Augmented AI has announced the official launch of Media AI, an intelligent, agent-powered platform that revolutionizes how B2B marketers transform passive leads into high-value, long-term customer relationships.

Early adopters report compelling outcomes, including a 2x increase in lead conversion and a 50% reduction in manual lead enrichment, thanks to Media AI’s ability to autonomously integrate data, enrich profiles, and deliver strategic, real-time recommendations.

“Media AI is a game changer,” said Caitlin Reed, Chief Commercial Officer at Arc Network. “It’s transformed us from a data provider into a full-funnel partner. The speed at which the agents learn and adapt is astonishing—we're getting smart, actionable insights we can use immediately with clients.”

Introducing Agent-Based Marketing: A New Era for Marketers

With the release of Media AI, Augmented AI introduces a new category: Agent-Based Marketing (AgentBM). Unlike traditional marketing automation tools that rely on static workflows and disconnected systems, AgentBM deploys intelligent agents that perceive, plan, act, and learn, orchestrating dynamic, personalized interactions across the customer journey.

“Marketing automation created silos. AgentBM breaks them,” said Max Gabriel, Co-Founder of Augmented AI and former Informa executive. “Media AI doesn’t just add another tool—it offloads the heavy lifting to AI agents so marketers can focus on what they do best: strategy, creativity, and meaningful engagement.”

Built for B2B, Proven in the Field

Media AI has already delivered measurable impact across media and events sectors. Leading organizations like Clarion Events are using the platform to streamline operations, surface campaign insights, and enhance client outcomes.

“The AI-powered lead prioritization matrix is a major unlock,” said Narisa Wild, Chief Digital Officer at Clarion Events. “It unifies performance data and empowers our clients to execute campaigns in minutes, not days.”

Capabilities of Media AI:

• Smart Lead Prioritization: Surface high-value prospects based on behavior, relevance, and engagement signals

• Real-Time Enrichment & Segmentation: Automatically integrate and enrich lead data from fragmented sources

• Dynamic Messaging Recommendations: Tailor follow-up messages using AI-driven content insights

• Campaign Insights Dashboard: Monitor performance and optimize strategies instantly

• Continuous Learning Agents: AI agents adapt to brand tone and messaging, improving over time

Why It Matters: The Craft of Modern Marketing

At its core, Media AI empowers marketers to master their craft—focusing on creativity, storytelling, and strategy—while the agents handle the operational complexity behind the scenes.

“Every meaningful interaction builds trust,” said Gabriel. “With Media AI, marketers can finally scale those interactions without sacrificing quality or authenticity.”

Augmented AI

Augmented AI is a leader in AI-driven transformation solutions for B2B marketing. The company’s platforms power smarter decisions and deeper relationships through intelligent automation, real-time data insights, and cutting-edge agent-based systems.

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