Integral Ad Science (IAS), a top global media measurement and optimization platform, announces that CEO Lisa Utzschneider will participate in a key fireside chat at the upcoming Baird 2025 Global Consumer, Technology & Services Conference. This engagement highlights IAS’s ongoing commitment to investor relations and industry leadership.

Details of the Conference Appearance:

• Event: Baird 2025 Global Consumer, Technology & Services Conference

• Date & Time: Thursday, June 5, 2025, at 10:15 a.m. ET

• Format: Fireside chat

• Availability: Live webcast and archived replay on IAS investor relations website

Access Information:

• Investors and interested parties can watch the fireside chat live or access the replay afterward

• The webcast and replay will be hosted at: https://investors.integralads.com/

Lisa Utzschneider’s participation at this prominent investor event provides a platform to discuss Integral Ad Science’s strategic vision and growth in the evolving media measurement landscape. The company continues to engage closely with the investor community to showcase its innovation and leadership.

DDB Chicago has been appointed to lead the global creative and strategy assignment for the Bimbo masterbrand, part of Grupo Bimbo the world’s largest baking company. This follows a competitive pitch and marks a significant step in unifying the brand’s global presence.

Responsibilities and Strategy:

• Connect Grupo Bimbo’s corporate activation pillars to its flagship brand globally

• Amplify brand loyalty, awareness, associations, and perceived quality across key international platforms

• Manage stewardship of existing partnerships

• Bring to life the "People. Passions. Planet." framework, which:

  • Empowers communities

  • Celebrates athletes’ passions

  • Reinforces the brand’s sustainability commitments at every major touchpoint

Statements from Leadership:

• Jaime McGill, Head of Strategy at DDB Chicago, emphasized the emotional connection strategy:

  • "By giving brands an emotional advantage, we tap into what truly moves people."

  • The team is excited to showcase the warmth of the Bimbo brand across all consumer experiences.

Context and Background:

• This announcement comes after Bimbo Bakeries USA’s 2024 consolidation of its creative strategy, social, influencer, PR, commerce, production, and media business under Omnicom.

• The move signifies a stronger, unified global approach to marketing and brand engagement for Grupo Bimbo.

DDB Chicago’s leadership on this global creative and strategic assignment will drive deeper consumer engagement and reinforce Grupo Bimbo’s position as a leading global brand through authentic storytelling and sustainability efforts.

Qualtrics, the pioneer of the experience management (XM) category, has been named a Leader in The Forrester Wave™: Employee Experience Management Platforms, Q2 2025. The report evaluated 12 providers on criteria spanning strength of offering and strategy.

Highlights from Forrester Evaluation:

• Achieved highest possible scores in 16 critical areas, including:

  • Surveys and solicited feedback

  • Data analysis and correlation

  • Privacy and confidentiality

  • Data visualization and dashboards

  • AI-driven analysis and natural language processing

  • Innovation and roadmap

  • Partner ecosystem and supporting services

  • Multichannel passive listening including social and third-party data

  • Customer and employee experience correlation

  • Global reach with multiple languages and geographies

Qualtrics’ Strengths According to Forrester:

• Extensive surveying capabilities with diverse targeting, deployment, and triggering options

• Powerful analytics suited for both data scientists and business users via customizable dashboards

• AI-powered trend analysis such as attrition risk and actionable recommendations

• Integration of customer experience (CX) and employee experience (EX) data to identify patterns that improve business outcomes

• Expansion into multichannel passive listening for deeper insights from unstructured data

Leadership Perspective:

Brad Anderson, President of Product and Engineering at Qualtrics, stated:

• Organizations investing in superior employee experiences outperform financially

• Recognition as a Forrester Leader reflects Qualtrics’ market strength and AI innovation

• AI capabilities enable organizations to build engaged, productive teams, boost retention, and enhance manager effectiveness

Qualtrics’ XM for Employee Experience Suite:

• Enables organizations to collect and analyze complex employee feedback

• Translates insights into clear, practical recommendations and actions

• Features AI-powered tools like Qualtrics Assist for Employee Experience, Comment Summaries, and Conversational Feedback

• Focuses on reducing bias and improving team and manager performance

Qualtrics continues to lead the employee experience management space by combining advanced AI technology with comprehensive feedback analysis, helping organizations improve engagement, productivity, and business success.

Digg, the iconic news aggregation platform once hailed as the internet's homepage, is undergoing a major reinvention. With a renewed focus on community and user experience, Digg has brought Christian Selig, the developer behind the beloved Apollo Reddit app, on board as an advisor. Alongside internet pioneers Kevin Rose and Alexis Ohanian, Digg aims to restore the positive vibes of the early internet era.

Developments in Digg’s Reboot:

• Christian Selig Joins as Advisor:

  • Creator of Apollo, a popular third-party Reddit app

  • Known for community-first thinking and app craftsmanship

  • Brings expertise in app development and user engagement

• Leadership by Internet Veterans:

  • Kevin Rose, original Digg founder and internet innovator

  • Alexis Ohanian, Reddit co-founder and prominent entrepreneur

  • Together, driving Digg’s mission to revitalize the platform

• Community-Centric Approach:

  • Public beta launch planned with strong focus on builders, moderators, and communities

  • Emphasis on doing “the right thing” for users

  • Introduction of Groundbreakers early-access community for engaged users

• Background on Apollo and Reddit Pricing Conflict:

  • Apollo was shut down due to Reddit’s high pricing on third-party apps

  • Selig’s experience underscores the importance of sustainable, community-friendly platform policies

  • Digg aims to learn from past mistakes and prioritize user contributions

• Groundbreakers Program Highlights:

  • One-time $5 fee to join, filtering bots and ensuring real users

  • Proceeds support community-chosen nonprofits such as The Nature Conservancy, Thorn, and Code.org

  • Early user influence on Digg’s product development and username reservations

• Strong Board Composition:

  • Includes Justin Mezzell (CEO), Kevin Rose (Founder/Chairman), Alexis Ohanian (Founder, Seven Seven Six), and Tony Conrad (Partner, True Ventures)

  • A mix of visionary leadership and internet culture expertise

Digg’s reboot marks an exciting new chapter in the platform’s history, leveraging the talents of Christian Selig and internet pioneers to create a community-first experience. With innovative initiatives like Groundbreakers and a commitment to restoring the positive spirit of the internet, Digg aims to become a meaningful space for users once again.

Conquer.io, a leading Salesforce-native Sales Engagement platform, has announced the acquisition of Full Circle Insights, a recognized leader in marketing attribution, funnel analytics, and account-based marketing (ABM). This acquisition marks a significant step toward delivering a fully integrated, closed-loop engagement platform within the Salesforce ecosystem.

Highlights of the Acquisition

• Unified Platform within Salesforce:
  The merger creates the first end-to-end platform that combines marketing attribution with sales engagement, fully embedded within Salesforce.

• Enhanced Go-to-Market Capabilities:
  By integrating Full Circle's analytics capabilities with Conquer's sales execution engine, revenue leaders can now manage and optimize the entire customer journey from a single interface.

• Actionable Insights and Execution Tools:
  Users gain access to robust attribution and funnel intelligence, enabling better visibility into:

  • Pipeline performance

  • Campaign ROI

  • ABM (Account-Based Marketing) effectiveness
    These analytics are now paired with real-time engagement and follow-up tools.

• CEO Statement – Greg Moran, Conquer:
  “By combining Full Circle's deep analytics with Conquer's execution engine, we're delivering a single platform where revenue leaders can see, measure, and act on the entire customer journey, all without leaving Salesforce.”

This acquisition reinforces Conquer's vision of creating a next-generation revenue platform—one that is data-rich, execution-ready, and natively integrated within Salesforce. With Full Circle’s advanced marketing intelligence, Conquer is poised to transform how marketing and sales teams collaborate, measure, and drive revenue.

Blubrry Podcasting, a global leader in podcast hosting and analytics, is set to make a strong presence at The Podcast Show London on May 21–22, held at the Business Design Centre in Islington. As Europe’s largest festival dedicated to the business of podcasting, the event will gather thousands of podcasters, brands, and industry professionals.

Blubrry's booth will provide attendees with hands-on access to its full product suite, expert consultations, and a chance to win premium podcasting gear.

Meet the Experts: Todd Cochrane

• Todd Cochrane, CEO of Blubrry and a pioneer in the podcasting space, will be present both days.

• He will be joined by support expert Dave Clements to offer personalized consultations.

• Topics covered include:

  • Launch strategies

  • Large-scale network migrations

  • Best practices for podcast growth

Quote from Todd Cochrane:
"Blubrry was built by podcasters, for podcasters... Whether you're starting your first show or managing a network of 100, our platform ensures a seamless experience so you can focus on storytelling."

What Blubrry Will Showcase

• AI-Powered Podcast Tools:

  • Script writing

  • Episode summaries

  • Social media clips

  • Designed to save time and optimize SEO

• Flexible Hosting Plans:

  • Pro Hosting: Scalable for podcast networks

  • Premium Subscriptions: Fully managed services

  • Private/Internal Delivery: Secure distribution for teams or members

• IAB-Certified Podcast Statistics:

  • Trusted by advertisers

  • IAB Tech Lab certified and re-certified for 2025

  • Enables accurate campaign measurement and ROI tracking

Daily RØDECaster Duo Giveaway

• Each day of the event, one visitor will win a RØDECaster Duo

• A perfect mobile recording studio for podcasters

• To enter: Visit Blubrry's stand and complete the entry form (one per person per day)

Blubrry's participation at The Podcast Show London underscores its commitment to supporting podcasters at every level — from solo creators to enterprise networks. With powerful AI tools, reliable hosting, advanced analytics, and expert support, Blubrry continues to lead the way in podcast innovation and growth.

Luc Schurgers, Founder and CTO of REPLIKANT, recently shared his vision for AI-driven storytelling tools designed to empower creators rather than replace them. Building on his experience in interactive campaigns and digital media, Schurgers launched REPLIKANT to address the limitations of traditional animation workflows, which are often slow, complex, and inaccessible.

• Reimagining 3D Animation:

  • REPLIKANT offers a real-time animation platform accessible to both professionals and beginners.

  • It simplifies technical processes while providing advanced options for experienced users.

• Accelerating Creativity, Not Automating It:

  • Schurgers emphasizes supporting the artist’s input with AI-driven shortcuts to speed production.

  • The platform respects creative control instead of automating artistic decisions.

• Ethical AI Focus:

  • REPLIKANT rejects harmful applications like deepfakes and manipulative AI companions.

  • Prioritizes safe, educational, and entertainment uses, including AI-powered tutors and immersive storytelling for classrooms.

• Challenges and Risks in AI Media:

  • Awareness of issues such as derivative content and the potential loss of creative depth.

  • The importance of protecting emotional well-being in AI-human interactions.

• Vision for the Future:

  • A digital creative space where avatars grow with users and tools adapt to skill levels.

  • Encourages joyful, expressive storytelling that embraces freedom in digital identity.

REPLIKANT’s approach to AI in storytelling centers on enabling creativity while addressing ethical concerns and accessibility barriers. Schurgers’ vision highlights the potential of AI to diversify and democratize media creation, making expressive digital storytelling possible for all.

The global electronic Clinical Outcome Assessment (eCOA) solutions market is experiencing robust growth, driven by increasing R&D investments, digital adoption in clinical trials, and a shift toward patient-centric research. Valued at US$1.94 billion in 2024, the market is forecasted to grow at a CAGR of 16.1%, reaching US$4.78 billion by 2030.

Market Drivers and Trends

• Growth Factors:

  • Rising investment in R&D by medical device companies targeting digital endpoints.

  • Increased use of connected devices facilitating real-time healthcare data capture.

  • Accelerated clinical trial timelines and the demand for patient-centric research models.

• Data Accuracy and Regulatory Support:

  • Need for high-quality outcome data with reduced transcription errors.

  • Regulatory bodies issuing clear guidance on software validation and post-market monitoring.

• Emergence of Decentralized and Hybrid Trials:

  • Demand for lightweight, mobile eCOA solutions enabling continuous data collection beyond traditional trial sites.

Deployment Models

• Bring Your Own Device (BYOD):

  • Largest market share in 2024 due to cost-effectiveness and elimination of sponsor device management.

  • Enhances patient engagement through familiarity with personal devices and expands accessibility for remote patients.

  • Technological advances in secure data encryption and evolving regulations support BYOD adoption.

• Provisioned and Hybrid Models:

  • Complementary deployment models offering tailored device management options for sponsors.

Market Applications

• Clinical Trials:

  • Standard use case for eCOA solutions to streamline data capture and patient reporting.

• Observational Studies and Real-World Evidence (RWE):

  • Fastest-growing segment fueled by increasing emphasis on real-world data for healthcare decisions.

  • Growing acceptance of RWE by regulatory agencies and healthcare providers for treatment evaluation.

• Patient Management and Registries:

  • Support ongoing patient care and long-term outcome tracking using eCOA platforms.

Geographic Insights

• North America:

  • Holds the largest market share due to a strong pharmaceutical and biotech presence.

  • Advanced healthcare infrastructure and high digital literacy facilitate eCOA integration.

  • Significant investments in healthcare technology and R&D leadership.

• Other Regions:

  • Europe, Asia Pacific, Latin America, and Middle East & Africa are emerging markets with growing adoption.

Competitive Landscape

• Key Market Players:

  • IQVIA (US)

  • Medidata (US)

  • ICON Plc (Ireland)

  • Signant Health (US)

  • Clario (US)

  • Oracle Corporation (US)

  • Medable Inc. (US)

  • Merative (US)

  • Parexel International (US)

  • And several others across the US, Europe, and beyond.

• IQVIA HOLDINGS INC. (US):

  • Market leader with extensive technology, service capabilities, and a vast global presence.

  • Strong focus on R&D, product innovation, and strategic partnerships.

  • Owns one of the largest collections of healthcare data worldwide.

• Medidata (US):

  • Leading provider of cloud-based clinical trial solutions.

  • Offers comprehensive eCOA tools to enhance data collection and patient engagement.

  • Global footprint with facilities supporting sales, R&D, and customer support.

The eCOA solutions market is set for substantial expansion, driven by advances in digital clinical trial technologies, patient-centric deployment models like BYOD, and increasing reliance on real-world evidence. Strong market leadership by companies such as IQVIA and Medidata underscores the competitive and innovation-rich landscape of this sector, supporting the evolution of more efficient and accessible clinical research.