MotionPoint, a global leader in website translation technology, has launched MarketFully, a transformative parent brand unifying its core strengths and recent acquisitions Key Content and GetGloby. MarketFully introduces a new era of multilingual and multicultural marketing through its InContent Marketing™ platform. This integrated solution goes beyond traditional translation, enabling brands to build authentic and scalable connections with global audiences.

Highlights of MarketFully and InContent Marketing™

1. MarketFully: A Unified Platform

• Combines the capabilities of MotionPoint, Key Content, and GetGloby.

• Operates under a shared "by MarketFully" endorsement while retaining individual brand identities.

• Offers integrated access to technologies, services, and innovations across all three entities.

2. Introducing InContent Marketing™

• A strategic approach to InLanguage, InCulture, and InMarket content marketing.

• Moves beyond simple translation to develop content aligned with:

  • Business goals

  • Market data

  • Cultural context

  • Language nuances

3. The InContent Marketing™ Process

• Starts with Intelligence: Analyzes market opportunities, audience behavior, and strategic goals.

• Content Creation: Develops original or adapted content based on market insights.

• Intentional Distribution: Shares content across relevant digital channels.

• Performance Measurement: Continuously optimizes strategies using real-world data.

4. Distinct Roles of Integrated Brands

• MotionPoint: Delivers Adaptive Translation™ and localization expertise for scalable content production.

• Key Content: Specializes in multilingual SEO, storytelling, and content origination tailored to audience needs.

• GetGloby: Enhances content marketing precision through performance-driven, localized strategies using its proprietary tech.

5. Designed for Global and Domestic Reach

• Enables engagement with audiences in diverse regions including:

  • U.S. Hispanic communities

  • Canadian French speakers

  • Consumers in Europe, LATAM, and Asia

• Supports companies in crafting culturally resonant and linguistically accurate messaging.

6. Filling the Strategy Gap

• MarketFully moves brands from isolated translation projects to integrated content marketing strategies.

• Helps maximize ROI by aligning translated content with conversion goals and brand performance metrics.

7. Backed by Investment and Future Plans

• Supported by private equity firm Lightview Capital.

• Plans for 2025 include:

  • AI-driven search optimization

  • Global social media management

  • Development of custom brand LLMs powered by agentic AI

  • Strategic acquisitions to expand capabilities

MarketFully is redefining the future of multilingual and multicultural marketing by enabling brands to execute fully integrated, intelligent, and culturally sensitive content strategies. Through its InContent Marketing™ platform and the combined strength of MotionPoint, Key Content, and GetGloby, MarketFully empowers global brands to deliver high-impact, localized digital experiences. This approach is set to shape the next chapter in global brand growth and customer engagement across languages and cultures.