customer experience management 20 Aug 2025
Small-cap investors aren’t usually known for betting early on enterprise AI—but ECGI Holdings, through its investment arm Uplist Ventures, is doing just that. The firm announced a strategic investment in AuraChat.ai, an AI-driven sales and marketing automation platform that’s been quietly building momentum with real-world deployments.
The timing is deliberate. AuraChat is preparing to launch AuraConnect™ 2.0 in September 2025, a competitive-intelligence upgrade designed to arm businesses with sharper market insights and expand into sectors like automotive, real estate, and retail.
AuraChat isn’t another chatbot. The platform uses 25+ proprietary AI models to power voice, video, and messaging agents capable of handling human-quality customer interactions in more than 50 languages. Its toolkit includes lead follow-ups, appointment scheduling, and around-the-clock service—already familiar ground in AI customer engagement.
What sets AuraConnect 2.0 apart is its competitive-intelligence layer. By monitoring more than 250 data points across rivals, it promises to give clients a deeper read on acquisition and retention strategies. For sectors like automotive sales—where AuraChat is already gaining traction in Latin America—such intelligence could mean the difference between closing deals and losing ground.
In less than a year, AuraChat has grown to nearly $400,000 in annual recurring revenue, up 22% since July. It also landed on the UCLA Anderson School of Business Top 10 Startups list, a nod to both its early traction and its leadership team, which includes alumni of Amazon, Microsoft, and Warner.
The addressable market is substantial: $65 billion in automotive sales alone, ballooning to $460 billion across targeted verticals like travel, retail, and e-commerce.
For Uplist Ventures, this isn’t just about riding the AI hype wave. “Our focus is building a portfolio of early-stage companies that demonstrate strong execution today and are positioned for significant future growth,” said Simon Yu, CEO of ECGI Holdings and Managing Director of Uplist Ventures.
That lines up with AuraChat’s trajectory. As CEO Enrique Partida put it: “This investment supports our expansion into new markets and helps us scale our AI solutions to empower businesses to grow faster, smarter, and more competitively.”
AuraChat enters a crowded field where conversational AI startups often compete against enterprise incumbents like Salesforce, Zendesk, and HubSpot—all racing to bolt generative AI onto their platforms. Its differentiator: a blend of customer service automation and real-time competitive intelligence, a hybrid that could help it punch above its weight as it scales into U.S. markets.
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marketing 20 Aug 2025
Trimble is entering 2026 with a fresh leadership slate. The company announced that Chief Accounting Officer Julie Shepard will retire after more than 18 years with the firm, handing the reins to Kenny Bement in September 2025. At the same time, Trimble is adding a new role to its C-suite: Chief Information Officer, appointing Jim Palermo to steer its IT infrastructure and digital transformation strategy.
Shepard will remain at Trimble through early 2026, helping with the company’s auditor transition and ensuring continuity during the handoff. Over nearly two decades, she played a pivotal role in shaping Trimble’s financial backbone—including guiding its move from perpetual licensing to a subscription model, a transition that aligned the company with the broader SaaS-driven economy.
Her successor, Kenny Bement, arrives with a résumé tailor-made for modern finance. Beyond his CAO stints at Conservice, Vista Outdoor, Ancestry, and Gopuff, he also worked at Alphabet and Raytheon. Perhaps most notably, during his time at the Financial Accounting Standards Board (FASB), he was the primary author of ASC 606, the revenue recognition standard that redefined how SaaS and tech companies report earnings. That experience is particularly relevant as Trimble continues its SaaS evolution.
The addition of Jim Palermo as CIO reflects Trimble’s broader “Connect and Scale” digital transformation strategy. Palermo previously served as CIO at Red Hat, where he managed global IT teams and guided the company through a major SaaS business model transition. His background also includes leadership roles at Cisco and Nortel.
By carving out a standalone CIO role, Trimble signals its intent to modernize IT infrastructure in lockstep with its product and business model transformation—an increasingly common move for industrial tech companies doubling down on digital services.
“I want to thank Julie for her significant contributions to Trimble over the past 18 years,” said CFO Phil Sawarynski. “Her leadership and dedication have left an imprint on the company, including the role she played in implementing our migration from perpetual to subscription licensing models. I am excited for Jim and Kenny to join the team and continue our efforts to simplify and focus the company to deliver on our Connect and Scale strategy.”
Trimble’s dual appointments highlight a broader industry trend: finance and IT leaders with SaaS and subscription-first expertise are increasingly in demand. As industrial technology firms like Trimble shift from hardware-plus-licenses toward service-based revenue streams, aligning finance reporting with IT infrastructure becomes less optional and more mission-critical.
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digital marketing 20 Aug 2025
The trades are getting a tech-and-training boost. Ferocious Media LLC, a digital marketing agency built for skilled trades, has struck a strategic partnership with The Blue Collar Success Group (BCSG), the coaching and business development organization serving contractors across North America and Australia.
The collaboration merges BCSG’s leadership and operational training with Ferocious Media’s local SEO, paid media, and web design expertise. The idea: give trade businesses a clearer, unified path to growth in industries often underserved by modern marketing platforms.
Contractors in HVAC, plumbing, electrical, and other residential services often juggle two challenges: building operational efficiency and standing out in crowded local markets. BCSG has long addressed the first problem through its leadership academies and training systems. Ferocious Media now plugs into the second, layering digital-first strategies on top of operational playbooks.
“We’re thrilled to partner with Blue Collar Success Group,” said Rodney Edenfield, Managing Partner at Ferocious Media. “By combining their proven training and leadership systems with our marketing solutions—SEO, paid ads, content, and custom web design—we’re helping members dominate their markets and drive sustainable growth.”
The partnership promises a set of perks designed to make growth tangible:
Unified Strategy – Integrated operational + marketing roadmaps.
Exclusive Benefits – Special pricing on digital services, plus private workshops and strategy sessions.
Co-Developed Education – Trainings focused on conversion-driven web design, lead attribution, and digital ROI.
The move reflects a growing trend in the trades: pairing business coaching with digital marketing. Where national chains and tech-driven marketplaces have begun eating into local market share, trade professionals are increasingly looking for end-to-end solutions that combine operational discipline with digital visibility.
For contractors navigating both rising customer expectations and tighter margins, the Ferocious-BCSG partnership may offer more than just leads—it could provide the structural and marketing backbone to scale competitively in 2025 and beyond.
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digital marketing 20 Aug 2025
In a digital marketing landscape where agencies come and go, Nashville’s JLB has proven it has staying power. The firm announced it has landed on the Inc. 5000 list of America’s fastest-growing private companies for the sixth time, cementing its reputation as one of the Southeast’s most consistent performers in web design and digital marketing.
The Inc. 5000, often seen as a scorecard for entrepreneurial grit, recognizes private companies that have achieved significant revenue growth over the past three years. For JLB, the milestone highlights not just expansion, but the durability of its business model: offering clients an end-to-end, in-house digital solution—from award-winning web design and SEO to hosting, web security, and ongoing support.
“Our mission from day one has been to eliminate the fragmentation in online marketing services,” said Ken Royer, CEO of JLB. “To be named to the Inc. 5000 for the sixth time is an incredible honor and a testament to the trust our clients place in us, the hard work of our team, and the results we deliver year after year.”
It’s a pitch that resonates in a market flooded with specialized agencies. By consolidating web design, SEO, hosting, and security under one roof, JLB positions itself as a single accountable partner—something many businesses find increasingly attractive as digital ecosystems grow more complex.
JLB (short for Joy, Life, Business) has been around for more than 20 years and now manages over 1,100 clients across industries. Its client list includes names familiar to locals and beyond: Nashville International Airport, Fisk University, Boys & Girls Club, Peg Leg Porker, Nissan Stadium, and Star Physical Therapy.
The firm has also been voted the #1 Best Web Design Company in Williamson County four times and holds Google Partner status, adding credibility to its growth story. Veteran-owned and built on what it calls accountability and transparency, JLB has become a go-to shop for Nashville businesses aiming to sharpen their digital edge.
The digital agency market is notoriously crowded, with new players spinning up overnight and consolidation reshaping the field. JLB’s repeated Inc. 5000 recognition suggests it has cracked a formula for sustainable growth—balancing local trust with national scalability.
In an era where many businesses feel like they’re juggling a dozen different vendors for SEO, ads, design, and hosting, JLB’s pitch of a fully managed, single-provider model seems less old-school and more like the simplification companies have been waiting for.
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video technology 20 Aug 2025
Generative AI video startup Vidu, from ShengShu Technology, just rolled out a major upgrade to its Model-as-a-Service (MaaS) API, putting avatar-driven campaigns squarely in the hands of e-commerce and advertising teams. If TikTok rewired how brands think about short-form video, Vidu wants to be the production studio powering the next wave—only without the cost or time of traditional shoots.
The update leans into a fast-rising trend: the fusion of virtual idols, avatars, and commerce. From Japan’s Hatsune Miku to K-pop-inspired PLAVE, virtual performers aren’t just entertainment—they’re a marketing playbook. Vidu’s new capabilities aim to give retailers, advertisers, and even travel brands the same storytelling firepower.
Lip Sync API
Natural lip-sync from text, audio, or video.
324 preset voices, 60+ languages, 4K output, up to 600 seconds.
Controls for rate, style, and volume.
Creative Templates
“Virtual Singer” template for 8–15 second clips.
Generate stylized lip-synced videos from a single image in under four minutes.
MCP Integration
Supports Model Context Protocol (MCP) apps like Claude and Cursor.
API can now auto-pick between text-to-video, image-to-video, or template workflows.
It’s a practical push to remove friction. Instead of developers needing to string together different APIs, Vidu’s engine decides how to best process the request.
Video is already the king of e-commerce marketing, but localization and speed have long been pain points. A campaign that works in Brazil may not resonate in Korea—or even in a different region of the U.S. Vidu’s bet is that avatar-driven templates and multilingual lip sync let brands churn out culturally tuned content faster than human-led production cycles.
ShengShu CEO Yihang Luo framed it bluntly: “E-commerce moves at the speed of culture.” Vidu’s pitch is that avatars are becoming part of that culture—and unlike human influencers, they scale infinitely without burnout or PR scandals.
Vidu isn’t alone here. Synthesia has raised serious capital for its AI presenter tools, while Runway and Pika Labs chase the text-to-video frontier. But Vidu is leaning on commerce-first positioning, weaving avatars into sales and advertising pipelines rather than just generic video creation. That’s a notable angle—especially as Amazon, TikTok Shop, and Shein prove that speed plus spectacle drives conversions.
The numbers suggest demand is already here. Vidu hit 1 million users in its first month, then 10 million by month three. As of today, it’s surpassed 300 million total generated videos. For perspective, that’s more than the total video uploads on some mid-tier social platforms.
Meanwhile, its technical roadmap is filling in gaps beyond avatars: multi-entity “reference-to-video” consistency, cinematic first-to-last frame transitions, and even HD audio generation. These are features aimed not just at marketers, but also entertainment, gaming, and training industries where fidelity matters.
Generative AI video tools are flooding the market, but few are as laser-focused on commerce and advertising as Vidu. The new MaaS API update makes avatars, lip sync, and MCP-backed automation not just accessible—but production-ready.
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advertising 20 Aug 2025
Global programmatic media partner MiQ has named Andy Barnet as Managing Director, West, a move that underscores the company’s growing ambitions in the U.S. and the rising role of AI in shaping advertising technology. Based in Los Angeles, Barnet will oversee operations across California, Oregon, Washington, Arizona, and Nevada.
Barnet joins MiQ from Cast Iron Media, where he served as Senior Vice President. His résumé spans leadership stints at Ampersand, Xandr, and NBCUniversal—giving him the kind of hybrid experience in sales, data, and tech platforms that defines today’s programmatic battleground.
The Western U.S. has become a hotbed for media, entertainment, and tech-driven marketing. With Barnet steering MiQ’s regional strategy, the company is zeroing in on high-growth verticals including automotive, QSR, travel, fintech, and entertainment—sectors where AI-driven adtech is rapidly becoming table stakes.
The appointment also lands just as MiQ rolls out Sigma, its new AI-powered omnichannel platform. Sigma promises to let clients plan, activate, and measure campaigns across multiple platforms—without the usual fragmentation that plagues ad buys. That’s a subtle dig at walled gardens and an appeal to brands tired of juggling incompatible stacks.
MiQ’s bet on AI aligns with a wider trend: programmatic firms are racing to layer machine learning and AI agents into campaign planning and optimization. Competitors from The Trade Desk to Xandr have pitched similar promises, but MiQ is leaning hard on its “agnostic” approach—integration with any tech stack, rather than locking clients into a single ecosystem.
“Andy’s leadership, combined with our agnostic approach to adtech and the power of our new AI-driven platform, will enable us to deliver truly customized solutions,” said Marion Hargett, U.S. Chief Revenue Officer at MiQ.
Barnet, for his part, is framing the move as both client-focused and tech-forward. “I’m thrilled to join MiQ and contribute to its mission of driving results through innovative, AI-powered omnichannel platforms,” he said, pointing to Sigma as a differentiator in cutting waste and boosting efficiency for brands.
MiQ isn’t just hiring an executive—it’s betting on a strategy. As the programmatic market gets more crowded and AI arms races heat up, Barnet’s mix of sales acumen and tech fluency could help the company carve out bigger wins in the West. For brands in industries where competition is ruthless and margins tight, Sigma’s promise of seamless integration might just be the hook MiQ needs.
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social media 20 Aug 2025
Accenture is bolstering its social media muscle. The company announced the acquisition of Superdigital, a U.S.-based social and influencer agency, in a move designed to expand Accenture Song’s end-to-end social marketing offerings—from audience strategy and community building to content production, commerce, and performance measurement.
Founded in 2013, Superdigital has built a reputation for agile creative production and culturally attuned content, particularly across short-form video and platform-native campaigns. Its 40-person team of strategists, creators, and managers will now fold into Accenture Song, joining a roster of recent acquisitions including Unlimited, Work & Co, and SOKO.
“Marketing is evolving at an explosive pace, reshaped by AI and rising consumer expectations,” said Sean Lackey, Accenture Song’s Marketing practice lead for the Americas. “For many of our clients, social media is where their audiences see them first. Leading with social is essential to building connections and driving demand. Superdigital brings added strength at the intersection of creativity, data, and technology.”
Superdigital’s portfolio spans tech, consumer goods, gaming, and entertainment brands, where it has specialized in influencer partnerships, data-driven campaign optimization, and social-native storytelling. General Manager Biz Hennigan said joining Accenture Song will allow the team to “supercharge bold, original thinking with world-class technology and creativity at scale.”
The deal underscores a broader trend: social media’s central role in brand building, engagement, and commerce. For CMOs, it has become the frontline of customer relevance—blurring lines between performance marketing and community-driven storytelling.
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email marketing 20 Aug 2025
Ecommerce merchants on Shopify just got an easier way to keep their customers engaged—without burning hours on manual email design. Getsitecontrol has rolled out a major update to its GSC Email Marketing & Pop Ups app, bringing AI-powered email templates, dynamic product feeds, and unique discount codes designed to streamline ecommerce email campaigns.
The promise: branded, personalized emails ready to send in minutes.
Instead of fiddling with colors, logos, or discount codes, the app now pulls directly from a merchant’s Shopify store—inventory, purchase history, branding elements, and even social links. The result? Fully branded, prefilled templates that look like they were hand-crafted, only faster.
The AI engine even generates industry-specific copy. For example, an abandoned-cart email might automatically slot in the missing item, throw in a personalized discount, and suggest related products—all without the merchant lifting a finger.
This update also gives Shopify sellers the option to add dynamic product recommendations into their emails: think bestsellers, new arrivals, or personalized picks based on browsing and order history.
Order confirmation and checkout abandonment workflows can now nudge customers toward cross-sells and upsells, highlighting complementary items or alternatives. It’s the type of personalization usually reserved for enterprise-level platforms—now baked into an app small to mid-size merchants already use.
Anyone who’s run a coupon campaign knows the headache of seeing discounts leak onto deal sites. Getsitecontrol’s answer: unique, single-use discount codes. Every subscriber gets a one-off code, reducing coupon abuse and giving merchants clean tracking data on exactly which emails drive conversions.
Email marketing is still ecommerce’s highest-ROI channel, but execution often drags. Competitors like Klaviyo and Omnisend already lean heavily on AI-driven personalization, and Getsitecontrol clearly doesn’t want to be left behind. By turning Shopify store data into plug-and-play campaigns, i
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