • Demand generation

    • Partner engagement lifecycles

StructuredWeb’s recognition in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025 is a testament to its strategic foresight, technological leadership, and relentless customer focus. As AI reshapes how enterprises drive partner-led growth, StructuredWeb remains at the forefront—delivering the scalability, personalization, and automation capabilities that modern B2B ecosystems demand.