Jasper, the leading AI marketing platform, announced the strategic appointments of Alex Barrera as Chief Revenue Officer and Lisa Hopkins as Vice President of Partnerships. These key hires come as Jasper accelerates enterprise growth amid rising demand for AI-driven marketing solutions across various industries.

1. Strong Enterprise Momentum

• Jasper has surpassed 900 enterprise customers, including nearly 20% of Fortune 500 companies.

• Closed a record number of enterprise deals in fiscal Q4 ending February 2025.

• Tripled enterprise Annual Recurring Revenue (ARR) over the past year.

• Significant revenue growth in technology, financial services, and life sciences sectors (doubled, tripled, and quadrupled respectively).

• New notable customers include Boeing, UPS, Helly Hansen, Accenture, Cyberark, William Blair, and Sanofi.

2. Alex Barrera’s Role and Experience

• Former SVP of Global Strategic Enterprise Sales at Zendesk with over a decade of leadership experience.

• Led Zendesk’s Latin America expansion from 5 to over 300 employees and scaled ARR from $4 million to $100 million+.

• Held leadership roles at Salesforce, focusing on Latin American market growth.

• At Jasper, Barrera will drive revenue growth, scale go-to-market functions, and expand into new markets.

3. Lisa Hopkins’ Role and Expertise

• Former Global Segment Leader for Advertising and MarTech Partners at Amazon Web Services.

• Previous VP roles at Amplitude and Marketo, specializing in partner recruitment, channel strategy, and revenue growth.

• Will lead Jasper’s partner ecosystem expansion, focusing on systems integrators, technology platforms, and service partners.

4. Leadership Vision

• CEO Timothy Young highlights their appointments as critical for Jasper’s innovation and scale in AI marketing.

• Barrera emphasizes Jasper’s role in transforming marketing similarly to Salesforce’s impact on CRM and Zendesk’s on customer experience.

• Hopkins stresses the importance of partnerships to help marketers innovate and achieve faster, meaningful AI-driven results.

Jasper’s leadership expansions position the company to capitalize on growing enterprise demand for AI marketing solutions. With Barrera and Hopkins at the helm of revenue and partnerships, Jasper is poised to accelerate its growth trajectory and deepen its impact across multiple industries.