Higher Logic, a top provider of engagement software for associations and organizations, has announced Nicole Saunders as its new leader for customer experience strategy. With a strong background in community and customer marketing, Saunders will help redefine how organizations leverage community to strengthen customer relationships, boost engagement, and drive meaningful outcomes.

1. About Nicole Saunders: A Proven CX and Community Strategist

• Brings over 15 years of experience from companies like Zendesk and Coupa.

• Known for building award-winning customer marketing and community programs.

• Industry thought leader, speaker, consultant, and co-host of the CX Nexus podcast.

• Recognized for her ability to balance strategic vision with real-world execution.

“Nicole has spent her career helping companies turn customer relationships into long-term growth,” said Rob Wenger, CEO and co-founder of Higher Logic.

2. Driving a New Era of Community-Led Growth

In her new role, Saunders will:

• Shape Higher Logic’s community-first customer experience strategy.

• Guide clients on building engagement programs that scale and deliver measurable ROI.

• Collaborate across internal teams to align product, marketing, and support through a CX lens.

• Help clients develop systems that turn community engagement into long-term advocacy and retention.

Her appointment signals Higher Logic’s commitment to community as a critical growth driver, not just a support tool.

3. External Leadership and Industry Influence

Beyond her internal responsibilities, Saunders will:

• Represent Higher Logic in key industry events, thought leadership pieces, and strategic partnerships.

• Promote best practices in community marketing and customer engagement.

• Drive awareness of community’s impact on loyalty, advocacy, and retention.

“Higher Logic is in a unique position to support both strategy and execution,” Saunders said. “I’m looking forward to helping more teams grow with confidence.”

4. Upcoming Webinar: Advocacy in Action

To kick off her tenure, Saunders will host a webinar titled:
“Building Advocacy Pathways in Your Community”
June 5 at 2 p.m. ET

Topics will include:

• Aligning community initiatives with customer advocacy goals.

• Building frameworks for advocacy that scale with growth.

• Real-world examples of community-led business impact.

Nicole Saunders’ appointment marks a strategic leap for Higher Logic, reinforcing its vision of community as the backbone of modern customer experience. With Saunders at the helm, the company is poised to help more organizations connect authentically with customers, deepen engagement, and drive measurable success through strategic community-led programs.

As the role of customer experience continues to evolve, Saunders’ leadership positions Higher Logic at the forefront of the movement—where customer relationships are nurtured, not managed.

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