marketing
Published on : May 16, 2025
Trusted Media Brands (TMB), the powerhouse behind brands like Taste of Home, Reader’s Digest, The Pet Collective, and Family Handyman, has announced the appointment of Stephen Colvin as its new Chief Executive Officer. Colvin takes the helm from Bonnie Kintzer, who is retiring after an impressive 11-year tenure marked by strategic transformation and growth across digital and FAST platforms.
A Veteran Media Leader Takes the Reins:
Stephen Colvin brings deep expertise and a growth-focused mindset to TMB. Most recently CEO of Nivloc Media, Colvin previously served in senior roles including Global Chief Commercial Officer at Bloomberg Media, where he oversaw substantial revenue expansion across digital, TV, events, and podcasts. His resume also includes leadership at Robb Report, Newsweek/The Daily Beast, CBS Interactive, and Dennis Publishing US.
Comments from the New CEO:
“I’ve always been impressed by Trusted Media Brands’s exciting portfolio of diverse content, its culture of innovation, and its leadership in FAST,” said Colvin. “I look forward to leading the company’s next phase of growth, content development, and partner expansion.”
A Legacy of Transformation Under Bonnie Kintzer:
During her tenure, Kintzer led TMB’s successful shift to digital media and FAST channel innovation. Notable achievements include the launch of the Trusted Creators Program for Taste of Home and the surge in viewer engagement across streaming platforms—particularly through At Home With Family Handyman, the company’s fastest-growing FAST channel.
Innovation and Audience Engagement:
TMB’s new Trusted Creators Program is already delivering significant results, with original creator videos exceeding engagement benchmarks by 62% in views and 48% in interactions. Meanwhile, the company's overall annual watch time exceeds 12 billion minutes, underscoring its growing audience footprint.
Passing the Torch:
“Trusted Media Brands has undergone such an amazing transformation, and I am incredibly proud of the work we have accomplished,” said Kintzer. “Stephen is the perfect choice to take this journey forward.”
As TMB continues to evolve into a multi-platform content leader, Stephen Colvin’s appointment signals a renewed commitment to innovation, creator partnerships, and audience-centric content growth. With its strong FAST portfolio and legacy brands, TMB is well-positioned to thrive under its new leadership.