Optimove’s Record Year: Growth, Gamification, and Global Reach

Optimove, the self-proclaimed leader in iGaming player engagement and the architect of Positionless Marketing, is having a moment—and not a small one. The company is on track to more than double its iGaming client base in 2025, thanks to a potent mix of strategic moves: launching a growth-focused onboarding program, acquiring a no-code gamification platform, and expanding aggressively across APAC and LATAM.

The momentum is real, and it’s measurable.

Ignite+ Ignites Client Growth

The launch of Optimove Ignite+ in January has turned out to be a catalyst for client acquisition. Designed specifically for emerging iGaming and sports betting operators, the program offers prebuilt campaigns, CRM strategy guidance, and access to Optimove’s flagship Player Engagement Platform. In short: it’s a fast lane for smaller players looking to scale without the growing pains.

And it’s working. According to the company, new client additions have more than doubled compared to previous years. In a saturated and highly competitive market, that’s no small feat.

Adact Acquisition: The Gamification X-Factor

Another major growth lever? Gamification—delivered through Adact, the no-code platform Optimove snapped up earlier this year. Adact enables marketing teams to build interactive experiences like lotteries, quizzes, and prediction games—all without touching a single line of code.

This isn’t just another feature bolted onto a platform. Since the acquisition, Adact has become the fastest-growing product in Optimove’s portfolio by client adoption. That’s impressive in a market flooded with Martech tools claiming to be “engagement-first.”

LaTinka’s Chief Digital Officer Ricardo del Busto put it succinctly: “More tools in a unified platform means streamlined ops and maximized results.”

Enterprise Loyalty: Renewals and Product Expansion

Optimove isn’t just charming startups. Major players are doubling down too. Entain has renewed its multi-year contract while expanding its use of Optimove products like Opti-X (a Digital Personalization Engine) and native marketing tools. Funstage and Gaming1 are following suit.

What’s the draw for the big brands? According to Entain’s Martech Transformation Director Simon Gatenby, it's Optimove’s deep iGaming expertise paired with forward-thinking AI and ML capabilities. “They consistently anticipate industry-specific challenges,” he said.

Case in point: FDJ United, a leading iGaming operator, reduced campaign production time from six weeks and seven teams to just one person and one day. That’s not optimization—that’s a transformation.

Going Global: APAC and LATAM in the Spotlight

While North America and Europe remain strongholds, Optimove’s eye is firmly on emerging markets. In APAC, the company has launched operations and signed marquee clients like Magency Life, WeClub Malaysia, and 2up.io. In LATAM, Optimove is making waves with operators across Brazil, Colombia, and Mexico.

Localized lifecycle models and native language support are making Optimove a go-to solution for marketers who want global tech with regional nuance.

Positionless Marketing: Not Just a Buzzword

At the heart of Optimove’s rise is its core philosophy: Positionless Marketing. The idea? Eliminate rigid marketing roles and give every team member the tools to execute campaigns from insight to execution. With AI powering the engine, the platform claims an 88% lift in campaign efficiency.

This strategy isn’t just catching on—it’s leading the pack. Optimove was named a Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. Notably, the company was also ahead of the curve in embedding AI into CRM workflows back in 2012—long before it became a Martech must-have.

The Big Picture

Optimove’s trajectory signals something larger about the iGaming and Martech industries: platforms that combine intelligence, automation, gamification, and usability are winning. Operators want to move fast, personalize deeply, and reduce operational overhead—and Optimove seems to be delivering on all fronts.

As iGaming continues to globalize and regulations tighten, agility and personalization are becoming key competitive differentiators. If Optimove keeps this pace, its Positionless Marketing mantra might just define the next generation of player engagement.

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Adform Brings DOOH Into the Omnichannel Fold With Visual Planning Tool

Digital-out-of-home (DOOH) is finally getting its moment in the omnichannel spotlight—courtesy of Adform. The Copenhagen-based adtech company has launched a new DOOH planner inside its Adform FLOW platform, aiming to make real-world advertising as measurable and streamlined as its digital counterparts.

The planner, now live across 15 markets, gives advertisers a previously unavailable tool: a visual inventory discovery map. Think Google Maps, but for digital billboards—showing live availability, screen locations, audience profiles, and context layers like nearby venues, demographics, and even the weather.

It’s a breakthrough move in a space long constrained by siloed tools and patchwork integrations. With this rollout, Adform becomes the first global omnichannel DSP to integrate DOOH planning with display, CTV, audio, and mobile within a unified, data-rich workflow.

From Silos to Sightlines: Why It Matters Now

Advertisers are increasingly demanding unified visibility across their media buys—and with good reason. DOOH, once a clunky standalone channel, is projected to hit $19 billion globally in 2025 and soar to $25 billion by 2029. Adform’s clients seem to be ahead of the curve, increasing their DOOH investments by 118% YoY in Q1 2025.

But DOOH has had a data problem: screens are everywhere, but seeing and selecting them at scale with precision has remained messy. Adform’s new planner eliminates that pain point by surfacing screen-level inventory on an interactive map with deep segmentation by audience type, location, and campaign conditions.

Connected Planning: Data, Demographics, and Downpours

The platform also taps into Adsquare, offering granular forecasting and contextual targeting based on real-time weather, live events, and dayparting—features more commonly associated with CTV and display media. By bringing these data points into DOOH, Adform creates a planning environment that looks and behaves like digital but acts in the physical world.

This means brands can now, for example, target busy metro hubs during evening commutes with weather-based dynamic creatives—right alongside their digital campaigns. All from one platform.

Built for Impact, Not Just Scale

DOOH might be an old dog in advertising years, but this is a new trick. Oliver Dragic, Managing Director at Pilot, summed up the appeal:

“Adform’s map-based interface simplifies DOOH planning by cutting through complexity and offering a streamlined workflow across channels.”

This is especially relevant as CTV and digital audio mature and advertisers seek smarter ways to complement them. DOOH offers mass reach with contextual depth, and with Adform’s interface, it finally joins the digital stack as an equal partner.

Adform’s End-to-End Edge

What makes this more than just a flashy UI is Adform’s foundation: a privacy-safe DSP that integrates with over five major SSPs, including Broadsign, Ströer, Hivestack, and VIOOH. That network enables real-time access to inventory while ensuring buying transparency and targeting accuracy.

Oliver Whitten, Adform’s COO, sees this launch as a natural extension of omnichannel demand:

“DOOH has been a key growth story in 2025. We’re delighted to be the first global omnichannel DSP to offer this visual map-based interface, helping advertisers unify their campaigns and drive game-changing outcomes.”

The Bigger Picture: Open Web vs. Walled Gardens

This launch also aligns with a broader trend: the open web’s resurgence. As marketers search for alternatives to walled garden ad environments (think Meta or Google), platforms like Adform are making a case for independent, full-stack, privacy-forward tools that can scale campaigns across every screen—whether that’s on a phone, a CTV, or a billboard above a highway.

With its visual-first DOOH planner and unified approach, Adform isn’t just filling a gap—it’s setting a precedent. If omnichannel means truly connected campaigns across all channels, then this might be the missing link marketers have been waiting for.

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As Pocket Shuts Down, Bublup Steps In With a Smarter Way to Save the Web

With Pocket officially shutting down on July 8, 2025, millions of digital organizers and knowledge hoarders are facing a digital doomsday for their meticulously saved content. But a new tool from Bublup might just offer them the lifeboat they need—and then some.

Bublup, a content and community management platform, has launched an import tool designed specifically for Pocket users, allowing them to seamlessly migrate their content before the lights go out. The urgency is real: Pocket users will lose access to their exportable content after October 8, 2025, so this isn’t just a convenience—it’s a necessity.

And Bublup isn’t just offering a backup plan. It's positioning itself as a next-gen alternative that turns saved articles into a visually rich, collaborative, and actionable digital library.

Beyond “Read It Later”: Visual, Social, and Smarter

Pocket made its mark by giving users a simple, stripped-down space to save articles for later reading. Bublup builds on that idea—and blows it wide open. With its visual folders, group collaboration, and AI-powered content summaries, Bublup lets users not just save the web, but organize it into projects, share collections, and even co-curate content with communities.

“We're excited to welcome Pocket users to Bublup, where they'll find familiar capabilities and much more,” said Alain Cohen, CEO of Bublup. “From real-time collaboration to content enrichment, Bublup is a true upgrade for managing information and ideas.”

Available across web, iOS, and Android, the new import feature supports full Pocket export files, including Saves, Collections, and notes. Once inside Bublup, this content can be tagged, categorized into subfolders, and mixed with other media like PDFs, videos, images, and cloud-hosted files.

A Digital Library, Not Just a Reading List

The move reflects a broader shift in how users want to engage with digital content. A decade ago, saving a few articles for offline reading felt sufficient. Today, users are curating knowledge, collaborating with others, and building content ecosystems—especially as AI tools change how we digest and rediscover old information.

That’s where Bublup’s approach shines. It transforms passive bookmarking into active content curation, complete with summaries, previews, and collaboration layers. For creators, researchers, educators, and knowledge workers, it turns a dead-end “read it later” list into a living archive of usable information.

30 Days of Premium, On the House

To help users make the jump, Bublup is offering a free 30-day Premium plan to anyone who imports their Pocket content. Premium includes enhanced storage, unlimited folder creation, and AI features—perfect for power users looking to go beyond just saving links.

For users who've amassed thousands of articles in Pocket over the years, this free window could be the perfect moment to upgrade their information workflow.

The Bigger Picture: Death of One App, Rise of Another

Pocket’s sunset leaves a noticeable gap in the digital productivity ecosystem. With read-it-later apps like Instapaper fading from view and web browsers themselves becoming bloated with tab management tools, Bublup’s multi-purpose approach may be the answer for a more integrated, creative, and future-ready content experience.

Rather than just preserving data, Bublup is offering to elevate it—transforming scattered links into an organized, shareable, and collaborative digital library.

So, if your Pocket is closing soon, Bublup might just be your upgrade—one that does more than hold your bookmarks. It gives them purpose.

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Optimove Taps APAC Market With New iGaming Partnerships and Scalable Engagement Platform

Fresh off its official Asia-Pacific expansion, Optimove—the creator of Positionless Marketing—has secured a trio of iGaming client wins in the region. Magency Life, WeClub Malaysia, and 2up.io have all selected Optimove as their player engagement platform, signaling strong early momentum for the company’s regional growth strategy.

The announcement comes alongside the appointment of Jack Wheeler, a seasoned iGaming executive, as Head of APAC. His mandate? Drive adoption of Optimove’s AI-powered, real-time marketing tech across a fast-evolving iGaming landscape that demands personalization at scale.

“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking,” said Wheeler. “They’re committed to meaningful player engagement, and Optimove is helping them get there—without the typical bottlenecks.”

Why APAC iGaming Operators Are Jumping In

Optimove’s value prop to the APAC market is clear: free marketers from silos, eliminate wait times for engineering or analytics, and launch real-time campaigns across channels with minimal friction.

That’s the idea behind Positionless Marketing, Optimove’s signature approach that empowers every marketer to act independently within the platform. According to the company, this model can improve campaign efficiency by up to 88%—a compelling stat for operators in high-stakes markets.

With increasing competition and sky-high player acquisition costs, lifetime value and retention have become the new battleground in APAC’s iGaming sector. Optimove’s platform—powered by AI and real-time orchestration—puts those goals front and center.

Ignite+: Lighting the Fuse for Emerging Operators

A key accelerator in Optimove’s regional momentum has been Ignite+, a tailored program aimed at emerging iGaming and sports betting operators. Ignite+ gives new clients early access to Optimove’s platform, along with CRM guidance, campaign blueprints, and proprietary benchmarks.

For startups and mid-sized operators in the region, this is more than just onboarding—it’s go-to-market infrastructure with baked-in marketing expertise.

“These partnerships mark a major step forward in our mission to help APAC operators build deeper, longer-lasting player relationships,” said Motti Colman, VP of Revenue at Optimove. “Positionless Marketing enables them to execute without delays and personalize without limits.”

The Bigger Picture: APAC’s Marketing Maturity Curve

As mobile-first gaming surges in APAC, the demand for data-driven engagement platforms has never been higher. But many regional operators still rely on fragmented martech stacks, where campaign agility is often hampered by technical dependencies.

That’s where Optimove aims to differentiate itself. By integrating insights, execution, and orchestration into one platform, it replaces cobbled-together tools with an end-to-end engagement engine—making it easier to personalize player journeys and scale revenue sustainably.

And the timing couldn’t be better. Markets like Malaysia, the Philippines, and India are seeing explosive growth in digital gaming audiences, while regulatory changes are opening up new advertising opportunities. A scalable, AI-powered marketing solution like Optimove may be exactly what these operators need to stay ahead.

What’s Next for Optimove in APAC?

With early wins locked in and a proven platform in hand, Optimove now has a real shot at becoming the engagement layer of choice for APAC’s next generation of iGaming brands. The company’s history of AI-first innovation—it was embedding machine learning into CRM as early as 2012—gives it a technical edge in a region eager to modernize.

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Wilma AI Is Wildix’s Answer to Frictionless, Actionable Communication

Unified Communications just got smarter—and more proactive. Wildix, a global UCaaS leader, has officially launched Wilma AI, a multilingual communication specialist built on its proprietary agentic AI framework. Already embedded across 2,000+ business environments, Wilma is designed not just to listen, but to act.

Think of Wilma as the AI teammate who handles what you don’t have time for: capturing call notes, updating CRMs, triggering workflows, and routing customer queries—all in real time, all within your existing communications channels.

The announcement builds on Wildix’s recent launch of its agentic AI platform, marking a shift from passive AI tools to autonomous, outcome-driven assistants embedded directly into workplace communications.

“Wilma represents the next step in how teams work alongside AI—reliably, securely, and without friction,” said Emiliano Tomasoni, CMO at Wildix. “She’s built to take action where it matters.”

Not Just a Bot—A Business Teammate

Unlike traditional AI assistants that require prompts and integrations, Wilma is always-on and context-aware. She operates across voice, chat, SMS, WhatsApp, and web, seamlessly executing tasks without manual handoff.

From scheduling follow-ups in healthcare to restocking inventory by voice command in retail, Wilma blends into workflows, translating real-time conversations into backend actions. Her functionality is powered by Wildix’s agentic framework—AI designed to understand context, make decisions, and autonomously execute tasks.

She’s also fluent in over 15 languages, meaning global teams can collaborate without hitting language barriers. Whether it’s French at the front desk or Spanish via WhatsApp, Wilma keeps communications fluid and culturally aligned.

Deployment in Minutes, Not Months

Wilma can be deployed without code via Wildix’s no-code studio or integrated into complex environments through open APIs. Her integration flexibility makes her suitable for SMBs and enterprise organizations alike, regardless of infrastructure maturity.

More importantly, Wilma is fully GDPR-compliant, ensuring that automation doesn’t come at the cost of security or privacy—a crucial factor for industries like healthcare, public services, and finance.

Where Wilma Is Already Making an Impact

Wilma isn’t in beta—she’s live, and she’s already saving teams hours every week across sectors:

• Healthcare: Automates after-hours scheduling, patient follow-ups, and insurance checks—freeing up clinical staff to focus on care.

• Retail: Restocks inventory and escalates incidents without screens or manager intervention—just voice.

• Professional Services: Logs meeting notes, updates CRMs, schedules tasks, and routes follow-ups in real time.

• Education: Coordinates enrollment and inter-department communications.

• Public Sector: Handles inquiries, surfaces internal policies, and escalates citizen issues instantly.

She also bridges online-to-offline (O2O) environments. For instance, a query submitted online can trigger real-time updates in a brick-and-mortar location’s system—ensuring continuity across digital and physical touchpoints.

The Bigger Picture: From Call Summaries to Conversational Action

Wilma’s real innovation isn’t just in understanding language—it’s in closing the loop between communication and action. She turns dialogue into data, and data into decisions. It’s a major leap forward in contextual AI, especially for UCaaS platforms trying to evolve beyond video calls and messaging.

With Microsoft, Google, and Zoom pushing AI integrations into their platforms, Wildix’s agentic AI approach carves a distinct niche—less chat, more action.

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Fujitsu Taps AI Agents to Reinforce Global Supply Chains Against Uncertainty

Fujitsu Limited has unveiled a new AI-powered solution designed to help businesses make faster, smarter decisions when supply chains hit turbulence. Announced today, the technology is rolling out globally as part of Fujitsu Data Intelligence PaaS (DI PaaS) under the Fujitsu Uvance umbrella, the company’s cross-industry initiative to address large-scale societal and business challenges.

At the heart of this release is a simple premise: the traditional supply chain model can’t keep up with today’s disruptions. Whether it’s geopolitical tension, natural disasters, or volatile markets, manufacturers are under pressure to rethink how they analyze risk, adjust operations, and maintain continuity. Fujitsu’s solution, powered by AI agents and rapid data integration, is built to deliver that resilience.

“Our goal is to ensure that even in unpredictable scenarios, our customers can continue operating smoothly,” said Fujitsu in its launch announcement.

From Weeks to Days: Why Speed Matters

The new solution accelerates supply chain impact analysis—a process that often takes weeks—down to just a few days. That time compression could prove critical when responding to sudden crises, like a port closure or supplier shutdown.

Using DI PaaS’s powerful data ingestion capabilities, the system pulls from both internal and external data sources to rapidly identify which products, suppliers, or routes are at risk. Then, AI agents run simulations and propose countermeasures—everything from alternative sourcing strategies to pricing adjustments—making it easier for businesses to react in real time rather than after the damage is done.

The Three Pillars of Fujitsu’s Resilience Strategy

The new offering is built around three integrated components, all geared toward proactive decision-making:

1. Profit and Cost Structure Analysis

This module visualizes vulnerabilities across the global supply chain:

• Maps exposure of suppliers and factories to market shocks

• Highlights import costs by route and product

• Pinpoints risk in cost structures to inform continuity planning

2. Strategic Pricing Simulator

When costs shift, pricing must follow. This tool:

• Analyzes price elasticity to forecast demand changes

• Simulates price strategies to protect margins

• Helps adapt pricing dynamically to market volatility

3. Operational Change Simulator

A core part of continuity planning:

• Models the financial impact of switching suppliers or transport routes

• Uses AI agents to recommend cost-effective alternatives

• Orchestrates scenario-based simulations to aid BCP (Business Continuity Planning)

More Than Tech: A Sustainability and Resilience Play

This launch also reflects Fujitsu’s broader ambition to use digital transformation for resilience and sustainability. With AI, analytics, and automation, the platform not only helps clients navigate short-term disruptions but also supports long-term competitive edge by reducing waste, optimizing logistics, and making supply chains more adaptable.

In a world where just-in-time systems are being tested by just-in-case scenarios, having a system that can see around corners is no longer a luxury—it’s a survival tool.

And unlike many emerging supply chain technologies, Fujitsu’s solution is already live and scalable. It integrates seamlessly into existing ecosystems, helping manufacturers simulate, decide, and execute without overhauling their entire tech stack.

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Contify Unveils Athena: A Trusted AI Engine to Redefine Competitive Intelligence

In the era of AI-generated everything, enterprise leaders have a new reason to exhale. Contify, a pioneer in Market and Competitive Intelligence (M&CI), has launched Athena—its proprietary agentic AI insights engine designed to do what most generative AI assistants still can’t: deliver accurate, verified, and actionable intelligence.

Unlike ChatGPT, Gemini, or Perplexity—platforms criticized for hallucinations, fabricated sources, and context-blind responses—Athena is engineered for enterprise-grade decision-making. It cuts through the noise, continuously synthesizing market movements and competitor activity from millions of verified sources, both internal and external.

“With AI accelerating the pace of change, the demand for timely, reliable intelligence has never been higher,” said Mohit Bhakuni, CEO of Contify. “Athena automates the grunt work and delivers real insights—so intelligence professionals can focus on strategy, not search.”

More Than a Chatbot—It’s an Enterprise Brain

At the core of Athena is a proprietary Knowledge Graph, customized to an organization’s context. It doesn’t just search for keywords or regurgitate summaries—it connects the dots, mapping how developments in one market ripple through others, and how competitors’ moves signal future strategy.

Athena does what human analysts used to spend days doing:

• Tracks and interprets market signals

• Surfaces competitive actions in real time

• Connects disparate data points into strategic intelligence

• Packages it all in decision-ready formats for stakeholders

This makes it a force multiplier for lean M&CI teams under pressure to deliver insights fast, frequently, and accurately—without relying on unvetted content scraped from across the internet.

Why Athena Is Built for the Enterprise (and Generic AI Isn’t)

While generic AI tools are built for broad utility, Athena is purpose-built for precision. Most AI engines are trained on massive, uncurated datasets, and often hallucinate citations or misinterpret business nuances. That might fly in casual research—but not in the boardroom.

Contify’s solution is different:

• Zero hallucination tolerance: Athena operates with strict AI usage guardrails.

• Verified intelligence only: Insights are synthesized from trusted sources, curated by Contify’s robust data engine.

• Real-world accuracy: A 15-year legacy in intelligence delivery, with a workforce dedicated to data quality—half of Contify’s team are analysts or engineers refining inputs before AI gets to work.

A Competitive Edge for Competitive Intelligence

Athena gives M&CI professionals the gift of bandwidth and credibility. It acts as a trusted digital colleague, one that:

• Handles daily monitoring of 700,000+ companies and 100+ industries

• Summarizes relevant changes before your stakeholders ask

• Tailors outputs to roles—from sales enablement to strategy to executive briefings

Rather than replacing human analysts, Athena elevates them—allowing teams to shift from reactive data gatherers to proactive strategic advisors.

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Data and AI Firms Top M&A Targets as Buyers Prioritize Intelligence and Scale

According to a new market analysis by M&A advisory firm JEGI CLARITY, companies operating in Data & AI consulting and Business Intelligence (BI) and analytics are currently the most sought-after acquisition targets. The insights, drawn from direct conversations with strategic buyers and market experts, highlight a clear industry pivot toward data-driven transformation capabilities.

Buyers aren’t just after flashy AI labels—they want firms that deliver scalable, recurring-revenue services, demonstrate clear market leadership, and show vertical specialization in industries where data is mission-critical, such as healthcare, finance, and manufacturing.

“Companies that provide integrated, end-to-end data capabilities are being positioned as long-term digital transformation enablers,” the report states.

What Buyers Want: Beyond the Buzzwords

The study offers a sharp look at what separates attractive acquisition targets from the rest of the pack. Here’s what top buyers are actively seeking:

• Recurring Revenue Models: Predictability matters. Buyers want subscription-based or service-based firms that scale efficiently.

• Vertical Expertise: Firms that specialize in regulated, data-intensive industries are prized for their stickiness and domain knowledge.

• Tech Partnerships: Deep relationships with key software vendors (e.g., Snowflake, Microsoft, Databricks, Google Cloud) are a must.

• Workflow and IP Differentiation: Proprietary tools or unique delivery models that improve productivity or accuracy are highly valued.

• Global Reach, Local Relevance: Buyers favor firms with geographic flexibility and localized execution capabilities, especially across North America and Europe.

Notably, buyers are also gravitating toward "one-stop-shop" firms—those offering integrated strategy, implementation, and managed services. This makes them better suited to guide enterprise clients across multi-year digital transformation journeys.

The Market Is Moving: Now's the Time to Position

For data and AI consulting firms considering growth or exit strategies, the report underscores the importance of strategic positioning. Companies can maximize their attractiveness by:

• Investing in industry-specific use cases

• Tightening integrations with leading data platforms

• Prioritizing IP-driven service delivery

• Demonstrating success with enterprise-grade clients

• Showcasing measurable outcomes, not just capabilities

“There’s clear value being assigned to firms that bring more than technical know-how—they need to offer confidence, continuity, and strategic fit,” said one market expert interviewed in the study.

The full slide deck from JEGI CLARITY’s analysis, including buyer profiles and key valuation drivers, is available here.

This report arrives amid a wider shift in the M&A landscape: generic tech capabilities are no longer enough. In a post-GenAI world, organizations want partners that can interpret, implement, and innovate—at scale and with speed. The firms poised for acquisition success are the ones who translate data into transformation.

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