As artificial intelligence reshapes the marketing landscape, consultancies and creative labs are joining forces to redefine how brands approach innovation. In a bold move that exemplifies this shift, Silverside AI an AI innovation lab founded by Pereira O'Dell and Serviceplan Group has entered a strategic partnership with Vivaldi Group, a global leader in strategy and business reinvention.

Together, they aim to offer co-branded AI solutions and strategic programs for Fortune 500 companies, focusing on AI-powered marketing, innovation ecosystems, and resilient business models. This alliance introduces a new consulting paradigm, one that places strategic AI thinking at the heart of brand and business transformation.

Silverside AI + Vivaldi Group: A Partnership for the AI Era

1. A New Consulting Model for the AI Age

• The partnership embodies a shift from tech-centric to strategy-centric AI consultancy.

• Instead of offering plug-and-play tools, Silverside AI and Vivaldi will deliver executive-level guidance to CMOs, marketing leaders, and innovation officers.

• Their goal: Transform AI from a buzzword into a driver of organizational change and marketing agility.

2. Combined Strengths: Brand Strategy Meets Innovation Lab

• Vivaldi Group brings decades of experience in brand-led transformation for major global companies like Bosch, Unilever, Chanel, and Jose Cuervo.

• Silverside AI contributes technical AI expertise, creative innovation, and a product development mindset through its lab-driven approach.

• This synergy enables tailored AI solutions that align with a company’s brand strategy, not just its tech stack.

3. Targeting Marketing Reinvention, Not Just Optimization

• Unlike typical AI partnerships that focus on incremental efficiency gains, this alliance aims to rebuild marketing ecosystems from the ground up.

• Areas of focus include:

  • AI-powered customer journey mapping

  • Automated branded content generation

  • Data-driven creative intelligence

  • Adaptive and responsive media strategies

• The result: A reimagined role for the CMO, empowered by AI to drive real-time, personalized customer experiences.

Why This Matters: Elevating AI From Tool to Transformation Agent

1. Addressing the Fortune 500 Need for Scalable, Strategic AI

• Many large enterprises struggle to translate AI capabilities into real business value.

• With this partnership, C-suites gain access to high-level AI advisory services that tie directly into brand equity and innovation roadmaps.

2. AI as the New Brand Currency

• Today’s strongest brands aren’t built on static messaging—they’re fluid, responsive systems powered by data, creativity, and automation.

• AI becomes a core enabler of brand growth, helping companies create dynamic marketing systems that can learn, adapt, and scale globally.

3. Future-Proofing Organizational Models

• The collaboration supports companies in becoming more resilient, leveraging AI to anticipate change and shift rapidly.

• This is particularly critical in volatile global markets where speed, personalization, and agility are key to survival.

Voices Behind the Partnership

Erich Joachimsthaler, Founder & CEO, Vivaldi Group:

“Strong brands aren’t just built through messaging—they’re built by delivering new value to customers. This partnership is about unlocking a new wave of growth by harnessing AI across the customer journey.”

Rob Wrubel, Co-Founder & Managing Partner, Silverside AI:

“Our goal is to cut through complexity and deliver solutions that drive measurable impact. With Vivaldi, we’re at the intersection of brand consulting and AI implementation. We’re enabling a future where today’s CMO uses AI as their marketing superpower.”

Strategic Implications for the Industry

1. Redefining the CMO Role

• CMOs will evolve from content overseers to AI-native growth leaders, supported by specialist advisors who understand both tech and brand.

• The ability to strategically integrate AI across martech stacks becomes a competitive differentiator.

2. Rise of the AI Boutique Consulting Model

• This alliance showcases the rise of AI boutiques as boardroom influencers, challenging legacy consultancies to rethink their approach to transformation.

• It validates the importance of multi-disciplinary advisory teams—blending tech, brand, data, and design thinking.

3. Implications for Global Brands

• Global brands now have access to a dual-lens approach: Vivaldi’s macro-level brand thinking and Silverside’s micro-level AI execution.

• Companies will be better equipped to launch AI-native campaigns, automate creative production, and scale personalization without losing brand coherence.

The strategic partnership between Silverside AI and Vivaldi Group is a clear signal that the future of marketing lies at the intersection of brand strategy and artificial intelligence. By empowering global companies to adopt AI through a strategic, brand-led lens, the collaboration offers a new blueprint for sustainable business transformation.

This isn't about replacing marketers with machines. It's about amplifying human creativity with AI, enabling leaders to innovate at scale, and building the next generation of brands that are as intelligent as they are inspiring.