marketing customer engagement
Published on : May 9, 2025
DoorDash has announced its agreement to acquire SevenRooms, a global leader in hospitality technology based in New York City. This strategic acquisition significantly expands DoorDash’s Commerce Platform capabilities, enabling it to deliver more robust solutions to restaurants and hospitality businesses for managing in-store and delivery sales, strengthening customer relationships, and improving profitability.
Broader Commerce Capabilities: The acquisition equips DoorDash to better serve merchants across both physical and digital channels.
Omnichannel Expansion: Combines DoorDash’s delivery network with SevenRooms’ in-store CRM and guest experience tools.
Global Merchant Tools: Offers restaurants and hospitality businesses tools to manage customer data, marketing, and operations more effectively.
Founded in 2011: Created by Joel Montaniel, Allison Page, and Kinesh Patel with a mission to support hospitality operators.
Core Capabilities: Specializes in CRM, guest experience management, and operational efficiency tools.
Focus on Relationships: Helps merchants turn first-time visitors into loyal customers through personalized engagement.
Operator-First Mentality: Both companies emphasize tools that prioritize merchant success and customer experience.
Customer Engagement: SevenRooms enhances a restaurant’s ability to understand and retain guests through smart data usage.
Sustainable Growth: Focused on building long-term profitability for merchants by streamlining operations and marketing efforts.
Expanded Reach and Resources: SevenRooms will leverage DoorDash’s scale to accelerate its innovation roadmap.
First- and Third-Party Integration: The combined platform will strengthen performance across multiple sales channels.
Commitment to Open Ecosystems: DoorDash and SevenRooms remain dedicated to supporting flexible, partner-friendly integrations.
DoorDash’s acquisition of SevenRooms marks a pivotal expansion into in-store restaurant technology, positioning both companies to offer holistic, omnichannel solutions for modern hospitality businesses. With a focus on CRM, customer engagement, and integrated operations, this move strengthens DoorDash’s mission to empower local businesses while helping them thrive both inside and outside their walls.