Six months in, FLEX MARKETING is moving fast. The independent agency, built to modernize healthcare marketing, has not only secured six new client partnerships across biotech and medical device sectors but also grown its staff by more than 75%. Now, it’s bringing on three senior leaders to strengthen its client-first model:

• Ryan Woelfel, Client Partnership Director

• Stephanie Hosmer-Pipes, Executive Creative Director

• Jenn Threlfall, Executive Client Partner

The hires arrive as FLEX celebrates being certified as a California Small Business, giving clients the added benefit of aligning with supplier diversity and procurement goals.

Rethinking the Healthcare Agency Model

FLEX was founded by veterans of healthcare marketing who wanted to strip out the inefficiencies of traditional agencies—think fewer layers, no hourly rate billing, and judicious use of tech. Instead, FLEX leans on senior leadership, a curated FLEX Hive of execution partners, and an operating model that promises faster decisions, smarter execution, and cost savings without cutting strategy or creativity.

“Clients want experienced leadership, quality work, and faster, more cost-efficient delivery without sacrificing strategy or creativity. Our model delivers all three, and these new leaders strengthen that promise,” said Amber Rogers, Partner, Brand Strategy at FLEX.

The New Leaders at a Glance

• Ryan Woelfel will oversee day-to-day client partnerships, drawing from more than a decade in healthcare marketing, most recently as VP, Group Account Director at Propel Health Communications.

• Stephanie Hosmer-Pipes brings two decades of creative leadership, formerly SVP, Group Creative Director at Inizio Evoke. She’ll ensure creative work stays strategically aligned and human-centered.

• Jenn Threlfall adds 25+ years of agency and client-side experience in product launches, most recently with Avalere Health and Inizio Evoke. She’ll focus on senior client relationships and growth initiatives.

Why It Matters

Healthcare marketing is under pressure to deliver results faster, at lower cost, and across increasingly complex therapeutic landscapes. FLEX’s early traction suggests its streamlined model resonates with clients tired of big-agency overhead.

“Clients are getting the strategic depth and creative quality they need, without the overhead they don’t—and top talent is excited to be part of an agency that values expertise, collaboration, and results over allocations and utilization,” added Adam Gelling, Partner, Client Engagement.

What’s Next

With momentum building, FLEX plans to expand further in 2025—deepening partnerships with U.S. and global healthcare brands while continuing to scale its team. If the first six months are any indication, FLEX is carving out a place as the agency built for healthcare marketing’s new realities.

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