K-Pop Meets Web3: Abstract and Modhaus Team Up to Launch Fan Engagement Platform ‘Cosmo’ Onchain

In a bold move at the intersection of blockchain and global pop culture, Abstract, a consumer-first blockchain platform, has announced a strategic partnership with Modhaus, the innovative K-pop agency behind tripleS, ARTMS, and idntt. The collaboration brings Modhaus’s interactive fan platform Cosmo onto the Abstract blockchain, making it one of the most significant integrations of Web3 tech into mainstream entertainment to date.

For fans, it could be the moment where Web3 finally goes mainstream—without the baggage.

Cosmo, which lets fans vote on group decisions, collect digital photocards, and complete quests for exclusive content, is now powered by Abstract’s invisible blockchain infrastructure. The result: users experience faster performance, intuitive onboarding (via email or Face ID), and zero crypto complexity—all while engaging in a fully onchain ecosystem.

“Cosmo is exactly what Abstract was built for—a space where fans don't just watch, they vote, collect, and move in sync with their favorite artists,” said Michael Lee, Abstract CEO and co-founder. “Together, we’re building a new cultural operating system.”

A New Era for K-Pop Engagement

K-pop is arguably the world’s most digital-native fan ecosystem—and the numbers prove it. tripleS has racked up over 3.4 million followers and bagged the 2023 MAMA Awards’ Best New Female Artist, while ARTMS topped Billboard’s Top New Artist Albums and has garnered over 90 million Spotify streams.

Now, with Cosmo on Abstract, these fans get a more participatory experience that brings real utility to digital collectibles and fan voting systems—without requiring them to understand wallets, gas fees, or crypto lingo.

“Fans deserve a real seat at the table,” said Jaden Jeong, CEO of Modhaus. “Partnering with Abstract lets us make that vision global, accessible, and seamless.”

Abstract: Culture Meets Infrastructure

Abstract is no ordinary blockchain. With over 2 million wallets already deployed, it's quickly becoming the go-to infrastructure for culture-defining projects—not DeFi degens. Built by veterans from Ethereum, Pudgy Penguins, and Kubernetes, Abstract is engineered for speed, scale, and simplicity, targeting Gen Z and Gen A users in high-GDP markets who want to engage, not debug.

Its zero-knowledge (ZK) cryptography and seamless UX allow apps like Cosmo to be invisible on the blockchain front—users onboard with email, interact via tap, and never touch a seed phrase. This “Web2 feel, Web3 power” ethos is what sets Abstract apart in a noisy ecosystem.

The partnership with Modhaus adds to Abstract’s growing portfolio of apps redefining how blockchain enables ownership, engagement, and participation across industries like music, fashion, gaming, and social media.

The crypto world has long touted the promise of fan empowerment, but most blockchain apps have been too technical or too niche to make a dent in pop culture. That changes with Cosmo on Abstract. It's a Web3 experience that doesn’t feel like Web3—and that could finally tip the scale for mainstream adoption.

With K-pop fans leading the charge, the partnership between Modhaus and Abstract isn’t just a tech upgrade—it’s a preview of what participatory fandom could look like in a decentralized, creator-first internet.

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