REMAX® is putting marketing on autopilot—literally. The world’s No. 1 real estate brand has announced the launch of Marketing as a Service (MaaS), a new AI-powered platform designed to help its 145,000+ agents across the U.S. and Canada create smarter campaigns, connect with clients, and win more listings.

Powered by Realforce, MaaS combines automation, customization, and performance tracking into a single interface. Think of it as a one-stop marketing engine for real estate pros, offering everything from instant listing packages to targeted ad programs—without requiring agents to wrestle with multiple tools or steep learning curves.

“This is about giving REMAX affiliates every advantage in this highly competitive industry,” said Abby Lee, EVP of Marketing, Communications and Events at RE/MAX Holdings, Inc. “Marketing as a Service is designed to run in the background while REMAX agents stay front and center with their clients.”

What MaaS Brings to the Table

Key highlights include:

• Simplified tools: Automated listing assets and campaigns accessible via one intuitive dashboard.

• Smart automation: Pre-set campaign preferences let the system auto-launch tailored outreach across digital and social channels.

• Performance reporting: Real-time, shareable dashboards agents can pass along to sellers and teams.

• Quarterly market emails: Delivered via MAXTech® powered by BoldTrail, keeping clients in the loop with branded, local insights.

• Brand consistency: Every campaign reflects REMAX’s refreshed, digital-forward branding.

The base MaaS package—free to all REMAX affiliates—includes flyers, digital/social content, and campaign tracking. Premium add-ons such as lead-gen tools, print mailers, video, and recruiting campaigns will roll out later this year.

Part of a Bigger Innovation Push

MaaS is only the latest in a string of digital investments by REMAX. Earlier this year, the company introduced:

• MAXReferSM, a global AI-driven referral platform.

• MAXEngageSM, a rewards-based app that motivates agents to amplify their social presence.

• AspireSM, a next-gen onboarding program aimed at grooming top-producing agents.

Together, these initiatives underscore REMAX’s strategy: make marketing easier, keep agents front and center, and maintain the brand’s edge in an increasingly digital-first real estate market.

Why It Matters

The real estate industry has been reshaped by digital platforms, with buyers starting their home search on social and mobile channels long before they call an agent. By consolidating advanced marketing into a plug-and-play system, MaaS arms REMAX agents with what amounts to an always-on marketing department—without adding cost or complexity.

Lee put it more bluntly: “We’re being very aggressive in providing REMAX affiliates with difference-making competitive advantages that help them stand out—especially on social and digital platforms where most people begin their home search.”

For agents, that means less time in marketing dashboards and more time closing deals. For REMAX, it’s another step toward ensuring that, as competitors pile into AI and automation, its agents remain the most visible—and trusted—brand in real estate.

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