Cold email is still a powerful tool for outbound sales and growth, but its effectiveness hinges on one critical factor: deliverability. Poor inbox placement is silently killing reply rates, and that’s where Mailivery.io steps in. As a trusted email warm-up and deliverability platform, Mailivery is helping SaaS tools and outbound agencies hit the inbox consistently, ensuring that cold emails actually get seen.

Why Deliverability is the Bottleneck in Cold Email Success

• Deliverability Determines Performance
  No matter how good your cold email copy is, if it lands in spam, it fails. Mailivery directly addresses this issue by warming up email accounts with real human interactions, avoiding low-quality tactics like bots or click farms.

• An Infrastructure Layer for Outreach Tools
  Mailivery isn’t just a standalone tool—it’s becoming the infrastructure layer for leading cold outreach platforms, such as:

  • Woodpecker

  • Automailer

  • VisualVisitor

  • MailClickConvert

• Built for Scale and Seamless Integration
  The platform offers a robust API for direct integration, enabling SaaS companies and agencies to:

  • White-label Mailivery’s email warm-up engine

  • Embed deliverability features into their own platforms

  • Protect sender reputation and enhance client outcomes

Real Engagement, Not Gimmicks

• Authentic Warm-Up Signals
  Unlike competitors using bots or automated clicks, Mailivery relies on actual human interaction to simulate real inbox behavior—boosting sender credibility and domain reputation across major ESPs.

• Trusted by Growth Teams and Agencies
  Mailivery is now a go-to solution for:

  • Sales development teams looking to scale outbound

  • Agencies managing multiple client inboxes

  • SaaS platforms offering integrated outbound workflows

Driving Results through Embedded Deliverability

• Plug-and-Play for Cold Email Tools
  Tools like Woodpecker now leverage Mailivery to ensure that their users not only send messages but also land in the inbox, enabling better engagement and higher response rates.

• Founder Insight

“Email warm up is no longer optional. It’s the infrastructure layer of modern cold outreach,” says Malik Shamsuddin, founder of Mailivery. “We built Mailivery so marketing agencies and SaaS platforms could plug in directly and offer trusted warm-up to their users to boost sender reputation.”

As spam filters get stricter and inbox competition rises, deliverability is now the make-or-break factor in cold email success. Mailivery.io is positioning itself as the silent engine behind the most effective outbound campaigns—powering better results for agencies, SaaS platforms, and sales teams alike. For anyone serious about email outreach, Mailivery delivers the essential infrastructure that turns cold emails into conversations.

In an era where digital communication is paramount, email marketing has emerged as the backbone of client engagement for law firms. According to a new guide by DiscoverMyBusiness, law firms in 2025 must adapt to evolving client expectations, regulatory frameworks, and automation capabilities to remain competitive. This comprehensive evaluation helps legal professionals identify the best email marketing platforms tailored to their operational needs and ethical standards.

Why Email Marketing Is Critical for Law Firms in 2025

• A Secure, Direct Channel: Unlike social media or display ads, email offers a permission-based, secure environment ideal for maintaining long-term relationships.

• Supports Legal Workflows: Used for client updates, appointment reminders, and follow-ups, email is now a vital part of the legal customer journey.

• Drives Engagement and Retention: Drip campaigns and educational guides help firms stay top-of-mind and showcase thought leadership.

Top Features Law Firms Should Prioritize in Email Tools

1. Automation Capabilities
   Automate recurring tasks like retainer renewals, consultation follow-ups, and client satisfaction surveys.

2. Personalization & Segmentation
   Segment lists by case type, client status, or location to deliver hyper-relevant messages that resonate.

3. Built-in Analytics
   Track open rates, click-throughs, and conversions to measure effectiveness and make informed adjustments.

4. Responsive, Branded Templates
   Ensure every email is mobile-optimized and visually aligned with the firm’s identity.

5. CRM & Legal Software Integrations
   Sync with platforms like Clio, PracticePanther, or Lawcus to centralize communications and improve efficiency.

6. Compliance & Data Security
   Adhere to GDPR, CAN-SPAM, and industry confidentiality standards—essential for protecting sensitive information.

Top Email Marketing Tools for Law Firms in 2025

• HubSpot
  Best for mid-to-large law firms. Offers seamless CRM integration, advanced automation, and analytics.

• Mailchimp
  Ideal for solo attorneys or small firms. User-friendly and backed by strong analytics and pre-built templates.

• WildGrowth Control
  A niche tool tailored specifically to law firms. Provides legal-specific templates, compliance settings, and pre-set automation based on case type.

• Moosend
  Great for cost-conscious firms. Offers strong segmentation and automation features with GDPR compliance baked in.

Metrics Every Legal Marketer Should Track

• Open Rate – Reflects subject line strength.

• Click-Through Rate (CTR) – Shows message and CTA relevance.

• Bounce Rate – Indicates list health and deliverability.

• Conversion Rate – Measures lead generation success.

• Unsubscribe Rate – Warns of content misalignment or frequency issues.

Compliance: The Non-Negotiable Foundation

• Implement secure opt-in/opt-out mechanisms.

• Avoid disclosing sensitive or personal case details.

• Use encrypted, enterprise-grade email platforms—not Gmail or Excel lists.

• Follow GDPR, CAN-SPAM, and HIPAA regulations when applicable.

What’s Next: The Future of Legal Email Marketing

• AI-Powered Subject Lines – Personalized and behavior-driven to maximize open rates.

• Predictive Retargeting – AI identifies and re-engages inactive leads.

• Tighter Software Integration – Sync marketing with billing and case management tools.

• Voice-Activated Email Commands – Emerging use cases for voice tech in content triggers.

The first AdForum Summit of 2025 will take place in New York City on Monday, May 12th, bringing together top search consultants and agencies from around the globe. This highly anticipated event serves as a unique platform for these industry leaders to connect, share insights, and foster relationships that drive growth for brands. With twice-yearly summits, AdForum continues its mission of bridging the gap between creative marketing agencies and consultants, creating opportunities for collaboration and innovation.

What to Expect from the Summit

AdForum’s Summit Week will feature an immersive series of private meetings where agency leaders will present their insights on driving growth through creativity, strategy, and technology. Consultants will gain an exclusive look at the newest marketing strategies and the results that come from the powerful intersection of creativity, strategy, and tech.

For agencies, the Summit represents a unique opportunity to showcase their skills to over 26 consultancies in a single meeting. The event is structured to foster meaningful interactions, enabling agencies to demonstrate their capabilities and gain valuable feedback from key decision-makers.

Industry Insights from Marketing Leaders

Ahead of the Summit, Vlad Komanicky, Co-founder of marketing advisory Alchemists, shared his thoughts on the current marketing landscape:

“Marketers today are facing a perfect storm: economic uncertainty, political volatility, shifting consumer expectations, and the relentless acceleration of technology. It’s not just about responding faster; it’s about fundamentally rethinking how brands operate, create, and connect. GenAI is one of the most powerful enablers in this shift, but it’s not a silver bullet—it’s part of a broader reengineering of marketing itself.”

Komanicky's advice to agency new business teams:

“Bring solutions that fit the world your clients are stepping into—not the one they are leaving behind.”

Tina Fegent, a procurement specialist and search consultant, also weighed in on the challenges marketers face today:

“From my conversations with brand-side clients, the most prevalent challenge marketers face today is delivering impact in an increasingly fragmented and fast-moving landscape. In such a busy agency marketplace, my role as a procurement and search consultant is to help clients cut through the complexity of the marketplace. That means being really clear about what kind of agency partner they need—strategically, culturally, and operationally—before we even begin shortlisting.”

Fegent’s advice to agency new business teams:

“Think beyond the case study reel. Show how your team thinks—how you solve problems, how you work together, and how you’ll make the client’s life easier. That’s what makes the difference in a pitch room.”

The Consultancy Delegation

The Summit will feature a delegation of leading consultants, including names like AAR Partners, Alchemists, Roth Ryan Hayes, CultureKey, PitchResult, and more. These firms are known for their expertise in helping brands navigate the complex marketing landscape and identify the best agency partners.

AdForum CEO’s Remarks

AdForum’s Global CEO, Philippe Paget, expressed excitement about the upcoming Summit:

“We are very excited to meet with top agencies in NYC at this Summit session, and uncover how they are delivering results for brands in a complex ecosystem. AdForum created the Summit more than 20 years ago as a bridge between top agencies and the search consultants who guide brand partnership decisions. We are enormously proud to help cultivate agency-to-consultant relationships and spark meaningful connections.”

TapClicks, the leader in Smart Marketing Solutions, has published a groundbreaking article in the May 2025 issue of MarTech Outlook magazine. The article, titled “Beyond the Buzz: Using AI to Unlock the True Potential of Marketing Analytics,” sheds light on how artificial intelligence (AI) is reshaping marketing strategies, offering insights into predictive analytics, real-time optimization, and how marketers can leverage AI to drive impactful business decisions. Chel Heler, Chief Growth Officer at TapClicks, delves into how AI is not just a buzzword, but a strategic tool for optimizing marketing efforts and increasing ROI.

The Power of AI in Marketing Analytics

As digital marketing evolves, one of the biggest challenges marketers face is managing the overwhelming volume and complexity of analytics data. Traditional methods struggle to keep up with the sheer amount of data generated across channels, making it difficult for marketers to derive actionable insights. This is where AI comes in, offering the predictive power to anticipate audience behavior and optimize campaigns in real-time.

Heler’s article explores how AI-driven marketing analytics can transform raw data into clear, actionable insights, allowing marketers to make smarter decisions faster. By tapping into AI’s capabilities, marketers can:

• Predict shifts in audience behavior: Understanding future trends helps marketers adjust their strategies proactively.

• Optimize content delivery: AI refines content strategies, ensuring the right message reaches the right audience at the right time.

• Allocate resources more effectively: AI helps in streamlining operations by directing resources where they are most needed.

AI as a Strategic Tool for Business Growth

AI is no longer just about automation and predictions—it’s about creating opportunities for business innovation. As Heler explains, AI helps marketers create deeper connections with their audiences, leading to higher engagement and improved ROI. Some of the key areas where AI is driving change include:

• Generative AI for Content Personalization: AI enables personalized content at scale, enhancing customer experience by delivering messages tailored to individual preferences and needs.

• Real-time Optimization for Adaptive Campaigns: AI helps marketers adjust their campaigns on the fly, ensuring continuous improvement and relevance.

In addition, AI allows businesses to stay agile, respond to market dynamics in real-time, and optimize their strategies to stay ahead of competitors.

Aligning AI Adoption with Business Objectives

For businesses looking to harness AI’s full potential, Heler emphasizes the importance of aligning AI adoption with business objectives. Instead of treating AI as a standalone tool, it should be integrated with broader marketing strategies, supporting the brand’s goals and driving results.

Takeaways from the Article

• AI Amplifies Marketers’ Expertise: AI does not replace marketers; rather, it augments their capabilities by uncovering insights, predicting outcomes, and helping optimize strategies.

• Better Decision Making: AI gives marketers the power to make smarter, faster, and more confident decisions, transforming data chaos into strategic advantage.

• The Future of Marketing Analytics: As AI continues to evolve, it will redefine how brands engage with audiences, shifting from automation to adaptive, real-time campaigns.

Heler concludes, “AI doesn’t replace marketers—it amplifies their expertise, helping them make smarter, faster, and more confident decisions.”

In a world increasingly driven by artificial intelligence (AI), branding and design are at a crossroads. AI tools are making it easier than ever to generate polished logos, layouts, and marketing visuals in seconds, but at what cost? Michael Maloney, founder of Brand Force 5, believes the heart of design emotion, meaning, and connection is at risk of being lost. As the creative industry adapts to technological advancements, the agency is pushing back against the trend of AI-dominated, emotionless design. According to Maloney, design should not only be functional but should evoke meaning and connect with people on a deeper level.

The Rise of AI in Design: Convenience vs. Connection

AI-powered design tools have undoubtedly opened new doors for efficiency, enabling anyone to generate logos, websites, and marketing visuals almost instantly. However, the speed and simplicity of these tools come at a potential cost: a lack of emotional depth. While the technology is advancing rapidly, some worry it may lead to a loss of the personal touch that has long been the hallmark of good design.

Maloney, whose Brand Force 5 is known for its branding, advertising, and handcrafted graphic design work, acknowledges the value of digital tools. “We’re not against AI,” he says. “We use digital tools all the time. But we draw the line at outsourcing meaning.” According to Maloney, insight, instinct, and love—core components of great design—cannot be derived from a machine-generated prompt.

The Irreplaceable Value of Human Designers

While AI can replicate patterns, the best human designers offer something that machines still cannot: empathy, curiosity, and context. A great designer doesn’t just execute an idea; they interpret the request, anticipate client needs, and uncover opportunities that a client may not even have considered. The decisions a designer makes go beyond the visual; they ask questions like “Who is this really for?” and “How will it make someone feel?”

Human designers bring a cultural awareness and an understanding of emotional nuance to every project. Their decisions—from color palettes to typography—are deliberate and thoughtful. Design is more than aesthetics; it's about creating an experience and fostering a connection. These are elements that AI tools, despite their power, still cannot replicate.

Brand Force 5: Designing with Purpose and Heart

At Brand Force 5, the belief that great design is part strategy, part story, and part soul is at the core of every project. The agency is guided by a framework they call the FORCE philosophy:

• Focused

• Ownable

• Relevant

• Continuous

• Evocative

This guiding principle shapes every aspect of their design process, from initial discovery sessions with clients to the final execution of branding materials. According to Maloney, design is about communication, connection, and clarity—values that are often lost when we rely solely on automation.

The agency’s award-winning logo for Warm Heart Pediatrics is a prime example of this approach. As Maloney explains, the logo was more than just a visual design—it was about care, meaning, and emotional connection. It was about understanding the essence of the practice and visually expressing that through design. This thoughtful, intentional process is what helped the logo resonate with people, making it stand out in a crowded marketplace.

AI and the Future of Design: A Balance Between Innovation and Emotion

The debate surrounding AI and design is only going to grow as the technology continues to evolve. While AI tools can assist with efficiency and repetitive tasks, true creativity and emotional connection come from human input. At Brand Force 5, Maloney believes that the answer isn’t to abandon AI altogether, but rather to find a balance—integrating AI as a tool to support human creativity, not replace it.

As the conversation around AI in design continues, Brand Force 5 hopes to serve as a reminder that the soul of design—empathy, context, and connection—cannot be outsourced to algorithms. It’s these qualities that will continue to move people and drive meaningful, impactful brands.

In today's digital age, a strong social media presence is not just a nice-to-have; it’s essential. But how can brands capture their audience’s attention in a fast-paced, content-rich world? Captivating video is the answer. From Instagram to LinkedIn, video content reigns supreme as the most engaging format for connecting with audiences, and businesses are taking notice. As we enter 2024, the numbers speak for themselves.

The Explosive Growth of Social Video Marketing

Recent statistics reveal the undeniable rise of social video marketing:

• 5.04 billion active social media users globally in 2024 – a 5.6% Year-over-Year (YoY) increase.

• 69% of marketers produce video specifically for social media.

• 87% of marketers report video content has directly increased their sales.

These numbers clearly demonstrate that video is no longer just an option—it’s a critical element of any successful digital strategy.

KPI Creatives: Your Partner in Social Media Video Production

At the forefront of the video marketing revolution is KPI Creatives, a full-service video production agency. KPI Creatives offers a comprehensive framework for social media video production that spans every stage—from concept to measurable results. With their expert team, KPI Creatives delivers tailored video content optimized for each social platform.

Core Services of KPI Creatives:

• Concept Development & Scriptwriting: Crafting engaging narratives that connect with target audiences.

• High-Quality Filming & Editing: Delivering professional video production to ensure high visual and audio standards.

• Platform Optimization: Ensuring videos are designed to thrive on Instagram, TikTok, LinkedIn, Facebook, and more.

• Performance Analytics & Strategy Adaptation: Using real-time data to refine and adjust campaigns for ongoing success.

“It’s about crafting compelling content that grabs attention and delivers measurable results,” said [Spokesperson Name], [Title] at KPI Creatives.

Corporate Video Production for Social Platforms

KPI Creatives also specializes in corporate video production, helping companies build brand authority and generate leads. Through strategic, high-quality video content, brands can improve their visibility and credibility, especially in competitive markets.

Benefits of Corporate Video Production for Social Media:

• Better Engagement Metrics: High engagement rates drive deeper connections with the audience.

• Higher Conversion Rates: Video has proven to increase conversion and drive sales.

• Improved Brand Storytelling: Videos allow brands to craft and share their unique story in an impactful way.

Each corporate campaign is guided by a tailored strategy, ensuring the content is optimized for each platform. The videos feature clear calls to action, audience-driven narratives, and results-oriented editing.

KPI Creatives' Proven Process

From ideation to post-production, KPI Creatives follows a strategic and creative approach to ensure maximum impact. Their detailed process includes:

• Planning & Scripting: Defining the message, tone, and structure of the video.

• Production & Shooting: Capturing high-quality footage that brings the story to life.

• Post-Production & Mobile Optimization: Editing for maximum impact, ensuring videos perform across devices.

• Publishing & Analytics Monitoring: Publishing the content on the right platforms and tracking its performance for optimization.

This well-rounded approach guarantees that every video produced by KPI Creatives is optimized to meet client objectives.

Strategy, Insights & Future-Proofing Your Video Campaigns

What sets KPI Creatives apart is their data-informed approach to video marketing. By continuously analyzing engagement metrics, KPI Creatives ensures that every campaign is adaptive and aligned with current trends. This focus on real-time feedback means clients can stay ahead of the curve and continuously refine their video strategies for maximum impact.

“In the dynamic world of social media, adaptability is key,” said [Spokesperson Name].

Choosing the Right Video Production Partner

When selecting a video production agency, KPI Creatives advises brands to prioritize:

• Experience with Your Target Audience and Niche: Choosing a partner with proven expertise in your industry.

• Transparent Communication and Performance Metrics: Ensuring clear communication and access to data for performance tracking.

• Proven Success Stories and Portfolio of Results: Looking for agencies with a track record of delivering results and producing high-quality content.

With a commitment to innovative strategy and high production standards, KPI Creatives stands out as a leader in the social media video production space.

As the digital economy rapidly evolves and blockchain technology continues to shape the future of consumer engagement, AdaptsMedia, a performance-driven digital marketing agency, is stepping up to meet the growing demand for tailored solutions in the Crypto, Tokens, Web3, and NFT sectors. With a global presence and expertise in the MENA, SEA, and US markets, AdaptsMedia is positioning itself as a key partner for blockchain projects aiming to scale awareness, drive token sales, and activate high-intent crypto communities across digital platforms.

A Tailored Solution for the New Web3 Era

"Crypto and Web3 are not just trends — they’re shaping the future of how consumers engage, invest, and interact online," says Ashish Gupta, CEO & Founder of AdaptsMedia. The agency has developed a marketing ecosystem that understands the unique compliance, audience behavior, and global nuances of the blockchain space while delivering performance at scale.

AdaptsMedia’s suite of end-to-end marketing services is designed to help Web3 projects navigate market complexities, community saturation, and regulatory sensitivity, ultimately building sustainable traction and long-term growth.

AdaptsMedia’s Comprehensive Blockchain Marketing Services

AdaptsMedia’s new vertical is designed to cover the full marketing lifecycle for blockchain projects. Their specialized services include:

1. Crypto Brand Strategy & Positioning

• Competitor and audience analysis

• Go-to-market strategy for exchanges, dApps, and DeFi tools

• Whitepaper positioning and messaging consulting

2. Token Launch & IDO/ICO Marketing

• Full funnel strategy for token sales (pre-launch, live, post-launch)

• Paid media campaigns on platforms like Telegram, Discord, Twitter (X), Reddit, and crypto ad networks

• KOL & influencer alignment in global and regional markets

3. NFT Project Marketing

• Launch campaign planning for NFT drops and collections

• NFT marketplace promotions (OpenSea, Rarible, etc.)

• Creator/influencer collaborations and gamified experiences

4. Community Growth & Management

• Organic and paid acquisition for Telegram & Discord groups

• Community moderation, contest management, and AMA sessions

• Bounty programs and airdrop strategies

5. Crypto PR & Thought Leadership

• Press releases on major platforms such as CoinTelegraph, CoinDesk, Bitcoin.com

• Sponsored posts and influencer AMAs

• Founder spotlight campaigns and investor-oriented storytelling

6. Performance Marketing & Programmatic

• Display, native, video, and push ads via networks like CoinTraffic, Coinzilla, Adshares, Brave Ads

• Wallet-based targeting, geofenced campaigns, and real-time analytics

• Multilingual, geo-specific campaign customization for GCC, India, SEA, Europe, and LATAM markets

7. Web3 SEO & Content Strategy

• Blockchain-focused keyword targeting and cluster content planning

• Link-building across DA60+ crypto news and review portals

• Educational content, landing pages, token info hubs

Going Global, Thinking Local

What truly differentiates AdaptsMedia is its ability to tailor strategies for local markets. In the Web3 space, where regulations, user behaviors, and platform preferences vary greatly across regions, AdaptsMedia ensures that each campaign is customized for local cultural and technical nuances. Whether it’s Arabic crypto campaigns in the UAE or Telegram-heavy influencer campaigns in Turkey and Vietnam, the agency provides effective, localized execution.

Results That Matter

AdaptsMedia’s campaigns are designed with clear, measurable Key Performance Indicators (KPIs) to track and optimize success. These include:

• Cost per token sale (CPTS)

• Telegram/Discord community growth rate

• NFT drop participation

• Wallet installs/downloads

• Exchange listing performance

Their agile reporting structure provides real-time results, enabling projects to adjust and optimize campaigns in-flight, ensuring accountability and ROI tracking.

Ready for What’s Next in Web3

With a rapidly growing global market and millions of dollars flowing into the tokenized ecosystem, AdaptsMedia is poised to help Web3 ventures cut through the noise, build credibility, and scale communities that convert. Their integrated service model is designed to navigate the complex and dynamic landscape of Web3 marketing, helping blockchain projects achieve lasting success.

On May 8th, 2025, David Repasky, Senior Web Developer at BMA (Branding | Marketing | Advertising), will take the stage at the exclusive AI Tinkerers Event in Las Vegas. Repasky’s session, titled "Leveraging GPT-4.1 and o3-mini to Accelerate Developer Workflows," will explore the transformative potential of AI models in WordPress development workflows, demonstrating how AI can streamline backend code generation and revolutionize content creation processes.

This event, closed to the public, will gather a select group of developers and technologists to discuss practical applications of AI in web development.

AI Meets WordPress Development: A New Era of Efficiency

AI’s capabilities in automating and enhancing workflows are undeniable, and David Repasky is eager to showcase how advanced AI models like GPT-4.1 and o3-mini can significantly boost WordPress development. By leveraging these models, developers can generate backend code that taps directly into WordPress core functions, accelerating the blog and page creation process while improving productivity.

Repasky, with over 12 years of WordPress development experience, brings a wealth of knowledge from his work at BMA, a marketing agency specializing in the medical industry. “AI has the potential to transform how we approach WordPress development,” said Repasky. “By understanding what AI excels at—and equally important, what it doesn’t—developers can significantly enhance their productivity while maintaining code quality and security.”

A Practical Approach to AI-Enhanced Development Workflows

Repasky’s presentation will provide developers with a comprehensive understanding of how AI can streamline their development workflows. Some key takeaways include:

- Practical Applications of OpenAI Reasoning Models

Understanding how AI models can generate backend code specific to WordPress development.

- Automating Repetitive Coding Tasks

Techniques for reducing manual coding tasks while maintaining the integrity of code quality.

- Real-World Case Studies

Demonstrating how AI-assisted workflows have reduced development time by up to 40% on certain projects at BMA.

- AI’s Strengths and Limitations

A balanced perspective on how AI can enhance developer workflows while acknowledging its limitations in real-world applications.

BMA’s AI-Driven Innovation in Web Development

As the Senior Web Developer at BMA, Repasky has led AI-assisted workflows that have resulted in measurable efficiency gains. “David’s ability to bridge cutting-edge AI tools with real-world development challenges is one of the reasons he’s such a valuable part of our team,” said Steven Lockhart, CEO of BMA. “His work doesn’t just speed up development—it raises the standard for what’s possible in web technology for our clients.”

With a focus on high-quality code and security, Repasky’s approach emphasizes leveraging AI as a tool to complement developers, enhancing their ability to focus on creative and high-impact tasks.

Event Details

The AI Tinkerers Event will be held at the Las Vegas Convention Center on May 8-9, 2025, providing a platform for developers and technologists to explore the latest in AI-driven innovations. While the event is closed to the public, it promises to be a crucial gathering for industry leaders and developers seeking to stay ahead of the curve.