marketing 12 May 2025
QVC®, the live social shopping brand, has announced that Elton John, legendary musician, humanitarian, and retail innovator, will be the first recipient of QVC’s Icon Award. This prestigious award recognizes Elton’s outstanding contribution to the world of home fragrance, particularly through his collaboration with Slatkin + Co.. The Icon Award celebrates individuals whose creativity, vision, and excellence have left a lasting impact on the QVC community, and Elton John’s work in retail is no exception.
The QVC Icon Award was created to honor individuals who have made extraordinary contributions to the QVC community.
This award celebrates those whose innovation, creativity, and commitment to excellence align with QVC’s core values, transforming the product experience and enriching the lives of customers.
Elton John, nominated by Harry Slatkin, the founder of Slatkin + Co., was selected due to his significant influence on home fragrance and his collaboration with the Slatkin brand.
Elton John’s partnership with Slatkin + Co. has been a major success, particularly with the launch of his Today’s Special Value (TSV) offer.
His fragrance collection, which includes luxury candles and other scented products, has resonated deeply with QVC customers, combining creativity and quality.
Elton's unique ability to connect with customers through QVC’s platform has led to record-breaking sales and extraordinary engagement, including over 5 billion views and 350,000 candles sold.
Mara Sirhal, Chief Merchandising Officer of QVC and HSN, praised Elton for his exceptional ability to bring his creative vision to life on the QVC platform.
She remarked, “Elton John’s remarkable success with QVC has transcended the world of retail and entertainment, bridging the two in a way that resonates with our customers.”
Harry Slatkin, Elton’s business partner and friend, played a key role in the nomination process, emphasizing Elton’s influence on the home fragrance industry and his dedication to quality products.
In response to receiving the award, Elton shared his appreciation, noting, “I usually receive awards for my music, so this is genuinely a first for me. It was such a pleasure creating such sensational scents for everyone to enjoy.”
The collaboration between Elton and Slatkin + Co. reflects his commitment to bringing high-quality, innovative products to the market, while further cementing his place as a trailblazer in both the entertainment and retail industries.
Elton’s Today’s Special Value (TSV) offer was an instant hit, with fans flocking to purchase his luxury candles and home fragrance products.
The collection’s success was underscored by the 350,000 candles sold, marking one of the best-selling items in QVC’s history.
As Harry Slatkin noted, the “tremendous day” during the launch reflected the vast demand for Elton’s fragrance collection, which captivated QVC customers worldwide.
Elton’s ability to blend entertainment with commerce has proven successful, as seen in the sales performance and customer engagement with his fragrance line.
His presence on QVC brought a unique cross-industry collaboration that resonates with a global audience, combining celebrity status with product excellence.
Elton John’s recognition with QVC’s first-ever Icon Award is a testament to his profound impact not just in music, but also in the retail and home fragrance industries. Through his innovative partnership with Slatkin + Co., Elton has demonstrated that his creativity and vision can transcend the stage, reaching and delighting customers through high-quality products. This award not only celebrates his past achievements but also sets the stage for future collaborations that will continue to inspire and elevate the QVC customer experience.
artificial intelligence 12 May 2025
Reply, a global group specializing in developing new business models powered by Artificial Intelligence, has revealed the jury for the second edition of the Reply AI Film Festival. The festival is an international competition that invites creatives, filmmakers, and videomakers to experiment with AI tools in short film production. This year's theme, "Generation of Emotions", focuses on exploring how AI can evoke authentic emotions through cinematic storytelling, celebrating the intersection of human creativity and technological innovation.
Gabriele Muccino, renowned Italian director and screenwriter of films like The Pursuit of Happyness and Seven Pounds, will chair the jury.
Muccino emphasizes that AI is a catalyst for creativity, not a replacement for human talent. As the president of the jury, he will oversee the evaluation of the submissions based on creativity, production quality, and the use of AI throughout the filmmaking process.
Rob Minkoff – Co-director of The Lion King and creator of films like Stuart Little and Mr. Peabody & Sherman.
Caleb & Shelby Ward – Co-founders of Curious Refuge, an online community for filmmakers using AI.
Denise Negri – Journalist for SkyTg24 and Sky Arte, covering major international film events.
Dave Clark – Founder and CCO of Promise, a production company focused on innovative formats created with GenAI artists.
Charlie Fink – Columnist for Forbes US and expert in Augmented Reality, Virtual Reality, and AI.
Filippo Rizzante – CTO of Reply, bringing a tech-forward perspective.
Caroline Ingeborn – COO at Luma AI, a platform for creating realistic 3D images and videos.
Paolo Moroni – Head of Lexus Italy, contributing an understanding of design and creativity in film.
Guillem Martinez Roura – AI & Robotics Lead at ITU AI for Good, representing the United Nations initiative on using AI for social good.
The 2025 edition will invite filmmakers to explore the potential of AI in evoking real emotions in cinematic storytelling. The jury will evaluate submissions on:
Creativity
Production quality
Use of AI in all stages, from scriptwriting to post-production.
In addition to the main competition, two special awards will be introduced:
Lexus Visionary Award – For the most innovative and forward-thinking production that integrates technology, design, and creativity.
AI for Good Award – In partnership with ITU, recognizing the best short film that promotes the United Nations Sustainable Development Goals (SDGs).
Muccino highlights that the Reply AI Film Festival is an exciting intersection of art and technology. He sees AI as a tool that can help filmmakers push the boundaries of creativity and develop new forms of narrative expression, setting the stage for a new era in filmmaking.
Clark believes AI is a creative collaborator that empowers filmmakers to experiment and visualize ideas faster, allowing them to bring ambitious stories to life with fewer limitations. AI is seen as a tool for expansion, not a replacement for the human creative spirit that drives film.
Rizzante reflects on the success of the first edition, which received over 1,000 submissions from 59 countries, showcasing the growing global interest in exploring AI’s role in filmmaking.
The Reply AI Film Festival offers an exciting opportunity to showcase how AI can elevate storytelling, pushing the boundaries of creativity. With a distinguished jury and a focus on AI-driven cinematic experiences, the festival is set to inspire filmmakers and celebrate the role of technology in shaping the future of film.
marketing 12 May 2025
Charter Communications, Inc., along with its subsidiaries, has announced that Christopher Winfrey, President and CEO of Charter, will participate in the MoffettNathanson Media, Internet and Communications Conference in New York, New York on Thursday, May 15, 2025. Mr. Winfrey’s remarks are scheduled to begin at 10:30 a.m. ET.
Event: MoffettNathanson Media, Internet and Communications Conference
Speaker: Christopher Winfrey, President and CEO of Charter Communications
Date: Thursday, May 15, 2025
Time: 10:30 a.m. ET
Location: New York, New York
Webcast Access: A live webcast of Mr. Winfrey's remarks will be available on Charter’s investor relations website at ir.charter.com.
The webcast will be archived for later viewing following the live broadcast.
marketing 12 May 2025
SHE Media, a mission-driven media company, is expanding its award-winning conversations on women’s health to the podcasting space with a new monthly video podcast titled Finding Flow. The podcast, set to launch on June 1, 2025, will be hosted by Samantha Skey, CEO of SHE Media, and will explore how women (and a few men!) find flow in their everyday lives. Covering topics from health and wellness to personal growth and overcoming challenges, the podcast will ignite empowering conversations to inspire listeners to find their own flow.
Podcast Name: Finding Flow
Host: Samantha Skey, CEO of SHE Media
Launch Date: June 1, 2025
Frequency: Monthly
Focus: Health, wellness, personal growth, overcoming challenges, and connection
Debut Episode: A special series titled This Moment Belongs to Me, produced in partnership with Novartis Pharmaceuticals Corporation, airing on National Cancer Survivors Day, June 1. This series will feature women impacted by breast cancer discussing life after diagnosis and embracing their passions.
"For the past three years at SXSW, we have hosted leading health experts, policymakers, and celebrity advocates on the SHE Media Co-Lab stage to drive dialogue around critical women's health issues. We're excited to expand these conversations to a wider audience through the podcast format."
“We’re living in a fast-paced, stressful world right now, and many of us are searching for ways to manage anxiety and stay present—that's what we mean by 'flow.' It’s that space where you're fully grounded in the moment. I can't wait to explore with my guests how they find their perfect flow space—whether through surfing, yoga, or family time—and share practical tips for getting out of your head and into your body.”
artificial intelligence 12 May 2025
LoveStudy AI, a leader in educational technology, has announced the launch of its groundbreaking AI Podcast Generator. This tool transforms study materials like PDFs, TXT, and DOCX files into engaging podcasts with just a single click. With its unique dual-dialogue format, the generator turns complex academic materials into easy-to-understand, dynamic content. This innovation caters to the growing demand for mobile, accessible learning, enabling students to absorb information on the go.
Automatic Conversion: Converts study materials into podcasts with a single click, from formats like PDFs, TXT, and DOCX files.
Dual-Dialogue Format: Features two voices that create a conversational flow, making learning more engaging and less monotonous.
Multiple Languages & Voice Options: Ensures global accessibility with support for various languages and personalized voice selections.
AI-Powered: The sophisticated AI analyzes content, distilling key information into memorable, auditory dialogues that boost retention.
For Students: Seamlessly integrates learning into busy schedules by allowing students to listen while commuting, working out, or during other idle moments.
For Educators: Helps accommodate diverse learning styles and boosts student engagement, making it easier for educators to provide dynamic study materials.
"Since discovering LoveStudy AI's podcast feature, I've reclaimed countless fragments of time for learning," says Jane Smith, a university student from Boston. "After casually listening to concepts during my daily routines, I find I've internalized the material without any conscious effort to memorize it."
data management 12 May 2025
BigID, a leader in data security, privacy, compliance, and AI data management, has unveiled the Privacy Executive Console as part of its BigID Next platform. This innovative tool provides privacy leaders with a centralized, real-time view of their privacy program's performance, risk posture, and compliance status. Designed for a world of increasing regulatory scrutiny and board-level accountability for data privacy, the console enables privacy professionals to move from reactive compliance to proactive data governance.
Unified Risk Visibility: Continuously monitors privacy risks across data assets, vendors, legal entities, and cross-border data flows, offering continuous insights.
Data-driven Compliance: Tracks data subject requests, privacy assessments, and retention policies to prevent SLA violations and overdue actions.
Operational Transparency: Measures key privacy KPIs, fulfillment rates, and policy adherence, filterable by geography, business unit, or legal entity.
Executive-Ready Reporting: Provides interactive dashboards with drill-down capabilities to identify risk hotspots, compliance trends, and privacy program effectiveness.
Customizable Views: Tailor dashboards for various stakeholders, offering high-level summaries for executives and detailed metrics for privacy operations teams.
Actionable Intelligence: Transitions from high-level analytics into actionable insights for proactive remediation and strategic decision-making.
Powered by BigID's patented Identity-Aware AI, the Privacy Executive Console integrates identity data across structured and unstructured sources, mapping risk patterns, and providing actionable intelligence. This AI-driven approach accelerates decision-making, helping organizations optimize privacy operations at scale and align them with business priorities.
With the Privacy Executive Console, privacy leaders can drive accountability, mitigate risks, and optimize operations with a single, intuitive interface. It enables a shift from static reports to continuous, AI-powered insights that improve decision-making and privacy program effectiveness.
marketing 12 May 2025
5WPR, one of the largest independently-owned PR and digital marketing firms in the U.S., has been named the agency of record for everbowl, a rapidly growing quick-serve superfood chain. Known for promoting balanced living through real ingredients and active lifestyles, everbowl has partnered with 5WPR to boost national brand awareness and support franchise development.
With nearly 100 locations nationwide, everbowl has selected 5WPR for its integrated capabilities and proven experience in the franchise and better-for-you food sectors. 5WPR’s strategy will encompass both public relations and digital marketing, focusing on:
National brand storytelling
Franchise development support
Social media and influencer marketing
Paid and organic digital marketing strategies
Jeff Fenster, everbowl Founder and CEO: "Partnering with 5WPR allows us to amplify our mission and reach new audiences in meaningful ways. Their expertise in franchising and the better-for-you space makes them the ideal partner for this next phase of growth."
Paul Miser, Executive Vice President & Group Director, Digital at 5WPR: "We're excited to scale everbowl’s reach and visibility in the digital space while driving franchise interest through full-funnel strategies."
Leigh Ann Ambrosi, Managing Partner & EVP, Consumer Lifestyle at 5WPR: "We’re thrilled to elevate everbowl’s presence and build excitement among consumers, media, and prospective franchisees alike."
Franchise Growth: Leverage digital marketing and franchise marketing initiatives to boost visibility and franchise development.
Brand Storytelling: Execute a holistic media strategy to share everbowl’s mission of "unevolved" living and superfood offerings.
Media Strategy: Combine national media efforts with local market amplification, targeting both consumers and potential franchisees.
Rooted in the philosophy of "unevolved" living, everbowl encourages movement and a return to simple, time-tested foods. With high-profile supporters like NFL legend Drew Brees and NBA All-Star Jayson Tatum, the brand continues to resonate with nutritionally conscious consumers across the U.S.
automation 12 May 2025
Floyi has launched SERP & Brief, an innovative solution that automatically generates fully scoped content briefs by integrating live search-engine analysis, competitor benchmarking, brand identity, and audience profiling into one streamlined workflow. This breakthrough solution aims to save content teams valuable time and improve the accuracy and relevance of content briefs.
Floyi’s SERP & Brief automates several key aspects of content creation:
Live SERP Insights: Instantly extract page-one search results, including organic rankings, featured snippets, "People Also Ask," related searches, and multimedia elements.
Competitor Analysis: Benchmark top-performing pages by evaluating on-page signals, site authority, and identifying structural gaps.
Brand & Persona Integration: Customize briefs by aligning with brand guidelines and buyer personas to ensure the right tone, point of view, and section goals.
Keyword & Entity Lists: Get contextual recommendations for target keywords and entities for each section of the content.
Surprise Ingredients: Uncover hidden opportunities through additional data enrichments, refining the content brief further.
With SERP & Brief, content teams can reduce research time from days to minutes and ensure their content aligns with real-time search signals, making briefs more actionable and data-driven.
Yoyao Hsueh, Founder and CEO of Floyi, commented, "Content strategy has long required hours of manual research and guesswork. SERP & Brief unites search-engine data and brand intelligence in one step, so teams can focus on crafting quality content."
By automating content research, SERP & Brief enables content teams to:
Quickly extract and analyze live search-engine data.
Benchmark competitors’ content strategies.
Align content with brand identity and audience needs.
Receive clear, actionable outlines, including suggested titles, meta descriptions, keyword mappings, and internal-link placements.
This solution dramatically reduces the time spent on content brief creation, enabling teams to move from ideation to execution faster.
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