The Columbia Journalism Review (CJR), a global authority on media integrity and press criticism, has launched a new campaign aimed at combating the rising threat of AI-driven misinformation. With AI-generated images flooding digital platforms at a staggering rate of 34 million per day and 76% of users unable to spot fake visuals, the initiative seeks to educate the public on how to detect AI-manipulated content and understand its societal impact.

• AI’s Impact on Media Trust:
  
  Photography, once a cornerstone of truth in journalism, is now challenged by hyper-realistic AI-generated visuals. A study showed that 76% of U.S. consumers failed to distinguish real from fake images.

• The PSAi Campaign:
  
  In partnership with TBWA\Chiat\Day New York, CJR introduces The PSAi a music video-led social media campaign that teaches users to spot AI fakes. The campaign cleverly uses AI-generated viral images animated through AI to educate consumers. The centerpiece is available at thepsai.com.

• Empowering Digital Citizens:
  
  CJR’s Acting Editor, Betsy Morais, emphasized the campaign’s goal of instilling media literacy. In today’s decentralized media ecosystem, everyone is a potential newsmaker. “At stake is trust in substantiated information and the health of democracy,” she said.

• Creative Strategy and Partnership:
  
  Dustin Tomes, CCO of TBWA\Chiat\Day NY, highlighted the accessible nature of the campaign: “We use AI to fight AI—this isn’t about opposing the technology, but learning to use it responsibly.”

• Ongoing AI Journalism Coverage:
  
  As part of the campaign, CJR will publish a series of articles on AI in journalism, including:

  • A collaboration with USC's AI for Media and Storytelling (AIMS) initiative.

  • First-person narratives from journalists using or avoiding AI.

  • Insights from Columbia's Tow Center for Digital Journalism on detection tools and AI’s role in local newsrooms.

As AI continues to reshape the media landscape, initiatives like CJR’s PSAi are vital in safeguarding public trust. By leveraging AI as both a tool and a subject of scrutiny, CJR empowers individuals to discern fact from fabrication and promotes a future where truth prevails in digital storytelling.

Steven Galanis, co-founder and CEO of Cameo, has officially launched Zeitgeist, a new podcast series that explores how brands go beyond customer acquisition to achieve true cultural resonance. With first-hand insights from marketers, founders, and creators, the show aims to uncover the stories behind products that evolved into emotional and cultural symbols.

• Exploring Cultural Relevance:
  
  Zeitgeist isn't just about good branding—it's about cultural impact. Galanis dives into how everyday products like butt wipes or insurance become meaningful staples in our lives through smart storytelling and emotional resonance.

• Candid Conversations:
  
  Each episode features in-depth interviews with brand builders who’ve crafted something bigger than a product—a movement. From meme-worthy trends to life-enhancing essentials, the guests share the pivotal moments that sparked lasting consumer attachment.

• Built from Cameo's Lessons:
  
  Galanis draws from his own experiences scaling Cameo, which connected celebrities and fans through personalized video messages. “Building Cameo taught me that it's not just about building a company—it's about creating a feeling,” he notes.

• Stories That Stick:
  
  Zeitgeist keeps it unfiltered—ditching corporate jargon in favor of honest, behind-the-scenes storytelling. Expect episodes on cult-favorite fashion brands, viral wellness products, and offbeat innovations that now define categories.

• For Marketers, Founders, and Creators:
  
  This podcast is essential listening for those interested in the intersection of marketing, consumer psychology, and culture-building. It sheds light on what it takes to turn smart risks into brand legends.

Zeitgeist is not just a podcast—it’s a cultural case study. For anyone aiming to build a brand that resonates deeply and sticks around, Galanis offers the playbook. Through real stories and raw insights, Zeitgeist is a must-follow for today’s brand architects.

Jasper, the world’s leading AI marketing platform, has unveiled Audiences, a powerful addition to its proprietary AI context layer, Jasper IQ. This new feature is designed to help marketers craft highly personalized, on-brand messages by unifying audience insights, brand voice, and company knowledge—all within a single platform.

• Revolutionizing Personalization with Audiences:
  
  Audiences empowers marketers to define and manage dynamic customer segments and apply them instantly across all campaign assets. This shift transforms static personas into actionable, real-time AI inputs for more effective marketing execution.

• Solving AI’s Biggest Marketing Gaps:
  
  Jasper’s 2025 State of AI in Marketing report reveals brand consistency and output quality as major challenges. Audiences directly addresses this by integrating brand voice and audience understanding into the production workflow—eliminating silos and inefficiencies.

• Real-World Use Case:
  
  A leading beauty retailer uses Audiences to craft messages that simultaneously engage Gen Z and their parents—bridging generational gaps with precision and cultural relevance.

• Unifying Brand Voice and Audience Insight:
  
  Combined with Brand Voice, Audiences ensures every asset aligns with both brand identity and the needs of each audience segment—making every piece of content resonate more deeply.

• Part of the Jasper IQ Ecosystem:
  
  Audiences is included in Marketing IQ, introduced alongside Brand IQ in November 2024. Together, they form Jasper IQ—marketers’ only full-contextual AI solution for enterprise-scale content creation.

• CEO Insight:
  
  "Marketers today are under pressure to do more with less. Audiences helps them create deeply resonant campaigns by making brand voice and audience context immediately actionable,” said Timothy Young, CEO of Jasper.

With the launch of Audiences, Jasper sets a new benchmark for AI-driven personalization in enterprise marketing. By integrating customer context, brand consistency, and production speed into one intelligent platform, Jasper empowers marketing teams to create impactful campaigns that truly connect.

Jasper will be showcasing the full capabilities of Audiences at Cannes 2025, highlighting how the platform is redefining modern marketing strategy.

Persado, a leading AI-powered content platform for marketing compliance and performance, has been honored with Tearsheet’s 2025 Marketing Award for Best Product/Service Designed for Gen Z. The recognition highlights the impact of Persado’s Motivation AI platform in helping financial institutions engage a digitally savvy generation while maintaining rigorous compliance standards.

• Top Industry Recognition:
  
  The Tearsheet Marketing Awards spotlight the best in financial marketing, customer acquisition, and brand growth. Persado stood out for its ability to balance Gen Z engagement with regulatory compliance—a rare and powerful combination in the financial sector.

• Powerful Gen Z Market Opportunity:
  
  According to NielsenIQ’s “Spend Z” report, Gen Z is projected to control $12 trillion in spending by 2030, overtaking baby boomers by 2029. This tech-native generation demands authentic, personalized brand communications, especially from finance brands.

• What Sets Persado Apart:
  
  Persado’s Motivation AI analyzes intent, emotional drivers, and customer behavior across 17+ billion interactions to produce high-impact, compliant content across email, SMS, social, and web. It is the only AI solution tailored specifically to marketing content in regulated industries like banking.

• Authenticity Meets Compliance:
  
  In 2024, Persado launched pre-built Gen Z segments to fast-track personalized message generation. These segments ensure financial services marketers can “speak Gen Z” authentically while remaining compliant with fair lending and anti-discrimination laws.

• Proven Results for Financial Institutions:
  
  Banks using Persado including NatWest, JPMorgan Chase, Ally, and SoFi—have collectively generated over $2.5 billion in incremental revenue. Clients also see an average 40% uplift in conversion rates, demonstrating real ROI at scale.

• Executive Insight:
  
  “Gen Z craves authenticity. That’s a challenge for regulated brands, but Persado’s AI makes it possible to deliver engaging and compliant content at scale,” said Assaf Baciu, Co-Founder and President of Persado.

Persado’s win reflects the growing importance of Gen Z-focused marketing strategies that merge performance, personalization, and compliance. As this segment grows in influence, platforms like Persado offer financial brands a competitive edge—enabling them to meet customers where they are, with messages that resonate and convert.

Trusted Media Brands (TMB), the powerhouse behind brands like Taste of Home, Reader’s Digest, The Pet Collective, and Family Handyman, has announced the appointment of Stephen Colvin as its new Chief Executive Officer. Colvin takes the helm from Bonnie Kintzer, who is retiring after an impressive 11-year tenure marked by strategic transformation and growth across digital and FAST platforms.

• A Veteran Media Leader Takes the Reins:
  
  Stephen Colvin brings deep expertise and a growth-focused mindset to TMB. Most recently CEO of Nivloc Media, Colvin previously served in senior roles including Global Chief Commercial Officer at Bloomberg Media, where he oversaw substantial revenue expansion across digital, TV, events, and podcasts. His resume also includes leadership at Robb Report, Newsweek/The Daily Beast, CBS Interactive, and Dennis Publishing US.

• Comments from the New CEO:
  
  “I’ve always been impressed by Trusted Media Brands’s exciting portfolio of diverse content, its culture of innovation, and its leadership in FAST,” said Colvin. “I look forward to leading the company’s next phase of growth, content development, and partner expansion.”

• A Legacy of Transformation Under Bonnie Kintzer:
  
  During her tenure, Kintzer led TMB’s successful shift to digital media and FAST channel innovation. Notable achievements include the launch of the Trusted Creators Program for Taste of Home and the surge in viewer engagement across streaming platforms—particularly through At Home With Family Handyman, the company’s fastest-growing FAST channel.

• Innovation and Audience Engagement:
  
  TMB’s new Trusted Creators Program is already delivering significant results, with original creator videos exceeding engagement benchmarks by 62% in views and 48% in interactions. Meanwhile, the company's overall annual watch time exceeds 12 billion minutes, underscoring its growing audience footprint.

• Passing the Torch:
  
  “Trusted Media Brands has undergone such an amazing transformation, and I am incredibly proud of the work we have accomplished,” said Kintzer. “Stephen is the perfect choice to take this journey forward.”

As TMB continues to evolve into a multi-platform content leader, Stephen Colvin’s appointment signals a renewed commitment to innovation, creator partnerships, and audience-centric content growth. With its strong FAST portfolio and legacy brands, TMB is well-positioned to thrive under its new leadership.

Databricks, the leading Data and AI company, today announced the launch of Data Intelligence for Marketing, a powerful solution that combines the Databricks Data Intelligence Platform with ready-to-use integrations across top marketing technology providers. This unified platform enables marketing teams to access real-time customer and campaign data, empowering every marketer to self-serve insights and deliver personalized, efficient campaigns at scale.

The solution is already powering global brands’ marketing stacks by breaking down data silos and providing a complete, real-time view of customers and campaigns. By consolidating data and leveraging AI, marketers can easily gain insights, personalize customer experiences, and optimize campaign effectiveness—all from a single, unified platform.

Why Data Intelligence for Marketing Matters

• Unified Marketing Data: Connect all customer and campaign data for improved segmentation, personalization, and conversion rates.

• Accessible Insights for All Marketers: AI-driven analytics empower marketers—regardless of technical skill—to explore and act on data in real time.

• Enhanced Efficiency: Quickly adopt AI-powered recommendations, triggers, and automation fueled by accurate, real-time data for smarter marketing decisions.

Rick Schultz, CMO of Databricks, said:

"Data Intelligence for Marketing ensures every marketer can get the data they need to make smarter decisions faster and run relevant, efficient campaigns. By unifying customer and campaign data with AI-driven analytics, the platform empowers real-time, conversational insights that help marketers drive impactful growth."

Proven Results with Leading Brands

• Skechers reported a 324% increase in click-through rates, 68% reduction in cost-per-click, and 28% uplift in return on ad spend using Databricks and ActionIQ.

• PetSmart orchestrates personalized journeys for over 65 million loyalty members with Hightouch on Databricks, syncing millions of records daily and sending over 4 billion personalized emails annually.

• Acxiom improved time-to-market for customer insights by 30% and cut operational costs by 15% with Databricks.

Strategic Partnerships for Seamless Martech Integration

Databricks integrates with industry leaders including Adobe, Amperity, Braze, Census, DeepSync, Epsilon, Hightouch, OneTrust, Salesforce, Snowplow, Tealium, and Uniphore. Consulting and solution partners like Celebal Technologies, Deloitte, LatentView, Lovelytics, Slalom, and Tredence help ensure tailored, scalable marketing innovation.

What Industry Leaders Are Saying

• Adobe’s Ryan Fleisch: "Co-developed integrations with Databricks help marketers harmonize data while prioritizing privacy."

• Amperity’s Derek Slager: "Combining Amperity and Databricks accelerates insight and personalizes at scale for brands like GM."

• Deloitte’s David Geisinger: "Together with Databricks, we set a new standard for data-driven marketing innovation."

• Epsilon’s Dennis Self: "Databricks powers real-time, personalized experiences at scale for our clients."

• HP’s Kumar Ram: "Partnering with Databricks unlocked dormant first-party data value."

• HSBC’s Alessio Basso: "We’ve reduced data processing from 6 hours to 6 seconds."

• PetSmart’s Tino Tomasone: "We sync millions of records daily to power billions of personalized emails."

• Skechers’ Manish Agarwal: "Databricks enhances our marketers’ ability to engage and increase customer lifetime value."

Databricks’ Data Intelligence for Marketing empowers marketing teams of all sizes to unlock the full potential of their data and AI investments. By connecting fragmented data sources and delivering accessible AI-powered insights, Databricks helps marketers deliver personalized, efficient campaigns that drive growth and customer loyalty in today’s fast-paced digital landscape.

Reach Agency, a leading full-service creator marketing agency, proudly announces its official badge as a TikTok Marketing Partner, joining the platform’s exclusive Marketing Partners Program. Recognized specifically in the program’s Creative category, Reach Agency stands out as a best-in-class creative company with deep expertise in TikTok marketing.

Gabe Gordon, Co-Founder and CEO of Reach Agency, said,
"This recognition further reinforces Reach Agency's position at the forefront of the creator economy. It validates our deep understanding of emerging platforms and trends—and how we translate that into impactful, culturally relevant work for our clients."

What It Means to Be a TikTok Creative Partner

As a TikTok Creative Partner, Reach Agency helps brands produce and optimize high-performing TikTok content for both organic reach and paid advertising campaigns. The agency offers end-to-end support, from creative production to creator management, delivering the volume and quality of content necessary to sustain continuous engagement and campaign performance.

Melissa Yang, Global Head of Marketing Partnerships and Industry Education at TikTok, said,
"TikTok's creative partners are a powerful resource—bringing expert strategy, from managing creators to producing high-quality content to help brands further connect their communities on TikTok."

Proven Success and Industry Recognition

Reach Agency is trusted by top advertisers such as Nestlé and Unilever to build and scale their TikTok presence. Known for authentic collaborations rather than one-off sponsored posts, Reach Agency has successfully integrated creators like Alix Earle, Ilona Maher, Meghan Trainor, and Lance Bass with major brand campaigns, delivering content that resonates on TikTok’s “For You” pages.

The agency has earned multiple awards for its TikTok campaigns, highlighting its ability to bridge the gap between creators and brands with creativity at the core.

Looking Ahead

Reach Agency’s inclusion in TikTok’s Marketing Partner Program signals an exciting future, promising continued innovation and leadership in the creator economy. As brands increasingly prioritize authentic content and community engagement, Reach Agency is positioned to help them thrive on TikTok and beyond.

Eventique, a world-class event production agency celebrated for its bold creativity and innovative execution, has been honored with three major awards at the 15th Annual Eventex Awards, a prestigious global platform recognizing excellence in the event and experiential marketing industry.

Award-Winning Campaigns and Recognitions

The Eventex Awards spotlight exceptional achievements in event strategy, innovation, and execution worldwide. This year, Eventique took home:

• Gold – Best Brand Experience (Food & Beverage): Jack Links’ National Jerky Day

• Silver – Best Boutique Agency

• Bronze – Best Sustainability Initiative: monday.com Elevate Conference

Eric Wielander, Eventique’s Vice President of Strategy + Creative, remarked,
"I could not think of a better series of acknowledgments. Being recognized for our quirky, on-brand ideas for Jack Links, leading the way with a new Eventex sustainability category for monday.com, and celebrating the overall creativity and energy of our team is truly humbling."

Collaboration and Innovation Drive Success

Liron David, Founder and CEO of Eventique, added,
"These achievements reflect trust, collaboration, and passion. monday.com empowered us to advance our sustainability vision, while partners like Padilla PR and Sky Elements brought the Jack Links campaign to life. Our incredible in-house team is the foundation of our continued growth and innovation."

A Legacy of Excellence

With these latest accolades, Eventique’s total industry award count rises to 17 since 2020, confirming its reputation as one of the most decorated agencies in experiential production. In 2024 alone, Eventique earned four Eventex Awards, including Best Art Event and Best Outdoor Event for Field of Light at Freedom Plaza, Best Fundraising Gala for The Humane Society of the United States' To The Rescue!, and Best Seasonal Experience for L'Occitane Holiday Playhouse.