News

Boyd Watterson Global Appoints John Creswell as Global Chief Client Officer

Boyd Watterson Global has appointed John Creswell as its first Global Chief Client Officer, a newly created executive role aimed at strengthening global client engagement, capital formation, and business expansion. The appointment reflects the firm's strategy to scale its alternatives investment platform following its strategic combination with Amber Infrastructure, as competition intensifies...

marketing 24 Jul 2026

Partnerbrite and Yieldmo Launch AI-Powered Fan Media Network for Sports Sponsorship

Partnerbrite, a WSC Sports company, and Yieldmo have announced a strategic partnership to help sports organizations transform sponsorship into a data-driven digital media business. By combining first-party fan data, AI-powered contextual advertising, and automated sports content generation, the companies aim to enable teams, leagues, and rights holders to build scalable Fan Media Networks...

artificial intelligence 24 Jul 2026

Google Recognizes LegitScript Certification for Telemedicine Ads in Spain

LegitScript and Google have expanded their partnership to allow telemedicine providers in Spain to use LegitScript Healthcare Certification as part of Google's advertising approval process. Effective August 5, 2026, the policy update enables eligible healthcare providers to advertise telemedicine services on Google's platforms after meeting compliance and certification requirements, reflecting...

marketing 24 Jul 2026

Acxiom Launches Identity Boost Accelerator to Strengthen AI-Ready Customer Data

Acxiom has introduced the Identity Boost Accelerator powered by Real ID, a new identity resolution solution built with Salesforce Data 360 that helps enterprise brands unify fragmented customer data while maintaining privacy. The platform is designed to accelerate first-party data strategies, improve audience matching, and create AI-ready customer profiles without the lengthy implementation...

marketing 24 Jul 2026

Thryv Integrates Breesy AI to Help Franchise Service Businesses Improve Marketing ROI

Thryv has announced a new integration with Breesy AI that combines customer acquisition, AI-powered revenue intelligence, and operational analytics for franchise-based service businesses. The partnership aims to give business owners and franchise operators greater visibility into how marketing investments translate into revenue, enabling data-driven decisions across lead generation, customer...

marketing 24 Jul 2026

Nexstar Completes ATSC 3.0 Rollout Across All Top 25 U.S. TV Markets

Nexstar Media Group has completed the deployment of ATSC 3.0 (NextGen TV) in the Cleveland television market, making it the final top-25 U.S. designated market area (DMA) to adopt the next-generation broadcast standard. The milestone expands nationwide access to advanced broadcast capabilities, including 4K video, immersive audio, interactive services, and enhanced emergency communications, while...

marketing 24 Jul 2026

Nexstar Expands Local News With Primetime Newscasts in Dallas and Phoenix

Nexstar Media Group is expanding its local television news strategy with the launch of daily primetime newscasts in Dallas and Phoenix, two of the largest television markets in the United States. Beginning in mid-August, the broadcasts will air nightly following The CW Network programming, reinforcing Nexstar's investment in local journalism as broadcasters compete for audiences seeking trusted...

marketing 24 Jul 2026

Freedom Holding and Antom Partner to Expand Cross-Border Digital Payments

Freedom Holding Corp. has partnered with Antom, the merchant payment and digitization platform operated by Ant International, to simplify cross-border online shopping for consumers in Kazakhstan. The agreement will integrate the Freedom Bank SuperApp with major Chinese e-commerce platforms, allowing users to pay with their local banking application while supporting broader digital commerce and...

marketing 24 Jul 2026