Zefr, a global leader in brand suitability technology for social platforms, has launched its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This solution enables advertisers to proactively pre-screen and exclude domains across Google's SPN inventory, ensuring their campaigns align with trusted brand safety and suitability standards before any impressions are served.

Features and Benefits

Zefr's new SPN Pre-Screen solution offers advertisers an enhanced level of control over their campaigns by:

• Pre-screening domains across the Google Search Partner Network, ensuring brand safety and suitability before activation.

• Offering customizable exclusion lists tailored to specific brand preferences and risk tolerances.

• Providing independent, weekly verification of the SPN domain list.

• Complementing existing Google brand safety and suitability protections by offering advanced AI and human-in-the-loop classification.

These features help ensure that campaigns remain aligned with industry standards and deliver maximum performance on social platforms.

Leadership Insight

• Richard Raddon, Co-Founder & Co-CEO of Zefr, emphasized: "Brand safety is not just about reacting after the fact—it's about putting proactive controls in place. Our SPN Pre-Screen solution gives advertisers the transparency and tools to confidently activate campaigns on Google's Search Partner Network, knowing that every domain has been evaluated through the lens of industry standards."

Target Campaign Types

Advertisers using campaign types such as Search, Standard Shopping, Apps, and Performance Max can now leverage the SPN Pre-Screen solution to validate domains prior to activation. This feature offers:

• Transparency into the inventory used for campaigns.

• Ongoing classification of domains based on industry standard safety and suitability definitions.

• Weekly refreshes for continuous control over domain exclusions.

Zefr’s Mission

Zefr's commitment to brand safety is part of a broader effort to bring transparency, precision, and trust to advertising in the increasingly complex digital ecosystem. Zefr equips brands with the necessary tools to maximize performance while maintaining control over their advertising strategies.