Force Marketing and automotiveMastermind Partner to Bring AI-Powered, Hyper-Targeted Campaigns to Auto Dealerships

Two major players in automotive marketing tech—Force Marketing and automotiveMastermind—have announced a strategic partnership aimed at transforming how auto dealers engage with potential buyers. The move combines predictive buyer data with omnichannel marketing activation, giving dealerships an immediate edge in a hyper-competitive market.

The partnership taps into automotiveMastermind’s Behavior Prediction Score® (BPS) and advanced segmentation tools to enhance first-party dealer data. Force Marketing then activates that enriched data through Audience IQ, its proprietary customer data platform (CDP), delivering precision-targeted campaigns across digital platforms including Google, Meta, Connected TV, display, video, and streaming audio.

“This is about unlocking strategic access to powerful data—and activating it across untapped channels,” said John Fitzpatrick, CEO of Force Marketing. “We’re not just layering on tech. We’re delivering measurable growth that dealers can see in their bottom line.”

A New Data-Driven Blueprint for Auto Retail Marketing

At its core, the partnership helps dealers do what they’ve long struggled with: expand reach, increase ROI, and stay compliant with OEM programs—without adding operational overhead.

Force Marketing brings the creative and digital execution muscle. automotiveMastermind brings the data—and not just any data, but the kind that predicts who’s actually ready to buy.

By merging these strengths, the companies are creating a fully optimized campaign framework that dealers can tap into at no additional cost. It’s not a bolt-on. It’s a blueprint.

“This is the new world. We work together,” Fitzpatrick added. “Dealers shouldn’t have to choose between program compliance and strategic targeting. Now they don’t have to.”

Early Results Show Real Impact

The partnership has already been piloted across 10 dealerships, yielding standout results:

• Paid Search Campaigns: 59% lower cost per conversion and 42% drop in CPC

• Performance Max Campaigns: 13% improvement in cost per conversion

• Streaming Media / CTV: 19% lift in sales with enriched data targeting

These results validate what the partners are calling a “next-gen” approach to automotive marketing: one that’s predictive, efficient, and built to scale.

“Our Actionable Intelligence™ platform already helps dealers target one-to-one,” said Aaron Baldwin, CEO of automotiveMastermind. “This partnership brings that intelligence into new digital spaces where shoppers are active, but dealers haven’t always had visibility.”

Why It Matters for the Industry

In an era where digital fragmentation makes it harder to reach in-market buyers, this collaboration offers a clear path forward: merge intelligence with execution.

By tightly integrating predictive analytics with omnichannel activation, the Force–Mastermind partnership gives dealerships the power to:

• Reach high-intent buyers at the right time and place

• Optimize ad spend with real-time targeting insights

• Stay compliant with OEM co-op requirements

• Localize and personalize marketing without reinventing the wheel

And it’s all accessible without new tech hurdles or added vendor costs.

Force Marketing and automotiveMastermind are redefining what "working together" means in automotive marketing. It’s not about adding another dashboard. It’s about delivering smart, data-infused, omnichannel campaigns that convert—and finally giving dealers a system that works as hard as they do.

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