MCH Strategic Data, a legacy leader in marketing data solutions for nearly 100 years, has announced a major expansion with the launch of its Healthcare Data and Marketing Services Division. This move is marked by the debut of a dedicated healthcare marketing website: www.MCHHealthcare.com.

The initiative reinforces MCH’s continued evolution to address the complex, specialized needs of modern healthcare marketers.

Meeting the Moment in Healthcare Marketing

Marketing in the healthcare space requires more than general data—it demands precision, specialization, and sector-specific tools. MCH recognized this growing demand and took strategic action to support marketers targeting a variety of healthcare segments.

Objectives of the New Division:

• Deepen industry specialization beyond traditional all-in-one data solutions

• Provide purpose-built marketing tools for healthcare campaigns

• Enhance user experience through a vertical-specific digital presence

“Today’s marketers demand deeper specialization and more tailored solutions,” said Peter Long, CEO of MCH Strategic Data. “This new division was built with that mission in mind.”

Inside the New Website: MCHHealthcare.com

Launched alongside the new division, MCHHealthcare.com is an industry-rich platform hosting over 160 pages of tailored healthcare marketing content.

Healthcare Sectors Served:

• Hospitals and health systems

• Physician groups

• Dental practices

• Long-term care facilities

• Other healthcare institutions

The site enhances discoverability, improves navigation for healthcare audiences, and is optimized for search performance—delivering a modern experience for digital-first marketers.

Advanced Tools for Modern Healthcare Marketers

The new Healthcare Division introduces an advanced suite of marketing and data tools designed to help marketers drive engagement, conversion, and growth:

What MCH Healthcare Offers:

• Comprehensive Email Coverage: Industry-leading reach for targeted campaigns

• Email Deployment Services: Strategically managed sends to healthcare audiences

• Programmatic Advertising: Digital audience targeting and ad placement

• Custom Cloud Databases: Hosted solutions built for healthcare use cases

• API Integrations: Seamless connection to existing marketing systems

• CRM Automation Tools (Coming Soon): Including Salesforce and HubSpot integration

A Strategic Shift With More to Come

While MCH will continue to serve the education sector through MCHdata.com, this vertical expansion signals a shift in how the company supports niche markets. It provides healthcare marketers with a powerful platform for data-driven decision-making, campaign execution, and digital transformation.

“Marketers today want more than data—they want true expertise, technology, and strategic solutions that fit their industry,” added Long.

MCH’s new division isn’t just a product launch—it’s a commitment to innovation, specialization, and smarter marketing for the healthcare industry.

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