FirmPilot, the AI-powered marketing engine transforming law firm growth, has announced new strategic investments from Thomson Reuters Ventures and HubSpot Ventures. These additions bring FirmPilot's total funding to $11.7 million, building on its 2024 Series A led by Blumberg Capital. This investment supports FirmPilot’s mission to automate and optimize legal marketing, enabling law firms to generate more and higher-quality clients without the guesswork of traditional marketing.

With more than 425,000 law firms in the U.S., the legal industry is in dire need of scalable, efficient marketing solutions. FirmPilot's AI-driven platform answers that need, bringing data-informed strategies to law firms and other service-based SMBs.

Highlights of FirmPilot’s Growth and Capabilities

1. Backing from Industry Giants

• Thomson Reuters Ventures and HubSpot Ventures join Blumberg Capital as major investors.

• The investment validates FirmPilot’s leadership in AI-driven legal marketing and its potential to expand to adjacent industries.

• The support provides an opportunity to enhance FirmPilot's AI data models with deeper integrations and richer datasets.

2. Solving a Major SMB Marketing Challenge

• Traditional marketing for law firms is costly, inefficient, and often yields poor ROI.

• FirmPilot replaces manual marketing tactics with AI automation across SEO, PPC, and social media.

• Designed for time-strapped professionals, the platform delivers results with minimal client input.

3. Demonstrated Impact on Law Firm Growth

• Firms using FirmPilot have achieved:

  • Over 180% increase in leads through optimized web content and ad targeting.

  • Better client and case quality via intelligent segmentation.

  • Reduced cost and time with automated, real-time strategy optimization.

• FirmPilot empowers law firm owners to act as CEOs, scaling their businesses with minimal marketing overhead.

4. Proprietary AI Engine and Competitive Edge

• FirmPilot’s AI takes an "X-ray" of a law firm’s competitive landscape to inform digital strategy.

• Trained on:

  • Over 5 million content pieces used by law firms.

  • More than 3,000 legal cases across high-demand practice areas.

• Specializes in areas like personal injury, workers’ compensation, family law, immigration, and criminal defense.

• Continuously refines strategies based on competitive activity and evolving search behavior.

5. Vision for the Future

• FirmPilot's platform is built not just to improve marketing outcomes, but to enable SMBs to build sustainable, data-informed businesses.

• The company is exploring expansion into other services-based SMBs, including dental, veterinary, and home services.

FirmPilot's AI-driven approach is reshaping legal marketing, eliminating the inefficiencies of outdated methods and empowering law firms to act like modern, growth-focused businesses. With strategic backing from industry leaders like Thomson Reuters and HubSpot Ventures, FirmPilot is well-positioned to expand its impact across the legal sector and beyond. As AI adoption accelerates across professional services, FirmPilot stands at the forefront—helping lawyers become not just better attorneys, but stronger business leaders.

LTK, the largest creator-led shopping platform, has teamed up with Warner Horizon’s The Bachelor to launch a first-of-its-kind shopping experience for Bachelor Nation fans. This innovative collaboration introduces the official Bachelor Nation LTK channel marking a significant shift in how fans interact with their favorite reality franchise. By bringing shoppable content directly into the LTK app, the partnership merges entertainment and commerce in an unprecedented way.

Highlights of the Partnership

1. Launch of a Shoppable Fan Channel

• The Bachelor Nation LTK channel allows fans to shop fashion, beauty, and home products featured on the show.

• Viewers can now purchase items cast members wear or use without leaving the LTK platform.

• It delivers a frictionless discovery-to-purchase experience directly from their favorite TV moments.

2. Redefining Fan Engagement Through Social Commerce

• LTK and Warner Horizon are tapping into a highly engaged fanbase by blending storytelling with shopping.

• Fans move from passive viewers to active participants, enhancing the emotional connection to the show.

• The initiative introduces a new fan behavior model—watch, love, and instantly shop.

3. Capitalizing on Cultural Influence and Trends

• The Bachelor has historically set fashion and lifestyle trends—now fans can shop them in real time.

• From rose ceremonies to dramatic exits, the looks and styles seen on screen are now just a tap away.

• This creates a long-tail opportunity for engagement and monetization even after episodes air.

4. Leveraging LTK’s Creator-Led Infrastructure

• LTK reaches 40M monthly shoppers and drives $5B in annual sales.

• Nearly 40% of US Gen Z and Millennial women already use the platform.

• LTK’s proven formula of creator-led commerce is now being applied to entertainment IPs.

5. Expanding Entertainment Brands Beyond the Screen

• Warner Horizon is leading a new era in media, where shows become lasting digital ecosystems.

• With LTK, The Bachelor extends brand engagement long after an episode ends.

• This collaboration sets a blueprint for other entertainment franchises to follow.

The partnership between LTK and The Bachelor franchise is a game-changing moment for entertainment and social commerce. By creating a dedicated shoppable channel, the two brands are unlocking new fan experiences and monetization strategies that blend content, culture, and commerce. As more entertainment properties look for innovative ways to engage audiences, this model of fan-driven, creator-led shopping is poised to lead the next wave of digital media evolution.

Iterable, the AI-powered communication platform, has officially rolled out its native WhatsApp integration globally becoming the first cross-channel marketing platform to embed WhatsApp directly into its core functionality. This integration enables marketers to deliver personalized, real-time engagement on WhatsApp without relying on third-party tools, streamlining global communication and enhancing cross-channel orchestration.

What Makes Iterable’s WhatsApp Integration Unique

1. Fully Native Within Iterable's Platform

• WhatsApp is built directly into Iterable—no need for third-party connectors or separate Meta account setups.

• Marketers can execute campaigns faster with less technical overhead, all while ensuring compliance and brand consistency.

2. Unified Real-Time Data Insights

• Marketers can track WhatsApp engagement data in real time, side-by-side with other channels.

• This centralized visibility enables smarter personalization, quicker optimization, and more impactful customer interactions.

3. Powerful Cross-Channel Orchestration

• WhatsApp journeys are orchestrated seamlessly with email, SMS, push, and in-app messages.

• Marketers can design cohesive, multi-channel experiences without disjointed transitions or loss of context.

4. Built-In Best Practices and Guidance

• Iterable offers intuitive setup tools, pre-built workflows, and embedded channel-specific recommendations.

• Teams can reduce ramp-up time and avoid common mistakes associated with launching new communication channels.

Benefits for Marketers and Brands

1. Reach Global Audiences Securely

• Engage mobile users around the world via WhatsApp in a trusted, end-to-end encrypted environment.

2. Personalize Messages with Rich Content

• Deliver dynamic updates, media-rich messages (images, videos, GIFs), and lifecycle-specific content tailored to individual customers.

3. Enable Interactive Two-Way Conversations

• Use quick-reply prompts and structured message formats to create engaging, conversational experiences.

4. Drive Efficiency Through Centralization

• Manage all workflows in a single interface, reducing platform hopping and enabling scalable, agile execution.

5. Eliminate Silos with Synchronized Messaging

• Orchestrate WhatsApp in harmony with other channels—email, web, push, and SMS—for a truly unified customer journey.

With the launch of its native WhatsApp integration, Iterable is redefining how brands connect with customers across the globe. By eliminating silos and enabling true cross-channel orchestration, Iterable empowers modern marketers to move faster, build trust, and scale meaningful relationships. As real-time, personalized engagement becomes essential, WhatsApp is no longer just another channel—it’s a strategic advantage that Iterable has integrated seamlessly into the marketer’s toolkit.

Recurly, a recognized leader in subscription management, has taken a significant step forward in redefining the subscription economy. Fresh off winning the 2025 SubSummit award for Best Subscription Management Platform, Recurly announced its acquisition of two innovative companies Prive, a Shopify-first ecommerce subscription solution, and Redfast, a subscriber engagement and retention platform. With these acquisitions, Recurly becomes the first subscription management suite to unify billing, analytics, ecommerce subscription management, and real-time subscriber engagement into a single intelligent platform.

This move signals a fundamental shift in the industry—where managing the full subscriber lifecycle, from acquisition to retention, becomes not just possible but streamlined, intelligent, and data-driven.

Recurly’s Vision: A Complete Subscriber Lifecycle Solution

1. One Platform, Every Touchpoint
Recurly is now uniquely positioned to offer businesses the tools they need to succeed in the fast-evolving subscription landscape. These tools span every stage of the subscriber journey:

• Billing & Payments

• Analytics & Reporting

• Subscription Personalization

• Real-time Engagement

• Ecommerce for Digital & Physical Goods

By embedding advanced capabilities from Prive and Redfast, Recurly empowers brands to stay ahead of customer expectations and market dynamics—without the complexity of integrating multiple fragmented solutions.

2. Delivering What Subscription Businesses Truly Need
As Recurly CEO Joe Rohrlich stated, “Today’s subscription businesses need more than billing. They need personalization, data-driven engagement, and the ability to pivot quickly.” With this expansion, Recurly becomes an enabler of retention-first growth strategies, not just a backend billing processor.

Prive Acquisition: Powering the Next Wave of Ecommerce Subscriptions

1. Expanding into Physical Goods Subscriptions
The acquisition of Prive marks Recurly’s official expansion into the physical goods subscription space—a sector expected to reach $1 trillion by 2028. Rebranded as Recurly Commerce, this new offering provides:

• Automated subscription workflows

• Pricing intelligence

• Revenue optimization for Shopify-based brands

Well-known brands like Coterie, GEM, Public Goods, and Kudos will benefit from enhanced capabilities, delivering more personalized, scalable, and efficient ecommerce subscriptions.

2. Built for Modern Ecommerce Brands
Legacy billing solutions often fail ecommerce companies by limiting customization and scalability. Recurly Commerce changes that by offering Shopify-first flexibility combined with powerful analytics and lifecycle tools.

3. Founder-Led Integration
Prive’s co-founders, Alex Craciun and Claudia Laurie, will support the integration as advisors to ensure customers experience a smooth transition with no compromise to service or innovation.

Redfast Acquisition: Personalization and Retention at Scale

1. Redfast Becomes Recurly Engage
With the rebranding of Redfast to Recurly Engage, the company adds a critical retention layer to its platform. Key features include:

• Churn prediction models

• Real-time engagement prompts

• In-product decision-making influence (e.g., upgrades, renewals)

This tool shifts subscriber engagement from reactive to proactive, helping brands build long-term loyalty and prevent churn before it begins.

2. The Retention Imperative
In an environment of rising acquisition costs, customer retention is no longer a passive metric—it’s a core growth strategy. Redfast CEO Rajeev Raman, who will join Recurly as a leader of Recurly Engage, emphasized the value of timely, contextual interactions that drive behavior in real time.

3. Proven Business Impact
Engaged, loyal subscribers spend 67% more than newly acquired ones, according to recent data—making Recurly Engage a powerful asset in maximizing lifetime customer value.

Industry Recognition and Roadmap Highlights

1. Recurly Recognized as Industry Leader
Recurly’s recent award at SubSummit 2025 validates its leadership in subscription management innovation. As more businesses embrace the subscription model, recognition from leading industry events helps reinforce trust among enterprise and mid-market customers.

2. What’s Next: Key Appearances and Events
Recurly executives will share insights on the company’s growth strategy and innovations at upcoming global events:

• SubscriptionX (London) – May 14, 2025: Chief Product Officer Priya Lakshminarayanan will explore ecommerce scaling with subscription models.

• SubSummit (Dallas) – May 28, 2025: CEO Joe Rohrlich and CMO Lina Tonk will discuss personalization and subscriber loyalty with guests like Cinemark’s Megan Krouse.

• London Tech Week – June 11, 2025: Priya Lakshminarayanan will focus on AI and predictive analytics in subscription retention.

3. Building on Momentum: Recurly Compass and 50+ New Features
Earlier this year, Recurly introduced Recurly Compass, an AI-powered growth engine, alongside 50+ platform updates. The additions of Prive and Redfast further strengthen the company’s mission to offer unparalleled capabilities in a single, composable suite.

Recurly’s acquisition of Prive and Redfast signals a strategic evolution from a subscription billing platform to a comprehensive subscriber engagement suite. With Recurly Commerce and Recurly Engage now integrated, the company is uniquely equipped to help brands unlock long-term growth through deeper personalization, better retention strategies, and full control over the subscriber lifecycle.

As the subscription economy expands into new verticals and geographies, Recurly is setting the benchmark for what it means to be a truly all-in-one platform—reliable, scalable, and purpose-built for the future of customer relationships.

Connected TV (CTV) has emerged as a core component of digital video strategies worldwide, driven by changing consumer preferences and technological shifts. DoubleVerify’s 2025 Global Insights: Trends in the Modern Streaming Landscape offers a compelling look into the growth, opportunities, and lingering challenges in the CTV advertising space. With a 66% increase in CTV impression volume year-over-year, it’s clear that advertisers are investing heavily—but the industry must now confront transparency gaps, ad fraud, and measurement inconsistencies to fully capitalize on CTV’s potential.

Insights from DV’s 2025 CTV Report

1. CTV Sees Massive Growth, Especially in Emerging Markets

• CTV ad impressions increased by 66% YoY in 2024.

• Markets such as the Netherlands, Indonesia, and Singapore led the surge in CTV adoption.

• Growth reflects advertisers’ increased confidence in CTV as a performance and branding channel.

2. Transparency and Viewability Remain Elusive

• Only 50% of CTV impressions offered full app transparency, leaving marketers with significant blind spots.

• The "TV Off" issue persists—ads play even after the screen is turned off—costing advertisers roughly $700,000 per billion impressions.

• Inconsistent viewability standards hinder accurate performance measurement.

3. Bot Fraud Threatens CTV Investment

• Sophisticated Invalid Traffic (SIVT), particularly bot fraud, now accounts for 65% of all CTV fraud.

• An estimated 4 million infected devices generate fake traffic daily.

• Advertisers lose millions each month due to fraudulent impressions and inflated metrics.

4. Consumer Behavior Signals Shift to Ad-Supported Streaming

• 41% of consumers now prefer ad-supported video over paid subscriptions.

• Long-form content (TV shows, podcasts) offers better brand-building environments than short-form video.

• 64% of viewers say content genre impacts their perception of ads—highlighting the importance of contextual alignment.

5. Marketer Sentiment Reflects CTV’s Promise and Pitfalls

• 72% of marketers say CTV ads outperform their campaign baselines.

• However, 68% demand transparency to justify CTV’s higher costs.

• 63% express concerns about whether their ads are reaching real viewers.

• Despite concerns, 54% of marketers increased their CTV spend in 2024.

• 66% of non-CTV advertisers plan to enter the space within the next year.

DoubleVerify’s 2025 report underscores both the explosive potential and the operational hurdles of CTV advertising. As impression volumes and consumer interest in ad-supported models grow, so too does the need for better fraud protection, visibility, and measurement. With a rising number of marketers recognizing the ROI of CTV and planning to invest further, the pressure is on for the industry to establish clear standards and enforceable best practices. Only through transparency, innovation, and cross-platform accountability can the promise of CTV be fully realized in the modern advertising ecosystem.

BuzzFeed’s first-quarter 2025 earnings reveal a company steadily progressing toward profitability through disciplined innovation and operational streamlining. The digital media firm is leaning into scalable, high-margin business lines like programmatic advertising and affiliate commerce, while AI-powered tools are starting to enhance content performance. With improved financial metrics and sustained engagement from Gen Z and Millennials, BuzzFeed’s pivot toward resilience and relevance in a volatile media landscape appears to be gaining traction.

Business and Financial Highlights

1. Revenue Performance: Strategic Rebalancing in Play

• Total revenue was $36.0 million, slightly down from $37.0 million in Q1 2024.

• The dip reflects an intentional decline in lower-margin, direct-sold business as BuzzFeed focuses on more efficient revenue streams.

2. Advertising Revenue Grows Through Programmatic Strength

• Advertising revenue rose to $21.4 million, up from $20.9 million in Q1 2024.

• A $2.5 million increase in programmatic ads offset a $2.1 million decline in direct-sold ads, showing a pivot toward automation and scalability.

3. Content Revenue Declines Amid Project-Based Variability

• Content revenue fell to $4.4 million, compared to $6.7 million last year.

• The drop was largely due to a $3.2 million decrease in direct-sold content, though studio revenue slightly improved by $0.9 million due to timing.

4. Affiliate Commerce Remains a Growth Engine

• Commerce and other revenue grew to $10.2 million, from $9.3 million a year ago.

• Growth was fueled by a $1.0 million increase in organic affiliate commerce, reinforcing BuzzFeed’s strength in shoppable content.

Operational Metrics Signal Engagement and Platform Resilience

1. Time Spent and Audience Leadership

• Time Spent rose to 67.9 million hours, up from 67.3 million in Q1 2024.

• BuzzFeed.com remains the #1 individual media brand in the US for time spent, especially among Gen Z and Millennial audiences.

• BuzzFeed.com alone saw 32.9 million hours in Q1 2025—a 7% YoY increase.

2. AI-Powered Tools Enhance Content Performance

• New AI tools piloted by the company increased pageviews per article by 25%.

• BuzzFeed is developing "BF Island," an AI-driven user creation experience designed to fuel interactive content engagement.

3. Direct Audience Relationships Strengthen Independence

• 62% of US traffic now comes from direct visits, internal referrals, and app activity.

• Reduced reliance on social platforms builds resilience to algorithmic shifts and third-party distribution volatility.

Profitability Milestones and Forward Outlook

1. Bottom-Line Improvements Reflect Restructuring Success

• Net loss from continuing operations improved to $12.5 million, from $27.0 million in Q1 2024.

• Adjusted EBITDA loss narrowed to $5.9 million, a YoY improvement of $8.5 million.

2. 2025 Full-Year Outlook Confirmed

• Revenue projected between $195 million to $210 million, representing 3–10% YoY growth.

• Adjusted EBITDA expected to range from $10 million to $20 million, a $10 million YoY improvement at the midpoint.

BuzzFeed’s Q1 2025 results highlight a media company adapting to the digital age by leveraging AI, optimizing revenue mix, and increasing operational efficiency. With a leaner cost base post-2024 restructuring and continued innovation in affiliate commerce and audience engagement tools, BuzzFeed is laying a foundation for sustainable growth. As the company builds more direct connections with its audience and integrates intelligent automation across editorial and product strategies, it’s positioning itself to weather industry headwinds while capitalizing on digital-native consumption patterns.

Integral Ad Science (IAS) and Nextdoor have announced a strategic partnership aimed at providing enhanced brand safety and suitability for advertisers running campaigns on the neighborhood-focused platform. This collaboration integrates IAS’s AI-driven technology with Nextdoor’s content moderation systems, offering advertisers additional control over their brand’s safety while ensuring that ads are placed in suitable and trusted environments. By enabling advanced pre-bid brand safety measures, IAS and Nextdoor are setting a new standard in transparent, hyperlocal advertising.

Highlights of the Partnership

1. Empowering Advertisers with AI-Driven Brand Safety

• IAS will power Nextdoor’s first-party brand safety tool, which will now utilize pre-bid Brand Safety and Suitability Optimization.

• The collaboration aims to give advertisers a higher level of third-party transparency and suitability for their campaigns on Nextdoor’s platform.

2. Wide Reach with Confidence in Brand Safety

• Advertisers with managed accounts will be able to run ads on Nextdoor’s Newsfeed, reaching one-third of U.S. households.

• The partnership ensures that ads will appear in brand-safe and suitable environments based on industry-aligned standards, reducing the risks associated with unsuitable content placement.

3. Industry-Aligned Brand Safety Standards

• IAS’s AI-driven Multimedia Technology is used to assess content through a frame-by-frame analysis, integrating image, audio, and text signals to ensure proper ad placement.

• Advertisers can apply pre-bid blocking against 12 industry-aligned categories and 4 risk levels, offering dynamic control to avoid unsuitable content.

Technological Advancements and Customization

1. Trusted Third-Party Control

• IAS’s technology provides a trusted third-party layer of transparency for brands, ensuring ads run where they are most appropriate, whether on mobile or desktop platforms.

• The solution allows advertisers to apply custom blocking based on brand-specific needs across more than 90 languages.

2. Collaboration Between Content Moderation and Brand Safety

• Nextdoor’s proprietary content moderation system complements IAS’s advanced AI-driven technology, creating an environment where content is classified with high accuracy at scale.

• This partnership addresses the increasing demand for contextual relevance in ad placement, while providing a trustworthy method for brands to engage with local audiences.

Statements from Leadership

Jim Egan, SVP of Business Development at IAS

• "This partnership marks a significant step toward greater transparency, trust, and control for advertisers. By leveraging IAS’s cutting-edge AI technology alongside Nextdoor’s content moderation expertise, we are offering a new level of protection and performance for advertisers engaging in hyperlocal advertising."

Michael Kiernan, Chief Revenue Officer at Nextdoor

• "Trust and community are at the core of Nextdoor’s values, and when it comes to advertising, this is not optional—it's essential. By partnering with IAS, we are adding a trusted third-party layer of transparency to our platform, giving advertisers confidence that they are placing ads in the right places, at the right time, in front of the right neighbors."

Looking Ahead: Expanding the Partnership

1. Upcoming Total Media Quality (TMQ) Integration

• The next phase of the partnership will introduce Total Media Quality (TMQ) for Nextdoor in H2 2025.

• TMQ will include advanced features such as Brand Safety & Suitability Measurement, Viewability, and Invalid Traffic Measurement, further enhancing advertisers’ ability to validate content adjacencies using trusted third-party analysis.

2. Maximizing Local Engagement and Campaign Spend

• Advertisers will be able to validate their campaigns using industry frameworks to ensure they are engaging with local users effectively, and maximizing their campaign spend through accurate, industry-standard measurement tools.

The strategic partnership between IAS and Nextdoor is a game-changer for advertisers seeking brand safety, transparency, and control in the rapidly growing space of hyperlocal advertising. By combining AI-driven multimedia technology with Nextdoor’s trusted content moderation systems, the companies are enhancing ad performance and providing a clear solution to brand safety concerns in local advertising. As the partnership continues to expand, advertisers will benefit from an even deeper layer of transparency and measurement tools, reinforcing the growing importance of trusted, third-party solutions in the advertising ecosystem.

Autodesk, a global leader in design and make technology, has unveiled one of its most significant brand transformations in 43 years. The launch of the “Let There Be Anything” campaign, developed in partnership with the creative agency Giant Spoon, celebrates the power of human ingenuity and the remarkable impact Autodesk’s technology has on the world. The campaign's debut, featuring Emmy-winner Tony Hale, will air during an NBA Playoff game in a 60-second ad that highlights Autodesk's versatile and transformative platform. The campaign celebrates customers who use Autodesk products to design and create across various industries, from architecture to entertainment.

Campaign Overview

1. “Let There Be Anything” Ad Featuring Tony Hale

• The 60-second ad stars Tony Hale (known for his roles in Veep and Arrested Development) and showcases the creative brilliance of Autodesk's users.

• In the commercial, Hale plays God, traveling the world in awe of Autodesk customers' creations—ranging from buildings and bikes to blockbusters and beyond.

• The ad draws a metaphor between the omnipresence of divine creation and the vast impact of human ingenuity facilitated by Autodesk's technology.

• The campaign will debut during an NBA Playoff game, offering a humorous and engaging entry point into Autodesk’s expansive Design and Make products.

2. Unexpected Experiential Twist

• To engage viewers beyond traditional advertising, the campaign features Tony Hale's character virtually attending the NBA Playoff game, building anticipation and sparking conversation among fans and national viewers.

• This innovative experiential twist creates a memorable, unified brand moment that combines product promotion with entertainment in a unique way.

Campaign Goals and Impact

1. Celebrating Human Ingenuity

• Autodesk’s new campaign is a tribute to the creativity and brilliance of their customers, who are shaping the world through their designs and creations. The tagline “Let There Be Anything” highlights the limitless possibilities enabled by Autodesk’s technology.

• Dara Treseder, Autodesk’s Chief Marketing Officer, stated, “This campaign is a celebration of human ingenuity and a tribute to the brilliance of our customers. It marks the next chapter of our brand and reinforces our commitment to helping people design and make anything.”

2. A Fresh, Entertaining Brand Approach

• Directed by Jody Hill, the ad uses humor and metaphor to capture attention while promoting Autodesk's product offerings in a relatable and engaging way. The campaign merges brand messaging and product promotion seamlessly, making it accessible to a broad audience.

• Jonathan Haber, Co-Founder of Giant Spoon, noted, “Autodesk has a profound impact on humanity by fueling the creativity and innovation that transforms our physical world.”

Expanding the Campaign Beyond Broadcast

1. Global Storytelling Series

• While the 60-second ad will only air in the U.S., the campaign will expand through a global storytelling series showcasing real Autodesk customers making a difference around the world.

• These customers use Autodesk’s technology to solve real-world problems and drive innovation in their respective fields.

2. Featured Autodesk Customers

• Noella Nibakuze, an architect in Rwanda, is using Autodesk to design a regenerative agriculture university, promoting sustainability and performance in the built environment.

• Noel Joyce, a designer, is reshaping mobility for wheelchair users with an adaptive mountain bike and is advancing accessibility education across multiple disciplines.

• Cinzia Angelini, the director of the animated short Mila, brought together 350 volunteer artists from 35 countries using Autodesk’s cloud collaboration tools, proving that powerful storytelling doesn’t require a big budget, just heart and creativity.

Autodesk’s “Let There Be Anything” campaign marks a pivotal moment in the company’s brand evolution, celebrating the incredible creativity and innovation of its customers. The global campaign, blending humor, storytelling, and real-world impact, underscores Autodesk's commitment to empowering users to design and make anything. By spotlighting the profound influence of Autodesk's technology in diverse industries, the campaign not only showcases the company's powerful platform but also positions Autodesk as a key enabler of human ingenuity and sustainable innovation.