DoubleVerify, a global leader in digital media measurement and analytics, has strengthened its leadership team with a strategic board appointment. On June 2, 2025, Jennifer Storms Chief Marketing Officer of NBCUniversal Television & Streaming joined DV’s board of directors. Storms will also serve on the company’s Nominating & Corporate Governance Committee.

This move underscores DoubleVerify’s focus on growth, particularly in Connected TV (CTV), and its commitment to integrating high-level brand expertise into its strategic oversight.

1. Jennifer Storms: A Proven Media and Sports Marketing Leader

Broad Leadership Experience

• Chief Marketing Officer for NBCUniversal Television & Streaming.

• Leads brand strategy, integrated marketing, and consumer engagement for NBCUniversal content, including Peacock and major sports properties.

• Chairs the NBCUniversal Marketing Council, driving cross-platform initiatives and subscriber growth.

Prior Roles and Achievements

• Former CMO of Entertainment and Sports at NBCUniversal.

• Held senior roles at PepsiCo, Gatorade, and Turner Sports.

• Recognized as an industry leader with:

  • Adweek’s Most Powerful Women in Sports.

  • “Forty Under 40” Hall of Fame by SportsBusiness Journal.

Takeaway: Storms’ 25+ years of experience make her uniquely equipped to advise DoubleVerify during a period of accelerated platform expansion and innovation.

2. Strategic Relevance of the Appointment for DoubleVerify

Focus on CTV and Brand Safety

• DoubleVerify is rapidly expanding its capabilities in the CTV space, where transparency, quality, and responsible marketing are essential.

• Storms brings a “customer-first” perspective to support this evolution and further DV’s engagement with global advertisers.

CEO’s Perspective

• Mark Zagorski, CEO of DoubleVerify, emphasized Storms’ expertise:

“She brings a wealth of experience at the intersection of media, marketing, and sports... Her deep brand leadership expertise will be invaluable.”

Takeaway: The appointment reflects DV’s vision to combine robust technology with practical marketing acumen to serve advertisers better.

3. The Broader Industry Context: Marketing in a Fragmented Media Landscape

Why This Matters Now

• As the CTV ecosystem grows, measurement, verification, and brand suitability are increasingly top-of-mind for marketers.

• Brands face challenges in connecting authentically with fragmented audiences across digital platforms.

Storms’ Role in Addressing These Challenges

• Her background in managing large-scale entertainment and sports marketing ecosystems will help DoubleVerify stay ahead in a competitive landscape.

• As Storms notes:

“Marketers strive to connect with audiences in more meaningful and responsible ways... DV’s commitment to transparency and innovation has never been more important.”

Takeaway: DV’s board refresh is a strategic response to the demands of modern marketing—placing a premium on transparency, audience engagement, and cross-channel consistency.

A Timely Appointment for Future-Ready Governance

Jennifer Storms’ addition to DoubleVerify’s board of directors is more than a symbolic nod to industry leadership—it is a strategic decision to infuse the company’s governance with hands-on, high-impact marketing experience. Her expertise will be essential as DV scales its digital measurement platform to meet the growing demands of CTV, global advertisers, and evolving consumer expectations.

With this appointment, DoubleVerify continues to assert itself not only as a tech innovator but as a brand-aligned partner to marketers seeking quality, transparency, and relevance in every digital interaction.

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