Amperity Lands Leader Spot in IDC’s 2025 CDP Report—And It’s Not Just Hype

Amperity, the AI-fueled customer data cloud trusted by big-name retailers, just locked in a Leader spot in the latest IDC MarketScape: Worldwide Retail Customer Data Platforms 2025 Vendor Assessment. The recognition isn’t just another badge—it reflects how far the platform has come in solving the mounting data chaos plaguing modern retail.

The Retail Data Problem—And Amperity’s Fix

Fragmented data sources. Real-time personalization demands. An AI race with no finish line. Retailers are juggling more complexity than ever before—and consumers aren’t cutting them any slack.

Enter Amperity. The platform’s strength lies in stitching together millions of customer interactions to create unified, actionable profiles—all while meeting compliance and governance demands. IDC’s research director Ornella Urso called it out directly: “Amperity’s platform is built to address these challenges head-on.”

The IDC report highlighted Amperity’s patented identity resolution, data governance, and embedded AI features like AmpAI, which make advanced capabilities accessible to both data engineers and less technical teams alike.

Why It Matters Now

Retailers from Dr. Martens and Citizen Watch to JB Hi-Fi and SPARC Group are already using Amperity to power hyper-personalized customer experiences. The platform doesn't just unify customer data—it turns it into marketing fuel that boosts loyalty, performance, and speed to market.

And with consumer expectations soaring—especially around personalization and privacy—retailers are rethinking their customer data foundations. IDC’s validation of Amperity is more than a feather in its cap; it’s a signal to the market that a more intelligent, privacy-conscious CDP is now table stakes.

Not Just Another AI Buzzword Platform

While plenty of platforms are scrambling to slap on AI labels, Amperity has been steadily building practical tools that address the everyday pain points of enterprise teams. Two recent additions illustrate this point:

• Identity Resolution Agent: Uses machine learning to match and merge customer data with high accuracy, even when signals are noisy or scattered across channels.

• Chuck Data: An AI assistant that lives inside the terminal and lets engineers query, tag, and build customer tables using plain English—no need to write SQL or wrangle pipelines manually.

In short: Amperity’s AI isn’t a gimmick. It’s a productivity engine.

Strategic Execution Meets Market Timing

“We believe being named a Leader reflects the impact we’re making in unifying customer data, activating insights, and turning data into business value,” said Tony Owens, CEO of Amperity. It’s the kind of quote you'd expect—but it rings true given the company's expanding footprint, including recent AI rollouts and a client list featuring over 400 major brands across verticals.

As the CDP landscape matures and marketers demand faster, smarter, and more integrated platforms, Amperity’s recognition by IDC positions it not just as a tech leader—but as a strategic enabler for brands trying to stay relevant in a post-cookie, AI-everything world.

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