Diversified, a global leader in technology solutions and immersive experiences, has announced a strategic expansion of its services tailored specifically for live performance venues. Leveraging decades of innovation across sectors like sports, faith, media, and entertainment, Diversified is now positioned to redefine what’s possible in theaters, performing arts centers, live music venues, and immersive entertainment spaces.

Diversified’s Expertise: Elevating Immersive Audience Experiences

• Legacy of Innovation: Proven success across iconic venues like Madison Square Garden and Transformation Church.

• Industry Experience: Decades of expertise in creating audience-first, high-impact environments.

• Comprehensive Capabilities: Full-service offerings—from design to execution—across audio, video, lighting, and experiential systems.

Leadership Strength: Aaron Beck Joins as Director of Live Performance Venues

• Expertise: Over 25 years in live audio, production design, and systems integration.

• Portfolio: Contributions to Disney Theatrical Productions, Cirque du Soleil, Solotech, and more.

• Vision: Combines technical mastery with creative insight to deliver transformative venue experiences.

Strategic Market Shift: Disrupting the Traditional Venue Model

• Fragmented Solutions: Market previously served by touring companies with limited integration expertise.

• Diversified’s Differentiator: End-to-end integration combining scale, artistry, and innovation.

• Market Timing: Positioned to lead as the industry demands more cohesive, scalable, and tech-driven experiences.

Technological Innovation: Pioneering Next-Gen Venue Experiences

• Immersive Audio: Leadership in cutting-edge loudspeaker systems tailored to varied environments.

• Cinematic Video Delivery: Innovations supporting OTT platforms like YouTube and Netflix.

• Extended Reality (XR): Development of groundbreaking live XR experiences enhancing audience engagement.

• Systems Integration Excellence: Focus on fully integrated environments, not piecemeal tech stacks.

Diversified’s entry into the live performance venue market marks a pivotal shift for an industry on the cusp of transformation. With unmatched experience, full-spectrum integration capabilities, and a visionary leader in Aaron Beck, Diversified is set to deliver audience-centric, future-ready solutions that elevate entertainment spaces into immersive, memorable experiences.