Amplitude, a leader in digital analytics, announced a preferred partnership with Twilio Segment to help businesses unify customer data, uncover behavioral insights, and deliver personalized digital experiences at scale.

The announcement was made during Twilio’s SIGNAL 2025 conference, where both companies confirmed that Amplitude teams will now recommend Twilio Segment as the preferred customer data platform (CDP), while Twilio will endorse Amplitude as the digital analytics platform of choice. As part of the collaboration, Amplitude introduced new ready-made dashboards that integrate seamlessly with Twilio Segment’s CDP.

“Many companies today rely on a patchwork of disconnected tools to understand and engage their users — often using separate platforms for data collection, analysis, and campaign execution,” said Nate Crook, Amplitude Chief Revenue Officer. “This fragmentation creates delays, data inconsistencies, and missed opportunities to drive engagement and growth. Our partnership with Twilio Segment aims to solve this challenge by providing a unified solution for our customers.”

Features of the Partnership Include:

• Five Pre-Built Dashboards: Covering Analytics, Session Replay, Experimentation, and Guides & Surveys, tailored for industries such as e-commerce, media, fintech, SaaS, and user engagement.

• Automatic Recognition of Segment Data: Dashboards highlight key trends like revenue growth, feature usage, and user drop-offs.

• Seamless Data Activation: Insights flow back into Segment to trigger personalized emails, campaigns, or other engagement actions, enabling teams to move from data to action efficiently.

• Cross-Functional Benefits: Marketing, product, engineering, and growth teams can leverage integrated data and analytics without bottlenecks.

Libby MacNeil, SVP of Worldwide Sales and GTM at Twilio, said, “Amplitude sets the bar for modern digital analytics. This co-sell agreement is a key growth lever for Twilio. By aligning our sales and go-to-market strategies, we create new opportunities to expand with joint customers. With these new dashboards, businesses can stop guessing and start delivering, fast.”

With over 335,000 active Twilio customer accounts worldwide, the partnership opens significant opportunities for Amplitude, especially among enterprises seeking to consolidate their data and analytics platforms.

“Today’s announcement marks a major step forward in our mission to help companies build better products and digital experiences,” Crook added. “By combining Segment’s unified data with Amplitude’s insights, experimentation, and activation tools, teams can accelerate the journey from analysis to action and drive measurable results.”