Conversionomics Gets a Brain Boost: Net Conversion Injects AI Into Its MarTech Arsenal

Net Conversion, the data-obsessed media agency with a knack for turning marketing chaos into clarity, just gave its proprietary platform Conversionomics a major intelligence upgrade. The company unveiled a suite of AI-powered features that aim to radically streamline insights, unify measurement across media types, and future-proof ad targeting—without relying on cookies.

For a tool that’s already served as the analytical backbone for media strategy since 2008, this isn’t just a tune-up. It’s a full system evolution.

From Data Warehouse to Media Intelligence Engine

Conversionomics was originally built as a powerful data management platform, capable of digesting information from over 80 APIs and spitting out automated reports and exports. But in today’s fragmented, cross-device, privacy-challenged landscape, that’s table stakes.

Net Conversion is positioning the new AI-enabled Conversionomics as something more: a media enablement platform, one that doesn't just process data—it thinks.

And the timing couldn’t be better. Marketers are under pressure to do more with less, connect dots across disconnected journeys, and justify spend in real-time. “We are intrigued by the evolution of the Conversionomics platform,” said Mandy Penn, VP of Marketing at Evermore Orlando. “It represents a real departure from the standard practices and transactional limitations often associated with media today.”

Three Pillars of AI-Powered Performance

The platform’s overhaul revolves around three strategic pillars:

1. Insights:
At the heart of the update is an AI Insights Agent—think of it as an always-on junior analyst—that delivers real-time alerts, performance trends, and optimization cues straight to Net Conversion’s human analysts via Google Chat, Gmail, or Google Sheets. It’s not just automation; it’s augmentation.

2. Measurement:
Conversionomics now supports platform-agnostic measurement across channels like connected TV (CTV) and streaming audio, along with automated linear probabilistic measurement—no third-party aggregator required. It’s a clear push to break free from walled gardens and give clients a full-funnel, full-picture view.

3. Activation:
As cookies crumble, Conversionomics steps up with support for secure first-party data transfers, Conversions API, and Enhanced Conversions. These features not only facilitate audience targeting and lookalike modeling, but also improve offline-to-online attribution, giving brands sharper performance clarity in a privacy-first world.

AI with Intent

This AI-driven expansion comes on the heels of Net Conversion’s acquisition of Elevate the Outcome, a performance TV agency that further cements its expertise in omnichannel measurement. According to Brett Hughes, Chief Analytics Officer, “The latest AI enhancements represent the natural evolution of a vision we started 16 years ago—to make data truly useful for driving performance.”

If that sounds ambitious, it’s because it is. But it's also increasingly essential.

While many MarTech platforms are scrambling to retrofit AI, Conversionomics seems built for this next era—one that demands speed, agility, and intelligence across the entire media lifecycle. It’s not just about plugging in ChatGPT-style insights; it’s about building a system that understands media performance like a strategist, not just a spreadsheet.

A New Tagline for a New Era

Net Conversion is rebranding Conversionomics with a sharper promise:
“More intelligent marketing, less guesswork.”

At a time when marketers are drowning in dashboards and short on decision-making time, the pitch resonates. With these upgrades, Conversionomics shifts from simply organizing data to activating it—intelligently, intuitively, and at speed.