Oktopost, a leading B2B social media management, employee advocacy, and social listening platform, has been named Best Overall Social Media Management Platform in the 7th annual MarTech Breakthrough Awards. The awards recognize excellence in marketing, sales, and advertising technology worldwide.

This recognition comes at a critical time for B2B marketers as social media content increasingly informs AI-driven discovery. Large language models (LLMs) such as ChatGPT, Gemini, Claude, and Perplexity now analyze public social content—including LinkedIn posts, YouTube videos, blogs, and Reddit discussions—to determine brand visibility and credibility.

Helping B2B Marketers Stay Visible in an AI World

“We're incredibly proud to be named Best Overall Social Media Management Platform,” said Adi Krysler, VP Marketing at Oktopost. “AI systems are analyzing public social content to understand brands, products, and people. That makes strategic social presence more important than ever.”

Oktopost provides tools for:

• Publishing across multiple social channels

• Employee advocacy to amplify brand voice

• Social listening to monitor trends and conversations

• Analytics linking campaigns to measurable business outcomes

The platform helps B2B marketers scale their presence, lead industry conversations, and maintain visibility in AI-generated search and discovery environments.

Momentum and Innovations

Oktopost has bolstered its capabilities through key initiatives:

• Acquisition of Milk Video to meet the growing demand for scalable video content

• Integration with LinkedIn's Member Post Analytics API for executive engagement insights

• Launch of Oktopost Academy, a certification program for B2B social media leaders

These efforts position the platform to help companies adapt to decentralized, AI-driven discovery, ensuring that social content is discoverable, credible, and tied to business impact.

Why It Matters

Visibility in today’s B2B landscape is no longer just about SEO. Social media presence directly influences how AI systems evaluate and surface brands, products, and thought leadership. Firms that invest in strategic, expert-driven content across LinkedIn, YouTube, Reddit, and other platforms are better positioned to be discovered and trusted by prospects.

“Being visible in the age of AI is no longer just an SEO challenge. It's a social media challenge,” Krysler added. “At Oktopost, we help B2B marketers lead with authority, show up where AI is paying attention, and drive results that impact the entire customer journey.”

Trusted by thousands of B2B professionals, Oktopost continues to shape the future of social media marketing in an AI-first world, enabling brands to stay discoverable, credible, and measurable.

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White Peak Marketing has launched MaximizeOS™, a fully managed marketing service designed to help businesses extract more value from every website visitor as artificial intelligence upends digital acquisition strategies.

With organic traffic on the decline and paid ads becoming increasingly expensive, marketers are under pressure to protect revenue and growth. White Peak’s answer isn’t another piece of software—it’s a service layer focused on the part of the funnel that matters most: what happens after the click.

“Visibility is no longer guaranteed, and ad costs are soaring. What happens after the click is now the difference between growth and going out of business,” said Tim Woda, CEO of White Peak. “We’re watching the beginning stages of a mass extinction event for businesses that don’t adapt.”

What MaximizeOS Does

MaximizeOS integrates conversion rate optimization, lifecycle marketing, automation, segmentation, and AI-driven personalization into one execution framework. It’s built to boost ROI without requiring new traffic sources.

Key features include:

• AI-powered personalization & testing – dynamic A/B testing and tailored site layouts for each visitor.

• Behavior-triggered messaging – real-time email and SMS campaigns that adapt to funnel stage and traffic source.

• Advanced segmentation – precision targeting with lead scoring for higher conversion rates.

• Dynamic capture & follow-up – smart popups, quizzes, and CTAs with automated flows.

• Social proof & urgency tools – live purchase alerts, scarcity triggers, and geo-nudges to accelerate decisions.

• Checkout optimization – cart recovery, upsells, and shipping incentives to lift order values and retention.

Why It Matters

Rather than chasing new channels or pouring money into ads, MaximizeOS ensures businesses maximize ROI from the traffic they already have. By optimizing post-click performance, companies can experiment with new acquisition strategies without putting budgets—or stability—at risk.

Who It’s For

• B2B firms scaling smarter instead of spending more

• E-commerce brands seeking higher order values and repeat purchases

• Web-first businesses facing SEO decline and rising acquisition costs

• Any marketer ready to patch funnel leaks and convert more effectively

As AI continues to reshape how customers search and buy, White Peak positions MaximizeOS as a survival tool for businesses navigating an uncertain digital future.

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Centerfield, a leading digital customer acquisition platform, announced today that it has acquired ConsumerVoice, a digital commerce business known for curating and promoting products across its high-traffic sites, ConsumerVoice.org and BuyersReport.org.

The deal bolsters Centerfield’s digital portfolio and extends its reach into more than a dozen new product categories. Centerfield’s proprietary Dugout platform already connects in-market consumers with brands in home services, insurance, e-commerce, and business services. The addition of ConsumerVoice will amplify those efforts, enabling brands to drive purchases at greater scale.

“ConsumerVoice is an innovative business that allows Centerfield to serve leading brands in more than a dozen new categories,” said Kris Barton, CEO of Centerfield. “We’re also excited for their commerce capabilities to expand the business of our current clients.”

ConsumerVoice, led by Co-Founder and CEO Dylan Ramsey, has built a digital commerce model that scales across multiple service and product sectors.

“By partnering with Centerfield we will be able to grow faster and leverage our platform for more brands,” Ramsey said.

This marks the sixth acquisition for Centerfield since its own acquisition by Platinum Equity. In a joint statement, Platinum Equity Co-President Jacob Kotzubei and Managing Director Matthew Louie highlighted the strategy behind the deal:

“Centerfield continues to be a powerful platform for growth, and we’re excited to support its expansion into new audiences and channels.”

Vista Point Advisors acted as exclusive financial advisor to ConsumerVoice.

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The MarTech Summit is packing its bags for Dubai. On September 30, 2025, the globally recognized event series will land at Sofitel Dubai Downtown, drawing more than 150 senior marketing leaders for a single day of AI, data, and culture-driven strategy.

It’s a first for the UAE, but a natural next step. Dubai’s mix of tech investment, diverse talent, and data-driven ambition has turned it into a magnet for global businesses—and now, a testbed for the next wave of marketing innovation.

Why Dubai, Why Now?

The timing is intentional. With Q4 looming, the summit offers a chance for marketers to fine-tune strategies and set a sharper course for 2026. Whether in BFSI, tech, healthcare, or tourism, the challenges are shared: rising ad costs, shifting consumer expectations, and the AI-driven future of engagement.

“Dubai sits at the crossroads of cultural diversity and rapid digital transformation—it’s the perfect venue for a conversation about the future of MarTech,” the organizers noted.

Themes That Matter

The one-day format promises no filler—just practical insights. Expect sessions on:

• Marketing Impact & Measurement – incrementality testing, attribution, and ROI in a privacy-first era.

• Customer-Centric Strategies – omnichannel journeys, cultural intelligence, and authentic influencer marketing.

• Marketing Technology – post-cookie playbooks, AI at scale, and building a resilient MarTech stack.

• Organisational Agility – structuring digital-ready teams and navigating the future of work.

Who’s Speaking?

The first wave of speakers includes senior leaders from Emirates Hospitals Group, Barry Callebaut, HONOR Electronics, Talabat, Henkel, Gilead Sciences, NAOS, TBO.COM, Aster DM Healthcare, Fine Hygienic Holding, Marriott International, and more. The mix reflects both local heavyweights and global giants navigating the same AI- and privacy-fueled shifts.

Why It Stands Out

Unlike sprawling multi-day conferences, this summit is lean by design: one day, high intensity, and 85% of attendees are senior decision-makers. The format is built for marketers who want to leave with action plans, not notebooks full of buzzwords.

For Dubai-based leaders, it’s a chance to connect with global peers. For visitors, it’s a window into one of the world’s most forward-looking markets. Either way, the conversations in Dubai will shape how marketers measure impact, adapt to AI, and stay human in a digital-first economy.

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Intention.ly, a growth marketing agency for financial services, has snagged a 2025 Gramercy Institute Financial Content Marketing Award for its work with Integrated Partners on “The Organic Growth Toolkit.” The recognition, in the Wealth Management Business-to-Intermediary category, highlights a campaign that redefined how financial firms can use content to educate and convert.

Gramercy’s annual awards celebrate excellence in financial content marketing, judged by a panel of senior marketers from top financial, media, and marketing brands. This year’s competition was especially fierce, drawing global submissions from major institutions and agencies.

The Campaign: Growth by Design

The Organic Growth Toolkit was more than a downloadable PDF—it was a strategic playbook for advisors looking to accelerate growth. It outlined four key strategies:

• Moving upmarket to attract higher-net-worth clients

• Niching down to scale expertise and differentiation

• Leveraging core marketing tactics for stronger outreach

• Investing in professional development to sharpen advisor credibility

The results spoke volumes. The campaign captured 168 qualified leads at an efficient $142.70 CPL, and Integrated Partners extended its use beyond marketing—repurposing the toolkit for one-on-one recruitment outreach to advisors.

Content That Connects

“Our content philosophy has always been to lead with genuine value rather than a sales pitch,” said Kelly Waltrich, CEO and Co-Founder of Intention.ly. “Educational, actionable resources are what build real connections with prospects. Those are the campaigns that consistently deliver results.”

Backed with proprietary data—including proof that Integrated Partners’ top 40 advisors grew an average of 17% year-over-year since 2020—the toolkit blended insight with credibility, transforming what might have been traditional sales collateral into a genuine growth driver.

Why It Matters

The win underscores a larger trend in financial services marketing: content that teaches, not just sells, is winning attention and trust. As compliance and skepticism make traditional pitches less effective, resources like Intention.ly’s toolkit show how education-led marketing can fuel both acquisition and retention.

The campaign was a team effort, with contributions from Jess Flynn (VP, Client Account Strategy), Kristin Fink (VP, Client Account Strategy), Evan Hornberger (Creative Director), Dan Natale (Head of Demand Generation), and Lauren Sanders (Head of Content).

For Intention.ly, the award is validation of a simple but powerful idea: in an industry built on trust, marketing that leads with substance is marketing that works.

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Doceree, the AI-powered operating system for healthcare marketing, has launched Premium Programmatic, a platform designed to reshape how life sciences brands reach healthcare professionals (HCPs) in the digital age.

At the heart of the new offering is the reading layer of the HCP journey—a critical moment when physicians consume clinical content, weigh evidence, and form prescribing opinions. Unlike traditional programmatic systems, Premium Programmatic brings context, personalization, and clinical precision to every impression, meeting doctors when they’re most open to new insights.

“We’re meeting HCPs at the point of intellectual curiosity—when they’re most receptive to information,” said Harshit Jain, MD, Founder & Global CEO of Doceree. “Premium Programmatic brings unmatched relevance, reach, and responsibility.”

Breaking Past Programmatic Limits

Traditional healthcare advertising often relies on endemic platforms with rigid targeting and limited flexibility. Doceree’s approach is different: an interconnected ecosystem where identity verification, contextual precision, and innovative formats converge.

Key capabilities include:

• Scale with Trust: Access to the world’s largest verified HCP network, spanning 2,000+ specialist medical platforms and 6M+ authenticated HCPs across 45+ specialties.

• Clinical Relevance: Real-time targeting powered by 7M+ mapped clinical terms and deterministic NPI-based identity matching, layered with specialty and device/IP filters.

• Beyond Display Ads: Sponsored scientific content, branded articles, CME partnerships, and clinical case studies delivered directly within the platforms physicians rely on.

Coming soon: Doceree’s AI-powered sales rep, designed to extend engagement by giving physicians round-the-clock access to medical dialogue—blurring the line between marketing and clinical support.

Why It Matters

Healthcare marketing has long struggled with the balance between scale and scientific credibility. By positioning brand messages within the very content physicians turn to for learning, Doceree aims to replace disruptive banners with contextually embedded, medically meaningful interactions.

It’s a bet that marketers will find appealing as HCPs increasingly demand value-driven, evidence-based communication. And with life sciences brands under pressure to do more with less, Premium Programmatic could shift the standard for how digital engagement with doctors is done.

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The global meat industry is on track to top $1.12 trillion by 2029, expanding at a 2.3% CAGR from 2024–29, according to a new market outlook. Asia-Pacific dominates the sector, expected to climb from $408.1 billion in 2024 to $461 billion by 2029, propelled by population growth, rising incomes, and a shift toward leaner, more nutrient-rich proteins.

While growth is steady rather than explosive, the story isn’t just about volume—it’s about transformation. Consumers increasingly want healthier, ethically sourced, and sustainably packaged meat products. That trend is forcing global players and regional producers alike to adapt.

Health, Ethics, and Eco-Friendly Labels Take Center Stage

From leaner cuts to fortified products, health-first positioning is now central to meat branding. Add in rising concerns over animal welfare and carbon footprints, and the meat aisle is starting to look a lot more like the organic produce section of a decade ago: claims-heavy, purpose-driven, and marketing-led.

Manufacturers are responding by:

• Highlighting nutritional benefits on labels.

• Investing in sustainable farming and ethical sourcing.

• Experimenting with eco-friendly packaging to cut waste.

The shift is not just consumer-led—it’s becoming a competitive differentiator for big players like Tyson Foods, WH Group, Itoham Foods, and fast-scaling regional leaders in China and Japan.

Regional Dynamics

• Asia-Pacific: The growth engine, with both scale and volume CAGR (2.5%) leading the pack.

• Americas: Mature but still lucrative, particularly in North America with its appetite for premium, branded meats.

• Western Europe: Health-conscious and regulation-heavy, pushing clean labels and traceability.

• Eastern Europe & MEA: Growing but fragmented markets, with infrastructure and supply chain hurdles.

Distribution & Packaging: Modern Retail Takes the Lead

Modern retail channels—hypermarkets, supermarkets, warehouse clubs—are tightening their grip on distribution, while specialist retailers retain loyalty in markets like Japan and Germany. On the packaging front, the winners will be lightweight, recyclable materials and smart labeling that delivers both compliance and consumer confidence.

Competitive Landscape

The report identifies WH Group, Tyson Foods, Linyi Xincheng Jinluo, Neimenggu Caoyuanxingfa, and Itoham Foods as global leaders, though local champions in Asia and Europe are increasingly carving out niches through differentiated branding and localized strategies. Private labels are also gaining share, especially in value-driven markets.

Why It Matters

For investors, retailers, and manufacturers, the opportunity is clear: growth lies at the intersection of health, ethics, and innovation. Whether through packaging, positioning, or distribution, companies that align with consumer expectations will carve out a bigger slice of the trillion-dollar pie.

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Breaking the billion-dollar mark is a big deal for any asset manager. Doing it in under two years, with less than $5 million in seed capital, is rarer still. Tema ETFs, a New York–based provider of thematic exchange-traded funds, has hit $1 billion in assets under management (AUM), cementing its place among the fastest-growing ETF issuers in recent memory.

But the milestone isn’t just about speed—it’s about who’s buying. More than 90% of Tema’s AUM comes from institutional investors like RIAs, wirehouses, family offices, and other fiduciary players. That’s a strong endorsement in a crowded ETF market where most newcomers struggle to get noticed, let alone secure serious institutional adoption.

Big Bets, Fast Payoffs

Tema’s growth has been turbocharged by its latest products. The Tema S&P 500 Historical Weight ETF Strategy (DSPY) and the Tema Electrification ETF (VOLT) have raised more than $700 million combined in less than eight months of 2025, despite starting with just $4 million in seed AUM. In an industry where most ETFs sputter out below $50 million, those numbers are eye-catching.

The growth isn’t isolated to a couple of hits either. Five of Tema’s six funds have cleared $60 million AUM, with half of those now over $100 million. In short: demand is broad, not just hype-driven.

Leadership Reinforcements

With momentum on its side, Tema is bolstering its bench. The firm has hired Devan O’Dowd as Head of Distribution and Ceri Llewelyn as Director of Marketing to drive its next phase of expansion.

O’Dowd joins from Global X ETFs, where he spent nearly a decade spearheading West Coast distribution. His career started at Morningstar before moving into ETF strategy at Cedar Capital.

Llewelyn brings digital firepower, having served as SVP of Web Strategy & Innovation at Direxion ETFs and previously leading digital transformation at State Street Global Advisors. With agency-side roots, he’s adept at building digital ecosystems—something Tema will need as it scales.

Why It Matters

The ETF market is famously brutal: over 60% of ETFs launched in the last decade have failed to gain traction. Tema’s mix of thematic strategies, institutional credibility, and strong early performance suggests it’s cracked part of the code. Add in fresh leadership with distribution and digital marketing chops, and the firm is positioning itself not just to ride trends, but to shape them.

CEO Maurits Pot called the milestone “an early win,” crediting the team and pointing to Morningstar rankings as validation. For now, Tema looks less like a scrappy upstart and more like a serious contender in the $8 trillion U.S. ETF market.

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