A year ago, Hyland was best known as a long-standing name in enterprise content management (ECM). Fast-forward 12 months, and the company is positioning itself not just as a platform provider but as a global innovation leader. At the center of this pivot is the Content Innovation Cloud™, Hyland’s cloud-native, AI-powered platform designed to turn static documents into actionable intelligence.

The platform promises to do what traditional ECM struggled with: streamline workflows, automate processes, and unify data across sprawling enterprise systems. And early signs suggest businesses are buying in—hard.

Adoption Surge: 280% Growth in 6 Months

According to Hyland, customer adoption of the Content Innovation Cloud has jumped 280% in just six months, reflecting not only pent-up demand but also the industry’s shift toward cloud-native, AI-ready content platforms.

“We set out to redefine intelligent content management, and we’ve done just that,” said Jitesh S. Ghai, CEO of Hyland. “Through agentic automation, AI-ready data, and frictionless integrations, our innovations are reshaping not just enterprises but the entire industry.”

What’s New in the Content Innovation Cloud

Hyland’s latest rollout brings several notable capabilities that move beyond classic ECM playbooks:

• Agentic automation & decisioning: With Knowledge Enrichment and agent-driven document processing, enterprises can make more autonomous, intelligent decisions—think less manual review, more AI-driven action.

• Seamless connectivity: Tools like Agent Builder and Content Federation Service allow organizations to unify content across silos, making it accessible and AI-ready.

• Continuous updates: The Cloud Update Service automates monthly OnBase updates, removing the upgrade headaches that used to bog down IT teams.

• Cloud-native integrations: Hyland is embedding the platform directly into widely used systems like CRM, healthcare, and insurance platforms, enabling users to manage content without ever leaving their primary applications.

Global Push, Local Relevance

Hyland isn’t just expanding its product—it’s expanding its footprint. The company is scaling operations across Europe, the Middle East, Latin America, and other emerging markets, betting that enterprises outside the U.S. are just as hungry for cloud-native ECM solutions that marry compliance with agility.

The Bigger Picture: ECM Is Dead, Long Live Intelligent Content

The ECM market has been undergoing a quiet identity crisis for years, with legacy players facing pressure from cloud-first competitors and AI upstarts. By reframing itself around “content innovation” rather than document management, Hyland is staking its claim in the next phase of the industry.

The pivot aligns with broader enterprise trends: a move from document storage to data activation, from workflow tools to automation platforms, and from content silos to cross-platform intelligence. If Hyland’s adoption numbers hold, it suggests enterprises are ready for that shift.

Bottom Line

Hyland’s Content Innovation Cloud may not be the only AI-driven content platform in the market, but with a year of rapid traction and a global expansion strategy underway, it’s one of the most ambitious. The company is betting big that the future of ECM isn’t managing content—it’s making it work for you.

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