LiveRamp, the leading data collaboration partner, today announced it has been named a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025 Vendor Assessment.

Lynne Schneider, Research Director for Data Collaboration & Monetization at IDC, noted, “LiveRamp’s data clean room stands out for its extensive partner network, focus on identity resolution and connectivity, and commitment to interoperability across platforms. Its seamless integration with major cloud providers, standardized insights, and native activation capabilities position it as a leader in the data collaboration space.”

A Powerful Network and Interoperable Architecture

LiveRamp’s data clean room platform enables secure collaboration across first, second, and third-party data among brands, agencies, media owners, and data partners—all within privacy-compliant environments. The platform allows participants to connect, analyze, and activate data while maintaining full control, visibility, and governance.

Strengths highlighted by IDC include:

• Extensive partner network: Access to over 1,000 partners, including top publishers, retailers, platforms, and data providers

• Interoperable architecture: Integration with all major cloud platforms (AWS, Azure, GCP, Databricks, Snowflake) for cross-cloud collaboration without data copying

• Native activation: Direct campaign activation with hundreds of partners straight from the clean room

Unlocking Value in a Complex Ecosystem

“We believe recognition as a Leader by IDC MarketScape for the second time underscores the value we deliver through clean room-powered data collaboration,” said Matt Karasick, Head of Product at LiveRamp. “Our scalable platform helps marketers and media owners unify fragmented data, generate insights, and execute campaigns across the platforms consumers use most. From matchmaking new partners to enhancing clean rooms with turnkey workflows, identity resolution, or activation, LiveRamp offers flexible solutions tailored to any company’s goals.”