ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, has announced a strategic global expansion across EMEA and APAC. By integrating Hotwire’s regional marketing teams, ROI·DNA aims to deliver comprehensive, scalable growth marketing solutions to leading enterprise technology clients around the world.

The move marks ROI·DNA’s transformation from a performance-focused digital agency into a global growth consultancy, equipped to offer unified marketing, ABM, analytics, creative, and web strategies at international scale.

Global Growth Strategy Highlights

1. Expanded Global Presence with Local Expertise

• Newly integrated teams now operate across the US, UK, Singapore, Malaysia, Japan, Australia, India, and the Philippines.

• Clients benefit from real-time collaboration and consistent global execution, supported by localized insights and expertise.

• Teams use a unified model and technology stack to maintain cohesive operations across time zones.

2. End-to-End B2B Growth Capabilities

• ROI·DNA now delivers full-spectrum solutions in:

  • Demand Generation

  • Account-Based Marketing (ABM) & Account-Based Experience (ABX)

  • Analytics & Web Strategy

  • Creative and Content Development

• These services are built to drive measurable revenue, not just engagement metrics.

3. Proprietary Tools: ROI·DNA Spark & Ignite

• Spark: An AI-powered visibility and insight platform developed with Hotwire’s AI Lab.

  • Drives AI-generated search visibility through the AI Results Blueprint.

  • Helps B2B brands increase funnel relevance and ROI with actionable insights.

• Ignite: Account intelligence tool designed for advanced ABM campaigns.

  • Offers deep target account insights to enhance 1:1 and 1:few marketing precision.

  • Rapidly adopted since its March launch due to its effectiveness in campaign performance.

Delivering Global Scale with Strategic Partnerships

4. Recognition as a Google Premier Partner

• ROI·DNA has been named a 2025 Google Premier Partner, placing it among the top 3% of Google agencies globally.

• Recognized for leadership in:

  • Paid Media Strategy

  • Campaign Optimization

  • Advanced Analytics

• This distinction reinforces its value to enterprise marketers in high-growth, high-complexity environments.

5. Strategic MarTech Alliances

• Strengthened partnerships with:

  • 6sense (appearing at Inspire UK and Breakthrough Vegas)

  • Qualified, Mutiny, PathFactory

• These partnerships amplify ROI·DNA’s ability to deliver connected, data-driven B2B experiences.

6. Recent Appearances and Momentum

• Featured with Hotwire at the B2B Marketing Leaders Forum APAC in Sydney.

• Scheduled to appear at B2B Marketing Leaders Forum Asia in Singapore (October 2025).

Leadership Perspective

• Surj Gish, Managing Director of ROI·DNA:
  “Enterprise tech companies need partners who deliver intelligent marketing at scale. Our global expansion ensures we deliver smarter, faster, and locally relevant solutions.”

• Laura Macdonald, Chief Growth Officer at Hotwire Global:
  “As one global team, we can now deliver integrated, high-performance marketing programs that meet both commercial goals and the complexity of global execution.”

ROI·DNA’s global expansion signifies a powerful shift toward integrated, scalable B2B marketing. With a proven history of performance and innovation, the agency is now positioned to support leading tech brands such as AWS, Cisco, Honeywell, Avaya, Red Hat, and SAP Concur across markets.

Backed by proprietary AI platforms, elite partnerships, and a globally aligned team, ROI·DNA is ready to lead the next chapter of B2B marketing defined by intelligence, integration, and impact.

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Pinnacle Live, a premier provider of high-end event technology and production services, has announced the promotion of Natalie De Fazio to Chief Executive Officer, effective immediately. This move comes as Eddy Eisenberg, the company’s founding CEO, transitions into his new role as Executive Chair of the Board.

The change marks a critical phase in Pinnacle Live’s succession plan, ensuring the company continues its accelerated trajectory under visionary and proven leadership.

Leadership Transition Highlights

1. Natalie De Fazio’s Strategic Promotion

• Formerly serving as President and EVP, Natalie De Fazio has been instrumental in shaping Pinnacle Live’s:

  • People-first culture

  • Operational excellence

  • Client engagement success

• She brings over 20 years of experience across management consulting, corporate strategy, and executive leadership.

2. Proven Industry Expertise

• De Fazio’s impressive resume includes senior roles at:

  • The Freeman Company (VP, Corporate Strategy)

  • Encore Event Technologies (Executive Committee Member)

  • NMD Strategy (Founder)

  • KPMG, Stax, Inc., Aon Hewitt, and Accretive Health

• Known for her strategic insight and ability to scale organizations, she is well-positioned to lead Pinnacle Live into its next phase of growth.

Founder's Endorsement and Ongoing Role

3. Eddy Eisenberg Transitions to Executive Chair

• With over 40 years in the AV and event industry, Eisenberg has:

  • Founded major AV brands like Presentation Services and AVT

  • Unified AVT and Encore at Freeman

  • Co-founded Pinnacle Live and spearheaded its rapid growth

• As Executive Chair, he will continue guiding the company’s long-term strategy and support leadership in key decisions.

“Natalie has been instrumental in shaping our culture and growth. She is a dynamic leader ready to take Pinnacle Live to new heights.” — Eddy Eisenberg

4. Vision for the Future

De Fazio’s Commitment to Elevation and Innovation

• Committed to Pinnacle Live’s brand promise to elevate the live event experience

• Plans to expand offerings, invest in talent, and drive innovation in event production and technology

• Emphasizes a leadership style grounded in purpose, passion, and partnership

“We have an extraordinary team and a powerful brand. I look forward to building on our momentum and leading Pinnacle Live through its next era of innovation.” — Natalie De Fazio

This leadership transition reflects Pinnacle Live’s maturity and confidence in its next phase of evolution. With De Fazio at the helm and Eisenberg in a strategic oversight role, the company is well-positioned to redefine excellence in live event production on a global scale.

As Pinnacle Live continues to scale, its mission remains unchanged: to bring extraordinary value, creativity, and innovation to the live event experience.

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As consumer discovery increasingly shifts across Google, TikTok, Reddit, and AI-generated tools, enterprise marketers are grappling with declining visibility and eroding consumer trust. According to SOCi’s 2025 Consumer Behavior Index (CBI) and a Forrester TEI study, outdated, fragmented marketing strategies are no longer effective in this new discovery landscape.

SOCi’s unified, AI-powered marketing platform is proving to be a critical solution—delivering measurable gains in efficiency, digital performance, and customer loyalty across multi-location enterprises.

Findings from the Forrester TEI Study

1. Efficiency at Scale

• SOCi cut platform management time by 75%, reclaiming over 55,000 hours per store annually.

• Time savings come from consolidating search listings, social profiles, and review management—especially valuable for under-resourced central teams and non-marketing local operators.

2. Digital Growth Amid Decline

• Brands using SOCi experienced:

  • 8% increase in digital traffic

  • 20% lift in conversion rates

• These results stand in stark contrast to the broader trend of declining search volume and traffic for brands relying on legacy strategies.

3. Loyalty-Driven Revenue

• Authentic, localized digital experiences resulted in:

  • 3% increase in repurchase rates

  • $1.36M in loyalty-driven revenue over three years

“Marketing has never been more complex, and the pressure on multi-location teams has never been greater.”
— Monica Ho, CMO, SOCi

Fragmented Discovery: A Cross-Channel Challenge

Consumer Behavior Shifts

• SOCi’s CBI data shows:

  • 95% of consumers trust human validation more than AI-generated results.

  • TikTok, Instagram, and online reviews are now core components of decision-making.

• AI tools like ChatGPT increasingly pull insights from these sources, turning review platforms into critical discovery engines.

“Consumers no longer rely on one platform for discovery. They bounce between AI tools, social media, reviews, and forums.”
— Monica Ho, SOCi

SOCi’s Unified Approach to Discovery

One Platform, Enterprise-Wide Impact

• SOCi’s solution empowers both corporate teams and local operators to:

  • Maintain consistent digital presence

  • Deliver authentic, community-based messaging

  • Improve brand discoverability across platforms

Results Delivered

• $2.11 million in efficiency gains from accelerated execution

• Proof that more tools aren’t the answer—consolidation is

“To lead in the fragmented discovery era, brands must consolidate tools and empower their teams. SOCi delivers just that.”
— Monica Ho

As discovery continues to fragment across search engines, AI tools, and social platforms, SOCi offers a single, scalable solution that unifies execution, improves ROI, and preserves consumer trust. The 2025 Forrester TEI study confirms that fragmentation doesn't require more tools—it requires the right one.

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Sagepath Reply, a digital experience agency within the Reply Group, has once again earned a place in the 2025 Gartner® Market Guide for Strategic Website Agencies. This recognition affirms its role as a trusted partner in driving digital transformation for global brands by creating personalized, omnichannel experiences at scale.

Gartner defines strategic website agencies as service providers that blend website strategy, UX, technology, and analytics into a cohesive digital offering—an area where Sagepath Reply continues to excel.

Why This Recognition Matters

Sagepath Reply’s inclusion highlights its unique ability to deliver both strategic vision and technical execution across a broad spectrum of enterprise needs. From AI implementation to performance marketing, the agency stands out through its full-funnel digital services and deep integration with industry-leading platforms.

“We feel being recognized in the Gartner Market Guide highlights the strength of our comprehensive approach—from digital strategy to execution,”

— Victoria Greendyke, Partner at Sagepath Reply

Core Capabilities That Drive Recognition

1. Digital Strategy & Experience Design

• Omnichannel experience mapping

• UX/UI development

• Analytics and continuous optimization

• Designed to bridge the gap between user expectations and business goals

2. Marketing & Sales Technology Enablement

• Certified expertise in Optimizely, Sitecore, Contentful, Kentico

• CMS and DXP implementations tailored to enterprise architecture

3. AI-Enabled Enterprise Transformation

• AI roadmaps, agentic workflows, and generative AI marketing operations

• Strategy-first approach to AI integration across digital programs

4. Digital Marketing & Media

• Performance-oriented campaigns focused on:

  • Content strategy

  • SEO and paid media

  • CRM and automation

• Designed to maximize ROI and customer engagement

5. eCommerce Solutions

• Product strategy, merchandising, personalization

• Omnichannel commerce experiences aligned to consumer behaviors

6. AI-Driven Data & Insights

• AI-powered analytics, tagging strategies, and dashboard development

• Focus on structured testing and continuous performance optimization

Sagepath Reply’s reappearance in the 2025 Gartner Market Guide solidifies its status as a strategic website agency capable of navigating today’s complex, AI-driven digital landscape. With a comprehensive blend of strategy, creativity, and enterprise technology delivery, Sagepath Reply is equipped to help global brands elevate their customer experience and unlock sustainable business growth.

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Innervate, a leader in content orchestration, has launched a transformative Social Media and “Walled Garden” Solution for Dynamic Content aa breakthrough in campaign automation, creative production, and cross-channel content management. Built for Fortune 500 enterprises, the platform eliminates repetitive manual processes and unlocks new efficiencies using generative AI and automation.

In contrast to legacy tools limited to siloed platforms, Innervate's approach is holistic and built to scale across social, display, CTV, email, websites, and more—streamlining the content supply chain and accelerating performance at every step.

Features and Capabilities

1. End-to-End Social Campaign Automation

• Universal platform connectors enable automation across all major media environments.

• Automated campaign and audience creation using Innervate’s Audience Classifier—no manual naming or set-up needed.

• Change Scheduler enables the setup of future campaigns weeks or months in advance, all within compliance protocols.

2. Generative AI for Scaled Content Creation

• On-brand compliance tools ensure each creative aligns with legal and brand standards.

• Auto-access to product imagery, data, and descriptions via integrations with CDPs and product catalogs.

• One-click video generation and advanced image editing for frictionless asset creation.

• Automated overlays and dynamic templates streamline design updates at scale.

3. Agentic Zero-Touch Automation

• Dynamic Content Bots auto-generate millions of images and videos for product catalogs.

• Dynamic Rules Engine turns static creatives into personalized ad variants using first-party and contextual data.

• Co-Pilot Wizards reduce campaign launch time by up to 90%.

• Co-Pilot Dynamic Content Producer enables the generation of thousands of ad variants with a single click.

4. Always-On Testing & Optimization

• “Forever” experimentation automatically tests and enhances content resonance.

• Flight Deck UI captures experiment results in a visually intuitive timeline dashboard.

• Multi-Variate Manager identifies top-performing creative elements.

• AI-Insight Discovery Bot delivers deep, actionable performance intelligence via flexible queries across any system.

Innervate’s newly launched solution redefines how enterprise brands manage, scale, and optimize dynamic content across social media and walled garden ecosystems. By automating labor-intensive processes and integrating AI-driven experimentation, Innervate empowers marketers to maximize performance, consistency, and creative output across every touchpoint.

As content complexity continues to rise, this launch places Innervate at the forefront of next-generation content orchestration—driving speed, efficiency, and marketing impact for global brands.

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sg360°, a leading direct mail provider in the U.S., has released its fifth annual Future of Direct Mail report—delivering critical insights into the evolving role of direct mail in today’s omnichannel marketing landscape. Presented at the 2025 National Postal Forum, the report underscores how audience understanding and advanced data targeting are essential to maximizing performance and ROI from direct mail strategies.

The findings make a compelling case for a renewed focus on direct mail, even in an era dominated by digital and AI-driven marketing. Based on responses from 490 marketers and 1,037 consumers, the report surfaces surprising engagement trends and points to where brands should prioritize investment in H2 2025.

Findings from the 2025 Report

1. Direct Mail Dominates in Conversion Performance

• Direct mail boasts the highest conversion rate of any marketing channel, 10% higher than all other formats.

• Performance continues to improve year-over-year due to better targeting and personalization strategies.

2. Gen Z is Highly Engaged with Mail

• 18–24-year-olds engage with 31% of the direct mail they receive—significantly above the 24% cross-generational average.

• This dispels the myth that younger consumers only respond to digital content.

3. Clear Calls to Action Drive Results

• 76% of consumers took action after receiving direct mail—such as visiting a website or saving the piece for future reference.

• Marketers are using functional CTAs more effectively, making mail a strong demand-generation tool.

4. Direct Mail Leads to Monetary Transactions

• 72% of recipients completed a transaction after receiving direct mail, including purchases, donations, or loan applications.

• These results validate mail as not just an awareness tactic but a bottom-funnel channel.

5. Consumers View Mail Favorably

• 70% of consumers feel positively about receiving direct mail—highlighting its perceived value and trust factor.

• This contrasts sharply with digital fatigue and ad blocking trends online.

6. Marketers Are Increasing Investment

• 84% of marketers increased their direct mail budgets, often reallocating from underperforming channels like social media or CTV.

• Brands are recognizing the longer shelf life and higher engagement potential of physical mailers.

Best Practices for Direct Mail Success

• Use Advanced Data Targeting: Going beyond basic demographics to behavioral insights and predictive modeling.

• Personalize Beyond the Name: Custom offers, QR codes, and variable imagery can drastically increase relevance.

• Design for Impact: Strong creative, tactile materials, and unique formats help grab attention instantly.

• Integrate with Digital: Connect direct mail to digital journeys for a seamless omnichannel experience.

sg360°'s 2025 Future of Direct Mail report reaffirms that in a noisy, fragmented marketing environment, direct mail stands tall. With unmatched conversion rates, rising Gen Z engagement, and growing marketer investment, it's clear that this traditional channel is evolving into a modern performance powerhouse. For brands seeking measurable impact and consumer trust, direct mail is no longer an option—it’s a strategic imperative.

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Doceo, a prominent Mid-Atlantic provider of business technology solutions, has announced the acquisition of the Print Technology Division of Graffen Business Systems—a move that reinforces Doceo’s commitment to strategic regional growth, client-centric service, and long-term market leadership. The acquisition further deepens Doceo's presence in the competitive Philadelphia market and brings a trusted portfolio of clients and experienced professionals under its expanding umbrella.

This decision comes as Graffen refocuses exclusively on its IT services, positioning both companies for greater operational specialization and growth.

Highlights of the Acquisition

1. Strategic Growth in Philadelphia

• Philadelphia remains a cornerstone in Doceo’s long-term strategy, and this acquisition strengthens its market share and local delivery capabilities.

• Adds a loyal client base and expert team members to Doceo’s growing regional office.

2. Graffen Sharpens Focus on IT

• Graffen, a well-respected name in managed IT and communications, is now focusing solely on IT solutions.

• The divestiture allows Graffen to channel resources more effectively toward delivering high-value IT outcomes.

“As we transition to a 100% IT-focused organization, it was essential to find a partner who would care for our print clients with the same integrity we've always strived to deliver. Doceo is that partner,” said Jeff Grimes, CEO of Graffen.

3. Strengthening Doceo’s Regional Impact

• Doceo now operates with an even stronger footprint across Pennsylvania, Maryland, and Northern Virginia.

• This move aligns with Doceo’s strategy of values-driven acquisitions that emphasize people, performance, and partnership.

“This acquisition reinforces our commitment to becoming the region's leading provider of customer-focused business technology solutions,” said John Lewis, CEO of Doceo.

Doceo’s Value Proposition: Proven Technology. Proven People.

Doceo delivers integrated technology services designed to help businesses work smarter, including:

• Managed Print & Intelligent Systems

  • Cost-effective, secure, and scalable solutions to optimize print operations.

• Comprehensive IT & Cybersecurity

  • Proactive infrastructure management and threat protection to ensure business continuity.

• Workflow Automation & Document Management

  • Enhanced productivity through streamlined processes and reduced manual tasks.

• Performance-Driven Digital Marketing

  • Full-service campaigns, branding, and analytics to help businesses grow revenue and market share.

With a customer-first culture, responsive support, and local expertise, Doceo continues to differentiate itself by delivering measurable value and trust-based relationships.

Doceo’s acquisition of Graffen’s Print Technology Division marks another milestone in its accelerated regional expansion and service excellence journey. As both companies sharpen their focus—Doceo on integrated business technologies and Graffen on IT—clients stand to benefit from more specialized, future-ready solutions that deliver long-term performance.

This move not only strengthens Doceo's role as a Mid-Atlantic business technology leader but also reaffirms its mission: to help businesses thrive through proven technology and proven people.

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Sage Growth Partners (SGP), a strategy and marketing agency focused on the healthcare sector, has been chosen as the communications and marketing partner for Valer, a pioneering health tech company transforming prior authorization workflows. The partnership aims to elevate Valer’s market presence, accelerate engagement with healthcare providers, and deliver measurable business results through strategic marketing and brand positioning.

Valer: Redefining Prior Authorization

Valer is addressing one of the most complex and time-consuming pain points in healthcare: manual prior authorization processes. Its platform offers comprehensive automation for:

• Submission of prior authorization requests

• Real-time status checking and verification

• EHR synchronization

• Workflow visibility and team productivity insights

• Reporting tools and payer behavior analytics

By providing data transparency and automation across providers, specialties, and payers, Valer ensures a smoother experience for patients and healthcare staff alike.

“Valer helps to ensure visibility across the entire prior authorization workflow,” said Steve Kim, MD, Co-founder and CEO. “We chose Sage because of their proven ability to understand complex health tech and deliver measurable growth.”

Strategic Objectives of the Partnership

SGP will work with Valer to deliver a multi-faceted marketing strategy focused on:

• Brand Awareness
  Positioning Valer as a category leader in automated prior authorization technology.

• Accelerated Deal Cycles
  Enabling faster decision-making among prospective healthcare clients.

• Client Nurturing
  Supporting the buyer journey through strategic content and messaging.

• Thought Leadership and Media Relations
  Creating influential narratives and placing Valer’s insights in front of key decision-makers.

“Sage is known for helping healthcare innovators unlock value and drive growth,” said Boh Hatter, Chief Marketing Officer and Managing Partner at SGP. “We’re proud to support Valer’s mission to streamline care access for patients.”

Why This Matters in HealthTech

• Operational Efficiency: Valer directly addresses administrative overhead by automating traditionally manual workflows.

• Patient-Centric Innovation: The solution ensures that delays in prior authorization don’t become delays in care.

• Strategic Marketing Alignment: With Sage’s deep healthcare marketing experience, Valer can accelerate its mission in a crowded digital health landscape.

The collaboration between Valer and Sage Growth Partners signals a strategic move toward driving broader adoption of health automation technologies. As healthcare providers face increasing administrative complexity, platforms like Valer—and the marketing teams that power their growth—are essential to modernizing operations and improving patient outcomes.

This partnership brings together healthcare expertise and strategic marketing to promote scalable impact across the healthcare ecosystem.

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