French media distribution platform OKAST is going global—and it’s bringing Zixi along for the ride. The company behind more than 180 FAST and linear channels has chosen Zixi’s Software-Defined Video Platform (SDVP) and ZEN Master orchestration tools to ensure reliable, scalable live streaming to more than 80 platforms worldwide.

The partnership is part of Zixi’s new Global Partner Program, which aims to build stronger alliances across the media ecosystem and help broadcasters, streamers, and distributors deploy next-gen live workflows.

Why the Switch? Scaling FAST Without Breaking Infrastructure

OKAST’s previous delivery stack had hit its limits. As the channel count climbed past 100 and demand spread from Europe to Latin America, the cracks showed: latency issues, blackouts, ballooning cloud costs, and too much manual overhead.

“Zixi gives us control, visibility, and the ability to scale. It’s a foundational part of our infrastructure moving forward,” said Cedric Monnier, CEO and Co-founder of OKAST.

Now, with Zixi’s SDVP and centralized monitoring through ZEN Master, OKAST can:

• Deliver broadcast-grade live streams to any partner without rebuilding its architecture.

• Gain real-time diagnostics and automated alerts to cut support tickets and manual fixes.

• Reduce operational costs while improving reliability and uptime.

FAST Growth, Global Reach

The move is timely. FAST (Free Ad-Supported Television) is exploding as cord-cutters seek out free, ad-backed alternatives to subscription-heavy streaming. Analysts expect the FAST market to hit double-digit growth over the next five years, especially in emerging markets.

For OKAST, which already runs a diverse portfolio of FAST channels, Zixi provides the backbone to expand aggressively into APAC and Latin America while keeping delivery costs sustainable.

“Our previous stack worked for a handful of channels, but not for 100-plus,” Monnier admitted. “Zixi provides better reliability at a lower cost. It enables us to grow sustainably.”

Zixi’s Broader Play

For Zixi, the deal underscores its strategy of embedding itself deeper into the live-streaming supply chain. Through the Zixi Enabled Network Partner Program, the company is offering partners like OKAST access to enablement resources, joint marketing, and tighter integration support.

“As the global demand for FAST and live content delivery scales, companies like OKAST need flexible, intelligent, and cost-efficient infrastructure to stay ahead,” said Jonathan Low, VP Channel Sales and Partnerships at Zixi.

The Bottom Line

With this partnership, OKAST not only shores up its current operations but also sets the stage for global expansion at scale. For Zixi, it’s another proof point that its platform isn’t just a transport layer—it’s fast becoming the infrastructure of choice for next-gen broadcast-quality streaming.

The FAST arms race is heating up, and for OKAST, having Zixi as its backbone may be the difference between buffering and breaking out.

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A year ago, Hyland was best known as a long-standing name in enterprise content management (ECM). Fast-forward 12 months, and the company is positioning itself not just as a platform provider but as a global innovation leader. At the center of this pivot is the Content Innovation Cloud™, Hyland’s cloud-native, AI-powered platform designed to turn static documents into actionable intelligence.

The platform promises to do what traditional ECM struggled with: streamline workflows, automate processes, and unify data across sprawling enterprise systems. And early signs suggest businesses are buying in—hard.

Adoption Surge: 280% Growth in 6 Months

According to Hyland, customer adoption of the Content Innovation Cloud has jumped 280% in just six months, reflecting not only pent-up demand but also the industry’s shift toward cloud-native, AI-ready content platforms.

“We set out to redefine intelligent content management, and we’ve done just that,” said Jitesh S. Ghai, CEO of Hyland. “Through agentic automation, AI-ready data, and frictionless integrations, our innovations are reshaping not just enterprises but the entire industry.”

What’s New in the Content Innovation Cloud

Hyland’s latest rollout brings several notable capabilities that move beyond classic ECM playbooks:

• Agentic automation & decisioning: With Knowledge Enrichment and agent-driven document processing, enterprises can make more autonomous, intelligent decisions—think less manual review, more AI-driven action.

• Seamless connectivity: Tools like Agent Builder and Content Federation Service allow organizations to unify content across silos, making it accessible and AI-ready.

• Continuous updates: The Cloud Update Service automates monthly OnBase updates, removing the upgrade headaches that used to bog down IT teams.

• Cloud-native integrations: Hyland is embedding the platform directly into widely used systems like CRM, healthcare, and insurance platforms, enabling users to manage content without ever leaving their primary applications.

Global Push, Local Relevance

Hyland isn’t just expanding its product—it’s expanding its footprint. The company is scaling operations across Europe, the Middle East, Latin America, and other emerging markets, betting that enterprises outside the U.S. are just as hungry for cloud-native ECM solutions that marry compliance with agility.

The Bigger Picture: ECM Is Dead, Long Live Intelligent Content

The ECM market has been undergoing a quiet identity crisis for years, with legacy players facing pressure from cloud-first competitors and AI upstarts. By reframing itself around “content innovation” rather than document management, Hyland is staking its claim in the next phase of the industry.

The pivot aligns with broader enterprise trends: a move from document storage to data activation, from workflow tools to automation platforms, and from content silos to cross-platform intelligence. If Hyland’s adoption numbers hold, it suggests enterprises are ready for that shift.

Bottom Line

Hyland’s Content Innovation Cloud may not be the only AI-driven content platform in the market, but with a year of rapid traction and a global expansion strategy underway, it’s one of the most ambitious. The company is betting big that the future of ECM isn’t managing content—it’s making it work for you.

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Six months in, FLEX MARKETING is moving fast. The independent agency, built to modernize healthcare marketing, has not only secured six new client partnerships across biotech and medical device sectors but also grown its staff by more than 75%. Now, it’s bringing on three senior leaders to strengthen its client-first model:

• Ryan Woelfel, Client Partnership Director

• Stephanie Hosmer-Pipes, Executive Creative Director

• Jenn Threlfall, Executive Client Partner

The hires arrive as FLEX celebrates being certified as a California Small Business, giving clients the added benefit of aligning with supplier diversity and procurement goals.

Rethinking the Healthcare Agency Model

FLEX was founded by veterans of healthcare marketing who wanted to strip out the inefficiencies of traditional agencies—think fewer layers, no hourly rate billing, and judicious use of tech. Instead, FLEX leans on senior leadership, a curated FLEX Hive of execution partners, and an operating model that promises faster decisions, smarter execution, and cost savings without cutting strategy or creativity.

“Clients want experienced leadership, quality work, and faster, more cost-efficient delivery without sacrificing strategy or creativity. Our model delivers all three, and these new leaders strengthen that promise,” said Amber Rogers, Partner, Brand Strategy at FLEX.

The New Leaders at a Glance

• Ryan Woelfel will oversee day-to-day client partnerships, drawing from more than a decade in healthcare marketing, most recently as VP, Group Account Director at Propel Health Communications.

• Stephanie Hosmer-Pipes brings two decades of creative leadership, formerly SVP, Group Creative Director at Inizio Evoke. She’ll ensure creative work stays strategically aligned and human-centered.

• Jenn Threlfall adds 25+ years of agency and client-side experience in product launches, most recently with Avalere Health and Inizio Evoke. She’ll focus on senior client relationships and growth initiatives.

Why It Matters

Healthcare marketing is under pressure to deliver results faster, at lower cost, and across increasingly complex therapeutic landscapes. FLEX’s early traction suggests its streamlined model resonates with clients tired of big-agency overhead.

“Clients are getting the strategic depth and creative quality they need, without the overhead they don’t—and top talent is excited to be part of an agency that values expertise, collaboration, and results over allocations and utilization,” added Adam Gelling, Partner, Client Engagement.

What’s Next

With momentum building, FLEX plans to expand further in 2025—deepening partnerships with U.S. and global healthcare brands while continuing to scale its team. If the first six months are any indication, FLEX is carving out a place as the agency built for healthcare marketing’s new realities.

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REMAX® is putting marketing on autopilot—literally. The world’s No. 1 real estate brand has announced the launch of Marketing as a Service (MaaS), a new AI-powered platform designed to help its 145,000+ agents across the U.S. and Canada create smarter campaigns, connect with clients, and win more listings.

Powered by Realforce, MaaS combines automation, customization, and performance tracking into a single interface. Think of it as a one-stop marketing engine for real estate pros, offering everything from instant listing packages to targeted ad programs—without requiring agents to wrestle with multiple tools or steep learning curves.

“This is about giving REMAX affiliates every advantage in this highly competitive industry,” said Abby Lee, EVP of Marketing, Communications and Events at RE/MAX Holdings, Inc. “Marketing as a Service is designed to run in the background while REMAX agents stay front and center with their clients.”

What MaaS Brings to the Table

Key highlights include:

• Simplified tools: Automated listing assets and campaigns accessible via one intuitive dashboard.

• Smart automation: Pre-set campaign preferences let the system auto-launch tailored outreach across digital and social channels.

• Performance reporting: Real-time, shareable dashboards agents can pass along to sellers and teams.

• Quarterly market emails: Delivered via MAXTech® powered by BoldTrail, keeping clients in the loop with branded, local insights.

• Brand consistency: Every campaign reflects REMAX’s refreshed, digital-forward branding.

The base MaaS package—free to all REMAX affiliates—includes flyers, digital/social content, and campaign tracking. Premium add-ons such as lead-gen tools, print mailers, video, and recruiting campaigns will roll out later this year.

Part of a Bigger Innovation Push

MaaS is only the latest in a string of digital investments by REMAX. Earlier this year, the company introduced:

• MAXReferSM, a global AI-driven referral platform.

• MAXEngageSM, a rewards-based app that motivates agents to amplify their social presence.

• AspireSM, a next-gen onboarding program aimed at grooming top-producing agents.

Together, these initiatives underscore REMAX’s strategy: make marketing easier, keep agents front and center, and maintain the brand’s edge in an increasingly digital-first real estate market.

Why It Matters

The real estate industry has been reshaped by digital platforms, with buyers starting their home search on social and mobile channels long before they call an agent. By consolidating advanced marketing into a plug-and-play system, MaaS arms REMAX agents with what amounts to an always-on marketing department—without adding cost or complexity.

Lee put it more bluntly: “We’re being very aggressive in providing REMAX affiliates with difference-making competitive advantages that help them stand out—especially on social and digital platforms where most people begin their home search.”

For agents, that means less time in marketing dashboards and more time closing deals. For REMAX, it’s another step toward ensuring that, as competitors pile into AI and automation, its agents remain the most visible—and trusted—brand in real estate.

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C5i, the pure-play AI and analytics company, has deepened its partnership with Databricks with the launch of the Marketing Data Cloud (MDC)—a validated Built on Databricks solution designed to unify fragmented marketing data and measure outcomes across channels with AI at the core.

For businesses, fragmented data has long been a barrier to understanding customers and proving ROI. MDC addresses this challenge by consolidating marketing data from every channel and touchpoint, then applying AI-driven ingestion, harmonization, predictive insights, and real-time activation. The result: marketers can achieve a 360° customer view, smarter segmentation, and hyper-personalized engagement at scale—while accelerating time-to-value.

“The Marketing Data Cloud combines C5i's expertise in data, AI, and marketing with Databricks' scalability to drive precision and impact in a complex marketing landscape,” said Ashwin Mittal, Executive Chairman of C5i. “This expanded partnership marks a significant milestone in unifying data and AI for advanced intelligence.”

Built on Databricks’ Open Lakehouse Foundation

At the core of MDC is the Databricks Data Intelligence Platform, which democratizes access to analytics and AI applications by unifying all marketing data into a single environment. With open formats and governance, enterprises maintain full control of their data while tapping into AI models tuned to their specific business needs.

“C5i is a pioneer in applying advanced analytics and AI to real marketing outcomes,” said Sarah Branfman, Global Vice President, Databricks ISV. “Their Marketing Data Cloud empowers enterprises to transform raw data into actionable intelligence. Together, we’re setting a new standard for performance-driven marketing across industries.”

Advanced Analytics for Smarter Marketing

The MDC doesn’t stop at unification—it provides Performance Analytics including:

• Marketing Mix Modeling – optimize spend allocation across channels.

• Brand Measurement – track brand equity and market impact.

• Campaign Analytics – assess effectiveness across paid, owned, and earned media.

• Multitouch Attribution – evaluate how every customer touchpoint contributes to conversions.

Industry-agnostic and scalable, MDC is designed to serve enterprises of all sizes, helping marketing leaders refine strategy, improve ROI, and gain a competitive edge.

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In a global coaching market projected to surpass $20 billion by 2030, competition and client expectations are intensifying. Yet, one of the biggest challenges for coaches remains the same: building sustainable, scalable businesses. Despite deep expertise, many coaches struggle with operations, visibility, and client acquisition.

The Launch Accelerator, developed by business strategist Sai C.N.G. Blackbyrn, addresses this gap with a done-for-you business growth system designed to help coaches establish fully operational practices within just 30 days.

Meeting a Growing Demand for Predictability

Industry observers note the rise of hybrid models in coaching, where practitioners seek predictability, credibility, and measurable outcomes over generic frameworks. By combining strategy and execution, Launch Accelerator is emerging as a blueprint for modern coaching businesses in a data-driven economy.

The impact is measurable:

• 80%+ of participants report significant growth within six months.

• The program maintains a 92% satisfaction rate.

• In just three years, it has supported 500+ coaches globally, generating 124,000+ leads.

A Turnkey Infrastructure for Growth

What sets Launch Accelerator apart is its infrastructure-first approach. Rather than offering abstract guidance, the program delivers:

• A clearly defined niche and high-value offer.

• Client acquisition funnels designed for conversion.

• Automated email campaigns and tested sales copy.

• A complete business framework coaches can launch immediately.

“Coaches are often deeply skilled in their fields, but building a scalable business requires infrastructure, not just inspiration,” said Sai C.N.G. Blackbyrn, Founder of Coach Foundation. “The Launch Accelerator was designed to provide that infrastructure, so coaches can focus on their work while building long-term credibility and impact.”

Hybrid Model: Execution + Skill Development

According to Edge360 Marketing’s review, the differentiator is the hybrid design. The program pairs done-for-you execution with advanced training in sales, positioning, PR, SEO, and publishing. This ensures participants not only launch a fully functional business model but also acquire the skills to sustain and scale.

With hundreds of success stories and rising demand in an increasingly crowded coaching landscape, Launch Accelerator is positioning itself as a market-defining solution for coaches seeking growth, efficiency, and long-term impact.

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Climaty AI, a global CliMarTech company powered by Agentic AI, has officially launched under the leadership of Founder & CEO Neel Pandya. With operations spanning APAC, GCC, EU, UK, and North America, Climaty AI is set to become the default climate layer for all media decisions—delivering a SaaS platform that integrates carbon responsibility with high-performing media campaigns.

Unlike point solutions or ESG add-ons, Climaty AI introduces the industry’s first end-to-end CliMarTech infrastructure, bringing together sustainability and performance at scale.

Key Differentiators of Climaty AI

• Cross-Media Carbon Intelligence – The world’s first engine measuring ad emissions across all media touchpoints, recommending AI-driven strategies to cut CO₂ footprints substantially.

• Agentic AI Suite – Autonomous AI agents that streamline workflows, personalize creatives, deliver real-time intelligence, and continuously optimize campaign performance.

• Programmatic+ – Premium, MFA-free inventory powered by direct publisher deals and carbon-aware bidding.

• Ad Net Zero Pathway – Full accountability with verified carbon credit offsets.

“Climaty AI is the answer to every CMO asking, ‘How do I grow responsibly?’” said Neel Pandya, Founder & CEO of Climaty AI. “With Agentic AI at the core and sustainability at the heart, we’re not just solving problems—we’re re-engineering the operating system of modern marketing.”

Leadership with Proven Global Impact

At the helm is Neel Pandya, a recognized Top Global Inspirational Leader and Most Powerful Influencer in the marketing industry. His career spans senior leadership roles at L'Oréal, Vodafone, and GroupM (Unilever), as well as serving as CEO of Pixis, where he helped scale the AI-driven marketing platform into a $225M-funded global brand.

Pandya has also headed the Society of Advertisers’ Media Forum, shaping industry-wide initiatives. Now, with Climaty AI, he is steering the dual wave of Agentic AI and Climate Tech to create solutions that align business growth with environmental responsibility.

“After years of working on performance optimization across global brands, agencies, and AI platforms, I felt a responsibility to lead the next critical shift where marketing intelligence integrates environmental impact,” Pandya added. “The future of marketing lies in AI-powered automation, measurable outcomes, and purpose.”

About Climaty AI

Climaty AI is a global CliMarTech (Climate + Marketing Technology) company, delivering the world’s first end-to-end AI-powered infrastructure that unites performance-driven marketing with measurable carbon responsibility. Built for CMOs, agencies, and enterprises, Climaty AI enables organizations to scale sustainably while optimizing growth outcomes.

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When a company promotes someone to Chief Marketing Officer just a year after joining, it usually means they’ve shaken things up—for the better. That’s the case at Highspring, which today announced Katie Strout as its new CMO, following her rapid ascent through the organization after spearheading a sweeping brand overhaul.

From Brand Transformation to Growth Engine

Strout didn’t waste her first year. She streamlined Highspring’s go-to-market identity, modernized its brand architecture, and aligned marketing operations with the company’s long-term strategy. The result: a marketing function no longer seen as a back-office service, but as a central growth driver.

As CMO, Strout will now oversee enterprise-wide marketing across Highspring and its talent solutions arm, Vaco by Highspring. Her mandate? Drive large-scale demand generation, build deeper market connections, and keep marketing firmly embedded in business strategy.

“Marketing has become a high-impact partner to our business units under Katie’s leadership,” said Highspring COO Steve Kass. “Her promotion is both well-earned and critical to our next chapter.”

A Track Record of Modernization

Strout isn’t new to high-stakes marketing. With nearly two decades of experience across professional services, gaming, and technology, she’s led teams where brand, digital, and demand intersect. Before Highspring, she served as VP of Performance Marketing at a Fortune 500 professional services firm, where she drove measurable results across brand campaigns and revenue-focused initiatives.

Her career also includes senior marketing roles in gaming and tech—industries where agility and customer engagement aren’t optional. That background seems to be informing her approach at Highspring, which emphasizes adaptability and data-driven execution.

Why It Matters

Highspring is betting big on marketing as a lever for growth—something not every professional services organization gets right. In an industry where marketing often plays second fiddle to sales, Strout’s elevation signals a shift: marketing isn’t just about polishing the brand anymore, it’s about fueling pipelines and scaling demand.

The move also reflects broader trends in B2B services. Firms are under pressure to modernize their marketing engines with digital-first strategies, brand clarity, and performance metrics to match. Rival organizations are making similar moves—EY recently restructured its global marketing leadership, and Accenture has doubled down on demand-generation functions in recent years. Highspring’s appointment fits neatly into this industry narrative.

Looking Ahead

For Strout, the new role is about maintaining momentum. “We’re building a brand and marketing approach that matches the scale and opportunity of this organization,” she said. That scale is significant: Highspring operates across 50+ countries, supporting more than 10,000 professionals worldwide.

The company’s challenge will be translating its brand transformation into measurable business impact—especially as professional services firms race to differentiate in a crowded, digital-first market. If Strout’s track record is any indication, Highspring’s next chapter could see marketing sitting at the head of the table, not just the sidelines.

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