Semrush Secures Leader Position in Forrester SEO Wave 2025—And the Data Backs It Up

In a competitive and rapidly evolving SEO landscape, Semrush has carved out a clear leadership position. The company announced it has been named a Leader in The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025, thanks to its AI-powered platform, collaborative features, and sheer data firepower.

If you’re one of the thousands of marketers juggling rankings, content strategy, and competitor insights in real time, this should be on your radar.

Why It Matters: Vision, Speed, and 26 Billion Keywords

Forrester evaluated seven enterprise-grade SEO vendors across current offerings, strategy, and customer feedback. Semrush stood out not just for features—but for ambition.

The report highlights Semrush’s framing of SEO as the “engine of digital discoverability,” a phrase that captures the platform’s AI-first roadmap. With search moving beyond keywords to intent, conversation, and predictive behavior, platforms like Semrush are being judged on how well they help marketers move faster, work smarter, and adapt on the fly.

“Semrush analyzes over 200 million domains and 26 billion keywords,” the report notes. “Customers of other vendors retain Semrush for competitive intelligence and keyword research rather than using others end-to-end.”

That’s more than just a flex—it’s a signal that data supremacy is now a key differentiator in the SEO arms race.

Scoring High Where It Counts

Semrush received the highest scores possible in seven key categories of Forrester’s current offering evaluation, including:

• Competitive Intelligence

• Keyword Research

• Reporting & Analytics

• Collaboration Tools

The takeaway? While many platforms are tacking AI onto the surface, Semrush is baking intelligence into the core of every feature—from keyword suggestions to competitor analysis to multi-channel visibility.

AI Meets SEO, with Marketers in Mind

As search becomes increasingly shaped by AI-generated answers, zero-click results, and conversational interfaces, SEO platforms are shifting focus from just tracking rankings to enabling full-funnel strategy.

“We’re building the platform to lead the future of marketing,” said Eugene Levin, President at Semrush. “Our goal is to deliver AI-powered, end-to-end solutions so marketers can grow with confidence.”

That includes using AI for everything from content ideation to link gap analysis to voice search optimization. And crucially, Semrush appears focused on building features that work for teams of all sizes, not just enterprises with an in-house SEO army.

Context: What Sets Semrush Apart

Forrester’s recognition further validates what many in the industry already know: Semrush isn’t just a toolkit—it’s becoming an operating system for digital marketers.

Its competitors may offer similar features, but few match the breadth of Semrush’s data or the platform’s ability to support cross-functional collaboration across SEO, content, PPC, and social teams.

That versatility—paired with flexible pricing and ongoing innovation—is what cements its place as a Leader in the 2025 report.

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