Persado, a leading AI-powered content platform for marketing compliance and performance, has been honored with Tearsheet’s 2025 Marketing Award for Best Product/Service Designed for Gen Z. The recognition highlights the impact of Persado’s Motivation AI platform in helping financial institutions engage a digitally savvy generation while maintaining rigorous compliance standards.

• Top Industry Recognition:
  
  The Tearsheet Marketing Awards spotlight the best in financial marketing, customer acquisition, and brand growth. Persado stood out for its ability to balance Gen Z engagement with regulatory compliance—a rare and powerful combination in the financial sector.

• Powerful Gen Z Market Opportunity:
  
  According to NielsenIQ’s “Spend Z” report, Gen Z is projected to control $12 trillion in spending by 2030, overtaking baby boomers by 2029. This tech-native generation demands authentic, personalized brand communications, especially from finance brands.

• What Sets Persado Apart:
  
  Persado’s Motivation AI analyzes intent, emotional drivers, and customer behavior across 17+ billion interactions to produce high-impact, compliant content across email, SMS, social, and web. It is the only AI solution tailored specifically to marketing content in regulated industries like banking.

• Authenticity Meets Compliance:
  
  In 2024, Persado launched pre-built Gen Z segments to fast-track personalized message generation. These segments ensure financial services marketers can “speak Gen Z” authentically while remaining compliant with fair lending and anti-discrimination laws.

• Proven Results for Financial Institutions:
  
  Banks using Persado including NatWest, JPMorgan Chase, Ally, and SoFi—have collectively generated over $2.5 billion in incremental revenue. Clients also see an average 40% uplift in conversion rates, demonstrating real ROI at scale.

• Executive Insight:
  
  “Gen Z craves authenticity. That’s a challenge for regulated brands, but Persado’s AI makes it possible to deliver engaging and compliant content at scale,” said Assaf Baciu, Co-Founder and President of Persado.

Persado’s win reflects the growing importance of Gen Z-focused marketing strategies that merge performance, personalization, and compliance. As this segment grows in influence, platforms like Persado offer financial brands a competitive edge—enabling them to meet customers where they are, with messages that resonate and convert.