Reputation, the global leader in reputation performance management, today announced a major evolution of its platform with advanced AI capabilities that deliver deeper, real-time insights into consumer sentiment from an expanded array of data channels.

A Breakthrough AI Engine Powers Unified Customer Intelligence

At the heart of this transformation is Reputation’s newly reengineered AI-native platform designed to unify fragmented data and convert vast volumes of customer feedback into precise, actionable intelligence. This AI-first architecture is built for flexibility, scalability, and rapid integration of emerging innovations—positioning brands to tackle today’s challenges and thrive in an increasingly data-driven future.

“We’ve spent the last two years preparing for the seismic shift AI is now bringing to every industry,” said Joe Burton, CEO of Reputation. “This next-gen engine, data lake, and processing hub transform how businesses manage their brands by automating workflows and delivering real-time sentiment insights.”

Expanded Data Sources Deliver a Fuller View of Customer Experience

Reputation’s rebuilt data architecture significantly expands its intelligence network to offer brands a more nuanced and comprehensive picture of consumer sentiment. The platform now integrates new high-value sources such as Yelp, which attracts 76 million monthly users seeking trusted reviews across industries like healthcare, retail, and food service.

By incorporating Yelp and other channels, brands gain richer access to customer experiences and feedback, enabling faster, more informed decisions that improve customer engagement and satisfaction.

AI at the Core of Future-Ready Reputation Management

“Most platforms are trying to retrofit AI into outdated systems,” noted Shantanu Sarkar, Chief Technology Officer at Reputation. “We rebuilt our foundation with clean data, intelligent tagging, and an architecture built for modern large language models and vector databases. To lead with AI, you need infrastructure that delivers real-time insights and scalable intelligence directly to decision-makers. Our new platform does exactly that.”

Looking ahead, Reputation plans to introduce predictive sentiment analysis, AI-powered competitive benchmarking, and a natural language interface—continuing to advance intelligent automation and empower brands in a fast-evolving digital landscape.