Semrush Holdings, Inc., a leading online visibility management SaaS platform, has announced the appointment of Caroline Tsay as an independent director to its Board, effective May 1, 2025. This strategic move brings seasoned technology, product, and marketing expertise to Semrush’s leadership team as it accelerates innovation in AI-powered marketing solutions.

Highlights of the Appointment

• Experienced Technology Leader Joins Semrush Board

  • Caroline Tsay becomes the ninth member of Semrush’s Board of Directors.

  • Brings decades of experience in product management, digital marketing, and public company governance.

• Expertise That Aligns with Semrush’s Growth Trajectory

  • Tsay’s background includes leadership roles in major tech companies and advisory experience for high-growth SaaS platforms.

  • Recognized for her ability to drive digital transformation and scale product organizations globally.

• Support for AI and Innovation Strategy

  • Appointment comes at a pivotal time as Semrush intensifies its focus on AI and marketing automation.

  • Tsay is expected to provide valuable input into product innovation and strategic decision-making.

• Statements from Leadership

  • CEO Bill Wagner emphasized her “growth mindset” and deep experience in public company boards.

  • Tsay expressed excitement about joining at a time when AI and marketing are converging to reshape digital visibility.

Caroline Tsay’s appointment to the Semrush Board of Directors signals a strategic investment in leadership as the company strengthens its AI-driven marketing capabilities. Her broad expertise in technology, product, and governance will play a key role in guiding Semrush through its next phase of growth and innovation.