News

Retail Media Upfront SHOWCASE Draws Major Agency Leaders

Retail media is moving deeper into annual media planning as agencies and brands look for advertising environments that connect consumer discovery with measurable commerce outcomes. Ascendant Network is bringing that shift into focus with SHOWCASE, a new event positioning itself as the first retail and commerce media upfront, where major agency groups and independent buyers will preview network...

marketing 21 Aug 2026

ALL IT Hypermarket Expands Tech The Emissions Down 2026

Malaysia's technology retail sector is turning e-waste collection and sustainable consumption into a customer-engagement strategy as ALL IT Hypermarket launches the second edition of Tech The Emissions Down (TTED). Running through December 31, 2026, the campaign combines e-waste recycling, green technology purchases and digital rewards, with Atome and Blueshark Malaysia joining as partners. The...

marketing 21 Aug 2026

EVERSANA Expands AI Commercialization Platform Across Life Sciences

EVERSANA is broadening the reach of its AI-powered commercialization platform beyond marketing agency operations, adding capabilities for medical affairs, market research, commercial operations and field sales engagement. The expansion reflects a wider shift in the pharmaceutical industry from isolated generative AI experiments toward connected enterprise workflows designed to improve efficiency...

marketing 21 Aug 2026

Prolight + Sound Bangkok Targets Southeast Asia’s Growing Pro AV Market

Southeast Asia's professional audiovisual market is getting a new regional meeting point as Prolight + Sound prepares to launch its Bangkok edition for the first time. Scheduled for September 30 to October 2, 2026, at the Bangkok International Trade & Exhibition Centre, Prolight + Sound Bangkok will bring international AV, lighting, music and entertainment technology companies together with...

marketing 21 Aug 2026

Colgate-Palmolive Elevates Prabha Narasimhan to Asia-Pacific Marketing Role

Colgate-Palmolive is expanding the remit of Prabha Narasimhan, elevating the Colgate-Palmolive India chief executive to Executive Vice President – Marketing for its Asia-Pacific Division. Effective at the close of business on September 27, 2026, the move gives Narasimhan responsibility for a broader regional marketing mandate after four years leading the company's Indian business through...

marketing 21 Aug 2026

Colgate-Palmolive India Names Manish Anandani as New CEO

Colgate-Palmolive India is reshaping its leadership as the consumer-goods company prepares for its next phase of growth, with Prabha Narasimhan moving into a broader Asia-Pacific marketing role and former company executive Manish Anandani returning as India’s managing director and CEO. The transition puts digital commerce, premiumisation and consumer-led marketing at the center of the company’s...

marketing 21 Aug 2026

IAB Unites CreatorFronts, Podcast Upfront and PlayFronts in 2026

The boundaries between creator marketing, podcasting and gaming are becoming harder for advertisers to ignore—and the Interactive Advertising Bureau (IAB) is responding by putting all three markets on the same industry calendar. The organization announced that its 2026 IAB CreatorFronts, Podcast Upfront and PlayFronts will run consecutively in New York from September 15–17, creating a three-day...

marketing 21 Aug 2026

Captello Launches CapChat for Conversational Event Revenue Analytics

Captello has launched CapChat, a conversational intelligence platform designed to let event marketers, sales teams and executives ask questions about event performance in plain language and receive answers grounded in underlying business records. The product sits alongside Captello's Revelation analytics engine within the company's Event Revenue Intelligence offering. Revelation is positioned as...

events 21 Aug 2026