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StructuredWeb Named Leader in Forrester Wave™ 2025 for Partner Marketing

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StructuredWeb Named Leader in Forrester Wave™ 2025 for Partner Marketing

StructuredWeb Named Leader in Forrester Wave™ 2025 for Partner Marketing

Business Wire

Published on : May 9, 2025

StructuredWeb, the AI-first partner marketing automation platform for global enterprises, has been recognized as a Leader in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025. This prestigious recognition not only highlights StructuredWeb’s dominance in the space but also validates its commitment to AI innovation and delivering transformative value to B2B channel marketers.

Highlights from the Forrester Report

  • Top Scores in Core Evaluation Criteria

    • StructuredWeb achieved a perfect score (5 out of 5) across several key categories:

      • Artificial Intelligence

      • Awareness/Syndication Management

      • Concierge Services/Services Marketplace

      • Customization

      • Localization & Personalization

      • Intuitive Guided Experiences & Workflow Automation

      • Partner and Customer Insights/Data Management

      • Through-Partner and To-Partner Marketing Management

      • Innovation and Roadmap

      • Pricing Flexibility & Transparency

  • Exclusive Focus on B2B Partner Marketing

    • Recognized as the only vendor solely focused on B2B partner marketing automation, underscoring StructuredWeb’s commitment to purpose-built, AI-powered solutions for channel-focused enterprises.

  • Purpose-Built for Enterprise Ecosystems

    • Forrester identifies StructuredWeb as a "best fit for well-resourced B2B enterprises and distributors" seeking proven, robust, and feature-rich solutions to manage and scale their partner ecosystems.

Customer-Centric Innovation and ROI

  • Voice of the Customer

    • StructuredWeb users emphasized strong ROI, intuitive UX, and partner-centric tools that support both ease of use and strategic growth.

    • Meaghan Moore, VP of Global Partner Marketing at ServiceNow, praised the platform’s innovation:

      StructuredWeb is pushing boundaries with ServiceNow... enabling us to break glass and redefine what’s possible in partner marketing.”

  • Built for Scale and Impact

    • Over 100,000 global channel partners use StructuredWeb.

    • The platform supports more than $100 billion in annual channel sales across major Fortune 100 and 500 companies.

    • 50%+ compound annual growth over the past three years further reinforces StructuredWeb’s market leadership.

Strategic Investment and Future Outlook

  • Backed by Growth Capital

    • Recently secured a $30 million majority investment from Invictus Growth Partners, accelerating StructuredWeb’s mission to scale AI-driven partner marketing globally.

  • Visionary Leadership

    • Daniel Nissan, Founder and CEO of StructuredWeb, emphasized:

We’re redefining the future of intelligent channel sales and marketing enablement. AI is transforming how vendors and partners collaborate to build demand pipelines effectively.”

  • AI-First Platform Revolution

    • Launched in 2023, the AI-first platform automates:

      • Content creation

      • Campaign execution

      • Personalization at scale

      • Demand generation

      • Partner engagement lifecycles

StructuredWeb’s recognition in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025 is a testament to its strategic foresight, technological leadership, and relentless customer focus. As AI reshapes how enterprises drive partner-led growth, StructuredWeb remains at the forefront—delivering the scalability, personalization, and automation capabilities that modern B2B ecosystems demand.