ViewLift Launches AI-Powered Solutions to Transform Media Business Intelligence | Martech Edge | Best News on Marketing and Technology
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ViewLift Launches AI-Powered Solutions to Transform Media Business Intelligence

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ViewLift Launches AI-Powered Solutions to Transform Media Business Intelligence

ViewLift Launches AI-Powered Solutions to Transform Media Business Intelligence

PR Newswire

Published on : May 22, 2025

 

ViewLift, a global leader in digital solutions for content owners, has launched two innovative AI-powered products designed to revolutionize business intelligence and customer support for media companies, sports organizations, and global content distributors. These practical AI applications demonstrate ViewLift’s commitment to delivering tangible benefits rather than hype.

1. ViewLift Data Insights Pro™: AI Real-Time Analytics Assistant

  • Conversational AI tool providing personalized, real-time data insights to executives via text.

  • Functions as a virtual data analyst delivering summaries of key daily metrics and answering follow-up questions.

  • Tracks streaming trends, viewer behavior, content performance, and monetization metrics.

  • Operates 24/7, enabling fast decision-making and reducing costs.

  • CEO Rick Allen highlights its role in democratizing data and delivering clarity in minutes.

2. ViewLift FanAssist AI™: Multilingual AI Customer Support Assistant

  • AI-driven automated support platform integrated with client ticketing systems.

  • Resolves customer inquiries across multiple languages and communication channels.

  • Uses a proprietary 3+3+1 AI decision engine for ticket categorization, response suggestions, and automated task execution.

  • Provides quick, accurate customer responses by leveraging internal knowledge bases and large language models.

  • Proven effectiveness: reduced support ticket volume by nearly 90% during high-traffic live sports events.

  • Supports millions of concurrent users with real-time multilingual assistance, ensuring continuous fan engagement.

3. Enhanced Engagement via Google Vertex AI Recommendations

  • Integration of Google Vertex AI to power advanced, personalized content recommendations.

  • Uses machine learning models trained on viewer behavior and content metadata.

  • Increases viewer retention, watch times, and revenue with dynamic, device-agnostic content suggestions.

ViewLift’s new AI solutions usher in a new era of intelligent streaming by empowering content owners to deepen audience engagement, streamline business operations, and maximize profitability. These offerings affirm ViewLift’s position as a pioneer in delivering scalable, data-driven, and personalized OTT experiences.