ImageKit Earns AWS Retail Competency, Tightens Its Grip on Retail Media Ops

ImageKit, the API-first media delivery and digital asset management platform, just earned AWS Retail Competency status—an achievement that validates its growing role in helping retailers deliver snappy, visually immersive digital experiences without breaking infrastructure or budgets.

The move puts ImageKit on a short list of AWS Partner Network (APN) members with proven chops in streamlining media for e-commerce and omnichannel retail, where every millisecond of load time and every pixel of polish counts.

What’s New and Why It Matters

With this new designation, ImageKit is officially recognized for its ability to help retailers:

• Accelerate time-to-market for visual content

• Cut infrastructure costs without sacrificing speed or quality

• Avoid painful media migrations by integrating directly with Amazon S3

That last part is especially notable. “Many of our customers already store their media assets in Amazon S3,” said Manu Chaudhary, co-founder and CTO of ImageKit. “With ImageKit, they can instantly transform and deliver those assets through the URL—no migration, no duplication.”

Translation: Retailers can keep their content where it is and still tap into ImageKit’s real-time transformations, adaptive video streaming, and AI-powered tools like background removal or upscaling. No messy replatforming. No wasted storage.

Behind the Curtain: What ImageKit Actually Does

ImageKit’s platform provides a one-stop shop for media management and delivery. Some of the key capabilities include:

• 50+ real-time image and video transformations, applied directly via URL

• Format and quality optimization (WebP, AVIF, etc.)

• Dynamic personalization for location or device-based rendering

• AI features like smart cropping, background removal, and image enhancement

• Developer-friendly tooling that lets teams go live in minutes, not weeks

Whether teams are pulling from an existing Amazon S3 bucket or using ImageKit’s built-in DAM, the promise is the same: speed, flexibility, and fewer hands on deck.

Real-World Impact

Retailers and DTC brands, especially those navigating multi-platform strategies, increasingly rely on solutions like ImageKit to unify the look and performance of their content. As one Curtsy engineer put it, “When we need a new image size or layout, we just tweak the URL parameters and ship.”

That kind of agility is essential as content needs continue to scale across web, mobile, email, social, and beyond.

Context: Retail’s Visual Revolution

As retail pushes further into personalization and real-time commerce, the back-end systems powering media need to catch up. Tools that once simply stored and served content now need to optimize, adapt, and deliver intelligently—often in real-time.

AWS’s Competency Program is designed to help enterprises cut through the noise and identify vendors with vertical-specific expertise. By earning the Retail Competency, ImageKit joins an elite group of tech partners enabling scalable, secure, and flexible retail experiences on the AWS cloud.

The message to retailers? Your media stack doesn’t need to be a Frankenstein of CDNs, resize scripts, and DAMs. With ImageKit, you can simplify the pipeline—without sacrificing performance.

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