Zaelab, a leader in digital transformation for B2B enterprises, has officially launched Portul in Europe — a robust ecommerce application built for Shopify. Portul addresses the complexities inherent in enterprise-level commerce by offering a streamlined, account-centric portal experience. This move is poised to help B2B organizations modernize their commerce infrastructure without compromising on scalability or integration.

Enterprise Complexity Demands a Modern Approach

Many enterprise B2B companies struggle with a disjointed digital ecosystem. Zaelab highlights key challenges:

• Multiple ERP systems: Operational silos and lack of centralized data

• Decentralized business structures: Layers of business units and global buying processes

• Fragmented customer journeys: Inconsistent touchpoints across markets and teams

• Integration challenges: Difficulty in aligning legacy systems with modern solutions

“Modernization and growth are often hindered more by complexity than by technology,” — Evan Klein, CEO of Zaelab.

Portul: Solving Enterprise Ecommerce Challenges

Portul is specifically designed to help B2B enterprises overcome these barriers with a tailored approach. Here’s how:

1. Account Management

• Handles complex account hierarchies

• Supports role-based access and permissions

• Delivers personalized catalogs and pricing models

2. Enhanced Buying Experience

• Provides intuitive, KPI-driven dashboards

• Streamlines reordering with smart workflows

• Designed for ease of use, boosting buyer satisfaction

3. Advanced Quote Management

• Enables dynamic quoting per account

• Automates approval workflows for faster processing

• Reduces manual steps while maintaining enterprise compliance

4. Seamless Enterprise Integration

• Connects effortlessly with existing ERP systems

• Integrates with specialized platforms: search, CPQ, visualization, and CMS tools

• Ensures backend complexity does not compromise frontend usability

With the European launch of Portul, Zaelab offers B2B enterprises a modern, scalable path to digital commerce transformation via Shopify. The application not only unifies fragmented systems but also supports global operations with powerful, role-based tools. Portul stands out as a key solution for organizations ready to innovate without disruption and scale without compromise.

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